Scenic Area Operations

Planning and Construction

• Preliminary planning included marine and terrestrial ecological surveys, guidance for Green Destinations certification, sustainable tourism capacity building, the development of tribal tourism highlights, assessment of Indigenous co-management mechanisms, and projects promoting private-sector participation in public infrastructure in the Green Island South Cape area. These initiatives provide a basis for future planning and development in ecological surveys, site optimization, industry upgrading, and sustainable development.
• Construction projects completed included the Donghe Bridge Recreation Area Public Service Facility Improvement Project, the Shimen Recreation Area Universal Facility Improvement Project, and the Structural Reinforcement Project for Existing Buildings at the Hualien Visitor Center and Jiqi Beach Recreation Area.

Operations and Management

• The “Green Island: Paradise Island” promotional film, My Favorite Green Island Scenery, received Gold Awards in both the Video–Culture and Video–Travel categories of the 2025 MUSE Creative Awards, as well as a Silver Award at the 9th Taipei Golden Eagle Micro Movie Festival in 2025.
• The Silaning-Av Community’s From the Forest to the Shore: A Bunun Story of Home And Reconnection was selected for the 2025 Green Destinations Top 100 Stories in the Culture and Tradition category.
• Received Green Destinations Silver Award certification.
• The “Hualien–Taitung Rideshare” transportation and shuttle mechanism received a Class A award in the Ministry of Transportation and Communications’ Innovation Proposal Awards.
• The Xiaoyeliu Visitor Center public restrooms received an Outstanding Award in the Tourism and Recreation category of the Ministry of Environment’s Outstanding Public Restroom Appraisal.
• The Marine Environment Classroom was certified as an environmental education facility and venue.
• Received an Excellence Award in the Agency/Institution category of the 10th Taitung Environmental Education Awards.
• Sanxiantai received the Best Domestic Tourism Innovation Award at the 2nd Tourism Spotlight Awards.
• The Taiwan Tourist Shuttle East Coast Line and Yuchang Fengbin Line received first place in the nationwide evaluation of cruise-style bus routes.
• The East Coast Land Arts Festival Moonlit Sea Concert received the Silver Award in the Public Service Events category of the 12th Taiwan Event Awards.
• The “Travel in Sea Style” tourism brand received the Annual New Interpretation of Local Culture Award in the 2025 Taiwan Design BEST 100 of the Shopping Design Awards.

• Blueprints were completed for 11 tribal communities: Ciwidiyan, Jiqi Village, Paterungan, Fakong, Makotaay, Kiwit, Tomiyac, Shiyusan, Pisirian, Torik, and 'Atolan. Each community was assisted in planning sustainable action programs.

• The Xiaoyeliu Nature Classroom held 553 daytime and nighttime environmental education sessions attended by 9,833 participants, while the Marine Environment Classroom held 222 daytime and nighttime sessions attended by 3,922 participants.

• Camera feeds throughout the jurisdiction were integrated to handle real-time visitor-flow analysis during the Moonlit Sea Concert event. A preventive-closure alert system was established for coastal trails at the Xiaoyeliu, Sanxiantai, and Shitiping scenic areas. The system is connected to the Xiuguluan River rafting water-level station and weather stations throughout the scenic areas to deliver real-time risk alerts. The AI image-recognition alert and penalty mechanism for unauthorized motorcycle entry at Sanxiantai was also improved to reduce such violations. In addition, the Mr. Cam AI Travel Assistant system was established on the East Coast Mobile Travel Service PWA, the Hualien–Taitung Tourism Circle PWA, the Explore the East Coast platform, and the Eastern Taiwan Tourism Circle website, creating an international tourism environment friendly to Chinese, English, and Japanese speaking visitors.

Advertising and Promotion

• Tribal tourism activities under the “Travel in Sea Style” activity series were held, and 11 "Sea-Style Adventurer" themed itineraries, each available with a minimum of two participants, were promoted to develop small-group, curated, and immersive Indigenous tourism experiences.
• Four artist-in-residence installations were completed under the Taiwan East Coast Land Arts Festival and the Hualien-Taitung Arts Platform arts tourism initiatives. In addition, eight Moonlit Sea Concerts were held, together with an open-studio program featuring 20 participating studios, attracting approximately 180,000 visits in total.
• The Changbin Double Waves King Kong Marathon and Xiuguluan River Rafting Triathlon were held, attracting about 3,000 participants.
• Ecotourism: Ecological excursions, including “Night Trip to Xiaoyeliu,” "Visiting Sanxiantai at Night," “Treasure Hunts on the Historic Cross-Mountain Trail,” “Floral Discoveries on the East Coast,” and other activities, were organized, attracting 11,060 visitors.
• Eastern Taiwan Tourism Circle: Together with the East Longitudinal Valley NSA Headquarters, the administration established the Taiwan East Region Tourism Circle Development Association and organized the “2025 Regional Tourism Circle Market Day–Eastern Taiwan Theme Day” through cross-regional collaboration to market the Eastern Taiwan Tourism Circle.
• The “Hualien-Taitung Rideshare” transportation and shuttle mechanism reduced car traffic and emissions. The mechanism served 1,405 passengers during the year and achieved a matching rate of 13.77%.
• Taiwan Tourist Shuttle: The East Coast Route and Yuchang-Fengbin Route introduced a Mobility as a Service (MaaS) system to integrate attractions and service locations along the routes. The “8101B East Coast Route Art Journey” was also launched, connecting the Duli Park and the Paul Chiang Art Center.Annual ridership totaled 49,144 passenger trips.
• The EasternFlow international marketing film for safe travel in Hualien and Taitung presents the region’s magnificent mountain-and-sea scenery and cultural character, highlighting four major international promotion themes.

Planning and Construction

• Following the principles of minimizing facilities and applying universal design, recreation space at Liyu Lake was optimized, aquatic plant diversity was increased, and natural, diverse ecological habitats were created. Liyu Lake was developed as a demonstration site combining environmental education and sustainable tourism.
• Space optimization at the Fenglin Recreation Area and connections with surrounding water systems continued, creating a landscape corridor rich in ecological resources and waterside features and improving the overall recreation environment.
• Antong Station was transformed by converting its existing platform into a viewing deck and adding charging stations, parking spaces, surrounding recreational facilities, and landscaping. The result is a safe, convenient, and visitor-friendly transfer node offering diverse experiences.
• Taking advantage of the Luoshan Visitor Center’s location, which offers views of the Central Mountain Range and rice fields, and responding to the needs of the “East Longitudinal Valley Festival: Tribal Food Paradise,” stages, lighting, and viewing facilities were added. Universal design was introduced to optimize the park environment, creating an open-space highlight with local character and comprehensive recreation services.

Operations and Management

• Three Green Travel Seal (GTS) information sessions were held, and two tourism businesses were guided in formally obtaining GTS certification. These efforts transformed sustainability concepts into concrete industrial competitiveness and helped create a green tourism destination of international standard.
• In response to Earth Day and World Animal Day, activities including the Firefly Dance and The Distance between Frogs and Us lectures were held. The Administration also worked with nearby businesses, farms, and water-recreation operators to organize the Butterfly Dances and Birdsong–Living with Nature at Liyu environmental education summer camp.
• A smart public-restroom monitoring platform was piloted at the Liyu Lake Scenic Area to provide timely information on restroom use and abnormal conditions, improve restroom-management efficiency and visitor safety, and strengthen smart scenic-area management.
• The Public Restroom Service Quality Improvement Plan continued throughout the jurisdiction to improve the overall public-restroom environment. In the Taitung County Environmental Protection Bureau public-restroom appraisal, the restrooms at Beinan Visitor Center, Luye Visitor Center, and Liji Information Station received first, second, and third place, respectively, in the National Tourist Attraction Landscape category, demonstrating high-quality service results.

Advertising and Promotion

• The “2025 Regional Tourism Alliance Market – Eastern Taiwan Theme Day” brought together 14 tourism-circle brands in food, accommodation, travel, shopping, and transportation from the East Coast and East Longitudinal Valley. Through market sales and exchange activities, it showcased the diverse tourism characteristics of eastern Taiwan and enhanced regional tourism visibility.
• Local recreation resources and industry strengths were integrated to organize the “2025 Liyu Lake Firefly Season–Firefly Watching Fun Tour.” Ecological guided tours and nighttime firefly-viewing activities enabled visitors to experience the beauty of nature and deepen their environmental conservation awareness.
• Resources from 19 high-quality hot-spring areas across northern, central, southern, and eastern Taiwan were integrated. “Hot Spring Island Tours” was adopted as the annual promotional theme of “2025–2026 Taiwan Hot Springs,” connecting hot springs, cuisine, sporting events, and health and wellness elements in different regions. Joint marketing among hot-spring areas across Taiwan was promoted to drive hot-spring tourism development.
• Through promotion of the “Slow Cycling Tours of the East Longitudinal Valley” cycling tourism brand, the “Slow Cycling Tours of the East Longitudinal Valley: Plate Tectonics Cycling Event” was organized. It included the Batongguan Historic Trail Cycling Challenge (34 km) and the Eurasian Plate–Philippine Sea Plate Leisure Ride (20 km), categorized by difficulty. By linking nearby attractions, train travel, slow travel in small towns, cross-mountain trails, and featured businesses in tribal communities and tourism areas offering distinctive food, guided tours at designated stops, and hands-on experiences, the event promoted cycling tourism in the East Longitudinal Valley.
• Under the theme of “Preservation,” the “2025 East Longitudinal Valley Festival: Tribal Food Paradise” was held in collaboration with tribal communities in Hualien and Taitung. The tribal tourism brand “2025 East Longitudinal Valley Festival–Tribal Journeys at the Table” was also promoted. Five tribal tourism products were developed: “The Tree Hollow Dining Table,” “Ancestral Footprints beneath the Moon Table,” “Hunter’s Picnic Table,” “Millet Swing Outdoor Picnic Feast,” and “Moonlight Harvest Table.” These products showcased tribal culture and culinary traditions.
• The Liyu Lake Midsummer Light Festival was held to promote the scenic beauty of Liyu Lake and develop nighttime tourism. Light-installation art created a nighttime waterfront atmosphere, presenting scenery distinct from the lake’s daytime appearance and attracting nighttime visitors. The festival received an Honorable Mention in the LIT Lighting Design Awards and a Gold Award in the UK’s London Design Awards.
• The “East Longitudinal Valley Festival: Tribal Food Paradise” received a Bronze Award in the Sustainable Tourism Innovation category of the Taiwan Sustainable Tourism Awards, a Silver Award for SDG 12 in the 2025 Asia-Pacific Sustainability Action Awards, a Bronze Award for SDG 12 in the Taiwan Sustainability Action Awards, and an Honorable Mention in the Public Service Events category of the 2025 Taiwan Event Excellence Awards.

Planning and Construction

• The Zhongtun Bicycle Path Recreational Service Facilities Renovation Project and the Zhongtun Bicycle Rest Stop Improvement Project introduced bicycle-friendly service facilities and viewing pavilions, providing visitors with scenic viewing platforms from which they can enjoy close-up views of Yanqing Islet and the basalt islands of the northern waters, including Yuanbei Island and Niaoyu.
• The Lintou-Aimen Golden Coast Wooden Boardwalk Renovation Project extended the boardwalk and linked it with related landscape and recreation facilities and surrounding attractions, thereby enhancing the integrated beach recreation corridor.
• Marine ecological restoration and tourism promotion: The Wang'an Marine Ecotourism Area was promoted. Six green sea turtle-shaped ecological reefs were installed at Sanqi Harbor in Wang'an for coral restoration. The NSA Headquarters also partnered with three local water-recreation businesses to conduct local marine ecological restoration and launch marine ecological itineraries allowing visitors to engage in coral-restoration processes and jointly protect Penghu's marine ecological environment.

Operations and Management

• Training courses were held on Jibei stone-weir culture and environmental-education interpretation, water-activity safety lectures and experience activities, open-water lifeguard safety, cycling leader training, and guided interpretation for seasonal themed travel itineraries in Penghu. A total of 362 people participated.
• The 2025 i-Center Mobile Travel Service Promotion Program training was held on September 30 and October 2, attended by 174 frontline service personnel.
• Facilities at tourism management sites were leased to promote private investment. These included facilities at the Houliao Visitor Center, Qimei Visitor Center, Caiyuan Leisure Fishery Farm, South Sea Floating Pier, Lintou Park, Aimen Beach Recreation Area, Tongliang Bridgehead, Erkan No. 2 Parking Lot, the South Sea Visitor Center counter, the Twin Hearts Stone Weir Scenic Area store, and stalls at the Dashi Longcheng Recreation Area in Qimei.
• Ten public reports were processed, with an average processing time of 4.9 days. A total of 10.1 metric tons of marine debris were removed. In collaboration with local residents, other agencies, communities, schools, and businesses, seven beach cleanups were held, attracting approximately 1,420 participants and removing about 9.7 metric tons of waste.
• The Aimen Beach Service Facilities project won the Gold Award and National First Prize in the Public Construction Category at the National Golden Award for Architecture.
• The film The Rhythm of the Tide: Exploring the Islands of Penghu received multiple international film awards, including Best Documentary at the London International Filmmaker Festival, Best Documentary at the Berlin Independent Film Awards, Best Cinematography at the Dallas Movie Awards Festival, Best Feature Cinematography at the Hong Kong Independent Film Festival, and Best Cinematography at the Cleveland Arthouse Film Awards.
• Qimei Island, Penghu County, was honored as one of Taiwan’s Top Ten Tourism Spotlights.
• The light-art display titled the Island of Light Celebration at the 2025 Penghu Wind Chasing Music & Light Festival received Gold Awards from the London Design Awards and the French Design Awards, as well as an Honorable Mention from the LIT Lighting Design Awards.
• The Penghu NSA Headquarters applied for international sustainable-destination certification in 2022 to align with international sustainable tourism trends. Based on six sustainability indicators–destination management, nature and landscape, environment and climate, culture and tradition, social well-being, and business and communication–as well as the formulation of sustainable-tourism development policies and establishment of related monitoring and tracking mechanisms, the NSA received the QualityCoast Silver Award in 2025, as announced by the Netherlands-based Green Destinations Foundation.
• Rebirth of the Coral: Restoring and Protecting Penghu’s Underwater Garden was selected as one of the 2025 Green Destinations Top 100 Stories. The film Protecting the Faithful Ocean Travelers: A Happy Home for Green Turtles in Wang'an, Penghu received the Bronze Award in the Sustainability Microfilm category at the 9th Taipei Golden Eagle Micro Movie Festival in 2025.

Advertising and Promotion

• The administration organized a series of events, including the 2025 Gaillardia Islands Penghu Cross-Sea Marathon—Spring Wang'an Island-Hopping Half Marathon Carnival, 2025 Penghu Island-Hopping Cycling Carnival, 2025 Four Seasons Penghu Travel campaign, the 2025 Penghu Wind Chasing Music & Light Festival, Penghu Bay Rhapsody 2025, the 2025 Gaillardia Islands Penghu Cross-Sea Marathon, and Lintou Beach Seine-Net Experience.. In conjunction with media marketing, these events expanded their promotional reach and attracted more than 90,000 visits to Penghu.

Planning and Construction

• The 2025 Nangan Township Mazu Giant Statue Ship-Shaped Platform Facility Maintenance Project was completed, ensuring the structural safety and durability of the expansive platform and surrounding worship trails.
• The 2025 Nangan Township Siwei Ecological Park Landscape Development Project created two distinctive loop trails: a larger loop featuring magnificent sea views and 2,000 red spider lilies, Matsu’s county flower; and a smaller loop that uses native Matsu plants to create an enchanting “Totoro Tunnel,” a new popular photo spot in Siwei Ecological Park.
• The 2025 Beigan Site 06 and Site 08 Plaza Trail Facility Improvement Project optimized the trail system, implemented universal design for visitors of all ages, and enhanced safety for nighttime Blue Tears viewing.

Operations and Management

• The administration passed the ISO 9001:2015 Quality Management System recertification audit, strengthening the foundation for sustainable visitor-service quality and ensuring the continued effective operation of its management system.
• The Nangan Environmental Education School passed the renewal review for certification as an environmental education facility and venue.
• Two forums for experts and scholars were held to facilitate in-depth exchanges on the future direction of sustainable tourism development in Matsu, build consensus among stakeholders, and create a sustainable-tourism blueprint that considers ecology, culture, and community characteristics.
• In partnership with RE-THINK, one of Taiwan’s most influential environmental organizations, the administration organized the Matsu stop of the 2025 Around-the-Island Beach Cleanup: Pick up for Taiwan campaign. The event attracted people from the main island of Taiwan to make special trips to Matsu for beach cleanups, putting responsible-tourism principles into action.
• Coastal cleaning, beach cleanup, and environmental education activities were held in coordination with the Executive Yuan’s Salute to the Sea policy. A total of 11,941 participants removed 606 metric tons of marine debris from 1,049 kilometers of coastline.

Advertising and Promotion

• The 2025 Matsu Marine Tourism campaign promoted in-depth marine tourism experiences, including “Sea Tour of Dongyin,” “Sea Tour of Juguang,” and the “Weekend Market Concert at Mabi Bay, Beigan,” with approximately 50 sailings in total.
• The 2025 Matsu in Twilight Series featured diverse themed activities, including Mazu in Matsu, the Youth Island Carnival, laser-tag survival games, twilight concerts, and sunrise-welcoming events. More than 10,000 visitors participated.
• The Matsu Juguang Landscape Tourism Featured Itinerary Interpreter Training Workshop was held to introduce Matsu Geopark and provide interpretation training on its distinctive landscapes and ecological environment. More than 40 trainees completed the program.
• The Island Clean Walks—Slow Travel on Foot in Matsu stamp-collection passport campaign was launched to encourage visitors to travel slowly on foot, explore Matsu’s four townships and five islands in depth, and experience the islands’ natural ecology, military heritage, and cultural character.
• In partnership with Matsu Tourism Circle businesses, the 2025 Imprinting the Islands—Multicolor Postcard Stamp Collection Activity was held. A total of 2,830 postcards were distributed, generating approximately NT$4.63 million in sales. The four-color printing activity enriched the cultural experience.
• Six local Matsu Tourism Circle businesses were assisted in obtaining the Ministry of Environment’s Bronze Eco-Travel Business label; six obtained SGEQC Sustainable Quality Certification; eight obtained International Service Quality Certification (ISQM); and two local businesses obtained the Green Travel Seal (GTS).
• In partnership with the Lienchiang County Department of Transportation and Tourism, 10 Matsu businesses specializing in souvenirs and cuisine were invited to participate in the 2025 Tourism Circle Market Day. Several received the Tourism Circle Awards for Best Flavor and Best Souvenir.
• Together with businesses from the Matsu Tourism Circle Industry Alliance, the administration participated in NATAS Holidays 2025, Singapore’s autumn travel fair organized by the Taiwan Visitors Association (TVA). It showcased Blue Tears, historic military relics, Mindong (Eastern Fujian) culture, Matsu International Art Island, and seasonal themed tours, expanding and deepening bilateral cooperation.

Planning and Construction

• Major attraction development for international and domestic tourism: Completed projects included landscape enhancements at the Feicui Bay site; the creation of the Jinshan Huanggang Hot Spring Recreation Experience Area; driftwood reuse and landscape development on North Coast beaches; the Guzhuang Section of the Shuangwan Bikeway; renovation of Taiwan Tourist Shuttle waiting facilities on the Crown Northern Coast Route; and landscape improvements around Yuantan Creek in Wanli.

Operations and Management

• Operations and management strategy: Recreation facilities continued to be enhanced to provide visitor-centered and international-standard tourism services, create a high-quality, visitor-friendly, and safe travel environment, and promote universal-design and Muslim-friendly tourism environments. The original vehicle and visitor flow system was upgraded to a Smart Scenic Area Management Platform to advance digital transformation incorporating smart parking, real-time imaging, e-fencing, and link visitor-flow monitoring systems. Parking and visitor flow information is synchronized in real time with the management platform and MOTC systems through API data integration, with regular equipment maintenance. It supports management decisions and provides visitors with accurate guidance. Plans also include improving contactless entry services and strengthening cybersecurity protection. Big-data analysis will support visitor flow dispersion, comprehensively improving modern tourism experiences and management efficiency. All 37 public restrooms under the administration's jurisdiction received Outstanding ratings, and seven received the New Taipei City Golden Public Restroom Award. OT projects and other lease arrangements for Yehliu Geopark, Yehliu and surrounding parking lots, Heping Island Park, and other sites continued, generating government revenue and increasing self-liquidation rates.
• Sustainable tourism promotion: The NSA earned the Green Destinations (GD) Bronze Certification. The Baisha Bay Nature Center in Shimen implemented the Satoumi Initiative through the "Marine Cleanup Journey," receiving a Green Destinations Top 100 Stories Award for the second consecutive time. These achievements highlight excellence in environmental education and destination management and place the North Coast and Guanyinshan among the world's top 100 tourism destinations.
• Tourism-resource maintenance and management: Upholding the spirit of 6S, the administration continued to work with local governments, communities, schools, and businesses to organize beach and mountain cleanups and raise environmental awareness. In 2025, online applications were submitted for 384 beach cleanup activities, involving 24,723 participants and removing 34,899 kilograms of beach waste. Contractors removed 740 metric tons of marine debris. A total of 63 mountain cleanup activities were carried out, attracting 1,810 participants and removing 431 kilograms of mountain waste.
• Safety maintenance: The administration established a disaster-prevention operational plan and disaster-response communications network, implemented a North Coast hazardous-area joint inspection program and summer joint inspections, and strengthened water-area patrols and safety advisories.

Advertising and Promotion

• Themed marketing activities: The Fugui Cape Lighthouse Ride at Taiwan's northernmost point and World Bicycle Day activities were held to promote low-carbon cycling tourism and 16 diverse cycling routes. The events promoted the Shuangwan Bikeway, Wanta Bikeway, Wanjin Bikeway, and Keelung's Waimushan Bikeway, attracting around 1,700 participants and generating an estimated NT$4 million in economic value.
• Marketing and promotion activities: Events included 2025 Yehliu Night Tours: See the Queen's Head Illuminated at Night, the 2024 Guanyin Eagle Watching Fun Walking Series, the 2024 Jinshan-Wanli Hot Spring and Cuisine Marketing Campaign, the Heping Island Life Festival, Jinshan Sulfuric Fire Fishing Tour Promotion, and the Formosa North Coast Arts Festival. The NSA also co-organized such local events as the Jinshan Sweet Potato Festival and Wanli Crab Promotion. The events attracted over 700,000 participants, generating more than NT$1 billion in economic value and promoting local tourism development.
• Crown Coast Tourism Circle guidance and marketing promotion: This program used cluster linkages and business models to integrate industries and implement marketing and guidance measures with a focus on cross-regional integration, strengthening the capacity of local organizations, dual transformation through "sustainability × digitalization," local economic development, stronger international-market matchmaking, and cross-regional tourism-circle cooperation. In collaboration with travel agencies, 28 themed itineraries and 10 travel packages were introduced, and four themed promotional films were completed. The program attracted more than 110,000 visits and generated over NT$280 million in economic value.
• International award achievements: The 2025 Yehliu Night Tours: See the Queen's Head Illuminated at Night received a Gold Award in Event Innovation/Event at the 2025 TITAN Innovation Awards; Gold Awards in Event/Cultural and Experiential & Immersive/Outdoor Event at the 2025 MUSE Creative Awards; a Winner award in Excellent Communications Design/Event at the 2026 German Design Awards; a Gold Award in Lighting Design at the 2025 Paris Design Awards; a Silver Award in Lighting Design at the 2026 Asia Design Prize; and a Gold Award in User Experience Design/Event and a Silver Award in Conceptual Design/Lighting at the 2025 London Design Awards.

Planning and Construction

• Lion's Head Mountain Scenic Area: Recreation-facility revitalization and improvement projects were completed, including Phase 5 of the Emei Lake Round-the-Lake Trail Tourism Environment Improvement Project (Zhimei Section), the Wayaogang Sanwan Pear Blossom Trail Facility Improvement Project, the Shierliao Hiking Trail Optimization Project in Emei Township, Hsinchu County, and the Hengpingbei Ecological Fish-Watching Trail and Surrounding Environment Improvement Project in Nanzhuang.
• Lishan Scenic Area: Completed tourism environment enhancements, including the Lishan Ecological and Environmental Protection Trail Link Project.
• Baguashan Scenic Area: Enhanced multiple recreation experiences through projects, including Phase 2 of the Dafeng Lane Trail Optimization and Viewing Platform Project in Yuanlin City, Changhua County; Phase 2 of the Dongfang Park Environmental Optimization Project at the Baguashan East Outer Ring; the Baguashan Scenic Area Yuemei Pond and Surrounding Tourism and Recreation Site Improvement Project; the Guashan Three-Rail Bicycle Route Nodes and Surrounding Environment Improvement Project; the Evergreen Bikeway Public Service Facility Optimization Project; and the Baguashan Scenic Area Fenyuan Bicycle Station Surrounding Environment Improvement Project.
• Azaowu Recreation System: Tourism environment enhancements were completed, including the Azaowu Area Public Restroom Renovation and Surrounding Environment Greening Project and the Azaowu Area Public Service Facility Improvement Project.

Operations and Management

• Convenient transportation: Local shuttle services were provided, carrying 6,982 passengers on 1,990 trips during the year.
• Bridge safety: The 2024 Bridge Safety Management Supervision and Evaluation was conducted. Engineers were commissioned to inspect four suspension bridges, elevated boardwalks, and landslide-prone areas within the NSA, improving management quality and enhancing tourism safety.
• Environmental sustainability: Four mountain and street clean-up and tree-planting activities were held.
• Muslim-friendly tourism: The 2025 promotional meetings and training courses trained 71 professional service personnel. Sixteen Muslim-friendly tourism venues and 10 halal agricultural specialty products and souvenirs were certified. Assistance was provided to extend the certifications of venues and products certified since 2019. The Muslim-Friendly Tri-Mountain Taiwan Three-Day Tour received recognition at the 13th International Golden Travel Award and the 3rd Best Tour Collection of T.Q. The profile of Lion's Head Mountain was further raised in Muslim markets through familiarization visits by influencers, promotions in three major newspapers, and 100 radio broadcasts.
• High-quality public restrooms and family-friendly facilities: The administration continued to provide smart restroom services at facilities under its jurisdiction. The Songboling Visitor Center received the Outstanding Public Restroom designation in Nantou County's annual public restroom evaluation and ranked among the top three in a public vote. It also received the 2025 Breastfeeding-Friendly Room Certification.

Advertising and Promotion

• Annual events: Lion's Head Mountain hosted the 2025 Shibi Tribal Hike and Emei Lake Tea Gathering; Lishan hosted the 2025 Wedding in the Clouds and 2025 Valley Light Festival; Baguashan hosted the 2025 Baguashan Eagle-Watching Event; the Ataabu Grassland Music Festival in Wufeng; and the 2025 Tri-Mountain Cycling Series. These events attracted 110,000 participants.
• Major events and themed trains: The 2025 Taiwan Indigenous Tourism Festival attracted nearly 430,000 participants and the 2025 First World Bird Fair attracted nearly 150,000. In conjunction with the 2025 Taiwan Lantern Festival, themed trains, including the Taiwan Railways Smile Champion Train and Taoyuan Metro Happy Peach Train, were launched.
• Cultural and religious tourism: The 2025 Baguashan Scenic Area Songling Tea Country Experience Camp and the Baguashan Great Buddha–Songboling Hiking Route Design activity were held.
• International and sustainability awards: Lishan: 2,000 Meters Above, Grounded in Sustainability was selected for the 2025 Green Destinations Top 100 Stories in the Destination Management category. Emei Through Time: Sharing Sustainability received Silver Awards in both the Asia-Pacific Sustainability Action Awards and the Taiwan Sustainability Action Awards.
• Lishan brand marketing: From 2024 to 2025, the "Lishan Forest Life" branding project connected 22 businesses in Guguan and 17 in Lishan, assisted eight businesses with brand-style development, promoted five travel-agency and independent-travel itineraries, and conducted diversified online and offline marketing activities.
• Tribal-brand operations: The NSA jointly operated mountain tribal brands with indigenous peoples in its jurisdiction. Over the year, tribal training and capacity-building activities attracted 254 participations; 22 businesses received support for industry upgrading; 405 cases of employment assistance were provided; nine itineraries were improved and promoted; and indigenous communities received 74,897 visitors.
• OhBear co-branding results: The NSA developed 102 OhBear co-branded products, expanded 21 retail counters, and published a catalogue. Integrated online and offline sales activities generated more than NT$5.2 million during the year. Ten leading accommodation businesses were connected through a platform to offer digital packages, with more than 200 packages sold.

Planning and Construction

• To establish an accessible travel environment and strengthen cycling linkages, projects were undertaken for Phases II and III of the Ita Thao-to-Sun Moon Lake Cable Car Station Bikeway Connection and the Songbolun-to-Dazhu Lake Bikeway Connection.
• Projects carried out to improve tourism environment quality included renovation of the Taomi Ecological Park and surrounding Dongguang environment, stabilization of slopes along the Sun Moon Lake Circular Bikeway and trails, improvement of facilities at the Sun Moon Lake Wastewater Treatment Plant (Phase II), and functional enhancement of the Xiangshan wastewater treatment facilities.

Operations and Management

• The NSA participated in Green Destinations certification and the Top 100 Stories competition, receiving Green Destinations Silver Certification for 2025–2027. "Join Us! Harnessing Collective Wisdom to Promote Sustainable Tourism" won third place in the Business and Marketing category at ITB Berlin 2025. Protecting Habitats Through Travel: Finding Connection and Unexpected Beauty in Sun Moon Lake, in the Nature & Scenery category, was selected for the 2025 Green Destinations Top 100 Stories.
• To alleviate congestion of access roads, facilities, and attractions during consecutive holiday periods, traffic diversion operations were conducted eight times during the Lunar New Year, Peace Memorial Day, Tomb Sweeping Day, Dragon Boat Festival, Teachers' Day, Mid-Autumn Festival, National Day, and Taiwan Retrocession Day holiday periods. Traffic control was strengthened at road junctions and attractions.
• A total of 1,912 applications for activities joined by a combined 15,131 participants were processed on the water-recreation activity application platform. The platform was improved to provide the public with more convenient water-recreation experiences.
• Professional safety inspections of 11 pedestrian bridges within the NSA were completed, enhancing overall travel safety.
• Three tree-planting and seedling-giveaway activities, one SUP lake-cleanup activity, one joint land, water, and air travel-safety promotional fair, and one water-safety lifesaving training activity were held.
• A Sun Moon Lake Electric Boat Marketing and Promotion Project was implemented to promote use of electric boats. The project developed a dedicated electric-boat brand identity, staff uniforms, service-quality enhancements, and promotional videos. Pier No. 4 at Shuishe Wharf was designated as an exclusive floating pier for electric boats to differentiate marketing. Electric boat night cruises also continued in conjunction with the Sun Moon Lake Fireworks Festival and New Year's Eve events, with four sessions held in total.
• The Puli, Xiangshan, Ita Thao, and Checheng visitor centers provided maps and promotional materials, photography assistance, travel consultation, itinerary recommendations, and free Wi-Fi, serving more than 67,000 visitors.

Advertising and Promotion

• Themed events were held throughout the year, including the spring Cherry Blossom Festival, summer Starlight Firefly Season, Jiji Railway Concert, autumn Sun Moon Lake Music & Fireworks Festival, Sun Moon Lake Come!BikeDay Cycling Festival, winter New Year's Eve celebration, and year-round Four Seasons Cycling Certification activities. Total participation exceeded 400,000, generating approximately NT$928 million in tourism value.
• Tourism-information promotion: The Chinese, English, Japanese, and Korean versions of the NSA website received 1,870,696 visits. The fan page had 129,003 followers, published 292 posts, and reached 12,505,697 people.
• Sun Moon Lake Tourism Circle guidance and marketing promotion: The Hundred Shining Stars development and guidance program covered 10 sites. Three low-carbon itineraries were designed and sold in conjunction with multiple travel agencies, serving 24 groups and 1,504 visitors from August to November. Nine domestic marketing and promotion events and market-day promotional activities were completed. Twenty tourism circle co-branded products were introduced for sale at Hsin Tung Yang in the Nantou Service Area.
• Taiwan Tourist Shuttle package marketing and promotion: Ridership was 835,282 on the Sun Moon Lake Route, 20,487 on the Checheng Route, 15,884 on the Sun Moon Lake–Alishan Route, 2,215 on the Douliu–Zhushan Route, and 34,747 on the Sun Moon Lake Circular Route, which was added in October. Nine Sun Moon Lake travel packages and High Speed Rail package tickets were issued. Sales totaled 13,528 print packages and 804 e-packages. Eight local mini-tours were launched in Checheng, attracting 102 participants.
• International cycling exchanges and promotional activities were held. Twenty-one representatives attended the International Exchange and Promotion Activity of the 2025 Sun Moon Lake Come!BikeDay Cycling Series, including Yuhiro Hiratani, Chair of the Shimanami Kaido, Sun Moon Lake Bikeway's sister route in Japan, and Mayor of Onomichi; Toshiyuki Uemura, Vice Chair and Mayor of Kamijima; Yasuyoshi Fujiwara, Director of the Ehime Prefecture Tourism Exchange Bureau; and Makoto Ishihama, Director for Regional Economic Support at the Hiroshima Prefecture Department of Commerce, Labor and Industry. They also attended the cycling carnival opening, cycling activities, and exhibition booths.
• Participated in the Kaohsiung Association of Travel Agents 2025 International Travel Fair, Taipei International Tourism Exposition, Taipei Summer Travel Fair, Taiwan International Travel Fair (Autumn Edition), and ITF Taipei International Travel Fair to assist Sun Moon Lake Tourism Circle businesses in jointly exhibiting and promoting their products, strengthening brand exposure and market-promotion effectiveness.

Planning and Construction

• Completed the Gongtian Xiding Area Trails and Surrounding Recreation Facilities Project, the Chukou Administration Center and Wenfeng Office Space Surrounding Environment Renovation Project, the Provincial Highway 18 Xiaonan Mother Tree Forest Recreation Service Facility Improvement Project, and the Guanghua Firefly Viewing Area Optimization Project.
• Completed the Fushan Historic Trail and Surrounding Environment Improvement Project, the Yawumasi Trail Extension and Surrounding Environment Improvement Project, and the Lijia Information Station and Tribal Streetscape Improvement Project. To continue developing local highlights and extending the tourism corridor, the Qingyun Temple Shezailiao Trail and Surrounding Environment Improvement Project and the 2024 Alishan Public Restroom Improvement Project were also completed.

Operations and Management

• Free shuttle services were provided between Shizhuo and Fenqihu during the Lunar New Year holiday, carrying 2,390 passengers.
• Thirteen Taiwan Tourist Shuttle packages were launched. Annual ridership was 89,593 on Alishan A Line (HSR Chiayi–Alishan), 128,459 on Alishan B Line (TRA Chiayi–Alishan), 4,588 on the Ruili Line (TRA Chiayi–Ruitai Information Station), and 13,271 on the Taiping Line (TRA Dalin–Taiping Suspension Bridge).
• Six electric vehicle charging stations were installed by lessee vendors at Yuantan Ecological Park and Wenfeng Visitor Center shops through public–private partnerships to create a green tourism environment.
• Site activation continued. A fee system was introduced on January 1 at five parking lots, including those in Xiding, Anding, and Fenqihu, using professional management to increase turnover and improve parking efficiency.

Advertising and Promotion

• Ten environmental education programs were offered, with 996 participants taking part in course experiences. Exchanges were also conducted with other environmental education sites regarding course and activity arrangements.
• Campaigns included the 2025 Alishan Coffee Industry Tourism Promotion Project, the 2025 Alishan Indigenous Tourism Promotion Project, the 2025 Wedding under the Sacred Tree Series, the Alishan Four Seasons Tea Tour, the Alishan Divine Journey: Arriving in Chiayi event, and the Tsou New Year, cherry blossom, and firefly seasons. These marketing and promotion activities attracted 5.11 million visitors and generated an overall tourism value of NT$11.8 billion.
• The Eryanping Trail received one of the national Top 10 Tourism Spotlight Awards at the 2nd Tourism Spotlight Awards of the Tourism Administration. Fenqihu and its trail network were listed among the Top 100 Spotlights, demonstrating Alishan's rich mountain and forest tourism appeal.

Planning and Construction

• The Budai Visitor Center and Workstation Interior Renovation and Surrounding Environment Optimization Project was completed. The project enhanced the former Nanshu Co. site as an attraction, creating a tourism landmark and visitor photo-stop along Provincial Highway 61, providing a more complete and comfortable visitor-service space, and enhancing service quality. The project also integrated an ecological channel detention pond and a southern underground detention pond to strengthen water storage and drainage, provide sufficient parking, and improve the surrounding landscape through greening.
• Smart birdwatching facilities were established at the South Budai Wetlands to provide comprehensive interpretation services and enhance the park's birdwatching tourism system. Cycling routes within the area were incorporated to provide engaging stopovers, integrating resources including sunsets, wetlands, migratory birds, and cycling corridors and linking attractions to enhance local tourism highlights.

Operations and Management

• Guidance was provided for product optimization in the Southwest Coast Tourism Circle. Nineteen businesses were selected through the "Salty Good Things" product selection program and received assistance in optimizing product marketing and packaging design. Guidance was provided to support 19 businesses in digital transformation, introducing e-commerce platforms and digital payment to expand marketing channels. Assistance was provided to 11 businesses in designing multilingual menus to improve tourism-friendliness for international visitors.
• The NSA participated in South Region Tourism Circle market days and travel fairs, integrating the branding elements of "Savory Southwest," "Salt-Worker Bento," "Yun-Chia-Nan Coffee Salt Research Institute," and "Salty Good Things" to systematically promote the Southwest Coast Tourism Circle brand. It continued to develop the Southern Taiwan Science Park market by organizing science-park markets and familiarization tours for employee welfare committees. A total of 25 themed itineraries combining distinctive attractions and local experiences were listed to heighten market visibility.
• Guidance was provided to eight businesses in obtaining Muslim-friendly venue certification and certification for 30 halal products was extended. A Muslim tourism and travel map guide for the jurisdiction was also produced.
• Site leasing and outsourced operations were carried out at 17 sites, generating total revenue of more than NT$150 million. Working with private operators, the Administration activated sites, stimulated local economic development, fostered positive relations with surrounding communities, and strengthened local cohesion.

Advertising and Promotion

• Social-media marketing was strengthened through a Facebook fan page for interaction with visitors. The page had 270,000 followers during the year and published more than 20 posts each month.
• The 2025 Kunshen Wangye's Salt for Peace Festival attracted 50,000 participants and the 2025 Salt Sculpture Art Festival attracted more than 150,000 participants. Other marketing activities included the 2025 Taiwan International Bird Watching Marathon, the 2025 Ultimate Slow Travel: Taiwan Southwest Coast Cycling Tour–Light Up Taiwan Westernmost Point Guosheng Port Lighthouse and Cycling Tours, the "Salt Happiness" Concert, and the Beimen Wangye Arts and Cuisine Festival.
• The Jingzaijiao Tile-paved Salt Fields in Beimen, Tainan City, received the Bronze Award for Sustainable Tourism Destinations at the 2025 Taiwan Tourism Sustainability Awards and the Best International Recommendation Award at the 2nd Tourism Spotlight Awards.
• The Qigu Visitor Center received an Excellence Award in the 2025 Travel Service System Evaluation.
• "From Birds to Livelihoods: A Sustainable Path on Taiwan’s Southwest Coast" in Qigu, Tainan City, was selected for the 2025 Green Destinations Top 100 Stories.

Planning and Construction

• New exhibition themes were introduced at the Guantian Visitor Center. The interior space connects the five Siraya reservoirs, water-conservancy history, and agricultural culture and enhances the sensory experience with multilingual translation and interactive projection equipment. The bald cypress landscape was improved by integrating shaded woodland and landscape trails to create a comfortable space combining ecological charm and recreational functionality. Artist Hsieh Tung-che was invited to create the public-art wall "Wings of Mountains and Waters." The detailed mosaic of this work vividly depicts Siraya's landscapes, water caltrop fields, and the ecological setting of pheasant-tailed jacanas. Painted ceramic-tile crafts and professional guided interpretation were also integrated to deepen visitor interaction and environmental-education value.
• To improve recreation quality and visitor safety, the wooden platform and anti-slip facilities on the Meifeng Historic Trail were improved, providing views of the Chianan Plain and Tsengwen Reservoir. Safety railings and pavilions at Mysterious Aura were also renovated, increasing spaces for visitors to stay and enjoy the scenery and enriching the recreational experience.
• Lingding Park is a popular venue for events and street performances. To provide a safe and visitor-friendly recreation environment, the paving and drainage facilities at the park's Music Plaza were improved, all drainage covers were replaced, and an accessible environment was created. Sidewalks were installed around Lingding Park and integrated with bus stops for visitor convenience.

Operations and Management

• Guanziling Hongye Park received the Outstanding Award in the Agency/Institution category of Tainan City's 2025 Environmental Education Promotion Awards.
• "SDG 15 From Butterfly Habitat to Green Living: Sustainability at Hongye Park" received a Bronze Award at the 4th Asia-Pacific Sustainability Action Awards in 2025.
• "SDG 17 Hongye Actions for Social Inclusion" received a Bronze Award at the 5th Taiwan Sustainability Action Awards in 2025.
• The NSA's "Tabe! Tabe! Touching SIRAYA" received a Silver Award in the Landscape Design–Sculpture Design category of the 2025 London Design Awards.
• Six sites in the jurisdiction received AED Safe Place certification.
• A smart monitoring system was established, using electronic fencing and infrared detection in combination with an automatic broadcast system and an online real-time monitoring platform to improve the quality of travel safety services.

Advertising and Promotion

• The NSA continued to promote the Tourism Circle identity brand "Touching SIRAYA." It actively participated in major domestic travel fairs and business-matching events, invited international influencers to publish itinerary videos, and cooperated with leading domestic and international travel businesses to develop and list 45 diverse themed itineraries, including 16 international and 29 domestic itineraries. It also worked with major travel platforms to develop 29 electronic travel packages, with total package sales reaching NT$866,000. Annual sales of itineraries and packages totaled 4,801 visitor participations, including 562 international visitors and 4,239 domestic visitors, generating estimated tourism economic benefits of more than NT$29.51 million.
• The Regional Tourism Circle Market Day–South Region & Penghu was held for three consecutive days at Huashan 1914 Creative Park. The event was joined by 75 representative businesses from southern Taiwan and Penghu. Under the theme "NumberWAN" and focal imagery of mountains, sea, and islands, the market presented a new model of cross-regional integration between southern Taiwan and its offshore islands, opening a new chapter for an international tourism brand. The three-day event attracted more than 150,000 visitors, including approximately 4,000 from abroad. Participating businesses recorded more than NT$2.7 million in sales; and estimated tourism economic benefits exceeded NT$351.15 million.
• Events held included the Siraya Life Festival, Siraya Summer Chill Series, 2024–2025 Taiwan Hot Spring & Fine-Cuisine Carnival, Wonderland Siraya Cycling series, Tsengwen Reservoir Canyon Concert, and Siraya 5COOL Music Festival, integrating industry brands into event programming. The events attracted 2.61 million visitors and generated more than NT$601,000 in tourism value.
• Seventeen businesses in the jurisdiction had cumulatively obtained certifications related to Muslim-friendly tourism environments, venues, and products.
• Industrial guidance and tourism capacity-building were provided for Siraya tribal communities within the jurisdiction. A total of six tribes were assisted, one tribal product was listed for sale, one itinerary was developed, 12 indigenous craft-experience promotional courses and one results presentation were held, 40 employment-assistance opportunities were provided, and indigenous tourism attracted 3,200 visitors.

Planning and Construction

• Completed four projects: The Liugui Chenggong Suspension Bridge Reconstruction and Surrounding Environment Improvement Project; the Eighteen Arhats Mountain Bicycle Service Center Surrounding Environment Improvement Project; the Sandimen Forest Park Viewing Platform Extension and Surrounding Improvement Project; and Phase III of the Eighteen Arhats Mountain Bikeway Corridor Greening and Beautification Improvement Project.
• Completed the Laonong Visitor Service Facility Project Revised Development Plan and the Laonong River Left Bank Visitor Service Facility Development Plan.

Operations and Management

• Nine operational tasks were implemented, including Analysis and Research of Purple Crow Butterfly Populations and Habitat Maintenance; environmental cleaning and maintenance at Xinwei Forest Park, the Laonong Recreation System, and the North Pingtung Recreation System; public liability insurance for the NSA; design/supervision of facility repairs at the NSA; open contracts for repairs/disaster response and for tree pruning/planting; and control of biting midges (Forcipomyia taiwana) at Xinwei Forest Park.
• Two PPP ROT projects were advanced for the Liangshan Recreation Area Campsite Expansion/Rehabilitation and Operation Transfer (ROT) Project in Majia Township, Pingtung County, and the Saijia Paradise Camping Area Operation Transfer (ROT) Project in Sandimen Township, Pingtung County.
• Ten lease, operation, and management projects were advanced, including for the Tulongwan Visitor Activity Service Area Office, Baolai Visitor Service Area, Xinwei Forest Park Recreation Spaces, Wutai Recreation Service Facilities, Maolin Visitor Center, Saijia Recreation Area land, bicycle rental station at Xinwei Forest Park, new first-floor space at Maolin Visitor Center, first floor of the Liangshan South Management Station Office, and Eighteen Arhats Mountain Service Area in Liugui District, Kaohsiung City.

Advertising and Promotion

• The NSA's official travel website was fully upgraded, integrating smart-scenic systems (live cams, smart parking, interactive guides) and earning accessibility certification, providing a user-friendly visitor service platform.
• Campaigns included off-season Laonong River recreation itinerary and themed activity promotions (2025–2026), Maolin Purple Butterfly Valley Biennial Butterfly Beauty Festival (2025–2026), Cycling Tourism series, Baolai "Ageless Hot Springs" integrated marketing campaign (2025–2026), 2025–2026 Indigenous Industry Cultivation and Promotion Implementation Project, and Winter Activity Revitalization and Promotion Integrated Marketing Campaign.
• The NSA continued to promote the Kaohsiung Tourism Circle with joint Line@ marketing: "Explore Kaohsiung" (all sectors), "Kaohsiung Fun" (tour channels), and "Awesome Kaohsiung" (20 guided brands). Eight members listed experience packages with ticketing platforms (25 FIT experiences, 541 customers).
• Four pilot "Smiling South Bay" themed trips were arranged; and ten itineraries were listed with licensed agencies (481 group customers). International ground operators (including cruises) served over 1,744 visitors. Ten recommended packages drew over 2,634 customers. Two KOL fam tours were arranged.

Planning and Construction

• Bay water environment improvements continued, including dredging of the Dapeng Bay inlet channel and bay area. Completed projects included the Nanping East Section flow interception/diversion improvement project, construction of restrooms at the Binwan Park parking lot, improvements to visitor-service facilities at Dapeng Bay attractions, environmental improvements at Xiaoliuqiu attractions, Oyster Shell Island repairs, and Dapeng Bay cycling-route improvements. In addition, a memorandum of understanding was signed with the Chinese Carbon Sink Industry Promotion Association to conduct a blue-carbon ecological restoration trial in Dapeng Bay under the "Dapeng Bay Marine Environment Restoration and Blue Carbon Enhancement Demonstration Area" project, enhancing the quality and functionality of tourism service facilities.
• Universal-design improvements at Dapeng Bay, construction of restrooms at the Binwan Park parking lot, repairs to the pedestrian walkway on Dapeng Bay Bridge, and greening and beautification of Dapeng Bay greenbelt plantings were completed, providing a friendly, comfortable, and sustainable visitor recreation environment.
• Improvements were completed to water, electricity, wastewater, and drainage systems at Xiaoliuqiu attractions; public restrooms and washrooms at the Seaview Leisure Resort were renovated; stepped rest areas and multipurpose plazas were created; and improvements continued on the "Let's Go for a Walk" Scenic Trail, enhancing the overall tourism environment.

Operations and Management

• Private participation in the Dapeng Bay public construction BOT project (Recreation Zones 1, 2, and 3) continued, creating win-win outcomes for the public and private sectors.
• Before land handover following completion of BOT investment solicitation, partial spaces at highlight sites in the jurisdiction—including the Bicycle Pavilion, Seaside Chapel, Speedway and GO-KART, shops, boat slips, and Seaview Leisure Resort on Xiaoliuqiu—were leased, operated, and managed. These sites provided quality dining, recreation, sightseeing, nighttime lake tours, water activities, and visitor information services, strengthening service capacity.
• To promote visitor-friendly environments and conservation awareness, 59 Dapeng Bay Wetlands environmental education sessions were held, attracting 2,299 participants.
• In partnership with local governments, island-wide environmental activities included the "No Plastic Island" initiative, a drinking fountain map, Xiaoliuqiu Love for Turtles Beach Cleaning, tableware rental, and raincoat reuse, promoting plastic reduction on the island. Electronic visitor-count boards were installed in intertidal zones to regulate visitor numbers and protect intertidal ecosystems.
• Eco-restaurant certification was promoted in partnership with local associations in Liuqiu Township. Close integration with the local tourism industry led to the introduction of "Green Sustainable Tourism Itineraries" and domestic and international marketing and promotion, advancing green tourism on Xiaoliuqiu.

Advertising and Promotion

• Events included the 2025 Dapeng Bay Marine Festival, 2025 Cycling Series (Light One Bike and the Slow Travel to Taiwan's Extremes—Southernmost Point Eluanbi Lighthouse Cycling Activity), 10th Beach Money Turtle Protection Activity, 2025 Dapeng Bay Triathlon Series, and 2025 Qingzhou Bay Warm Winter Party.
• The NSA continued to promote Tourism Circle policy. It integrated tourism resources in Pingtung, including dining, accommodation, recreation, shopping, and transportation. Cross-regional resource sharing, brand development, precision marketing, and digital transformation initiatives were advanced under the principles of low-carbon sustainability. Efforts aimed to enhance the quality of tourism-service hardware and software, develop distinctive styles, build complementary industry strengths, and expand visitor sources and benefits.
• Promotion of ecological sustainability in the Liuqiu Scenic Area continued. In addition to dispersing visitor flows through the "Let's Go for a Walk" Scenic Trail, ecological conservation and plastic-reduction efforts were advanced in line with environmental-protection policies, positioning Xiaoliuqiu as an ecological learning island.