Promoting High-Quality Themed Tourism Products
Promoting "MICE Tourism" to Attract International Business Travelers
As the global meetings and exhibitions industry regained momentum and international business travel gradually recovered, the Taiwan Tourism Administration and the International Trade Administration, MOEA, continued their collaboration in 2025 to implement the "MICE Tourism" Subsidy Program. The program encouraged international business travelers visiting Taiwan for conferences and exhibitions to extend their stays and explore Taiwan, thereby stimulating local tourism and consumption.
Promoting "MICE Tourism" to Attract International Business Travelers
As the global meetings and exhibitions industry regained momentum and international business travel gradually recovered, the Taiwan Tourism Administration and the International Trade Administration, MOEA, continued their collaboration in 2025 to implement the "MICE Tourism" Subsidy Program. The program encouraged international business travelers visiting Taiwan for conferences and exhibitions to extend their stays and explore Taiwan, thereby stimulating local tourism and consumption.
The MICHELIN Guide Taiwan 2025
The MICHELIN Guide Taiwan entered its eighth year. When the first edition was launched in Taiwan in March 2018, Taipei became the first city in Taiwan to be included in the MICHELIN Guide's evaluation, followed by Taichung, Tainan, and Kaohsiung. On May 7, 2025, the inclusion of New Taipei City, Hsinchu County, and Hsinchu City was announced, further enriching Taiwan's culinary landscape. This expansion represented strong recognition of the distinctive culinary cultures and development potential of regions across Taiwan. It also reflected the achievements of the government's systematic, phased approach to promoting Taiwan's culinary tourism, ultimately receiving recognition from MICHELIN's professional inspectors.
On August 19, 2025, the MICHELIN Guide Taiwan 2025 announced that 53 restaurants across seven cities—Taipei, New Taipei, Hsinchu County, Hsinchu City, Taichung, Tainan, and Kaohsiung—had received MICHELIN Star ratings. These included three three-star restaurants, seven two-star restaurants, and 43 one-star restaurants. Each award-winning restaurant demonstrated a continuous pursuit of creativity, a deep connection to local culture and land, and a profound understanding and appreciation of ingredients, presenting culinary stories of Taiwan enriched by cultural heritage. The number of restaurants selected for The MICHELIN Guide Taiwan 2025 continued to grow steadily. The guide included 53 MICHELIN-starred restaurants, 144 Bib Gourmand establishments, and 222 recommended restaurants, for a total of 419 selected restaurants, including seven MICHELIN Green Star restaurants. The selections included 157 restaurants in Taipei, 36 in New Taipei, 22 in Hsinchu City, 21 in Hsinchu County, 63 in Taichung, 61 in Tainan, and 59 in Kaohsiung. Covering cuisines ranging from Taiwanese cuisine to diverse international flavors, the selections highlighted the remarkable diversity and vitality of Taiwan's culinary scene. This rich food culture showcases the beauty of Taiwan's diverse landscapes, adds value to urban tourism, and strengthens Taiwan's appeal as a preferred destination for travelers worldwide.
Muslim-Friendly Travel Environment
Taiwan continued to enhance its Muslim-friendly tourism environment. In 2025, the number of Muslim-certified restaurants and hotels reached 363. According to the Global Muslim Travel Index (GMTI), jointly released in June 2025 by Mastercard and Crescent Rating, Taiwan ranked fourth among non-OIC destinations, following Singapore, the UK, and Hong Kong. Taiwan has consistently remained among the top-ranked destinations since 2019.
Encouraging Transit Passengers to Enter Taiwan for Tourism
To promote transit and stopover tourism in Taiwan, a new Taiwan transit tourism promotional video was launched on June 1 and broadcast as an in-flight advertisement on Taiwan-based airlines. In addition, to encourage transit passengers at Taiwan Taoyuan International Airport to enter Taiwan and experience its attractions, the "Enter Taiwan, Enjoy a Gift!" campaign was carried out from November 1, 2025, to October 31, 2026. Travelers holding passports other than Republic of China (Taiwan) passports who transit through Taiwan Taoyuan International Airport and enter Taiwan for a stay of no more than 24 hours are eligible to receive an airport spending voucher worth NT$600. The voucher can be used at participating airport merchants both inside and outside restricted areas. As of December 31, 2025, vouchers had been issued to 5,152 travelers.
