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Travel Market

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According to UN Tourism, by the end of 2024 international arrivals had nearly returned to 2019 (pre-pandemic) levels. As the market rebounded, Taiwan received 7,857,686 visitor arrivals in 2024, up 21.13% from 2023. Looking ahead, we will continue to develop key and high-potential source markets worldwide through multiple channels to create more diverse and sustainable tourism opportunities for Taiwan.

Tourism Revenue

Tourism Revenue

The total tourism revenue, which includes inbound tourism expenditure by visitors to Taiwan and domestic tourism expenditure by locals, was estimated to be approximately US$26.093 billion in 2024, accounting for 3.28% of GDP for that year.

Inbound Tourism Expenditure

According to the "2024 Annual Survey Report on Visitors Expenditure and Trends in Taiwan," the inbound tourism expenditure for visitors to Taiwan in 2024 was estimated to be approximately US$10.028 billion, an increase of 15.78% compared to 2023.

Domestic Tourism Expenditure

According to the "2024 Survey of Travel by R.O.C. Citizens," Taiwanese nationals aged 12 and above made approximately 222 million domestic trips in 2024. The average expenditure per person per trip was about US$72.35, and the average length of domestic trips was approximately 1.39 days. This resulted in an estimated total domestic tourism expenditure of about US$16.065 billion, reflecting an increase of 1.01% compared to 2023.