Attracting Inbound Visitors
Special Offers for Travel-Friendly Convenience
The Tourism Administration continued to optimize the Muslim-friendly environment in Taiwan, with a total of 396 Halal-certified restaurants and hotels in 2023. According to the joint report published by MasterCard and CrescentRating in June 2023, Taiwan was ranked third among non-OIC destinations in the Global Muslim Travel Index (GMTI), following Singapore and the United Kingdom. Taiwan has consistently placed in the top three since 2019 and was awarded the "Inclusive Destination of the Year" for non-OIC countries at the 2022 Halal Tourism Awards, reflecting international recognition of Taiwan's efforts to promote a friendly travel environment for Muslim tourists. This positions Taiwan as a safe and welcoming destination for international Muslim travelers.
In conjunction with the border reopening, the administration procured incentive gifts, such as EasyCards, Taoyuan Airport MRT ride vouchers, five-day 4G internet cards, fruit box redemption cards, and a promotional two-for-one ticket offer for the High-Speed Rail. These incentives were integrated with border reopening promotional campaigns to enhance Taiwan's appeal as an inbound travel destination.
On May 1, 2023, the Tourism Administration implemented an Accelerated and Expanded Inbound Tourism Promotion Program (valid until June 30, 2024). The program provides funding for incentives, including subsidies for group travelers and a promotional prize drawing for individual travelers with a chance to win NT$5,000. The program aims to make Taiwan a destination of choice among international visitors, drive domestic spending, and increase the tourism multiplier effect.
Participation in the 2023 Taipei International Travel Fair
The Tourism Administration invited 90 international buyers from 18 countries to Taiwan for the 2023 Taipei International Travel Fair (ITF). Among the highlights was the 2023 Taipei International Travel Fair Travel Mart, organized by the Taiwan Visitors Association on November 2, which facilitated nearly 2,000 successful matchmaking sessions through in-person discussions between Taiwanese sellers and international buyers.
The 2023 ITF took place from November 3 to 6. It featured a Taiwan Pavilion, designed under the theme "SHOW@TAIWAN." This exhibit showcased the diverse charms of Taiwan with design elements emphasizing themes such as "Green Tourism," "Healing Lifestyles," and "Sustainability and Environmental Connectivity." Attractions included a 360-degree open circular exhibition hall and interactive experiences like the Kiss Camera, inviting visitors to embrace the allure of Taiwan as a "mountainous, maritime, and island-hopping" paradise.
