Expanding Overseas Services
Following a global footprint strategy, the Tourism Administration expanded overseas customer service points to increase capacity and reach for international visitor acquisition. We accelerated efforts in short-haul markets (Northeast Asia, Southeast Asia, Hong Kong and Macau), built a presence in emerging markets (India, Indonesia, Australia, and New Zealand), and continued welcoming visitors from mainland China. In 2024, Taiwan Tourism Information Centers (TTICs) were opened in Mumbai (Feb 7), Jakarta (Feb 28), and Manila (Dec 20) to actively cultivate new visitor sources. For long-haul markets, TTICs were launched in Paris (Apr 30) and Vancouver (Oct 2) to deepen engagement in key European and North American cities and develop potential markets.
