Taiwan Travel Market
Major Indices of Domestic Travel in 2023
- Data for this table was compiled from a survey of Taiwan nationals aged 12 and over.
- The "※" symbol indicates that the significance level was under 5% and shown by t-test to not be a significant difference.
- The domestic tourism ratio refers to the ratio of Taiwan nationals who made at least one domestic trip during the year.
Visitor Trends at Major Tourism Attractions
Due to the impact of the pandemic, Taiwanese people are opting for outdoor tourism to avoid crowded tourist spots. The Tourism Administration has also actively promoted various themed travel activities that have helped the public to gradually accept coexisting with the pandemic and led to a greater willingness to travel.
In 2023, visitor numbers at 236 major tourism exceeded the 2022 level, growth ranging from approximately 1.23% to 52.85%.
Among the 77 sites at 13 national scenic areas, 46 experienced growth while 31 saw declines. The highest growth was seen at Yehliu Geopark (242.92%), followed by Green Bay Coastal Recreation Area (170.97%) and Guanshan Water Park (130.43%). This significant increase was primarily driven by a surge in domestic travel in 2023.
Visitor Trends at Major Tourism and Recreation Attractions in Taiwan in 2023 (Jan-Dec)
Inbound Travel Market
Inbound travel to Taiwan in 2023 surged 624.02% over the year before to 6,486,951. In the same period, outbound travel from Taiwan increased by 695.50% to 11,795,834.
In 2023, among the total number of visitors to Taiwan, those from Hong Kong and Macau numbered 1,199,572, making it the largest source, accounting for 18.49%. This was followed by Japan with 928,235 arrivals (14.31%) and South Korea with 744,727 arrivals (11.48%). Analyzing by purpose of visit, "tourism" accounted for 4,316,832 arrivals, the majority at 66.55%, followed by "other" reasons with 1,249,029 arrivals (19.25%). Among inbound travelers, 51.50% were female, with the largest age group being those aged 30-39 years, making up 23.25% of the total.
Key Indicators of Taiwan's Inbound Travel Market in 2023
- 2023 data source: the "2023 Annual Survey Report on Visitors Expenditure and Trends in Taiwan"
- 2022 data source: the "2022 Estimation Model for Inbound Tourism Expenditure"
Taiwan's Outbound Travel Market
In 2023, Taiwanese citizens made a total of 11,795,834 trips abroad. Among these trips, Asia was the primary destination, with 10,752,314 trips, accounting for 91.15% of the total. This was followed by the Americas with 543,463 trips (4.61%), Europe with 311,041 trips (2.64%), and Oceania with 169,510 trips (1.44%).
Analyzing by country or region, the most visited destination was Japan, with 4,225,804 Taiwanese travelers, followed by Mainland China with 1,761,134 visitors, South Korea with 954,693 visitors, Vietnam with 853,859 visitors, and Thailand with 777,326 visitors.
