Deepening Talent Development to Promote Industry Transformation and Upgrading
Travel Agencies
Travel Industry Profile
Strengthening Travel Safety and Quality Management
The Tourism Administration conducted business inspections of travel agencies jointly with motor vehicle supervision offices. At major tourist attractions, National Freeway service areas, and roadside inspection points, it inspected the quality of tours operated by travel agencies using tour buses. A total of 615 tour groups were inspected during the year.
2nd Taiwan Tourism Gold Awards Recognizes 50 Tourism Industry Leaders
The 2nd Taiwan Tourism Gold Awards selection received 357 online applications. Following preliminary and final selection meetings, 50 outstanding representatives of tourism enterprises and industry professionals were selected. They were publicly recognized at the 2025 Tourism Day Celebration awards ceremony on February 10.
Building Talent, Reviewing Regulations
Resources continued to be invested in training tourism industry personnel. Training included professional competency programs for tour guides, tour leaders, and travel agency managers, as well as development courses for personnel across various tourism sectors. In addition to in-person courses, the Tourism e-Academy digital learning platform enabled industry personnel to acquire new industry knowledge anytime and anywhere.
To meet current competency requirements for tour guides, the content and total course hours of pre-service training were revised. Repetitive courses were consolidated and outdated content was removed to improve training efficiency and strengthen the practical relevance. To cultivate professionals aligned with industry needs, the Tourism Administration revised and promulgated the "Regulations Governing Tour Guides" on December 11, 2025, with the amendments scheduled to take effect on June 1, 2026.
Protecting Consumer Rights
During the year, a total of 1,697 consumerdisputes and travel complaint cases mediated by the Travel Quality Assurance Association (TQAA) were processed. Of these, 1,052 cases were settled, representing a settlement rate of 61.99%.
Strengthening Workforce Quality and Capacity to Improve Travel Agency Services
Assessments were conducted for tour guides and tour leaders using methods aligned with practical market needs, with the aim of recruiting outstanding personnel possessing professional knowledge, skills, and language abilities. A total of 14,087 registrations were received during the year. In the first-stage written examination, 3,939 candidates passed. For the second-stage oral examination for foreign-language tour guides, 685 candidates registered and 621 passed. In total, 3,796 candidates passed the tour guide and tour leader assessments during the year.
A total of 12,152 participants received tourism industry training during the year. This included (927 for tour guides and 2,220 for tour leaders)1,702 participants in in-service training for tour guides, 354 participants in travel agency manager training, 876 participants in key tourism talent training, 86 participants in training for tour guides in less commonly taught languages, and 5,987 participants in online courses offered through the Tourism e-Academy.
To stabilize the travel agency workforce, the Tourism Administration assisted tour guide and tour leader associations in organizing talent-matching activities. More than 100 matching events were held during the year, attracting over 1,588 participants. The Tourism Administration also assisted travel industry associations in organizing in-service training, including competency training in core innovation skills for the travel industry and practical training in hosting cruise groups. These efforts helped operators reduce training and recruitment costs.
Hospitality Industry
Lodgings Industry Guidance and Oversight
Regular evaluations continued to be conducted to supervise local governments in implementing lodging management actions and to improve their management performance. During the year, local governments conducted 5,456 inspection visits to hotels, including 3,660 visits to legal hotels, 257 visits to illegal hotels, and 1,539 visits to daily-rental housing units. They also conducted 10,798 inspection visits to guesthouses, including 10,230 visits to legal guesthouses and 568 visits to illegal guesthouses.
Efforts continued to strengthen the lodging industry's brand image and guide operators toward higher quality, thereby improving the industry's competitiveness. By the end of 2025, a total of 2,036 guesthouses had obtained Taiwan Host certification.
In line with global sustainability trends, the Tourism Administration encouraged the lodging industry to adopt sustainable practices. New subsidies were introduced for obtaining "certifications, certificates, or labels related to sustainability, energy conservation, carbon reduction, or green environmental practices," and an additional scoring item for "concrete actions for sustainable development" was added to the star-rated hotel evaluation. A sustainable lodging forum and seed training were also held for the first time to strengthen the development of relevant talent. The Taiwan Stay website was used as a marketing and promotion platform, and cooperation with transport authorities and the lodging industry helped shape sustainable lodging practices. In addition, interministerial cooperation promoted green lodging and assisted the lodging industry in achieving sustainable operations.
To disclose legal lodging facilities and offer convenient search services for the public, the Tourism Administration strengthened the search interface of the Taiwan Stay website and increased the promotion of lodging establishments holding relevant certifications and labels. In addition to encouraging operators to obtain relevant certifications, the website also promotes lodging establishments that provide high-quality services to travelers. Going forward, the website will continue to improve its layout, strengthen the promotion of lodging operators' special offers, and assist with their exposure, while further enhancing information disclosure and search functions.
Following the Mataian Creek barrier lake disaster, the Tourism Administration promptly introduced accommodation subsidies for temporary housing. The measure assisted affected families with their short-term accommodation needs while helping to stabilize the revenue of local legal lodging operators.
Assisting Quality Improvement in the Hospitality Industry
The Tourism Administration continued to assist operators in establishing visitor-friendly facilities, creating smart environments, and promoting sustainable industry development in accordance with the "Guidelines of the Tourism Administration, MOTC, for Subsidizing the Enhancement of Accommodation Quality." A total of 177 applications received subsidies during the year.
Tourist Amusement Park Sector
Operations Guidance and Management
A total of 26 tourist amusement park operators had obtained licenses and were operating in Taiwan. During the year, these parks received 17.96 million visitors and generated total revenue of NT$17.7 billion. The Tourism Administration continued to assist operators in establishing high-quality amusement environments and developing innovative services, smart parks, safe tourism, age-friendly facilities, and green sustainability. During the year, applications from 17 operators were approved, with subsidies totaling NT$36.4 million. These subsidies helped generate approximately NT$113 million in total investment.
Implementing a Three-Tier Management System: In accordance with the "Regulations Governing Tourist Amusement Enterprises" and the "Directions Governing the Supervision, Inspection, and Evaluation of Tourist Amusement Enterprise Operations and Safety Maintenance," operators conducted self-inspections every quarter, while local competent authorities carried out regular inspections during the first and second halves of the year. From July to September, the Tourism Administration organized supervisory evaluation programs for tourist amusement enterprises to strengthen the safety of amusement facilities and emergency response mechanisms.
Expanding Visitor Source Markets: The Tourism Administration assisted operators in developing potential visitor source markets and jointly marketed and promoted the tourist amusement park sector. Efforts continued to cultivate the New Southbound tourism market through two B2B events held in Indonesia and Vietnam from April 13 to 19, and two B2C events held in Singapore from April 23 to 29 and Malaysia from May 13 to 19. Overseas promotional events were used to highlight the distinctive attractions of Taiwan's amusement parks. In addition, two familiarization tours for resident international youths specializing in word-of-mouth marketing were held from September 20 to 21. Young people from the Philippines, Thailand, Singapore, Malaysia, Indonesia, and Vietnam who possessed influencer/content creation skills were invited to participate. Through social-media platforms and word-of-mouth marketing, they promoted Taiwan's amusement parks and helped attract foreign tour groups and independent travelers to Taiwan.
Quality Enhancement and Talent Retention in the Tourist Amusement Park Industry
To fulfill the goals of the "Tourist Amusement Enterprise Diversification and Transformation Plan" under the "Tourism 2025 - Steering Taiwan Tourism Towards 2025 (2021-2025)", the Tourism Administration assisted the tourist amusement park sector in achieving multi-faceted optimization and digital transformation. Training for industry personnel and quality-enhancement programs were organized annually. Operators were guided in establishing high-quality work environments and building employee-friendly workplaces to attract retain talent. In addition, to strengthen the disaster-prevention capabilities of park personnel working in the industry, two disaster-prevention training courses for tourist amusement enterprises were held in October. The courses strengthened operators' awareness of disaster prevention and relief operations. A total of 34 participants completed the training and obtained certified disaster-response specialist credentials.
