Taiwan Travel Market
Major Indices of Domestic Travel in 2024
- Source: 2024 Survey of Travel by R.O.C. Citizens; respondents were Taiwan citizens aged 12 and above.
- The "※" symbol indicates that the significance level was under 5% and shown by t-test to not be a significant difference.
- The domestic tourism ratio refers to the ratio of Taiwan nationals who made at least one domestic trip during the year.
Visitor Trends at Major Tourism Attractions
Due to the impact of the pandemic, Taiwanese people are opting for outdoor tourism to avoid crowded tourist spots. The Tourism Administration has also actively promoted various themed travel activities that have helped the public to gradually accept coexisting with the pandemic and led to a greater willingness to travel.
In 2024, visitor numbers at 118 major tourism exceeded the 2023 level, growth ranging from approximately 0.79% to 56.68%.
In the 13 National Scenic Areas, a total of 71 sites were tracked; 31 saw growth while 40 declined. The strongest growth was at the Budai Recreation Area, followed by the Dulan Recreation Area and its surrounding areas, and the Beimen Salt Industry Recreation Area.
Visitor Trends at Major Tourism and Recreation Attractions in Taiwan in 2024 (Jan-Dec)
Inbound Travel Market
Taiwan received 7,857,686 visitor arrivals in 2024, a 21.13% increase over 2023.
By place of residence, Japan led with 1,319,592 visitors (16.79%), followed by Hong Kong and Macao with 1,310,977 (16.68%) and South Korea with 1,003,086 (12.77%). By purpose of visit, “leisure” accounted for the largest share at 5,376,199 arrivals (68.47%), followed by “other” at 1,470,872 (18.72%). Women comprised 51.87% of arrivals, and the largest age cohort was 30–39 years (23.13%).
Key Indicators of Taiwan's Inbound Travel Market in 2024
- Source—2024 Annual Survey Report on Visitors Expenditure and Trends in Taiwan.
Outbound Travel Market
In 2024, Taiwanese citizens made a total of 16,849,683 trips abroad. Among these trips, Asia was the primary destination, with 15,685,999 trips, accounting for 93.09% of the total. This was followed by the Americas with 612,413 trips (3.63%), Europe with 352,172 trips (2.09%), and Oceania with 193,191 trips (1.14%).
Analyzing by country or region, the most visited destination was Japan, with 6,006,116 Taiwanese travelers, followed by Mainland China with 2,770,284 visitors, South Korea with 1,429,398 visitors, Vietnam with 1,263,352 visitors, and Hong Kong with 1,203,821 visitors.
