Tourist Amusement Enterprises
In 2023, there were 27 licensed tourist amusement enterprises in Taiwan. These businesses had 20.27 million visitors and generated more than NT$16.6 billion in revenue, up about 16% and 15%, respectively, compared to 2022.
Industry Guidance and Management
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To support the post-pandemic recovery and transformation of the amusement park industry, the Tourism Administration provided subsidies to operators in 2023 for investment in new facilities, innovative services, digital hardware, establishment of contactless entry services, and other quality improvements under the "Safe Amusement Park" policy directive. A total of 19 businesses applied for subsidies amounting to NT$45.87 million. The subsidies stimulated about NT$150 million in industry investment, creating a safe post-pandemic amusement park environment.
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The Tourism Administration implemented a three-tier management mechanism according to the "Regulations for the Management of Amusement Enterprises'' and "Key Points on Supervision and Assessment of Operation Management and Safety Maintenance of Tourist Amusement Park Enterprises." This mechanism involves quarterly self-inspections by amusement parks and routine biannual inspections by the local authorities. In addition, the Amusement Park Supervision and Evaluation Competition was held from June to August 2023 to strengthen the safety of recreational facilities and emergency response mechanisms.
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In alignment with the "Tourism 2025 – Steering Taiwan Tourism Towards 2025 (2021-2025)" initiative and its "Tourist Amusement Enterprise Diversification and Transformation Plan," the Tourism Administration assisted tourist amusement enterprises with optimization and digital transformation of their operations. To adapt to post-pandemic industry trends and changing consumer behavior, the "Digital Transformation" objective was continued, along with training for mid- to senior-level personnel in the tourist amusement sector in 2023. A total of 60 senior business executives and related staff participated. The initiative aims to enhance innovative management concepts and use corporate management to create a competitive amusement environment.
Marketing and Promotion
In order to help the amusement park industry continue to promote domestic tourism and advance international marketing in conjunction with border reopening, the Tourism Administration partnered with the Taiwan Amusement Park Association to arrange the "Taiwan Amusement Park" theme pavilion at the 2023 Taipei International Travel Fair. The pavilion created an exhibition space highlighting the unique attractions of various theme parks and featured a number of interactive activities, including DIY experiences, prize-winning games, and interactions with park mascots to promote exclusive offers and enhance consumer engagement, showcasing diverse thematic itineraries suitable for all ages and enhancing the overall image of the tourist amusement industry.
Thailand and the Philippines were focal markets in 2023. The Taiwan Amusement Park Association led Taiwanese amusement industry operators, local travel agencies, OTAs, and souvenir vendors to Bangkok, Thailand, on May 31, and Manila, Philippines, on June 1, to host promotional events for the New Southbound Market. The events highlighted the attractions of Taiwan's amusement parks.
