Attracting Visitors with Targeted Outreach
Raising Visibility with Annual Tourism Ambassadors
The Tourism Administration launched a new slate of tourism ambassadors by market: Kyuhyun of Super Junior for Korea; Satoshi Tsumabuki for Japan; Nabila Razali for Malaysia; Mikha Tambayong Mahenra as Indonesia's first Taiwan tourism ambassador; and Thailand's Channel 3 star Teeradetch Metawarayut (Alek). Their participation kept Taiwan front-and-center across these markets.
International Travel Exhibitions - Marketing Taiwan
Europe, America & Australia
Northern America
Jan.Utah Travel Expo; Chicago Travel and Adventure Show; New York and Denver Travel and Adventure Shows
Feb.Los Angeles and Phoenix Travel and Adventure Shows
Mar.Vancouver, San Francisco Bay Area, Calgary, and Dallas Travel and Adventure Shows
Apr.Seatrade Cruise Global (SCG)
Sep.L.A. Times Food Bowl.
Oct.IMEX America (IMEX)
Nov.Montreal International Tourism & Travel Show (Salon International Tourisme Voyage, SITV)
Europe
Jan.Vakantiebeurs Utrecht (Netherlands); Destinations: The Holiday & Travel Show in London and Manchester (UK); CMT Stuttgart – The Holiday Exhibition (Germany)
Feb.f.re.e Munich Consumer Travel Show (Germany)
Mar.Internationale Tourismus-Börse (ITB) Berlin
MayIMEX Frankfurt (IMEX)
JulyGlobal Birdfair in the United Kingdom
Nov.World Travel Market (WTM) London
Australia
Feb.International Media Marketplace (IMM) Australia
Oct.Travel Agent Day Australia (TADA)
Asia Area
Japan
Feb.Kyushu Travel Expo
JuneHokuriku Summer Travel Expo and Kansai International Airport Travel Expo
Sep.Tourism EXPO Japan 2024 (TEJ)
South Korea
MaySeoul International Travel Fair
Sep.Busan International Travel Fair (BITF)
Singapore
Mar.National Association of Travel Agents Singapore (NATAS) Spring Travel Fair
Aug.NATAS Autumn Travel Fair
Oct.ITB Asia and the Singapore Airlines Time to Fly (TTF) Travel Fair
India
Feb.Outbound Travel Mart (OTM) India
Sep. ITB India
Malaysia
Mar.Malaysian Association of Tour and Travel Agents (MATTA) Spring Travel Fair
July Malaysia International Travel Mart (MITM)
Sep.MATTA Autumn Travel Fair
Oct.Brunei Travel Fair.
Philippines
Feb.Travel Tour Expo (TTE), Philippines; July – Travel
JulyMadness Expo (TME), Philippines.
Indonesia
Feb.ASTINDO Travel Fair (Spring)
Aug.ASTINDO Travel Fair Jakarta (Autumn)
Sep.Kompas Travel Fair
Thailand
Jan.Thailand International Travel Fair (TITF)
Aug.Sep. – Kompas Travel Fair
Vietnam
Apr.Vietnam International Travel Mart (VITM) in Hanoi
Sep.Ho Chi Minh City International Travel Fair (ITE)
Hong Kong、Macao
JuneHong Kong International Travel Expo
Dec.Hong Kong International Travel Expo
International Promotional Activities
Europe, America & Australia
North AmericaMayTaiwan tourism promotions in San Francisco, Los Angeles, and Seattle; participation in the NYC Pride Mar. and TAIWANfest in Canada.
JuneTaiwan Day at Angel Stadium (Los Angeles); participation in Passport to Taiwan Festival and the Vancouver International Marathon Health & Sports Expo.
JulyVancouver Bubble Tea Festival and San Francisco Marathon Expo.
Aug.Kids'N Fun Festival in San Francisco.
Sep.Promotion in New York and Taiwan Day with the San Francisco Giants.
Dec.USTOA Annual Conference.
EuropeMar.Taiwan tourism promotion in Amsterdam; participation in the 2024 PATA Exchange and a promotion in the UK.
Aug.First overseas showcase of the new brand "TAIWAN-Waves of Wonder" at the plaza of London's landmark Battersea Power Station.
Sep.London trade seminar.
Oct.special exhibition "TAIWAN-Waves of Wonder: A Journey Through Taiwan's Four Seasons" in Paris.
Nov.first-ever Taiwan tourism promotion in Stockholm, Sweden.
New Zealand & AustraliaSep.Taiwan tourism roadshows in Melbourne, Brisbane, and Auckland.
Aspa Area
JapanApr."2024 Taiwan Pavilion in Shibuya" roadshow in Tokyo.
JuneTaiwan tourism promotions across the Hokuriku region (summer), the 6th Taiwan Day at Hanshin Koshien, and West Japan promotions.
Aug.Aug. – Taiwan promotion at the 26th Manaka Festival.
Oct.Participation in the 31st Railway Festival and a thousand-person sky lantern promotion.
South KoreaJuneTaiwan tourism promotion in Seoul.
Sep.Promotions in Busan and Daegu.
Oct."OhBear's Wish Train" pop-up marketing event in Seoul.
SingaporeApr.Taiwan tourism promotion in Singapore.
IndiaFeb.Tourism promotion in New Delhi.
Apr.Promotions in Hyderabad and Bengaluru.
Sep. Promotions in New Delhi and Mumbai.
MalaysiaMayTaiwan tourism promotions in Kuala Lumpur and Johor Bahru.
PhilippinesFeb.Taiwan tourism promotions in Manila and Clark.
Mar.One trade training session each in Manila and Clark, plus participation in World Travel Fair 2024 in Manila.
May B2C promotion at Market! Market! in Manila.
JulyPromotions in Davao and Cebu.
Oct.B2C promotion in Manila.
ThailandJan.Taiwan tourism promotions in Chiang Mai.
Sep.B2C promotion in Manila.
VietnamApr.Taiwan tourism promotion in Hanoi.
July Promotions in Phnom Penh (Cambodia) and Vientiane (Laos).
Sep.Promotion in Ho Chi Minh City.
IndonesiaMar. Promotions and a Taiwan Fair in Jakarta and Medan.
MayParticipation in ASITA Indonesia's 13th National Conference on Batam Island.
JuneTaiwan Fair in Jakarta.
Sep.Promotions in Semarang and Surabaya.
Oct.Participation in MBT "Table Top Medan & Padang" (Medan) and ASITA West Java Travel Mart (AWJTM) in Bandung.
ChinaFeb.Promotion at the 2nd "Salute to Youth: Dream-chasing in Tianfu" Hong Kong–Macao–Taiwan Cultural Carnival in Chengdu, Sichuan; Kinmen–Matsu–Penghu tourism promotion in Fuzhou aligned with the Matsu–Mawei Lantern Festival.
Apr."Old Beijing Cuisine Meets Taiwan Cuisine" promotion at Hilton Beijing Wangfujing.
Julyoutdoor promotion in Suzhou for in-depth travel in Taiwan. Sep. – "Cycling in Taiwan".
Sep."Cycling in Taiwan" promotion at Shin Kong Place, Chongqing.
Oct."Taiwan Food Week" in Fuzhou to promote culinary tourism.
Nov.tourism promotion at the "Taiwan Culture Exhibition" in Kunming.
Dec.Mini–Three–Links tourism marketing forum and Taiwan-themed tourism presentation in Xiamen.
Hong Kong、MacaoMar.STARLUX Airlines Macau–Taichung inaugural flight promotion.
Apr.EVA Air Hong Kong–Kaohsiung inaugural flight promotion.
JulySTARLUX Airlines Hong Kong–Taipei inaugural flight promotion and Hong Kong Airlines Hong Kong–Taichung inaugural.
Nov.Participation in Pinkoi Design Fest 2024 (Hong Kong) and a Taiwan family travel promotion in Hong Kong.
Dec.Taiwan mountain tourism promotion in Hong Kong and support for HK Express' Hong Kong–Hualien inaugural flight promotion.
Diversified Marketing to Attract Global Visitors
Continuing the "Accelerated and Expanded Inbound Tourism Promotion Program"
In 2024, we continued group-tour incentives and the NT$5,000 spending lucky draw for free independent travelers (FITs) to strengthen demand for travel to Taiwan. The promotion attracted 4.61 million registrations, led by Korea, Hong Kong, Japan, Malaysia, and Thailand. There were about 37,000 applications in the group travel category covering approximately 660,000 participants. (For the full year 2024, group-tour incentives totaled about 24,000 applications and 430,000 travelers.)
2024 Taipei International Travel Fair
The 2024 Taipei International Travel Fair (TITF) was held Nov. 1–4 and attracted 83 international buyers from 16 countries. The Taiwan Pavilion debuted the Brand 3.0 identity at the show and greeted visitors with a café-style "Information Station." Beyond showcasing regional travel highlights, the pavilion presented Taiwan's tech prowess with striking glasses-free 3D displays that redefined expectations for a national pavilion. The message "TAIWAN-Waves of Wonder" was delivered in full force, earning the show's Best Pavilion Award.
