Taiwan Travel Market
In 2025, domestic travel by Taiwan residents reached 248 million trips, with total spending reaching NT$18.106 billion. Both figures set record highs. The average number of trips per person was 11.65, an increase of 1.19 trips from 2024; however, the average trip length was 1.32 days per trip, down 0.07 days per trip. The share of travel taken during holidays and weekends rose by 0.5 pp, while overall travel satisfaction reached 98.7%, reflecting a travel pattern characterized by shorter, more frequent light trips.
Major Indices of Domestic Travel in 2025
- Source: 2025 Survey of Travel by R.O.C. Citizens; respondents were Taiwan citizens aged 12 and above.
- The "※" symbol indicates that the significance level was under 5% and shown by t-test to not be a significant difference.
- The domestic tourism ratio refers to the ratio of Taiwan nationals who made at least one domestic trip during the year.
Visitor Trends at Major Tourism Attractions
In 2025, Taiwan had a total of 393 tourism and recreation sites. Excluding sites that were newly added or removed in 2024, a comparison of 359 identical sites showed growth at 207 sites and declines at 152 sites, indicating a steady overall recovery across most destinations. Although some sites in national parks and national scenic areas continued to be affected by post-disaster restoration, transportation conditions, or market fluctuations, many attractions recorded substantial growth. These included the Guningtou Battle Museum, Taroko National Park Visitor Center, and several visitor centers in the Penghu area, all of which saw a clear return of visitors. This shows that offshore islands and distinctive scenic areas remained popular among travelers.
Among local tourism sites, designated scenic areas at the municipal and county or city levels, forest recreation areas, and recreational agriculture sites were generally stable. Longtan Lake, Wulai Scenic Area, Aowanda National Forest Recreation Area, and Chihnan National Forest Recreation Area all posted strong growth, reflecting continued increases in demand among Taiwan residents for nature-based healing, ecotourism, and suburban leisure. Some sites, including Wufengqi, Fuyuan Forest Recreation Area, and certain recreational farms, experienced declines due to weather, facility renovations, or regional competition. This indicates that the tourism market has moved toward greater segmentation and a stronger focus on the quality of visitor experiences.
Cultural tourism and religious tourism emerged as growth highlights in 2025. Sites including the Confucius Temple area, the area surrounding Chikan Tower, the National Taiwan Museum of Fine Arts, Dajia Jenn Lann Temple, and Victory Star Village Creative Life Park all recorded substantial growth, demonstrating the significant ability of cultural festivals, historic sites, and arts and cultural events to draw visitors. Among museum-type sites, 29 recorded positive growth. Among religious sites, Dajia Jenn Lann Temple posted the most notable increase. This shows that in-depth cultural experiences, local revitalization, and curated events have gradually become important core drivers in attracting travelers.
VisitorTrendsatMajorTourismandRecreationAttractionsinTaiwanin2025（Jan-Dec）
Inbound Travel Market
In 2025, Taiwan welcomed 8,574,547 inbound visitors, an increase of 9.12% from 2024. The average length of stay was 6.95 nights, down 0.03 nights, while average daily spending was US$185.14, up US$2.31. Inbound tourism expenditure reached NT$343.9 billion, an increase of 6.80%. These figures indicate a shift toward shorter stays combined with more concentrated spending on in-depth experiences and refined services.
By place of residence, Japan was the largest source market, with 1,483,176 visitors, accounting for 17.30% of the total. This was followed by Hong Kong and Macao with 1,310,139 visitors, or 15.28%, and South Korea with 1,016,520 visitors, or 11.86%. By purpose of visit, “tourism” accounted for the largest share, with 5,883,794 visitors, or 68.62%, followed by “other” purposes, with 1,714,351 visitors, or 19.99%. Among inbound visitors, 51.95% were female, and the largest age group was 30–39, accounting for 23.37% of the total.
Key Indicators of Taiwan's Inbound Travel Market in 2025
Outbound Travel Market
In 2025, Taiwan residents made a total of 18,944,436 outbound trips. By destination region, Asia accounted for the largest share, with 17,715,833 trips, or 93.51% of the total. This was followed by the Americas (655,024 trips, 3.46%), Europe (359,216 trips, 1.90%), and Oceania (207,796 trips, 1.10%).
By country or region, Japan was the most visited destination, with 6,730,817 trips by Taiwan residents. It was followed, in order, by mainland China (3,237,511 trips), South Korea (1,835,061 trips), Hong Kong (1,626,176 trips), and Vietnam (1,214,362 trips).
