Promoting High-quality Themed Travel Products
Promoting "En-route" to Attract International Business Travelers
With MICE activity rebounding and international business travel returning, the Tourism Administration and the International Trade Administration relaunched the "En-route Tourism" subsidy program in 2024. The scheme encourages overseas business travelers attending conferences and exhibitions in Taiwan to extend their stays for leisure, boosting local tourism and spending.
Taiwan Michelin Guide 2024
Now in its seventh year, the Taiwan Michelin Guide announced on August 27, 2024 that 49 restaurants across Taipei, Taichung, Tainan, and Kaohsiung earned stars: three with three stars, five with two stars, and 41 with one star. Le Palais (頤宮) extended its record to seven consecutive years with three stars, and MINIMAL in Taichung became the world's first Michelin-starred ice cream shop—proof of Taiwan's culinary creativity.The 2024 Guide shows steady growth: 49 starred restaurants, 126 Bib Gourmand selections, and 168 Recommended restaurants—for a total of 343 entries (including six Green Stars): Taipei 157, Taichung 66, Tainan 59, and Kaohsiung 61. The breadth of styles reflects Taiwan's rich regional diversity and elevates urban tourism appeal, positioning Taiwan as a top choice for travelers worldwide. These accolades strengthen the competitiveness of Taiwan's tourism
Muslim-friendly Travel Environment
The Tourism Administration continued to enhance Muslim-friendly services across Taiwan, reaching 381 Muslim-certified restaurants and hotels in 2024. According to the Mastercard–CrescentRating Global Muslim Travel Index (GMTI) released in June 2024, Taiwan ranked third among non-OIC destinations, behind Singapore and the UK. Taiwan has placed in the top three since 2019 and won "Most Inclusive Non-OIC Destination" at the 2022 Halal in Travel Awards—international recognition of Taiwan's welcoming environment for Muslim travelers. In Malaysia, the "Salam Taiwan" annual Muslim-friendly campaign drew 4,636 Muslim visitors to Taiwan in 2024.
