Strengthening Tourism Talent
Travel Agencies
In 2024, the Tourism Administration introduced a new market-aligned assessment for tour guides and tour leaders to recruit talented professionals with the knowledge, skills, and language abilities to meet market needs. Of 15,323 applicants, 3,235 passed the written test; among 692 applicants for the foreign-language guide oral exam, 619 passed. In total, 3,047 candidates passed the assessments in 2024.
A total of 9,506 trainees completed programs in 2024, including 2,733 in pre-service training (965 tour guides; 1,768 tour leaders), 875 in in-service guide training, 407 in travel-manager training, 879 in key-talent programs, 124 in rare-language guide coaching, and 4,488 through the Tourism Career eLearning College online courses.
To stabilize the tourism workforce, more than 104 job-matching sessions for guides and tour leaders were held, drawing over 2,065 participants. Trade associations were also supported to deliver in-service programs—such as innovation skills and cruise-group handling—helping firms reduce training and hiring costs.
Hotel Industry
The Tourism Administration commissioned a study titled "Assessment of the Labor Structure and Workforce in Taiwan's Hospitality Industry" to understand the planning and utilization of human resources in the domestic hospitality sector, as well as the effectiveness of recruitment. This was carried out through surveys and focus group discussions.
The administration also organized training courses for mid-level managers in the hospitality and hotel industries to enhance the workplace capabilities of hotel staff and mid-level managers. In 2024, a total of nine physical training sessions were completed, training 452 people.
In line with global sustainability trends, the Tourism Administration provides subsidies to encourage the adoption of sustainable practices in the hospitality industry. In 2024, new subsidies for "sustainable, energy-saving, carbon-reducing, or green environmental-related certifications, certificates, or labels" were introduced, along with an additional scoring item for "concrete actions for sustainable development" in the star-rated hotel evaluation. A sustainable hospitality forum and seed training were also held for the first time to strengthen the talent cultivation. Using the hospitality network as a marketing and promotion platform, the administration collaborated with transportation units and the hospitality industry to shape sustainable lodging practices. Furthermore, inter-ministerial cooperation was initiated to promote green hospitality and assist the hospitality sector in achieving sustainable operations.
Tourist Amusement Enterprises
In response to post-pandemic industry trends and changes in consumer behavior, as well as to achieve the goals of the "Tourist Amusement Enterprise Diversification and Transformation Plan" under the "Tourism 2025 - Taiwan Tourism Towards 2025 (Year 2021-2025) Plan," efforts were made to assist the tourism and recreation industry in optimizing and digitally transforming its operations. In 2024, a total of 87 middle and senior-level business executives and related personnel participated in training for the tourism and recreation industry, collectively enhancing innovative management concepts and establishing a more competitive recreational environment.
