Major Policy Achievements in 2022

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Organizing Large-scale Tourism Activities

• The 2022 Taiwan Lantern Festival: The festival was held from February 15-28, 2022 at two Kaohsiung venues: the Weiwuying Exhibition Area and the Love River Bay Exhibition Area. It covered a total of 100 hectares, the most in the event’s history. The festival attracted over 11.55 million visitors and had an economic impact of more than NT$17.6 billion.
• The 2022 Taiwan Summer Tourism Festival: This event brought together various summer festivals organized by different headquarters and local governments to market and promote summer travel in Taiwan under a new brand concept. The festival attracted 8.73 million visitors and created an economic value of NT$23.3 billion.
• The 2022 Taiwan Culinary Exhibition Pavilions: Held from August 5-8, 2022, the exhibition featured four theme pavilions organized by the Tourism Bureau. The "National Scenic Area," "Stylish Snack Utensils," and "Healthy Aging" exhibits drew the largest crowds. The displays attracted 74,000 visitors and were featured in over 1,450 news reports.
• The 2022 Taiwan Cycling Festival: This festival was successful in promoting local tourism development, and featured a variety of 16 cycling routes, 17 tourism circles (for food, lodging, sightseeing, shopping, and travel), and a series of bicycle travel activities joined by 1,601 industry alliances and over 200,000 participants.
• The 2022 Taipei International Travel Fair: A total of 72 buyers from 15 countries flocked to Taiwan for exchanges and negotiations with nearly 100 sellers during the fair, which was held at the Nangang Exhibition Center from November 4-7, 2022. The fair featured a "Taiwan Amusement Park" themed pavilion arranged through a first-time collaboration with the Taiwan Amusement Park Association, as well as a "National Scenic Area Tourism Circle Industry Spotlight Pavilion." The exhibits supported post-COVID-19 tourism recovery and attracted over 190,000 visitors.

Promoting Diverse Theme Tours

• Assistance to the Travel Quality Assurance Association, ROC, in organizing the “2022 T.Q. Golden Award Selection and Marketing Promotion Project": A total of 36 itineraries were selected for the T.Q. Golden Award on August 6, 2022, including 24 "Domestic Tourism" and 12 "Inbound Tourism" tours.
• Senior Travel Promotion: In response to the rapid graying of society worldwide, the "Golden Years" brand was created to help tourism businesses develop senior tourism products. The campaign also designed and planned eight model Golden Years tours.
• Promotion of Low-Carbon Bicycle Tourism: The Tourism Bureau completed facility optimization and itinerary planning for 16 diverse cycling routes and assisted over 5,000 "bicycle-friendly accommodations." The bureau also organized the "2022 World Bicycle Day Response Event" on June 3, 2022, which brought together various sectors to promote the development of cycling.
• Promotion of Regional Tourism through Tourism Circles: The Tourism Bureau's 13 affiliated National Scenic Area (NSA) headquarters assisted in inventorying unique local resources and integrating these resources across domains to form 17 tourism circles. The circles promoted regional tourism through innovative products and targeted marketing.

Participation in Major International Tourism Conferences

Minister of Transportation and Communications Wang Kwo-tsai led a delegation to the 11th APEC Tourism Ministerial Meeting in Bangkok, Thailand in August 2022 to promote Taiwan's policies for sustainable and green tourism. After the meeting, Minister Kwo discussed post-pandemic tourism development with ministers and representatives from Japan, South Korea, Thailand, Vietnam, Malaysia, the Philippines, and other countries, and also promoted tourism exchange visits and mutual visa exemption programs.

Maintaining Bilateral Tourism Exchange Momentum

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