Major Events
January
January 1- October 31
Implemented the "Taiwan Tour Bus: Buy One, Get One Free" promotion. In coordination with the rotating counties and cities featured in "Taiwan's Top 100 Tourism Spotlights," an additional quarterly 70% discounts were offered, while Hualien offered a 90% discount from January to April, and a 70% discount from May 1 to September 1.
January 1- October 31
Taiwan Tourist Shuttle fare discounts were offered, with half-price fares for passengers using e-tickets and free rides on four routes in Hualien.
January 3
The designs of the main lantern, "Infinite Paradise," and the handheld lantern, "Sweetie Snake," for the 2025 Taiwan Lantern Festival were unveiled.
January 17
A press conference was held for the launch of Taiwan Tourist Shuttle Brand Identity 3.0 and the completion of the featured waiting pavilion.
February
February 10
The 2025 Tourism Day Celebration Ceremony was held, honoring 50 outstanding tourism industry representatives and practitioners at the 2nd Taiwan Tourism Gold Awards.
February 12
The opening ceremony for the 2025 Taiwan Lantern Festival was held.
February 28
Following severe damage from Typhoon Kong-rey in 2024, Guishan Island reopened to visitors on March 1, 2025, as scheduled. On February 28, Director-General Chou Yung-hui of the Tourism Administration led the Northeast and Yilan Coast National Scenic Area Administration (NSAA) and invited relevant organizations, including the Northern Branch of the Coast Guard Administration, Yilan Branch of the Forestry and Nature Conservation Agency, Yilan County Government, Lanyang Museum, Whale Watching Promotion Association, Guishan Island community, Bat Association, Cetacean Association, Friends of the Northeast Coast Facebook fans, and tourism circle industry partners, to hold the "2025 Guishan Island Beach Cleanup and Tree Planting Event." More than 600 people participated, clearing nearly three metric tons of waste, with the aim of promoting the importance of environmental conservation before the island's reopening.

March
March 5
The Northeast and Yilan Coast National Scenic Area (NSA) under the Tourism Administration, Ministry of Transportation and Communications, was awarded the Good Travel Alliance (GTA) Founding Destination Certificate at ITB Berlin 2025.
March 5
The Northeast and Yilan Coast National Scenic Area Headquarters, Tourism Administration, Ministry of Transportation and Communications, was awarded the Golden Star Award in the International Art & Culture category at The Golden City Gate: Tourism Multimedia Awards during ITB Berlin 2025 on March 5, 2025, for "Caoling Historic Trail: In Between the Mountain and Sea."
March 10
A new promotional video on the theme of transit travel in Taiwan was released.
March 20
The "Old Caoling Tunnel Centennial Light Projection Show" by the Northeast and Yilan Coast National Scenic Area Headquarters, Tourism Administration, MOTC, was awarded the Gold Award in the Exhibition category at the 2025 MUSE Design Awards.
March 22
The "Mao'ao Story Experience Site Development Project" by the Northeast and Yilan Coast NSA Headquarters, Tourism Administration, MOTC, received an Honorable Mention in the Parks and Green Spaces category at the 2024 Taiwan Landscape Awards.
April
May
May 15
A Taiwan Tourism Information Center (TTIC) was established in Amsterdam, the Netherlands.
May 23
A promotional press conference was held for the "2025 Solar Festival in Taiwan: Solar Festival in Taiwan" series of events.

June
June 13
A TTIC was established in Seattle, United States.
June 3- September 1
In coordination with the “Solar Festival in Taiwan”, Taiwan Tour Bus routes in the Pingtung area offered an additional 70% discount.
June 7 - June 8
The "2025 Solar Festival in Taiwan: Midsummer Is Here in Dapeng Bay" themed event was held.

July
July 4
To promote Taiwan tourism, the Tourism Administration partnered with the Taiwan Railway Corporation to repaint an EMU700 electric multiple unit (EMU) in the red livery of Japan's Keikyu Railway. Recreating the themed "Beep Beep Beep Beep Taiwan" painted train to foster two-way tourism exchanges between Taiwan and Japan, the train was officially launched on July 4, 2025, to promote two-way tourism exchanges between Taiwan and Japan.
July 11 ~ July 12
A press conference and Tourism Spotlights Market were held to launch voting for the 2nd Tourism Spotlights Awards.

August
August 1-August 4
The Taiwan Culinary Exhibition was held at Taipei World Trade Center Hall 1 under the theme "Taiwan: Beyond Your Expectations," inviting regional tourism circles from northern, central, southern, eastern, and offshore island regions, as well as Michelin-recommended operators, to participate.
August 4- September 19
The Amusement Park Supervision and Evaluation Competition was held.
September
September 2
A press conference was held for "Good Travel, Good Stays—Happy Journey with You: MOTC Leads Railways & Lodging Low-Carbon Travel." The launch ceremony was jointly officiated by Deputy Minister Lin Kuo-Hsien of the MOTC, Deputy Director-General Huang Ho-ting of the Tourism Administration, President Feng Hui-Sheng of the Taiwan Railway Corporation, and Senior Vice President Yen Chao-Li of Taiwan High Speed Rail Corporation.
September 6
Launching ceremony for "2025-2026 Taiwan Hot Springs" season was held
September 25
A TTIC was established in Sydney, Australia.
September 29
The Northeast and Yilan Coast NSA Headquarters "Co-Creating Mao’ao: Transformative Dialogue Among Stakeholders," the Tri-Mountain NSAA's "Lishan: 2,000 Meters Above, Grounded in Sustainability," the Sun Moon Lake NSAA's "Protecting Habitats Through Travel: Finding Connection and Unexpected Beauty in Sun Moon Lake," the Maolin NSAA's "Freeway Shutdown for Butterflies – Creating a Homecoming Path for the Purple Crow Butterfly," the Penghu NSAA's "Rebirth of the Coral: Restoring and Protecting Penghu’s Underwater Garden," and the East Coast NSAA's "From the Forest to the Shore: A Bunun Story of Home and Reconnection," and the Southwest Coast National Scenic Area Headquarters' "From Birds to Livelihoods: A Sustainable Path on Taiwan’s Southwest Coast" received the “2025 Green Destinations Top 100 Stories Awards”.

October
October 2
The revised Standards of Penalties under the Act for the Development of Tourism were promulgated.
October 2- October 3、October 8- October 9
Disaster prevention personnel training for the tourist amusement enterprise industry was conducted.
October 17- October 19
The "2025 Regional Tourism Circle Market Days (Eastern Region)" were held.
October 24- October 26
The "2025 Regional Tourism Circle Market Days (Northern Region & Matsu)" were held.
October 31- November 2
The "2025 Regional Tourism Circle Market Days (Southern Region & Penghu)" were held.

November
November 1
The "Enter Taiwan, Enjoy a Gift!" campaign was launched.
November 7-10
The Taiwan Pavilion was set up at the 2025 Taipei International Travel Fair, focusing on green travel and creating immersive mountain-and-sea travel landscapes.
November 17
Minister of Transportation and Communications Chen Shih-Kai inspected the "NSA Tourism Spotlights Pavilion" set up by the Tourism Administration at the 2025 Taipei International Travel Fair. Curated under the theme "Starting from the Tropic of Cancer, Travel Taiwan with a Smile," the pavilion integrated tourism spotlights and distinctive itineraries from NSAs and tourism circle operators. The pavilion drew enthusiastic crowds and lively interaction, earning the event’s "Most Popular Award."
November 11
The award ceremony for the 2nd Tourism Spotlights Awards and press conference announcing the Top 100 Spotlights were held.
November 12
The "Taiwan the Lucky Land Thank You Season" prize draw was launched.
November 14-16
The "2025 Regional Tourism Circle Market Days (Central Region & Kinmen)" were held.
November 28
Article 11 of the Act for the Development of Tourism was amended and promulgated, establishing regulations governing the installation of solar power generation systems in NSAs.
December

