Scenic Area Operations

To sustain advocacy of post-pandemic recovery policies, showcase tourism circle achievements, and broaden economic benefits toward "shared regional prosperity," the Tourism Administration in 2024 integrated 18 tourism circles into seven regional brands (North, Central, South, East, Kinmen, Matsu, and Penghu), creating diverse regional products with a focus on overseas promotion. Overseas offices strengthened marketing of circle itineraries; four Market Day events (Oct 25–Nov 24) presented the results of regional tourism promotion. To build consensus, an NSATourism Circles Achievement Presentation (July 3) featured industry case-sharing for cross-domain exchange. The Northern Tourism Zone Strategy Forum (Aug 26) aligned vision and strategy; and the "Southern Tourism Zone: Sharing International Perspectives Meeting" (Dec 11) focused on southern Taiwan tourism development and international marketing.

Resource sharing was promoted through tourism circles and industry alliances in collaboration with central ministries. In 2024, a total of 110 product briefings/consensus/media exchanges were held; 150 businesses completed business styling; 177 local products were developed; and 365 innovative itineraries, 1,068 products, and 304 e-ticket packages were listed. Promotional effect was boosted by producing 84 videos, conducting 48 familiarization trips, and arranging 106 achievement presentations to strengthen the brand power of tourism circles.

During the four regional Market Day events (North/Central/South/East), the 2024 Tourism Circle Market Day Director-General's Awards selected Best Design and People's Choice as overall awards, plus 16 Director-General's Awards (Best Taste, Best Souvenir, Best Sustainability, etc.), with four People's Choice awards voted by the public.

Promoting the Penghu Tourism Circle and Industry Alliances

• Assistance was provided to three businesses–Dianjiangjia Foods, Penghu Red Fruit Biotech Co., Ltd., and Changshang Mingzhu–to secure Ministry of Economic Affairs smart decarbonization subsidies. Brunch, Yünlin and Xiaohe Shiguang Café received guidance to become green restaurants; Hioneone Hostel, Hsu One One B&B, and Sea Path B&B were certified as green hotels; and Chia Chyi Travel Co earned a Bronze Environmental Travel Agency mark. Smart solutions integrate advanced green industries, supporting Penghu's low-carbon island image and a green tourism value chain–injecting new vitality and showcasing unique appeal to attract visitors and partners.
• Leveraging major events, cross-industry alliances among car rentals, tour operators, and B&Bs launched package promotions–driving sales for car rentals, lodging, dining, chartered island-hopping, and water activities, with revenue generated totaling NT$1,866,602. Two innovative green tours featuring sustainability and the northern four islands drew 105 participants and NT$157,500 in revenue.
• In partnership with high-quality local merchants, 45 specialty shops were listed on the MOEA's SME "Town–Countryside–Island Travel" platform to foster urban–rural exchange and promote outlying-island tourism; 92 products were listed on iOPEN MALL, Klook, and KKday, with a joint KKday online campaign (sales: NT$1,065,736). Four digital-capacity workshops (basic and advanced) trained 230 businesses on AI tools (ChatGPT, Canva), interactive posts, Reels, and short videos.
• Operators jointly attended the 2024 Singapore NATAS Holidays and promotion events; the Tourism Circle Market Days (Southern Taiwan + Penghu), Taipei ITF, Life in Style Festival, Elder Care Asia, Good Food Festival–promoting Penghu specialties, Penghu Four Seasons Travel experiential tours and stays, AI helpers, and festival gift sets to boost exposure, increase domestic/overseas participation, and align Penghu with international tourism.

Tourism Circles Achievement Highlights