Expanding Tourism Highlights and Supporting Local Events
Hosting the "Taiwan Tourism 100 Spotlights" Campaign
To enhance the domestic tourism market and generate greater buzz, the Tourism Administration, building on the success of the first Tourism Spotlight Awards held in 2023, partnered with 22 local governments to recommend 100 attractions and jointly promote the "Taiwan Tourism 100 Spotlights." Starting in November 2024, six major themed events were successively launched: "Taiwan 100 Ways" Micro-Curations, the "Island-Wide Monthly Party" featuring different counties and cities as headliners, the "Spotlight Fun Collection" e-stamp raffle, the "Chill Style Travel" Spotlight Market, the "Island Fun Trip!" Multimedia Contest, and the "Grand Tour Dream Experience" call for proposals. These experiences encouraged travelers to visit spotlight attractions, join monthly events, and enjoy special offers—experiencing the four seasons across Taiwan while boosting local tourism industries.
Taiwan Tourism Biannual Calendar Support Plan
Guidance and support were provided to local governments and civic groups for 43 events, including: the 2024 Miaoli Fire Dragon Festival; 2024 Kaohsiung Lantern Festival; 2024 Taiwan Lantern Festival–Yanshui Beehive Fireworks; 2024 National Chi Nan University Cherry Blossom Season; 2024 Kaohsiung Neimen Song-Jiang Battle Array; 2024 Yilan Green Expo; 2024 Taichung International Dance Carnival; 2024 Lukang Dragon Boat Festival; 2024 Yilan International Children's Folklore and Folkgame Festival; 2024 Kinmen Lieyu Township Taro Festival; 2024 Nantou Starry Sky Season; 2024 Kinmen Mid-Autumn Bo-Bing "Top Scholar" Event; 2024 Sanyi Woodcarving Art Festival; Art Taipei 2024; 2024 Keelung Mid-Summer Ghost Festival; 2024 Christmasland in New Taipei City; 2024 Taichung International Flower Carpet Festival; 2024 Pingtung Luo Shan Feng Arts Festival; 2024 Nantou Global Tea Expo; 2024 Chiayi Dancing of Light and Shadows Art Exhibition; 2024 Kaohsiung Zuoying Wannian Festival; 2024 Taiwan's Rice Heaven—Tianzhong Marathon; and the 2024 Chiayi City International Band Festival, among others—carrying out 89 quality-enhancement measures in total.
Attract Visitors to Theme Parks In Taiwan
To attract visitors to theme parks in Taiwan, the Tourism Administration coordinated an integrated marketing program with operators under the "Taiwan Amusement Parks—Play for Points" banner, inviting creators to produce park-themed shows and promotional videos, organizing industry participation in two major travel fairs, and partnering with the Taiwan Amusement Park Association to stage the "Taiwan Amusement Parks" pavilion at the 2024 Taipei International Travel Fair (ITF). On-site stage activities and mini-games promoted fair-exclusive deals, showcased family-friendly itineraries for all ages, and elevated the overall image of Taiwan's amusement park industry.
