:::

International Marketing

Building a tourism brand that draws visitors from around the world
:::

Strengthening International Exchange

Strengthening International Exchange
37th Taiwan–Korea Tourism Exchange Meeting

37th Taiwan–Korea Tourism Exchange Meeting

The 37th Taiwan–Korea Tourism Exchange Meeting was held on April 25, 2024 in Chiayi County. Over 200 delegates from Taiwan and Korea participated in the meeting, which focused on "Creative Marketing x the Sustainability Wave" and "Toward 3 Million Two-way Visits." Discussions covered destination branding, current two-way travel trends, marketing to the MZ generation (Millennials and Gen Z), and practical approaches and visions for sustainable tourism on both sides.

2024 Taiwan–Korea Tourism Exchange Meeting held in Chiayi
2024 Taiwan–Korea Tourism Exchange Meeting held in Chiayi
15th Taiwan–Japan Tourism Summit

15th Taiwan–Japan Tourism Summit

Held May 31, 2024 in Kaohsiung, the summit brought together more than 200 participants from tourism authorities, local governments, travel and hospitality sectors, airlines, and rail operators from both Taiwan and Japan. Under the theme "New Charms of Taiwan–Japan Tourism in the Era of Sustainability," discussions explored using digital technologies to enhance destination digitalization and visitor experience, and embedding SDGs into transport and tour products. The two sides jointly issued the "Kaohsiung Declaration," committing to sustainable tourism and balanced two-way exchange, with an aim to surpass the pre-pandemic benchmark of 7 million mutual visits.

2024 Taiwan–Japan Tourism Summit in Kaohsiung
2024 Taiwan–Japan Tourism Summit in Kaohsiung
11th Taiwan–Vietnam Tourism Cooperation Conference

11th Taiwan–Vietnam Tourism Cooperation Conference

Held October 22, 2024 in Taichung with around 110 participants, the conference reached consensus on multiple areas of cooperation: strengthening safety management mechanisms, promoting bilateral study tours, encouraging regional specialty tourism exchanges and visits, and advancing smart transformation in the tourism industry—working together to grow two-way travel.

2024 Taiwan–Vietnam Tourism Cooperation Conference in Taichung
2024 Taiwan–Vietnam Tourism Cooperation Conference in Taichung