Enhancing Tourism Information Services with Digital Technology
1. ChatGPT and AI Smart Translation Counter
The year 2023 saw an explosion in artificial intelligence. To keep up with cutting-edge technology and meet the demand for quick access to tourism information by domestic and international travelers, the Taiwan Tourism Information Website introduced ChatGPT AI search services. The service provides information on attractions, dining, activities, accommodations, and itineraries. ChatGPT's deep learning technology offers more user-friendly and specific response modes, enhancing interest in tourism services.
Additionally, to enhance foreign language reception capabilities at airport gateways and national scenic areas, and to better serve international travelers while showcasing Taiwan's tech power, AI Smart Translation Services were installed at the Songshan Airport Visitor Information Center, frequently used by Japanese and Korean travelers, and the Yehliu Scenic Area Visitor Center in the North Coast and Guanyinshan National Scenic Area, a popular destination for Korean visitors. The new service provides international visitors with more convenient and real-time language translation services.
2. Guiding Tourism into the Digital Age at the Digital Transformation Expo for the Tourism Industry
The first Digital Transformation Expo for the Tourism Industry was held to strengthen digital management of the tourism industry and assist the sector with digital transformation. The expo featured a digital transformation matchmaking area, tourism technology product demonstrations, and Smart Tourism Digital Transformation Forum. A total of 26 tech companies exhibited 30 tourism technology products, attracting over 3,600 visitors.
3. Advancing Smart Tourism with Contactless Human-Machine Interaction
The North Coast and Guanyinshan National Scenic Area installed new contactless human-machine interaction technology (glasses-free 3D) and immersive 3D virtual reality services that invite visitors to experience in high-resolution digital 3D images of the 10 Guardian Rocks at Heping Island's Alabo Bay, as well as rare birds of prey, such as the Guanyinshan Crested Serpent Eagle and Chinese Sparrowhawk. With this technology, people can experience Heping Island GeoPark from anywhere in the world at any time, and heightening interest in in-person visits to the site during opening periods. The service thus augments digital tourism marketing and generates new economic benefits.
4. Experiencing the Beauty of Taiwan in a Cycling Metaverse
The Tourism Administration promoted 16 diverse cycling routes in Taiwan at the "Taiwan Cycling Paradise" event. About 20,000 cycling enthusiasts from 56 countries participated via an international virtual cycling platform, experiencing the varied challenges and scenery along Taiwan's cycling routes. Ten routes have been filmed and uploaded to the platform, showcasing the beauty and uniqueness of Taiwan's cycling routes. In conjunction with internet marketing, the initiative advances the development of cycling tourism in Taiwan.
5. Enhancing Big Data Platform Information to Grasp the Tourism Industry Profile
The Tourism Administration is continuously enhancing the analysis functions of its big data platform. In 2023, we added new open data, including AirLabs global flight dynamic information, Destination Insights with Google, Demand Monitoring, and Tripadvisor attraction reviews. In total, 21 internal and external data sources, 221 data sets, and approximately 73 million data records were imported and linked to the system. A total of 285 business statistical analysis services were developed, along with the establishment of a tourism big data analysis query website and management platform, the development of scenic area pedestrian and vehicle flow data query and analysis functions, tourism industry indicator calculation modules, and scenic area crowd prediction models and verification functions.
