Scenic Area Operations

Planning and Construction

• Implemented the East Coast Sustainable Tourism Empowerment and Green Travel Destination Demonstration Project; conducted ecological surveys of the maritime and land areas ; provided capacity building for sustainable tourism; offered guidance for Green Destinations certification; shaped the highlights of tribal branding; and commissioned professional services to promote private sector participation in public works projects in the South Cape area of Green Island. The results serve as the basis for promoting future landscape planning and scenic area development in terms of ecological surveys, site optimization, industry upgrading, and sustainable development.
• Completed upgrades to service facilities along the East Coast for the entire year, including Phase II of the facility upgrades, improvements to the parking lot and public restrooms at the Dashibi Recreation Area, and Phase I upgrades to the service facilities at the Green Island South Cape Hot Spring Eco-Resort, improving recreational service facilities.

Operations and Management

• The "Smart East Coast: Holistic Integration of Online and Offline Tourism Experiences" project received the 2024 Transport Service Award, and for the fourth time represented the Ministry of Transportation and Communications as a finalist in the 7th Government Service Award (Digital Innovation and Value-Added category)
• "Paradise Island: Eleven Gateways to Diving in Green Island" received Honorable Mention in the "2024 Taiwan Historica Publication Promotion Awards" (Promotional Literature Category)
• "Fugang Geopark: Geology, Environment, and Community Regenerative Tourism" was awarded the "2024 Green Destinations Top 100 Stories Award" in the Destination Management category

• Organized ecological excursions such as "Nighttime Expeditions to Xiaoyeliu, Nighttime Exploration at Sanxiantai, Treasure Hunts on the Historic Cross-Mountain Trail, Green Island Crab Conservation Activities, Floral Discoveries on the East Coast, and Marine Environmental Education Tours," attracting 24,152 visitors to participate

• Promoted the "East Coast Rideshare" reservation carpooling platform, integrated with the Tourism Administration's "Feet on the Ground" local shuttle accommodation initiative, launching nine routes. Services also included electric bicycle rentals, Taiwan Tourist Shuttle, and Taiwan Tour Bus, offering diverse transport options to enhance accessibility and service quality in remote areas

Advertising and Promotion

• Launched the all-new "Deep Blue Ocean" chapter on the Explore Green Island platform, using virtual reality (VR) technology to lead visitors into Green Island’s underwater world, providing digital tourism services with strong international appeal.
• Integrated existing cameras in the jurisdiction, completed three smart public toilets and installed a people flow detection system at the Xiaoyeliu Visitor Center; real-time crowd analysis was conducted during the Moonlit Sea Concerts to optimize agency management performance.
• The 2024 East Coast Land Arts Festival and Hualien–Taitung Arts Platform delivered five in-residence installations, held eight Moonlit Sea Concerts, and hosted 22 open studio events—attracting over 180,000 attendees.
• Organized the "Changbin King Kong Marathon" and "Xiuguluan River Rafting Triathlon," attracting about 3,000 participants; developed the Mahengheng to Chenggong 168 cycling travel route, linking with the Hualien-Taitung tourism revitalization scheme to connect surrounding tourism industries.
• The first-ever "Sea-Style Party—Autumn Chill" festival featured a two-day, one-night "Kids Go Wild" family camp, a two-day, one-night "Love Bus" singles event, and 12 indigenous itinerary routes under the "Sea-Style Adventurer" brand, focusing on two-person group tours promoting niche, refined, and in-depth tribal tourism.
• Established eight major tourism circle brands, held 27 consensus-building and discussion meetings, and one results-sharing session, strengthening cross-domain collaboration, optimizing the promotion of regional tourism brands, developing innovative regional tourism models, and continuously introducing e-commerce services. Also, in a cross-domain effort with the East Rift Valley National Scenic Area Headquarters, co-hosted the "2024 East of Taiwan Hualien–Taitung Tourism Circle Achievement Exhibition" to jointly market tourism in the Hualien–Taitung region.

Planning and Construction

• Renovated the northwest lakeshore pier and sewage interception facilities at Liyu Lake using universal design, complemented by environmental education programs to solidify sustainable tourism.
• In line with BOT investment and phased operations at the Fenglin Ecological Recreation Area, waterfront and planting-rich recreation environments were enhanced to attract private investment and participation.
• In support of dual-rail and low-carbon tourism, the diverse bikeway network and station facilities were continually improved to ensure a safe cycling environment and comfortable rest stops, attracting both domestic and international visitors.
• Taking into account the features and needs of the "East Longitudinal Valley Festival—Tribal Food Paradise," the environs around the Luoshan Recreation Area were enhanced with friendly services. A new nature trail was constructed, extending viewing stops from the visitor center to Luoshan Waterfall and creating a phytoncide-rich forest sanctuary that embodies the local satoyama landscape: an integrated social–ecological–production environment where nature and culture exist in harmony.

Operations and Management

• The Public Restroom Service Quality Improvement Plan continued. In 2024, restrooms at Beinan Visitor Center and the Luye Highland Viewing Pavilion won the Taitung County EPA Gold and Silver Awards (central agency group), respectively. 6S+ management training sessions were conducted, introducing the 6S+ concept into daily management to enhance tourism and recreation service efficiency and quality.
• In conjunction with post-earthquake Hualien travel incentive programs, 3,700 “Liyu Lake Vouchers” were printed in collaboration with the Liyu Lake business district and distributed for use alongside economic stimulus vouchers issued by the Hualien County Government, boosting tourism spending and revitalizing the local tourism industry.
• In response to Earth Day and World Animal Day, activities such as the Liyu Lake "Forest CarbonQuest"" and "A New Era of Coexistence with Wildlife" were held. Additionally, in partnership with neighboring businesses, farms, and water recreation operators, the "Liyu Lake Bio-Hunter: Catch 'Em All!" environmental education summer camp was organized, creating a new environmental education experience.
• A universal tourism design team was established to promote an accessible tourism environment. Professionals and association representatives were invited to experience and review barrier-free facilities, building a friendly and diverse travel environment.

Advertising and Promotion

• The 2024 Tourism Circle Market Day–Eastern Taiwan Theme Day unified 14 tourism circles across food, lodging, travel, shopping, and transportation from the East Coast and East Longitudinal Valley.
• The East Longitudinal Valley Grand Camp combined camping and forest markets, eco and craft workshops, meadow concerts, and Great Eats of the Rift Valley, spurring continued investment in the Fenglin Ecological Recreation Area.
• Local resources and industrial strengths were integrated to organize the "2024 Liyu Lake Fireflies Festival – Firefly Watching Fun" and "2024 East Longitudinal Valley hotspring," boosting tourism in the Hualien-Taitung region.
• The "Slow Cycling Tours of the East Longitudinal Valley" cycling tourism brand promoted three diverse bicycle routes—Hualien Coastal Meander Route, Forest Hot Springs Route, and Rural Scenery Route —using the integration of cycling with train travel to connect local nature, culture, landscapes, and recreation. This also incorporated featured businesses, creating in-depth slow travel cycling experiences.
• With "healing" as a theme, the "2024 East Longitudinal Valley Festivals –Tribal Food Paradise" and the tribal tourism brand "East Longitudinal Valley Festivals – Taste of Native Cuisines The Tourney to Tribal Villaces" were implemented. Six new tribal products were developed: The Tree Hollow Dining Table, Giant Footprint Banquet Under The Moonlight, Red Glutinous Rice Outdoor Picnic Feast, Uninang Multicultural Workshop Hunting Culture Feast, Millet Swing Outdoor Picnic Feast, and Moonlight Harvest Table.

Planning and Construction

• Completed upgrades to the Aimen Beach service facilities (Phase 3), with the construction of a new observation shop and beautification of the surrounding area, thus enhancing the recreational environment and quality.
• Completed environmental improvement works at the Qimei Twin-Heart Stone Weir Recreation Area, creating a universally accessible environment, including rehabilitation of older paving and renewal of existing observation facilities to optimize service quality.
• Completed improvements to the Tongpan waiting room, including beautification, restroom upgrades, and the addition of a Geology Information Room, creating an attractive new hub.

Operations and Management

• Conducted safety training courses for "Grade C Snorkeling Instructor" and "Grade C Canoe Instructor," "Jet Ski Safety Education and Rescue Training," and "Open Water Lifeguard" ; a total of 154 participants were certified.
• Organized the "Tourism Safety and Traffic Safety Promotion MOU Signing Event," bringing together the Penghu County Water Recreation Business Association, tour bus operators, taxi operators, car rental industry associations, and other transportation associations to sign a cooperation declaration and jointly promote tourism and traffic safety.
• Leased facilities at key tourism management locations—including Qimei Visitor Center, Caiyuan Floating Pier and service facilities, Nanhai Floating Pier, Nanhai Visitor Center information desk shop, Wang'an Tiantai Mountain shop, Twin Hearts Stone Weir Scenic Area shop, Aimen Water Recreation Service Facility and shop, Lintou Park service facilities, Qimei Longshi Longcheng stall, Wang'an Green Sea Turtle Tourism Conservation Center, Wang'an Tourism Information Station, Qimei Yueli Bay Recreation Area facilities, Beiliao Kuibishan Geopark Moses Shop, Jibei Sandspit shop, and others—to attract private investment and enhance service quality.
• Co-organized five beach clean-up events with local residents, government agencies, communities, schools, and enterprises, drawing approximately 950 participants and collecting about 6.4 metric tons of trash.
• Promoted the Shanshui Marine Ecotourism Area—installed seven taichi-shaped ecological reefs at the east breakwater of Shanshui Fishing Harbor, and launched a model marine ecotourism itinerary.
• Announced a restricted zone for "Non-Motorized Water Recreation Activities" demarcated by Magong Guanyin Pavilion's Rainbow Bridge.
• Xiaomen Geological Exploration Hall received the Ministry of Environment’s 2024 Top-Excellence Public Restroom Award (Tourism Recreation).
• The "2024 Penghu Wind Music and Light Festival—Light Environment" received the London Design Awards Platinum distinction.
• Guided three operators—Yurong Garden B&B, Pengcheng Hotel, and Rainbow Recreation Co., Ltd.—to obtain 2024 Good Travel Seal (GTS) certification.
• The video "Exploring Penghu Nazca Lines ~ Guarding the Stone Weirs" received the Bronze Award for Sustainability Microfilm at the 8th Taipei Golden Eagle Microfilm Festival (2024).
• "A Faithful Sea Traveler - The Happy Home of Wangan Green Turtle in Penghu" was named among the 2024 Global Top 100 Destination Sustainability Stories.

Advertising and Promotion

• A series of events–including the 2024 Gaillardia Island - Penghu Cross-sea Marathon, 2024 Penghu Island-Hopping 101K, 2024 Penghu Four Seasons Travel, 2024 Penghu Wind Music and Light Festival, 2024 Penghu Salt Water Fireworks Art Festival, 2024 Gaillardia Island - Penghu Cross-sea Marathon, and 2024 Penghu Local Specialty Tours: Chilling in Penghu —attracted over 115,000 visitors.

Planning and Construction

• The "War and Peace Memorial Park Exhibition Center" received an Honorable Mention in the "2024 MOTC Public Construction Excellence Awards."
• Completed construction of service facilities at Stronghold No. 8, enhancing the service capacity of recreational attractions in the Beigan area.
• A new universally designed connection road was constructed at the entrance to the Beihai Tunnel in Nangan, improving accessibility for the Beihai Tunnel.
• Completed new public restrooms at Dongyin's Andong Tunnel, equipped with accessible toilets and care beds for all ages, enhancing convenience at the scenic spot.

Operations and Management

• Obtained ISO 9001:2015 Quality Management System certification to enhance the national scenic area's service functions, and launched a pilot program of office space carbon inventory to foster a green tourism environment.
• The Nangan Environmental Education Classroom received the certification as a qualified Environmental education facilities and venue.
• The Beigan Visitor Center received the 2024 i-Center Tourism Service System Visitor Center Service Innovation Award.
• In response to National Ocean Day, a joint beach cleanup event was organized with the Lienchiang County Government and other related organizations, attracting more than 400 participants who cleaned up marine debris and the beach; through marine environmental education outreach and the ‘Love the Sea’ pledge, participants expressed their commitment to net-zero sustainable lifestyles, love for the ocean, keeping the ocean clean, and protecting the marine environment.
• In line with the Executive Yuan's Salute to the Seas policy, nearly 9,777 participants were mobilized for coastal cleanups, beach cleanups, and environmental education activities, cleaning 1,392 kilometers of coastline and removing 816 metric tons of marine debris.
• In collaboration with local government agencies, schools, civil organizations, and industry, an Arbor Day event was held at the Guanmao Mountain 360-Degree Viewing Platform, attracting over 200 participants and planting a total of 130 saplings: 71 Pittosporum, 30 Chinese fringe trees, and 29 cherry blossom trees.

Advertising and Promotion

• Organized the "2024 Glimmers in Matsu Series Event," bringing together 84 tourism businesses for events including Mazu in Matsu, Youth Island Carnival, laser tag survival, inter-island concerts, live-action puzzle solving, and "Welcoming the Dawn 2025," attracting more than 10,260 visitors.
• In cooperation with the Maritime and Port Bureau, Ministry of Transportation and Communications and Dongyin Township Office, organized the "120th Anniversary Series of Events for Tungyin Tao Lighthouse" Series of Activities to Promote Marine Tourism in Taiwan.
• Organized the "2024 Matsu Tourism Circle Achievement Exhibition and Lightscape Project," which featured the Greater Beihai Recreation Area Lightscape Installation and Matsu Tourism Circle Marketplace Exhibition, inviting visitors to deeply experience integrated tourism circle results, enhancing the image of Matsu tourism, rooting in the domestic market, expanding international clientele, and creating a "landscape slow-travel vacation island chain."
• Led the Matsu Tourism Circle Industry Alliance to participate in the 2024 Taipei International Travel Fair (ITF), strengthening the Matsu brand’s visibility.
• Partnered with the NTNU interdisciplinary regional governance research team (Departments of East Asian Studies, Geography, and English) for in-depth exchanges on Matsu tourism trends, local revitalization, and the return of youth engaged in tourism and recreation promotion.
• Collaborated with 10 Matsu Tourism Circle businesses to attend the Singapore NATAS Holidays travel fair and Taiwan Tourism Promotion, representing Matsu in a delegation organized by the Taiwan Visitors Association (TVA), promoting Blue Tears, natural landscapes, battlefield relics, and Min-Dong culture—Matsu highlights that boost the island’s international reputation.
• Worked with the Lienchiang County Government Industrial Development Department to invite 10 vendors of Matsu’s specialty souvenirs and foods to the "2024 Tourism Circle Marketplace Days" event. Among them, “Matsu Na Li” was awarded the Director-General’s Prize for Best Souvenir in the North Region × Matsu Tourism Area.
• In cooperation with domestic railway operators, set up a Matsu showcase at the Shengxing Station Old Mountain Line Rail Bike in Sanyi, Miaoli, promoting the "INSPIRED by MATSU" tourism brand.
• Encouraged local tourism circle business operators to gradually implement sustainable tourism development policies, with guidance provided to seven travel agencies in 2024 to apply for the Bronze Environmental Travel Agency Mark, promoting sustainability in tourism development.

Planning and Construction

• Completed the waterproofing and refurbishment project for the Heping Island Visitor Center, including new roofing, exterior wall, and window frame waterproofing, simultaneous crack repairs, replacement of exterior wall cladding, and preservation of yellow sandstone elements to harmonize with the surrounding geological landscape, improving the quality and maintenance convenience of recreation facilities.
• Completed the Guanyinshan Visitor Center multimedia room renovation project, adopting universal design to meet modern usage needs, creating a flexible, all-age space, converting seating into a mix of fixed and movable seats, and offering greater flexibility in space use and activity planning.
• Completed the Jinshan Jump Stone Scenic Area improvement project to address pedestrian–vehicle conflicts, by reducing existing parking bays and adding a shared bike–pedestrian path to enhance cycling safety.
• Updated "Four-language Signage": As of 2024, Yehliu Geopark and Heping Island Geopark feature signage in four languages (Chinese, English, Japanese, and Korean) to attract international visitors.

Operations and Management

• OT projects and leasing plans for Yehliu Geopark, the Yehliu and surrounding parking lots, and Heping Island Park continued, generating government revenue and increasing self-liquidation rates.
• "I Love Beach Cleaning " and mountain cleaning activities continued: online applications for beach cleaning totaled 27,715, and 740.7 tons of marine debris were removed in 2024.
• The project "A Cleansing Journey by the Sea—Baishawan Nature Center Advances the Satoumi Initiative through the I Love Beach Cleaning' Activities " won the "2024 Global Top 100 Destination Sustainable Story Award."
• Established the "Crown Coast Tourism Circle," focusing on "connecting, shaping, and marketing." Through integration with blockchain and business models, measures for industry integration, marketing, and guidance were implemented to enhance the quality of tourism services and facilities as well as style shaping. Additionally, five promotional videos were completed to increase the visibility of the Crown Coast brand.

Advertising and Promotion

• 024 Hawk-Watching on Guanyinshan—Guanyin LOHAS Walking Activity Series, Heping Island Life Festival, North Coast Summer Party, Jinshan Fireworks Tours, and Formosa North Coast Arts Season promoted local industry development. Yehliu Night Tours won the 2024 TITAN Innovation Awards (Platinum in Innovation in Campaign - Event Campaign), 2024 MUSE Creative Awards (Event–Gold), and 2024 French Design Awards (Outdoor Lighting & Nightscape–Gold).
• The 2024 Extreme Slow Travel: Fugui Cape Lighthouse Ride at the Northernmost Point promoted low-carbon cycling and 16 diverse routes, continuing to market the Double Bay Bikeway, Wanta Bikeway, Wanjin Bikeway, and Waimushan Bikeway.
• Crown Coast Tourism Circle promotion in 2024 recruited 40 partner shops, held five guidance programs, assisted businesses in adopting four languages, and held a "Top Ten Souvenirs" selection and marketing campaign to raise international visibility.

Planning and Construction

• Lion's Head Mountain Scenic Area : Revitalization of recreation facilities–Huguang Village Historic House and environs upgrade; Emei Lake Huanhu Trail environment improvements (Zhimei Segment, Phase 4).
• Lishan Scenic Area: Tourism environment enhancements–New Kayo Tribe public service facilities and landscaping.
• Baguashan Scenic Area: Multiple recreation experiences–Dafeng Lane trail and lookout platform optimization in Yuanlin; environmental improvements at Dongfang Park in the Baguashan East Outer Ring; and improvements to public facilities along the Ershui bikeway.

Operations and Management

• Eight facilities received safe-location certification, including the Administration headquarters, the Lishan Culture Museum, and visitor centers.
• Professional safety inspections and joint patrols were completed on 20 suspension bridges to enhance safety.
• Eight tree-planting and mountain/street clean-ups were held.
• The 2024–2025 Lion's Head Mountain Muslim Tourism Environment Guidance Project certified 16 venues and 10 halal gifts, while extending prior certifications.
• Self-liquidating public-investment strategies advanced via PPPs and leasing; 13 facilities were outsourced or leased in 2024, generating over NT$12.14 million.
• The outsourced Xiexin Teahouse earned eco-restaurant certification.
• Smart restroom services continued; Lishan Culture Museum outdoor restrooms received the Distinctive Public Restroom Award in the Ministry of Environment's 2024 Outstanding Public Restroom Appraisal.

Advertising and Promotion

• Events included Lion's Head Mountain Nanzhuang Flower Festival 2024, Lishan Guguan Light Art Festival, and 2024 Free Buzzard in Mt. Bagua.
• The Wonders of Summer：Cooling Tea Spa
• The inaugural Taiwan Tourism Golf Friendship Cup.
• 2024 Tri-Mountain Cycling Series.
• 2024 Lion's Head Mountain Hiking with Tea event (with concert and Emei Lake tea service), and participation in the Tourism Administration's Taiwan Indigenous Tourism Carnival.
• The 2024 Central Taiwan Muslim Carnival promoted Muslim-friendly environments and certified products, drawing over 1,000 Muslim and regional visitors.
• The 4th Lishan Guguan Light Art Festival featured "Taiwan's highest Christmas tree," Christmas-themed lighting, and a starlit avenue at Guguan Hot Spring Park, marketing the Lishan Scenic Area.
• 2024 Free Buzzard in Mt. Bagua drew over 10,000 participants.
• 2024 Nanzhuang Flower Festival co-created indigenous arts with Shibi, Xiangtian Lake, and Penglai Tribes, drawing 55,000 visitors and generating NT$23.1 million.

Planning and Construction

• Accessibility-oriented works near Shuili Railway Station, Shuili Township Water Park, and the Zhongxing Parking Lot environs built a universal travel environment.
• Quality upgrades covered Hutoushan and recreation facilities, Tianzhi Temple Trail in Puli, public restroom environments around the lake, Maolan Mountain area recreation facilities, and maintenance of the Checheng Wood Museum and adjacent restroom landscaping.
• Cycling linkages around Jiji Township were reinforced by improving bikeways near Jiji Railway Station.
• The Tourism Service Facilities Renovation by Jiji Railway Station project won the 2024 Net-Zero Building Design Award from the Architecture and Building Research Institute.

Operations and Management

• Join us! Harnessing Collective Wisdom to Promote Sustainable Tourism was selected as a Green Destinations Top 100 Story.
• On March 15, 2024, the Sun Moon Lake Tourism Safety Cross-domain Cooperation Memorandum was signed with 14 public–private partners (food, lodging, transport, etc.) to enhance safety resilience and quality.
• The water-recreation application platform was optimized to make participation more convenient: 2,070 applications were processed, totaling 21,793 participants.
• Puli, Xiangshan, Ita Thau, and Checheng visitor centers provided maps, information, Wi-Fi, and other services to over 67,000 visitors.

Advertising and Promotion

• Sun Moon Lake Tourism Circle 3.0 advanced: 20 co-branded products; ten Star-Building Guidance Projects; three innovative itineraries; three certified tour products (Green Travel, Golden Years Travel, and Gold Quality Tourism); 17 events listed on the HSR "Fun at Sun Moon Lake" site; and a dedicated KKday Zone page with 117 products (sales NT$10.5 million).
• Exchanges were held in Japan's Gunma with the Oigami Onsen Association; promotions took place in Malaysia/Johor and at Hong Kong's Sports and Leisure Expo 2024.
• Events such as the Cherry Blossom Season, Starlight Firefly Season, Come! Bikeday Cycling, Music & Fireworks Festival and Cycling Carnival, Sun Moon Lake Four Seasons GoBike Certification, and a New Year's Eve party drew 414,220 participants and generated NT$959,333,520.
• Multilingual official websites (Chinese/English/Japanese/Korean) publicized travel information and policy results; by the end of 2024, pageviews reached 2,209,969; Facebook had 135,383 followers; 425 posts reached 4,464,437 people.
• Taiwan Tourist Shuttle packages were marketed: ridership totaled 810,063 (Sun Moon Lake Line), 18,614 (Checheng Line), 12,509 (Sun Moon Lake–Alishan Line), and 2,337 (Douliu–Zhushan Line). Nine package tickets were issued; an HSR joint ticket was co-launched, selling 19,390 paper sets and 1,421 e-sets. Eight local trips in Shuili and Checheng targeted families and seniors.
• Award of Excellence in the 2024 Taiwan Tourist Shuttle Service Management and Service Quality Optimization Project Award (general routes–implementing unit).
• The 10 th anniversary of the Sun Moon Lake–Shimanami Kaido cycle route tie-up was celebrated, with Japanese guests joining the 2024 Come! Bikeday International Exchange and Carnival events.

Planning and Construction

• Completed: County Road 169 coach parking construction; recreation facility improvements in Shizi area and along County Road 169; trails and recreation facilities at Gongtian Xiding and Longmei; Guanghua Firefly Viewing Area optimization; and environs refurbishment at Chukou Administration Center and Wenfeng office space.
• Completed: Shanmei and Chashan Tribal Life and Culture Park facility upgrades; Leye viewing/recreation facilities; and Fushan Historic Trail environs enhancement. To extend the corridor and create signature highlights, additional works included Qingnian Ridge and Wild Ginger Flower Stream Trail environment optimization; Taiping–Taixing and Ruili tourism environment improvements; Yuantan Ecological Park optimization; and lighting and recreation upgrades at the Taiping Suspension Bridge.

Operations and Management

• Free holiday shuttles ran Shizhao–Fenqihu during Lunar New Year (2,624 riders).
• Fifteen Taiwan Tourist Shuttle packages were launched; 2024 ridership: Alishan A Line (HSR Chiayi–Alishan) 70,570; Alishan B Line (TRA Chiayi–Alishan) 122,785; Ruili Line (TRA Chiayi–Ruitai Info Station) 4,063; Taiping Line (TRA Dalin–Taiping Suspension Bridge) 8,263.
• Five EV chargers were installed by lessee vendors at Yuantan Ecological Park and Wenfeng Visitor Center shops through public–private collaboration.
• Through community interviews and elder consultations, planting presented the spirit of three-tribe harmony, re-creating native and legendary species, adding edible landscapes, and creating a tribal cultivation space–building the Chashan Living Culture Park. Guided tours promoted in-depth travel, boosting indigenous tourism.
• Site activation continued by leasing Niupuzi Recreation Area, vacant land in Fenqihu, and one other site to operators for various services.

Advertising and Promotion

• Four environmental education programs were offered (290 participants), with exchanges among education sites.
• Campaigns included Alishan Seasons of Life Festival, 2024 Wedding under the Divine Tree, Four Seasons Tea Tours, 2024 Alishan Coffee Tourism Promotion, 2024 Alishan Tribal Tourism Marketing, the Tsou New Year, cherry blossom, and firefly seasons–drawing 4.63 million visitors and generating NT$11 billion.
• 「Impression of Alishan. Listen to Your Heart won the Golden City Gate Tourism Film Awards–Gold (Ecotourism).

Planning and Construction

• The Tainan Crystal Church area was enhanced with a new attraction, "Walden; or, Life in the Woods," inspired by the classic literature (Walden) and ecology (Protecting the Black-faced Spoonbill), enriching the Beimen Visitor Center area.
• Additional rest facilities at Haomeili and Budai Salt Fields, wetland-integrated bikeway beautification, and Southwest Coast bird-watching and recreation facility at South Budai Wetlands created a comfortable birding locale–strengthening node and route linkages and diversifying cycling choices.

Operations and Management

• The Southwest Coast Tourism Circle's international development advanced: on-site guidance for 19 operators (operations and facility optimization), four site renovations, 30 businesses assisted to list 600+ products on e-commerce, and a digital tourism passport linking food, lodging, touring, shopping, and transport.
• Participation in market days and travel fairs; Savory Southwest "The Savory Southwest" aprons, tablecloths, and "Salt-Worker Bento" models reinforced branding; the Southern Science Park market was tapped via starlight markets and labor welfare committee fam tours.
• Eight venues achieved Muslim-friendly certification; 30 halal products had certifications extended; a Muslim travel map/guide was produced.
• Sixteen leased operations generated over NT$160 million in revenue, driving local economic development.
• Green Destinations Bronze Award certification was earned.

Advertising and Promotion

• Social marketing was strengthened via a Facebook fan page (260,954 followers in 2024) posting 20+ times monthly.
• Events included: 2024 Kunshen Wangye's Salt for Peace Festival (about 40,000 participants); 2024 Taiwan Salt & Life- Salt Culture Carnival (140,000+); 2024 Light Up Taiwan: Guosheng Port Lighthouse Ride at the Westernmost Point ; 2024 Taiwan International Bird Watching Marathon; Road to Chenggong: Cosplay Street Parade × Cycling the Mountains to Sea National Greenway; and "Platinum Tracks" Wetland Salt-Sculpture Light Trips.
• The video "Voices of Salt–Sustaining and Passing on Salt Culture" won Silver at the 8th Taipei Golden Eagle Microfilm Festival (2024).
• Co-survival with Water-Mutually Beneficial of Southwest Coast Territory secured a Bronze Asia-Pacific Sustainability Action Award.
• Yunlin Kouhu's Dancing with Water - Wetlands and Water Control won First Prize (Nature & Landscape) at ITB Berlin's 2024 Green Destinations Story Awards.
• Chiayi South Budai Abandoned Salt Fields Transform into Bird Paradise, Restoring Hope for Local Residents was selected as a 2024 Green Destinations Top 100 Story.

Planning and Construction

• Lingding Park parking lot in Guanziling was re-planned to add spaces for small cars, parking for women/children, and accessible users; a new bus bay improved the waiting environment–enhancing the convenience of car and bus travel.
• The Baihe Information Station building was improved: outdoor paths, platforms, and pavilions were adjusted; operations were outsourced to activate idle space.
• Silver Winner (Landscape Design - Sculpture Design) at the 2024 MUSE Design Awards.
• Hatta Yoichi Memorial Park was revitalized with improvements; guidance and markings on segments of the Lingbo-Guantian bikeway were adjusted to improve the cycling environment.

Operations and Management

• Six sites received AED Safe Place certification.
• The Hatta Yoichi Residential Compound was named a 2024 Tainan Cultural Asset Maintenance Demonstration Site.
• Guanziling's Hongye Park won a Ministry of Environment excellence award for environmental education facilities.
• Smart Fun at Guantian Visitor Center earned a special award in the 2024 Smart Living Space Competition (Public Service, "Nest to the Future" group) by the Architecture and Building Research Institute of the Ministry of the Interior.
• A smart parking system with real-time space availability, flow statistics, and stall usage was installed to improve efficiency.

Advertising and Promotion

• Participation in major travel fairs and matchmaking events; overseas group promotions; international KOL shoots; and four-language brochures were undertaken to promote the "Touching SIRAYA" brand via international sharing, dining-upgrade, and sustainable tourism forums.
• The "Ten Blessings Gift Box" launched exclusively at the Baihe Love local-revitalization park; 67 products were listed on the in-house shop generating nearly NT$40,000 in online sales.
• Eighteen itineraries on major e-commerce platforms exceeded NT$200,000 in sales; partnering with travel agencies, eight domestic and six international tours were launched, drawing over 1,000 international and 700 domestic FITs and generating over NT$16.86 million in revenue.
• Major events: Siraya Mountain-Sea Waterway – Dazhen Road Activities, Siraya Forest Festival, Siraya Summer Chill, 2024-2025 Taiwan Hot Spring & Fine-Cuisine Carnival, Siraya Go CreCar, Zengwen Reservoir Gorge Concert, and Wonderland Siraya Cycling 5 COOL–attracted 2.77 million visits, generating over NT$6.426 billion.
• "Touching SIRAYA" won a Travel Weekly Magellan Awards Gold (Advertising/Marketing) and Silver (Communication/PR Plan), cementing the Greater Siraya brand internationally.
• Industrial guidance and capacity-building for Siraya indigenous communities supported six tribes; two products were listed; two itineraries were developed; six craft experience classes and one showcase were held; 40 job placements were assisted; and 3,800 tribal visitors were drawn.

Planning and Construction

• Five projects were completed, including Xinwei Administration Center Office and Visitor Space Expansion; Maolin Visitor Center Interior and Landscaping Improvement Project; Sandimen Township, Pingtung County Parking and Rest Area Improvement Project; and Laonong Visitor-facility Water Conservation Project.
• Commissioned services included the Xinwei Recreation Area "New Forest Life" Masterplan; Wanshan Indigenous Tourism Ambience and Guidance Commissioned Services Plan; Land-use Changes for Laonong Facilities Plan; Laonong River Left Bank Recreation Facilities Operation Plan and Land Reallocation Plan; Baolai Tourism and Leisure Park PPP; Liouguei Chenggong Cycling Station Operation Plan; Laonong Recreation Bikeway Facilities Operation Plan and Land Allocation; and Longtoushan Recreation Facilities Operation Plan.

Operations and Management

• Nine operational tasks were implemented, including Analysis and Research of Purple Butterfly Populations and Habitat Maintenance; environmental cleaning and maintenance at Xinwei Forest Park, Laonong Water/Land Recreation systems, and northern Pingtung recreation systems; public liability insurance for the NSA; design/supervision of facility repairs at the NSA; open contracts for repairs/disaster response and for tree pruning/planting; and control of biting midges at Xinwei Forest Park.
• Two PPP ROT projects were advanced for Liangshan Camping Site (Majia Township, Pingtung County) and Saijia Recreation Area in Sandimen Township, Pingtung County.
• Ten lease, operation, and management projects were advanced, including for the Tulong Bay Visitor Activity Service Area Office, Baolai Visitor Service Area, Xinwei Forest Park Recreation Spaces, Wutai Recreation Service Facilities, Maolin Visitor Center; Saijia Rest Area land, bike rental station at Xinwei Forest Park, new Maolin Visitor Service Center first-floor space; Liangshan South Management Station Office first-floor; and Shiba Luohan Mountain Service Area (Liugui, Kaohsiung).

Advertising and Promotion

• The NSA's official travel website was fully upgraded, integrating smart-scenic systems (live cams, smart parking, interactive guides) and earning accessibility certification, providing a user-friendly visitor service platform.
• Campaigns included off-season Laonong River recreation itinerary promotions (2024–2025), Maolin Purple Butterfly Valley Biennial Butterfly Watching Festival (2024–2025), Cycling Tourism series, Baolai "Ageless Hot Springs" integrated marketing campaign (2024–2025), and Integrated Industry Sales and Indigenous Arts Promotion Campaign ( Market on the Other Side of the Mountain, Seasonal Tea Banquet, 185 Indigenous Arts Workshop Tour).
• The NSA continued to promote the Kaohsiung Tourism Circle with joint Line@ marketing: "Explore Kaohsiung" (all sectors), "Kaohsiung Fun" (tour channels), and "Awesome Kaohsiung" (20 guided brands). Eight members listed experience packages with ticketing platforms (25 FIT experiences, 541 customers).
• Four pilot "Smiling South Bay" themed trips were arranged; and ten itineraries were listed with licensed agencies (481 group customers). International ground operators (incl. cruises) served over 1,744 visitors; 10 recommended packages drew over 2,634 customers; two KOL fam tours were held.試辦4梯次微笑南灣專題遊程；與合法旅行社合作上架10條遊程，團客推客數481人；媒合國際地接旅行社(含郵輪客)推動遊程，計服務逾1,744名遊客；提供國際地接旅行社10條推薦套裝行程，推客逾2,634名；辦理國際旅遊KOL踩線2場次。
• Ten "Good Goods" markets and one off-site Kaohsiung Tourism Circle market at Cultural Heritage Park near Taichung Railway Station were organized; a joint Kaohsiung–Pingtung tourism circle shopping lottery was held; and a joint presentation took place at the 2024 Tourism Circle Market Days (Southern Taiwan + Penghu).
• Guidance was provided for the "Kingdom of Tribal Toys" event of the Anpo tribe in Sandimen which won Silver SDG 8 award in the non-profit category of the 2024 Taiwan Sustainability Action Awards (TSAA). The Baoshan Napu Indigenous Organic Tea Garden in Taoyuan District, Kaohsiung, earned Belgian iTQi recognition.

Planning and Construction

• Water-environment improvements included dredging the tidal channel and bay, commissioned investigations/design for subsequent flow interception/diversion and water-quality works, Mangrove Wetlands Park enhancements, Bay Recreation Area upgrades, Dapeng Bay Visitor Center renovation, Oyster Shell Island repairs, and cycling route improvements–strengthening visitor facilities.
• Universal design upgrades and greenbelt landscaping at Dapeng Bay and improved parking facilities at the Dapeng Bay Bridge and Bay Marina Pier created a more comfortable visitor environment.
• "Salute to the Sea" water-access facilities at the Liuqiu Sand Pit were completed; the natural beachscape was restored; facility reductions/aesthetic upgrades were made in the seaside resort area; and the "Let's Go for a Walk" Scenic Trail continued to be enhanced.

Operations and Management

• Leasing and management at highlight sites–the Bicycle Pavilion, Seaside Chapel, West Tower, Speedway and GO-KART, shops, boat slips, and "scenic resort area on Xiaoliuqiu–provided quality dining, relaxation, sightseeing, night lake tours, water activities, and visitor information, strengthening capacity.
• Private participation in public construction via the Dapeng Bay BOT continued.
• Sixty wetland environmental education sessions (2,057 participants) promoted conservation and visitor friendly environments.
• With local government, island-wide plastic-reduction efforts included "No Plastic Island," a drinking fountain map, Xiaoliuqiu Love for Turtles Beach Cleaning, tableware rental, and raincoat reuse; intertidal electronic counters regulated numbers to protect ecology.
• In partnership with Liuqiu associations, eco-restaurant certifications and green sustainable itineraries were advanced alongside domestic/international marketing to realize green travel on Xiaoliuqiu.

Advertising and Promotion

• Integrated tourism resources in Pingtung’s food, lodging, shopping, touring, and transportation sectors, following the principle of "marketing first" and "guidance in parallel," to enhance the quality of tourism services and facilities, and develop distinctive features, and build complementary advantages within the industry to expand visitor sources and benefits.
• Events included: 2024 Dapeng Bay Sailing Life Festival, 2024 Dapeng Bay Cycling Series, 9th Beach Money Turtle Protection activity, 2024 Dapeng Bay Ironman Triathlon, 2024 Dapeng Bay Children's Fun Carnival, and the 2024 Qingzhou Beach Party.
• Ecological sustainability in the Liuqiu Scenic Area continued to be promoted: beyond dispersing visitors via the "Let's Go for a Walk" Trail, conservation and plastic-reduction aligned with environmental policy–positioning Xiaoliuqiu as an ecological learning island.