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Appendices

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Major Events

January

January 3
Unveiled the main lantern "The Dragon Comes to Taiwan" and the hand-held mini lantern "Little Dragon Bao" for the 2024 Taiwan Lantern Festival.

February

February 5
The Dafu Sunrise Viewing Platform at the Northeast and Yilan Coast National Scenic Area Administration (NSAA) won the 2023 Yuan Ye Awards (Public Architecture and Landscape category); representatives were received by President Tsai Ing-wen.
February 7
Established a Taiwan Tourism Information Center in Mumbai, India.
February 22
Held the Tourism Day 2024 Celebration and the inaugural Taiwan Tourism Gold Awards ceremony.
February 24
Held the lighting ceremony for the 2024 Taiwan Lantern Festival.
February 28
Established a Taiwan Tourism Information Center in Jakarta, Indonesia.

March

March 1
Implemented the "Taiwan Tour Bus – Two For One Free" promotional offer.
March 4
Held the second Tourism Leaders Roundtable.
March 4, 5
Hosted the 2024 National Scenic Areas Sustainable Development Symposium.
March 6
The Tourism Administration, MOTC's Northeast and Yilan Coast NSAA won a Silver Star in the Destinations category of The Golden City Gate (Tourism Multimedia Awards) at ITB Berlin 2024 for its video "Northeast Coast Slow Travel – Huamo. Railway Slow Travel."
March 9
The Northeast and Yilan Coast NSAA's "Guishan Island (Turtle Island) Cultural Landscape Shaping Project—Historic Settlements and Military Eco-Island" received an Honorable Mention in the Landscape and Recreation category at the 2023 Taiwan Landscape Awards.
March 16, 17
Administered the first Assessment Examination for Tour Guides and Tour Leaders.

April

April 2
Signed a Memorandum of Understanding on Marine Tourism and Conservation with the Ocean Conservation Administration, Ocean Affairs Council.
April 16
Amended and promulgated the Regulations Governing Water Recreation Activities.
April 30
Established a Taiwan Tourism Information Center in Paris, France.

5月 May

May 6
Launched the new Taiwan tourism brand 3.0: "TAIWAN-Waves of Wonder."
May 9 ~ December 3
Conducted the "Supervisory Evaluations on Operations, Management, and Safety Maintenance for National Scenic Areas."
May 15
Held a press conference promoting the 2024 Solar Festival in Taiwan series of events.
May 16, 17
On May 16, Miyagi Prefectural Assembly Member Keiichi Kikuchi led a 25-member delegation (from the Miyagi Prefectural Assembly and Government, joined by the mayors of Kesennuma, Tome, Osaki, Higashimatsushima, and Murata Town) to Taiwan for a ceremony designating the Danlan National Greenway and the Miyagi Olle Trail as International Friendship Trails. On May 17, a Miyagi Olle pony symbol was installed at Yuanwangkeng Riverside Park (entrance to the Caoling Historic Trail), opening a new chapter in international friendship exchanges.
May 31
Opening of the 2024 Fulong Life Festival and the Northeast and Yilan Coast NSAA's 40th-anniversary celebration.

June

June 1
Held 2024 World Bicycle Day events and island-wide rides.
June 1
Launched the Post-Earthquake Tourism Revitalization Implementation Plan for Hualien—offering FIT lodging discounts in Hualien and subsidies for group tours in Hualien–Taitung.
June 1 ~ December 31
Taiwan Tourist Shuttle: Free rides (with e-tickets) on six routes in the Hualien–Taitung area.
June 1 ~ December 31
Taiwan Tour Bus: 80% off on Hualien–Taitung tour packages.
June 22, 23
2024 Taiwan Summer Festival activities in Chiayi: "Niupuzi Love Prairie" and the "2024 Alishan Four Seasons Tea Tour — Summer Tea Gathering."
June 24
The Northeast and Yilan Coast NSAA's Nanya Tourism Service Center New Construction Project won the Best Planning and Design category at the 2024 FIABCI-Taiwan Real Estate Excellence Awards.

July

July 1 ~ December 31
Taiwan Tourist Shuttle: Free rides (with e-tickets) on four routes in the Yilan area.
July 1 ~ December 31
Taiwan Tour Bus: 80% off on Yilan tour packages.
July 3
Held the 2024 National Scenic Area Tourism Circles Achievement Presentation.
July 18-21
Participated in the 2024 Taipei Summer Travel Expo.
July 22 ~ September 13
Conducted the Amusement Park Supervision and Evaluation Competition.
July 23
The Tri-Mountain NSAA's Emei Lake Loop Trail Tourism Environment Improvement Project and the Northeast and Yilan Coast NSAA's Nanya Tourism Service Center received the Gold Award and an Excellence Award, respectively, in the Best Planning and Design category at the 2024 FIABCI-Taiwan Real Estate Excellence Awards.

8月 August

August 1
Launched a Taitung FIT lodging discount program.
August 1 ~ December 31
Provided additional incentives for foreign tour groups staying in the Hualien or Taitung area.
August 2 - August 5
Hosted the "Taiwan Way" theme pavilion at the 2024 Taiwan Culinary Exhibition, showcasing distinctive regional attractions and foods from across Taiwan.
August 9
Minister Li Meng-yen visited the MOTC pavilion at the 2024 SDG Asia Exhibition. The pavilion, themed "Net-Zero Green Living, Sustainable Progress," featured the Highway Public Transportation Program, the TPASS Commuter Monthly Pass, Taiwan PASS transport e-tickets, the Happy Bus, six National Scenic Areas recognized in the Green Destinations Top 100 Stories, diverse cycling routes, the Happy Life Weather app, and a digital audit of corporate employee commuting footprints to encourage green commuting.
August 12
Revised and promulgated the Directions for Tourism Administration, MOTC Subsidies to the Hotel Industry to Stabilize Capacity for Serving International Visitors.
August 14
Revised and promulgated the Guidelines for Preferential Loans to Encourage the Upgrading of the Tourism Industry.
August 26
Held the 2024 North Coast and Guanyinshan National Scenic Area Strategy Roundtable.

9月 September

September 4, 5
Conducted training for mid- and senior-level professionals in the amusement park industry.
September 9
Convened the third Tourism Leaders Roundtable.
September 11, 12
The Tourism Administration invited Green Destinations Foundation Board Director and Slovenia representative Jana Apih to visit National Scenic Area sites recognized in the Green Destinations Top 100 Stories. In the Northeast and Yilan Coast NSAA, visits included Guishan Island (Turtle Island), the Old Caoling Tunnel Bikeway, and Mao'ao Fishing Village—along with guidance for Green Travel Seal businesses such as Toucheng Leisure Farm and No. 9 Café in Jiaoxi.
September 14
Held the launch ceremony for "2024-2025 Taiwan Hot Springs" season
September 24
Revised and promulgated the Guidelines of the Tourism Administration, MOTC on Subsidies to Incentivize Quality Improvements in the Hotel Industry.
September 25, 26
Hosted a "Golden Years Travel" media familiarization tour.

10月 October

October 2
Established a Taiwan Tourism Information Center in Vancouver, Canada.
October 5
Kicked off the main activities for the Taiwan Cycling Festival: Formosa 900.
October 7 - November 30
Hualien Fun Parks 80%-off promotion.
October 8
Held the 2024 Taiwan Hosts Gold Quality Awards ceremony.
October 16
Amended and promulgated the Regulations Governing Tour Guides and the Regulations Governing Tour Managers.
October 16
NSAAs were recognized in the 2024 Green Destinations Top 100 Stories, including the North Coast and Guanyinshan NSAA's "A Cleansing Journey by the Sea—Baishawan Nature Center Advances the Satoumi Initiative through the "I Love Beach Cleanups" program"; East Coast NSAA's "Fugang Geopark—Fugang Geopark: Regenerative tourism of geology, environment, and community"; Northeast and Yilan Coast NSAA's "Zhuangwei Tourism Park- Integrating with Dune Landscape" Southwest Coast NSAA's "Abandoned Salt Fields Transform into Bird Paradise, Restoring Hope for Local Residents"; Penghu NSAA's A Faithful Sea Traveler - The Happy Home of Wangan Green Turtle in Penghu Category: Nature and Landscape; and Sun Moon Lake NSAA's "Join us! Harnessing Collective Wisdom to Promote Sustainable Tourism.";
October 25
Held the 2024 Taiwan KOM Challenge.
October 25-27
Organized the "Eastern Taiwan" themed scenic area market day.
October 28
Released the new international promotional video for the Taiwan tourism brand.
October 29
Held the kickoff press conference for the "Taiwan Tourism 100 Spotlights" series of events.

11月 November

November 1 - November 4
Held the 2024 Taipei International Travel Fair.
November 8-10
Hosted the "Southern Taiwan and Penghu" themed market day.
November 15-17
Hosted the "Central Taiwan and Kinmen" themed market day.
November 22-24
Hosted the "Northern Taiwan and Matsu" themed market days.
November 27
Held the Sustainable Hotels Roundtable.
November 29 - December 1
Held the 2024 Taiwan Indigenous Tourism Festival.

12月 December

12月3, 4日
December 3, 4
Hosted the 2024 Digital Transformation Expo for the Tourism Industry.
12月11日
December 11
Held the Southern Tourism Zone: Sharing International Perspectives Meeting.
12月11日
December 11
The 2024 Green Destinations Top 100 Stories event was held in Punta Arenas, Chile; the Tourism Administration's Los Angeles Office accepted the award on Taiwan's behalf.
12月20日
December 20
Established a Taiwan Tourism Information Center in Manila, Philippines.
12月23日
December 23
Held the 2024 Taiwan Tourist Shuttle Service Management and Service Quality Optimization Project Award Ceremony and Results Presentation.
12月27日
December 27
Held the 2024 Taiwan Tourist Shuttle Service Management and Service Quality Optimization Project Award Ceremony and Results Presentation.