Development and Management of National Scenic Areas
Taiwan is rich in tourism resources, and due to its administrative structure, the management and operation of these resources are overseen by various agencies. The Tourism Administration supervises 13 National Scenic Area administrations that collaborate with agencies at all levels to plan, conserve, and manage the tourism resources within their respective jurisdictions.
Northeast and Yilan Coast National Scenic Area
Northeast and Yilan Coast National Scenic Area
Zhuangwei Life Festival
Planning and Construction
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Projects in 2023 included incorporating universal design into the improvement plans around key sites, completing the optimization of multiple cycling routes in Wai'ao, the interior renovations at the Zhuangwei Sand Dune Ecological Park, improvements to facilities in Longmen Camping Area, and optimizations to the Nanya Recreational Corridor.
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Conducted drainage improvement works around the Zhuangwei Sand Dune Ecological Park, constructing retention basins and water diversion facilities from adjacent private lands to alleviate flooding conditions in the area.
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Implemented the Attractive Tourist Site Development - Internationally Charming Scenic Areas - Sand Dune Art Area project under the Foreword-looking Tourism Development Plan. Key parts of this project include: "Yanliao Bay Entry Landscape Construction," "Sand Dune Bike Path Scenic Space Development," "Guishan Island Streetscape Improvement Project," and the "Zhuangwei Sand Dune Entrance Landscape Beautification."
Operations and Management
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1In 2023, ridership on the Taiwan Tourist Shuttle included 100,855 passengers on the Golden Fulong Line, 20,483 on the Zhuangwei Sand Dunes Line, and 37,869 on the Northeast Coast of Yilan Line. Along with this, 10 promotional packages were introduced to encourage visitors to use the service.
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The project "A Transformation of Abandoned Military Camp in Bitou Cape" was awarded the "2023 Green Destinations Top 100 Stories," and was shortlisted for the 2024 Green Destination Story Award at ITB Berlin in the Business & Marketing category.
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Assistance was provided to eight operators within the jurisdiction and the Greater Northeast Coast Tourism Circle to obtain the 2024 Green Travel Seal (GTS), bringing the total to 14 operators with valid certifications.
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The area was awarded the Green Destinations Gold Award certification, valid from January 1, 2024, to January 1, 2026.
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A "Northeast Coast Green Tour Operator Matching Conference" was held, facilitating collaboration with five travel agencies certified at Silver level or above by the Ministry of Environment or with international sustainability certifications, alongside 11 Northeast Coast GTS operators. Two green tour routes were planned, with 20 participants from travel agencies and media involved in the on-site inspection.
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The "Reading Landscapes and Ecotourism Training Course" trained 130 local ecological guides, while collaborating with Green Travel Seal businesses for exploratory eco-tour outings and launching 10 ecological tourism routes.
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Conducted the "Post-Pandemic Comprehensive Development Planning for Northeast Coast Tourism (New Taipei and Yilan Areas)," completing the transformation and enhancement of service quality for eight tourist sites, resulting in the development of seven creative products and souvenir packages.
Advertising and Promotion
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Promoted four major marketing campaigns: the "Fulong Life Festival," "Zhuangwei Life Festival," "The Silver Grass Festival of Caoling Historic Trall," and the "Romantic Series Activities." These initiatives integrated natural ecological resources with the Greater Northeast Coast tourism industry, introducing diverse transportation options and launching 15 leisurely travel itineraries that featured local experiential activities.
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Assisted approximately 200 businesses within the tourism circle in food, lodging, shopping, touring, and transportation sectors, while promoting Muslim-friendly environment standards and industry certifications.
East Coast National Scenic Area
East Coast National Scenic Area
East Coast Land Arts Festival Installation - Green Island - Portal to Vastness
Planning and Construction
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Implemented the Sustainable Tourism Empowerment and Green Travel Destination Demonstration Project for the East Coast, conducted ecological surveys of the maritime and land areas of the East Coast and Green Island, optimized tribal tourism information stations and lodging environments, applied smart scenic area technologies, and established recreational bases such as the Shiyusan Water Recreation Base and Qimei Recreation Area.
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Completed the review of the overall tourism development plan for designated scenic areas of the East Coast (third review).
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Finished improvements to create an accessible and universally designed environment for the Xiaoyeliu Camping Area, visitor center, and shop, as well as enhancements to public service facilities in the Sanxiantai Recreation Area.
Operations and Management
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Collaborated with local restaurants to provide reusable tableware, earning the Ministry of Environment's 2023 Excellence Award in the category of sustainability action and green restaurant service evaluations.
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The " Moonlit Sea Concerts on the East Coast of Taiwan -Sustainability in Action" earned the 2023 Green Destinations Top 100 Stories Award from the Dutch nonprofit Green Destinations Foundation, in the "Environment and Climate" category.
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Assisted Jin Ling and The New Pacific 1 in obtaining Green Travel Seal certification.
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Organized ecological excursions, including "A Nighttime Expedition to Xiaoyeliu," "Night Exploration in Sanxiantai," "Treasure Hunt on the Historic Mountain Trail," "Green Island Crab Conservation Activity," "Floral Discoveries on the East Coast," and marine environment education sessions.
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The Xiaoyeliu Nature Classroom offered daytime classes such as "Vanguard of Environmental Protection: Hermit Crabs," "Life by the Sea," and "Marine Waste." In 2023, a total of 25,197 visitors participated.
Advertising and Promotion
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Completed the "East Coast PWA Innovative Mobile Travel Service in Chinese, English, and Japanese Versions," as well as "Digital Twin Interactive Guide Tours for the Duli Visitor Center, Green Island, and the White Terror Memorial Park," providing visitors with rich and convenient travel experiences.
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Integrated existing cameras in the area to establish a real-time analysis system for crowd flow during the Moonlit Sea Music Festival.
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The 2023 Taiwan East Coast Land Arts Festival, in conjunction with Hualien County and Taitung County's cultural platform, created six installation artworks, hosted eight Moonlit Sea Concerts, and held 32 studio sessions, co-organizing the Sixth Amis Music Festival, attracting approximately 118,000 participants.
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Organized the "Changbin King Kong Marathon" and the "Xiuguluan River Rafting Triathlon," with around 3,000 participants, and launched the "East Coast Electric-Assisted Bicycle Tour," allowing travelers to experience the slow-paced rhythm of the East Coast.
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Organized a total of 11 events for the "Tribal Work Holiday" and "Children's Outdoor Camp" in local tribes, completing the optimization of tourism environments at four locations, including the "Pahanhan Tribe Grocery Store" and "Seafarer Family Tribe Lodging."
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Established eight major tourism circle brands, developed four transportation-friendly experiential tour itineraries, assisted 12 businesses in adopting electronic payment systems, designed travel packages, and listed 20 itineraries on OTA platforms, while aiding 15 businesses with brand design and transformation.
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The video "Memories Across the Ocean- Did you get the fish floss from Chenggong?" received an honorable mention at the 2023 Tokyo Lift-Off Film Festival.
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From October 27-29, 2023, co-organized the "2023 East of Taiwan Hualien-Taitung Tourism Circle Achievements Exhibition" at Huashan 1914 Creative Park in Taipei, promoting the Hualien-Taitung tourism circle.
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Collaborated with Dauding carpool service to develop an online East Coast rideshare reservation system, which attracted 112,000 user interactions, gained over 1,000 registered members, and completed 97 rides for a total of 235 passengers.
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The video "Green Island: Paradise Island" won the Best Music Video Award at the 2023 Tokyo Film Festival, the Outstanding Achievement Award at the Singapore Film Carnival for music videos, the Gold Award in the tourism category at the Houston Film Festival, and was shortlisted for the official competition at the Albania Tourism Festival and the official competition at the Terras Film Festival in Spain.
East Longitudinal Valley National Scenic Area
East Longitudinal Valley National Scenic Area
Dining Table Tribal Tour
Planning and Construction
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Renovated the Liyu Lake Water Dance Viewing Platform and service facilities, as well as the northern waterfront service facilities. By implementing universally designed accessible trail routes, night landscape development, and integrating a bikeway system, Liyu Lake Recreation Area was further elevated as an international-class attraction, shaping the charm imagery of the "Pearl of the East Longitudinal Valley." Additionally, the establishment of a sewage interception pipeline system collected and purified external sewage to ensure the quality of lake water, realizing the compatibility and sustainable development of local tourism resources and ecological environments.
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Through cooperation with local governments, Guangfu Park was renovated, transforming idle green spaces into vibrant public areas, including the establishment of accessible toilets and other amenities to enhance service standards. In conjunction with the relocation of the main lanterns for the 2022 Taiwan Lantern Festival to Fenglin Recreation Area, a new night view landmark was created, fully enhancing Guangfu Park and Fenglin Recreation Area as "dual stars" of the East Longitudinal Valley Northern Recreational System and creating new highlights in the Hualien and Taitung tourism circles.
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Using the backdrop of the East Longitudinal Valley landscape, the project integrated mountain mist, swaying rice fields, and local culture, connecting Old Antong, Dongli Station, and the Yuli Station. With the revitalization of abandoned stations and old railroads, the area has gained a diverse bikeway network and established its place as a recreational tourism node. Ongoing improvements to the tourism service quality of the two railways is making the area a "Jewel of the East Longitudinal Valley " within the central recreational system.
Operations and Management
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Promoted the "Public Restroom Service Quality Improvement Plan," where the Luoshan Visitor Center public restroom represented the Tourism Administration in the Environmental Protection Administration's 2023 Outstanding Public Restroom Appraisal, winning recognition and awards for outstanding performance in the tourism and recreation category as well as the National Parks Division. The "Slow-tempo Landscape ~ Photography Notes from Hualien and Taitung" exhibition was held, integrating photographic art with restroom environments.
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In line with the Tourism Administration's Travel Safety Awareness Week, outreach activities such as the "Liyu Lake Water Activity Safety Lifesaving Drill and Safety Workshop" and " Liushishi Mountain Flower Season Travel Safety Advocacy" were conducted. Safety videos for bicycle and water recreational activities were produced to assist advocacy, enhancing facility maintenance and management inspection plans, and continually improving facility and travel safety inspection mechanisms.
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The Liyu Lake Environmental Education Center aimed to serve as a model for the sustainable use of tourism resources, promoting friendly tourism behavior, conserving the unique ecology and landscape of Liyu Lake, and advancing nature and humanities environmental education. It achieved qualified/excellent certification in 2023 from The National Environmental Research Academy, the Ministry of Environment.
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The renovation and rental operations of Linrong Recreation Area created a local industry marketing platform, invigorating the tourism experience axis from Linrong to Fenglin, and promoting bicycle tours in Fenglin Township through e-bike rental services.
Advertising and Promotion
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Brought together local industries to hold themed activities such as "2023 Liyu Lake Firefly Festival" and "2023 East Longitudinal Valley Hotspring," driving tourism development in the Hualien-Taitung area.
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Integrated food, lodging, touring, shopping, and travel from 14 tourism circles brands in the East Coast and East Longitudinal Valley, collaborating with the East Coast National Scenic Area Administration to conduct the "2023 East of Taiwan Tourism Union Achievements Exhibition," jointly promoting the beauty of Hualien and Taitung.
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Promoted a new bicycle tourism brand "Slow Cycling Tours of the East Longitudinal Valley," using travel by bike to connect local nature, humanities, landscapes, and recreational resources. The initiative utilized three diverse bicycle routes within the East Longitudinal Valley jurisdiction to create in-depth cycling travel products.
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Centered on myths and legends, and in conjunction with local tribes, organized the "East Longitudinal Valley Festival - Taste of Native Cuisines The Journey to Tribal Villages," promoting the tribal tourism brand "East Rift Valley Festival - Dining Table Tribal Tour," which included diverse tribal travel products such as "The Tree Hollow Dining Table," "Giant Footprint Banquet Under The Moonlight," "Red Glutinous Rice Outdoor Picnic Feast," "Hunting Culture Feast," "Millet Swing Outdoor Picnic Feast," and "All Together QMPAH - Learning Work Camp." Continued to deeply cultivate and discover bright spot tribes, strengthening brand marketing aligned with international standards.
Penghu National Scenic Area
Penghu National Scenic Area
2023 Penghu Music Festival
Planning and Construction
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Completed construction of the Qimei Visitor Center, improvements to the service facilities in Shawei, Jibei, enhancements to the geological display and service facilities at Beiliao Recreation Area, and established the Wude Bicycle Rest Area. A new visitor center and shop were created to strengthen the tourism environment and quality, enhancing recreational services.
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Implemented a marine ecology tourism field investigation plan to construct a marine ecology tourism model, integrating local cross-domain sustainable governance in Penghu. Training for marine monitoring volunteers was completed, with assessments of potential sites such as Jiangjun Island in Wangan and Yuli Bay in Qimei, focused on developing coral restoration marine ecology tourism experiences. Collaborations with diving businesses and surrounding local industries, as well as international diving institutions, strengthened marketing and promotion efforts.
Operations and Management
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Initiated the "Tribute to the Sea Coastal Preservation Plan," establishing a cleanup mechanism with "regular cleaning," "immediate cleaning," and "emergency cleaning." A total of 1,650.9 tons of waste were removed from 1,894 kilometers of coastline. Eight beach cleaning events were organized in conjunction with other agencies, communities, schools, and enterprises, resulting in the collection of 7.1 tons of garbage.
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Conducted safety training courses for "Grade C Snorkeling Instructors," "Grade C Stand-Up Paddle Instructors," "Jet Ski Safety Education and Rescue Training," and "Open Water Lifeguards," with a total of 203 qualified participants.
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Managed facility rentals for recreational services at Daguoye, the water activity platform at Shawei in Jibei, the Qitou Visitor Center shop, yacht ticket counters and floating dock spaces at Houliao Visitor Center, recreation services and facility stalls at the Tomb of the Seven Beauties, and stalls at Longcheng Recreation Area in Dashi, Qimei,Tiantai Shan store in Wangan, and Green Turtle Tourism and Conservation Center in Wangan, promoting private investment.
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Held the "Penghu Marine Ecology and Green Tourism Forum and Launch of the Ocean Ecological Protection Declaration E-Signature" event, responding to the need to maintain Penghu's ecological resources.
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Promoted the "Green Travel Destination: Quality Coast Certification," with the "Exploring Penghu - Nazca Lines- Protecting Stone Weirs," winning the 2023 Global Top 100 Destination Sustainable Story Award.
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Enhanced the quality and safety of tourism services. The Xiaomen Geological Exploration Hall earned the 6S travel service facilities certification.
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Conducted training and certification courses for local-level interpreters in the Penghu Marine Geopark, promoting the geological landscapes of the Penghu Gold Coast, with a total of 64 participants achieving certification.
Advertising and Promotion
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Organized the "2023 Penghu Four Seasons Travel," "2023 Penghu Music Festival," "2023 Bicycle Leader Service Activities," "2023 Penghu Island Hopping 101K Cycling," "2023 Gaillardia Island - Penghu Cross-sea Marathon," "2023 Penghu Gold Coast Music Carnival," and "2023 Penghu Local Specialty Tours: Chilling in Penghu." These events attracted more than 100,000 visitors and generated over NT$520 million in economic value while incorporating media marketing to broaden outreach benefits.
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The Penghu Stone Weir seasonal activity received the Tourism Administration's Tourism Highlights Award for the Top 10 Activity Experience Award and the Best International Recommendation Award.
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The "Exploring Penghu - Nazca Lines" tourism marketing film won first prize in the documentary category at the Amorgos Film Festival in Greece.
Matsu National Scenic Area
Matsu National Scenic Area
War and Peace Memorial Park Exhibition Center
Planning and Construction
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Completed interior renovation of the "War and Peace Memorial Park Exhibition Center," focusing on the historical combat strategies of the Beigan area, the deployment of defensive weapons, and dynamic simulations of enemy defense mechanisms. The new facilities highlight the resilience, determination, and bravery of the people of the Matsu region during wartime.
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Completed construction of "Juguang Mountain and Sea Villa," enhancing tourism service capacity on Xiju Island and expanding travel services.
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Planned updates to the pavement of the parking lot at the Nangan Visitor Center to ensure visitor safety while walking.
Operations and Management
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In line with the Executive Yuan's Tribute to the Sea policy, conducted 721 coastal clean-up, beach cleaning, and environmental education activities, cleaning a total of 1,035.47 kilometers of coastline, mobilizing nearly 10,368 participants, and removing 1,012.4 tons of marine debris.
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Organized a beach cleaning activity titled "Symbiotic Sea - Art from Seaweed" at Banli Beach in Beigan, attracting 80 participants. The activity highlighted the transformation of marine waste into art and created decorative objects to raise public awareness of marine protection.
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Held the "Nangan Environmental Education School" courses in 2023 and assisted four businesses in obtaining the 2023 "International GTS Green Travel Mark" certification (two stars for two businesses, one star for two businesses).
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Convened the Matsu Tourism Circle Industry Alliance's annual member meeting, gathering opinions from different stakeholders to deepen the organization's operations.
Advertising and Promotion
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Organized the "2023 Glimmers in Matsu GO Fun Series of Activities," including tunnel concerts, student island carnivals, laser tag survival games, inter-island concerts, and events to welcome the dawn of 2024, attracting over 5,350 visitors.
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Launched the "2023 Matsu Island Hopping - Electronic Stamp Collection" activity integrating Matsu's distinctive bicycle routes and classic attractions. The event encouraged low-carbon travel across Matsu's four towns and five islands.
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Conducted the "2023 Matsu National Scenic Area Administration Bicycle Tour Leader Personnel and Maintenance Training Course," fostering bicycle leisure activities and local tourism through guided cycling tours that combine professional leadership with attraction explanations.
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Introduced the inaugural "Glimmer Carnival," blending light and shadow art with Matsu's unique cultural characteristics to create light dazzling night installations in Matsu, such as "Luye Starlight," "Brilliant Stars," and "Matsu Secret Land."
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Held the 2023 "International GTS Green Travel Mark Award Ceremony," acknowledging businesses that passed the certification, launched a new branded uniform for taxis, and ensured transparent pricing for chartered tourist services, enhancing the convenience and safety for visitors traveling to Matsu.
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The Lienchiang County Matsu Geopark Association signed an MOU for geological business exchange with the Keelung Shui-xiang-nei Industry Association.
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Hosted the opening ceremony and press conference for "Matsu Tourism Circles–Islands of Difference Achievement Exhibition" at the Taipei Songshan Cultural and Creative Park, showcasing local products from the Matsu tourism circle to enhance international visibility.
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Organized the "Second Matsu Tourism Circle Creative Cuisine Competition," promoting local culinary specialties and facilitating the transformation and upgrading of the Matsu tourism industry.
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Led the Matsu Tourism Circle Industry Alliance's participation in the 2023 Taipei International Travel Fair (ITF), strengthening awareness of the Matsu brand.
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The Taiwan B&B Association, R.O.C. invited nearly 300 industry, government, and academic representatives to hold at the "Asia-Pacific Summit Forum and Nationwide Guesthouse Federation Exchange Activity," integrating the food, lodging, touring, and shopping industries to promote Matsu tourism.
North Coast and Guanyinshan National Scenic Area
North Coast and Guanyinshan National Scenic Area
Yehliu Night Tours: See the Queen's Head Illuminated at Night
Planning and Construction
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Completed the optimization turnkey project for the Yehliu Visitor Center facilities, incorporating universal design and accessible features to enhance spatial comfort and strengthen visitor service functions. With countries reopening their borders after the pandemic, efforts to create the allure of an international-class scenic area continued.
Operations and Management
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Continued to implement OT projects and leasing plans for Yehliu Geopark, the Yehliu and surrounding parking lots, and Heping Island Park, generating government revenue and increasing self-liquidation rates.
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Continued promoting the "I Love Beach Cleaning" and mountain cleaning activities. In 2023, online applications for beach cleaning totaled 35,531 participants, with 6,650 tons of marine debris removed.
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Won the "2023 Global Top 100 Destination Sustainable Story Award" with the project "A Path Toward the Hideaway: Creating Access to the Hideaway Beach in Alabao Bay Through Sustainability Practices."
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Established the "Crown Coast Tourism Circle," focusing on "connecting, shaping, and marketing." Through integration with blockchain and business models, various measures for industry integration, marketing, and guidance were implemented to enhance the quality of tourism services and facilities as well as style shaping. Additionally, five promotional videos were completed to increase the visibility of the Crown Coast brand.
Advertising and Promotion
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Organized the "2023 Extreme Slow Travel: Fugui Cape Lighthouse Ride at the Northernmost Point," and the "Crown Coast Leisure Cycling," promoting low-carbon bicycle tourism and 16 diverse cycling routes; and marketed the North Coast's "Double Bay Bikeway," "Wanta Bikeway," "Wanjin Bikeway," and Keelung's "Waimushan Bikeway."
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Conducted marketing activities such as "Yehliu Night Tours: See the Queen's Head Illuminated at Night," "2023 Hawk-Watching on Guanyinshan—Guanyin LOHAS Walking Activity Series," "2023 Wanli Hot Spring Cuisine Marketing and Promotion," "Heping Island Life Festival," "Zhongjiao Bay Surfing Promotion," "Jinshan Fireworks Tour Promotion," "Baishawan Beach Life Festival," "Qianshui Bay Autumn Feast," and "Formosa North Coast Arts Season," to boost local tourism industry development.
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Implemented a program to "Digitalize Traffic Flow and Travel Services at Popular Scenic Sites," providing real-time video, traffic flow alerts, parking lot information, etc., to promote smart tourism in the area.
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Linked tourism circle food, lodging, touring, and shopping businesses to offer 20 themed tours and 35 tour packages. Through various marketing promotions and themed activities, a total of 117,981 visitors were attracted, generating over NT$270 million in tourism revenue.
Tri-Mountain National Scenic Area
Tri-Mountain National Scenic Area
Nanzhuang Flower Festival
Planning and Construction
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Completed the revitalization and improvement of recreational facilities in the Lion's Head Mountain Scenic Area with projects such as "Kuhua Pond Trail in Luchang, Nanzhuang Township Renovation Project" and the "Emei Lake Huanhu Trail Visitor Environment Improvement Project (Phase 3)." Enhanced tourism environment quality in the Lishan Scenic Area with the "Lishan New Kayo Tribe Performance Square Construction Project" and the "Guguan Shaolai Trail Facility and Environment Renovation Project." Developed diverse recreational experiences in the Baguashan Scenic Area through projects such as the "Yuanlin Baiguo Mountain Visitor and Recreation Facility and Environment Renovation Project (Phase 2)," "Guashan MRT, THSR, and TRA Line Bikeway Leisure Node Optimization Project," and the "Baguashan Bicycle Service Facilities Optimization Project."
Operations and Management
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In 2023, received certification for eight safe facility locations, including the main administration offices, Lishan Culture Museum, and various visitor centers.
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Completed professional safety inspections and joint inspections of 19 scenic area suspension bridges, enhancing overall travel safety.
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Organized seven tree planting and mountain cleanup activities.
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Implemented the "2023 Lion's Head Mountain Scenic Area Muslim Tourism Environment Guidance Project," certifying 17 businesses as Muslim-friendly venues. Assistance was provided for halal certification of 10 local specialty products and extending certifications for businesses from the previous year.
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Promoted public investment strategies for self-liquidating infrastructure, managing privatization or facility rental for outsourced operations, and collaborating with local governments on construction projects. In total, 12 facilities were managed through outsourced operations or leasing, generating total income exceeding NT$11.12 million.
Advertising and Promotion
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Organized the "2023 Nanzhuang Flower Festival" at Lion's Head Mountain; "2023 Wedding in the Clouds" and "Festival of Lights" in Lishan ; and "2023 Free Buzzard in Mt. Bagua" at Bagua Mountain."
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Carried out the "2023 Tri-Mountain Cycling Event" and "Tourism Circle Live Broadcast" online events.
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Held the "2023 Nanzhuang Township Hike" (including concert) and exhibited at the Tourism Administration Taiwan Indigenous Tourism Carnival.
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Invited travel agencies to package new Taiwan Tour Bus routes, adding four new Taiwan Tour Bus package tours. Additionally, organized the Lion's Head Mountain Scenic Area: Cultural Excursions to Nanzhuang's Shisan Jian Old Street," Shitou Mountain Experience Excursion: Country Romance Series, and "Baguashan Ecological Experience Excursion."
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Conducted the "2023 Wedding in the Clouds" activity. Twelve local and international newlywed couples and one local indigenous couple celebrated their wedding at the Lishan Church.
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Hosted the third "2023 Festival of Lights," promoting the tallest Christmas tree in Taiwan at the Lishan Guesthouse. The two decorated cedar trees were the highest Christmas trees in the country. A Christmas-themed lighting and Avenue of the Stars event was also held at Guguan Hot Springs Park to market the Lishan Scenic Area.
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Organized the "2023 Free Buzzard in Mt. Bagua" activity. Over 10,000 people participated, including 486 international visitors. The event was covered by more than 18 reports in the Hong Kong media.
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Held the "2023 Nanzhuang Flower Festival" in collaboration with local guesthouse operators. The festival showcased floral gardens, attracted 52,000 visitors, and generated about NT$120.43 million in economic value.
Sun Moon Lake National Scenic Area
Sun Moon Lake National Scenic Area
Bikeway from Ita Thau to the Cable Car Station
Planning and Construction
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Constructed an accessible travel environment, implementing projects to connect the bikeway from Ita Thau to the cable car station, widen the bikeway from Wenwu Temple to the lower Yunpin area, improve existing bikeway facilities around the lake, enhance public facilities in the Jiji and Shuili areas, and improve the surrounding environment of the Checheng bikeway.
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Enhanced visitor environment quality through the renovation of the Ita Thau Visitor Center, improvements to the Tutingzai Trail, restroom upgrades, enhancements to the restroom facilities at Xuanguang Pier and surrounding area, and the construction of a tourist environment in Tamazuan, as well as the local water park, sewage treatment plant facilities, sewage pipeline, and surrounding buildings in Dongguang and along the lake.
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The bikeway from Ita Thau to the cable car station won the Excellence Award in the 2023 11th Taiwan Landscape Architecture Awards in the scenic recreation category.
Operations and Management
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Received the Silver Award for the Global Top 100 Green Tourism Destination Certification (2022-2024) and was selected for the 2023 Global Top 100 Green Destination Sustainable Story Award with the theme "Use the sustainable tourism model to make tribes have new possibilities- Economy under the forest."
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The Sun Moon Lake Environmental Education Center earned qualification and excellence ratings from the National Environmental Research Academy under the Ministry of the Environment in 2023 for environmental education facility evaluation.
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A newly constructed restroom behind the Xiangshan Visitor Center received an outstanding rating in an evaluation. The scenic area achieved 59 certifications from the Ministry of Environment for outstanding public restrooms.
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In February 2023, promoted an online application platform for water recreation activities, with 33,034 applications submitted, providing convenient water recreation experiences for the public.
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Provided travel consultation services to over 78,000 visitors and offered free wireless internet services at the Puli, Xiangshan, Ita Thau, and Checheng visitor centers.
Advertising and Promotion
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Participated in the 2023 Taipei International Summer and Autumn Travel Fair and the 2023 ITF Taipei International Travel Fair.
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Participated in the 2023 Taiwan Tourism Product Exhibition in Thailand, collaborated with local DMO organizations in Ibaraki and Chiba Prefectures of Japan, and observed local revitalization achievements.
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Events hosted: the Sun Moon Lake Cherry Blossom Festival, Sun Moon Lake Firefly Season, Sun Moon Lake Cycling, Music & Fireworks Festival, Sun Moon Lake Four Seasons GoBike Certification Activity, and the New Year's Eve Party, attracting over 105,000 participants and generating approximately NT$240 million in tourism revenue.
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Disseminated information on Sun Moon Lake tourism and policy achievements. In 2023, the scenic area tourism website (in Chinese, English, Japanese, and Korean versions) attracted 1,848,353 visits, with 123,816 followers on social media. A total of 413 posts were published, reaching approximately 4,698,022 people.
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Ridership on Taiwan Tourist Shuttle Sun Moon Lake Route totaled 769,323, with 18,957 riders on the Checheng Route, and 1,254 on the Taiwan Tourist Shuttle Sun Moon Lake-Alishan Route (started on December 1). Issued 10 types of Sun Moon Lake Tourist Shuttle packages and cooperated with Taiwan High Speed Rail to launch joint tickets, selling 38,835 print packages and 328 e-packages.
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Collaborated with the Jiji Township Office to present the 2023 Jiji Lantern Festival, which won the Gold Award for Conceptual Design - Exhibition & Events in the US Muse Design Awards.
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The project "From Sausage to Perfume - Maqav Industry Chain" received the 2023 MOTC Service Award (Social Services category).
Alishan National Scenic Area
Alishan National Scenic Area
Three Major Tourist Circles - Mountain Coffee Feast
Planning and Construction
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Developed the entrance gateway to Alishan and travel corridor along Provincial Highway 18, completing the construction of the Zhulu Cultural Exhibition Center and the new Tsou Market, as well as improving the surrounding environment. Other projects included the Firefly Watching Trail in Guanghua, improvements to the surroundings of Longding Trail and Longyin Temple, enhancements to the parking lot and facilities at the Chukou Administration and Visitor Center, as well as improvements around the Yunpao Trail and Butterfly Valley Trail, the vicinity of the Gongxing Forest and Ecological Park, and the recreation service facilities along Shizhao Tea Street.
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Completed the Laiji Cultural Square and Surrounding Recreation Service Facilities Project (Phase 3), improvements to the Laiji Tribal Myth Trail recreation facilities, restoration and improvement works for the Zhukeng River Trail, slope safety improvements along the Guanyin Waterfall Trail, Wenfeng Visitor Center Ambiance Development Project, Ruitai Information Station Adaptive Re-use Construction Project, and Jinshishan Trail and Surrounding Environment Improvement Project.
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Implemented the Forward-Looking Development: Attractions with International Charm- Polaris: Alishan Action Plan, including implementation of the Longmei Transit Station and Tourism Service Facilities Construction Project (Phase II), establishment of parking facilities in the Fenqihu area, optimization of tourism service facilities and environment around Fenqihu, and enhancement of the surrounding recreational environment.
Operations and Management
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Implemented the 2023 Spring Festival transportation diversion plan, providing free shuttle services from Shizhao to Fenqihu, with a total of 2,624 shuttle riders. In 2023, ridership on the Taiwan Tourist Shuttle Alishan Line A (THSR Chiayi Station to Alishan) reached 69,708; Alishan Line B (TRA Chiayi Station to Alishan) reached 124,583; and Ruili Line (TRA Chiayi Station to Ruitai Information Station) had 4,491 riders. Additionally, seven diverse Taiwan Tourist Shuttle packages were launched to cater to different visitor groups, offering various discounts and convenient ticket purchasing options.
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Assisted rental businesses at the Chiayi Yuantan Ecological Park and Wenfeng Visitor Center in establishing five electric vehicle charging stations, promoting a green tourism environment through public-private cooperation.
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Guided local industry partners to establish a limited liability community industry cooperative in Zhuqi Township and commissioned the Guanyin Waterfall launch operations on July 16, 2023, attracting over 300,000 visitors and creating more than 200 jobs.
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Transformed the Niupuzi area into six themed photo spots under the themes of encounters, acquaintances, falling in love, longing, awareness, and commitment.
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Planted 95 native species and increased the green area by 82,486 square meters.
Advertising and Promotion
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Launched four environmental education courses, with 276 participants in the experiential classes; and initiated exchanges with other environmental education venues to arrange courses and activities.
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Events held: the "Alishan Seasons of Life Festival," s"2023 ITF Taipei International Travel Fair - National Scenic Area Tourism Circle Industry Highlights Pavilion," the "2023 Wedding Under the Alishan Divine Tree," "Alishan Tea Festival in Four Seasons ," "2023 Alishan Coffee Tourism Promotion Project," "2023 Alishan Indigenous Tourism Marketing Plan," "2023 Alishan Indigenous Style and Innovative Travel Promotion," "2023 Tsou Annual Celebration," cherry blossom season, and firefly season activities, attracting 5.47 million visitors and generating a total tourism revenue of approximately NT$11.8 billion.
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Awards in 2023:
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The video "Wedding Under the Alishan Divine Tree" won the gold award in the Art & Culture International category of the Golden City Gate Awards for tourism films.
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Alishan's "Alishan Coffee, Seed to Cup" publication received commendation as an excellent publication in the "Government Agency" category in 2023.
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Received recognition for Excellence in the "2023 Environmental Education Facility Evaluation" from the National Environment Research Academy.
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Represented the Chiayi County Government in the national competition for the Ministry of Environment's National Environmental Education Award.
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Discover Floral Taiwan Tourism tour won the Best Exhibition Hall award at the 2023 ITF.
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Received five awards in the Tourism Highlights category: Tsou veoveoana Cultural and Creative Park: Top 10 Activity Experience Award and Best International Recommendation Award; Eryanping Trail: Top 10 Scenic Site Facilities Award and Best International Recommendation Award; and Fenqihu and Trail Group: Top 10 Scenic Site Facilities Award.
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Southwest Coast National Scenic Area
Southwest Coast National Scenic Area
Beimen Environmental Feature Development
Planning and Construction
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A project to improve the environmental characteristics in Beimen was completed to enhance the richness and uniqueness of the outer areas of the visitor center and encourage visitors to extend their stays in the Beimen area. The improvements created a new attraction entitled "When the Sea Returns – This Family," based on the salt industry culture. The project strengthened the visual landscape of the Beimen area and further rounded out the travel routes around the visitor center.
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Four fish trap rest stations were installed at three locations to improve bird watching and cycling experiences in the sunny and windy Southwest Coast National Scenic Area: Xincen Sports Park in Budai, the outdoor exhibit area of the Taiwan alt Museum in Qigu, and the Beimen bikeway. Additionally, new bicycle signage and supply station facilities were created along the Taijiang cycling route branches– "Southwest Coastal Route - Taijiang Section Bikeway (extending Route 176: Qigu Visitor Center - Provincial Highway 61),"Qigu Visitor Center depot facilities, promoting connections among various points and enriching recreational options.
Operations and Management
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In 2023, the Southwest Coast Tourism Circle developed internationally and continued to refine distinctive tourism services in three focal areas: "cross-domain sharing," "brand shaping," and "digital transformation and marketing." On-site guidance was provided to 29 businesses in operational improvements and suggestions for facility enhancements, further optimizing the business environments of eight tourism circle operators. Celebrity chefs Wang Chen-hung and Michelin-starred Chef Chen Chun-ming, held master lectures and practical workshops. The scenic area also collaborated with the Yunlin County Government on the "2023 Agrarian Art Dining Table" event, featuring the results of workshops focusing on "Chinese-Western" fusion cuisine.
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The "Savory Southwest" brand has achieved 37 product certifications since its establishment in 2021. Through activities, fairs, and digital marketing, overall sales of branded products have grown from NT$17.23 million in 2022 to NT$24.13 million, and reached NT$28 million in 2023, showcasing the brand's continued success.
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Collaborated with 32 businesses from the Southwest Coast, Alishan, and Siraya tourism circles to hold an annual tourism exhibition at the Taipei Main Station Square, performing regional marketing and promoting Savory Southwest "Flavor Wave" products via PChome, Ten Goods, and other platforms.
Advertising and Promotion
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Actively promoted social media marketing: Established a fan page on Facebook to interact with visitors, achieving 252,343 followers and more than 20 posts each month; published more than 10 Instagram posts per month, and featured a new YouTube video monthly. Short promotional videos (3-5 minutes) were also produced regularly, shared on the office's Facebook, Instagram, and YouTube channels.
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Held the "2023 Kunshen Wangye's Salt for Peace Festival," attracting 34,335 participants over two days. Other events included the "2023 2023 Salt and Sand Sculpture Art Festival– Sanrio's Big Stars Tour in Tainan," with over 30,000 attendees; and various cycling events, including "Light up Taiwan - Anping District, Tainan City Guosheng Port Lighthouse Cycling Tour" and "Chiayi-Yunlin Classic Coastal Town Cycling Tour," joined by 7,579 participants. Other marketing activities included the "Taiwan Birdathon," "Salt Field, Sunset, and Enjoyment," and "High-Heel Dance Party" events.
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The "West Coast Express" was the top-ranked Taiwan Tourist Shuttle route in 2023.
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The Kunshen Wangye's Salt for Peace Festival received the Taiwan Sustainability Action Award – Gold Award and the Asia-Pacific Sustainability Action Award – Bronze Award.
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The Kouhu Yiwu Wetlands in Yunlin County were selected for the 2023 Global Top 100 Destination Sustainable Story Award, and were shortlisted for the ITB Green Destinations Story Awards.
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Achieved the "Bronze Certification for Green Travel Destination (2024-2026)."
Siraya National Scenic Area
Siraya National Scenic Area
Mountain-Sea Waterway – Canal trail
Planning and Construction
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Improvements to the "Guantian Visitor Center and Administrative Center" included the addition of waiting pavilions, expanded parking services, and beautification of the area, and implementing solar power to improve the environmental quality of the region and drive local tourism development, making it a must-visit site. The project earned the 2023 FIABCI-Taiwan Real Estate Excellence Award - Gold Award for Best Planning and Design.
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The "Meiling Mysterious Aura Camping Area Service Center" was completed and opened, revitalizing the service facilities in the area and transforming idle spaces while preserving the original natural ambiance. This established a shared platform for community industries and created a unique camping experience with an air of mystery.
Operations and Management
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Implemented traffic diversion plans during the Lunar New Year, Peace Memorial Day, Tomb Sweeping Day, and other holidays, and established a group notification mechanism to maintain traffic order.
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Established a notification mechanism for cleaning staff to conduct regular maintenance of fire safety equipment, ensuring the enforcement of health and safety measures.
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Seven scenic area locations were certified as AED Safe Places.
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Sixteen scenic area public restrooms were rated as "excellent."
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The Guantian Visitor Center public restroom earned 2023 "Outstanding Public Restroom" recognition by the Environmental Management Administration, Ministry of Environment.
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A smart parking system was established to provide real-time data on available parking spaces and visitor flow statistics, enhancing parking efficiency.
Advertising and Promotion
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Continuously promoted the Tourism Union identification brand "Touching SIRAYA" to an international audience, inviting international media and internet influencers to publish nearly 100 travel feature articles, organizing overseas group tours and local Taiwanese tour experiences, as well as launching international promotional videos. Initiatives were also taken to help local operators align with international standards by offering multilingual promotional materials and clarifying hospitality strategies for international visitors, list a total of 184 products from local businesses on leading e-commerce platforms, and participate in major travel exhibitions and promotional matchmaking events. In collaboration with 15 travel agencies, 29 domestic and international innovative themed travel packages were launched, attracting approximately 2,740 visitors and generating over NT$16.82 million in tourism revenue. Special initiatives included the launch of limited souvenir gift boxes centered on the "LUCKY NOODLES VARIETY PACK" concept, promotional activities including gifts and travel package offers, and brand markets and cooking classes to continuously enhance the visibility of the tourism circles.
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Hosted events such as the "Erliao Sunrise and Sea of Clouds Concert," "Guanziling Summer Mountain Car Festival ," "Siraya Forest Festival," "Siraya Go CreCar," and "Siraya Mountain-Sea Waterway – Canal trail Activities," integrating industry brands. These activities attracted 2.56 million visitors to the scenic area and generated over NT$5.9 billion in tourism revenue.
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Fourteen businesses within the scenic area were certified for Muslim-friendly tourism environment standards and product requirements.
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Seven videos were uploaded to the Siraya Facebook page and attracted 255,270 views. The scenic area's YouTube channel featured 23 videos with 27,538 views. As of 2023, the Siraya NSA Administration's Facebook page had 115,960 followers. The administration's website released 29 e-publications and maintained a collection of 98 videos.
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Provided industry guidance for businesses around the "Colorful Arts of Siraya" and Guantian, including support for eight businesses in product packaging optimization, assistance with listing products for 13 businesses, the formation of cross-industry alliances with five businesses, production of nine promotional videos, launch of 13 travel packages, generation of 45 media exposures, and implementation of 93 hours of training courses.
Maolin National Scenic Area
Maolin National Scenic Area
2023 Biennial Butterfly Beauty Festival in Maolin
Planning and Construction
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Completed five construction planning and design projects including: the "Environmental Beautification Projects around Sandimen Delai Park and Hunter School," "Improvement of Recreational Facilities and Surrounding Greening in Pulai Hot Spring Forest Park," "Environmental Improvement Work for the Bike Trail around Shiba Luohan Mountain (Phase 1 and 2)," and "Soil Erosion Control Program for Laonong Visitor Service Facilities."
Operations and Management
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Developed contracts for the "National Scenic Area Facility Repair and Emergency Disaster Response Projects," "Analysis and Research of Purple Butterfly Populations and Habitat Maintenance," "Environmental Cleaning and Maintenance in Xinwei Forest Park," and the "Public Liability Insurance for National Scenic Areas."
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Implemented three public-private partnership projects: "Private Participation in the Renovation, Operation, and Transfer (ROT) of the Liangshan Camping Site in Majia Township, Pingtung County," "Private Participation in the ROT Project for Saijia Recreation Area in Sandimen Township, Pingtung County," and "Shiba Luohan Mountain Service Area Operate and Transfer Project in Liouguei District, Kaohsiung City."
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Completed seven leasing operations, including the "Tulong Bay Visitor Activity Service Area Office Leasing, Operation, and Management Project," "Baolai Visitor Service Area Leasing, Operation, and Management," "Xinwei Forest Park Recreation Space Leasing, Operation, and Management," "Wutai Recreation Service Facilities Leasing, Operation, and Management," "Maolin Visitor Center Leasing, Operation, and Management," "Saijia Air Field Rest Area Leasing, Operation, and Management," and "Xinwei Forest Park Bicycle Rental Station Leasing, Operation, and Management."
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Integrated tourism industries in Kaohsiung City and three northern Pingtung townships to establish the Kaohsiung Tourism Circle, assisting 20 businesses in obtaining English-friendly certification, 20 in digital transformation, and 20 in brand development, while offering 44 travel packages, resulting in total sales exceeding NT$7.839 million and tourism benefits surpassing NT$10.15 million. A "2023 Indigenous Tourism Festival" was held from October 13-15, 2023, in Kaohsiung City focusing on the theme "Embracing the Best."
Advertising and Promotion
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Carried out the "2023 Maolin National Scenic Area Indigenous Area Tourism Promotion (Over the Mountain Fair) Activity," "2023-2024 Maolin National Scenic Area Laonong River Industry Promotion and Creative Marketing" activity, "2023-2024 Kaohsiung Maolin Purple Butterfly Valley Biennial Butterfly Beauty Festival," "Kaohsiung Tourism Circles Innovative Tours and Digital Transition," "Bicycle Tour," and other activities.
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Assisted community groups to host events such as the "2023 Wanshan Tribal ‘Oponoho Ta'avalra Warrior Festival," "2023 Maolin Journey to Village Roots Cultural Activities," "The Green Mango, Love Highway 27 Tourism Activities," "2023 Bunun Cultural Ceremony─Generational Ties in Sansen Village, Taoyuan," "2023 TJIMUR Arts Festival - Varhung~The Body of Sound," "2023 Caili Sitakuatarari Hla'alua Miatungusu and Traditional Athletics Festival Night Project," and the "2023 Lakeside Market Project- 'Lovely Little Market x Tea Time: Fragrance by the Shore'."
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Collaboratively held the "2023 Kacalisiyan Art Festival," Liugui Tourism Art and Cultural Season, "2023 Taiwan Culinary Exhibition," "2023 ITF Taipei International Travel Fair－National Scenic Area Tourism Circles Industry Spotlight Pavilion," "2023 Taiwan Indigenous Tourism Festival," "2023 Kaohsiung Winter International Travel Fair," "2023 Kaohsiung International Travel Fair─Bicycle Pavilion," "2023 ATTA Taichung International Travel Fair-Fall," "2023 Kuala Lumpur Matta Travel Fair and Tourism Promotions," "2023 Hsinchu International Travel Fair," and "2023 NATAS Travel Fair."
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The culinary tour of Shenshan Village in Wutai Township received the Silver Award in the Government Category (SDG 11) at the 2023 Asia-Pacific Sustainability Action Awards (APSAA), and the Bronze Award in the Nonprofit Group - Sustainable City Category (SDG 11) at the 2023 Taiwan Sustainability Action Awards (TSAA).
Dapeng Bay National Scenic Area
Dapeng Bay National Scenic Area
Dapeng Bay Sailing Experience
Planning and Construction
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Improvements to the water environment of the bay and enhancement of tourism service facilities were completed, including the dredging of the Dapeng Bay tidal channel and bay area, commissioned surveys and design planning for subsequent improvements and water purification work, Mangrove Wetlands Park Environmental Improvement Project, and upgrades to the facilities in the bay recreation area.
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Further optimization of the visitor recreation environment involved improvements to universal design features in Dapeng Bay, beautification through landscaping and planting, and optimizations of parking spaces around the Cross-Sea bridge and Bay Marina Pier.
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Development of the overall travel environment at the Liuqiu Scenic Area: Completion of the "Tribute to the Sea" water access facilities, the design of a natural beach landscape, the reduction and aesthetic improvement of facilities in the seaside resort area, and continued landscape enhancement of the "Let's Go for a Walk" Scenic Trail.
Operations and Management
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Enhanced operational capacity through the management of highlighted rental facilities within the scenic area, including the "Bicycle Pavilion," "Seaside Chapel," "West Tower," "Speedway and GO-KART," shops, boat slips, and the scenic resort area on Xiaoliuqiu, to provide visitors with quality dining, relaxation, sightseeing, nighttime lake tours, water activities, and tourism consultation services.
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Promoted private participation in public construction projects, continually advancing the Dapeng Bay public infrastructure BOT project to create win-win scenarios with private sectors.
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Promoted a friendly environment and conservation awareness among locals through 55 wetland environmental education courses at Dapeng Bay, with 1,920 participants.
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Collaborated with local governments to promote environmental initiatives such as "No Plastic Island," developing a drinking fountain map, Xiaoliuqiu Love for Turtles Beach Cleaning, tableware rentals, raincoat reuse, and promotion of plastic reduction concepts on the island. Additionally, an electronic display was installed to monitor the number of visitors in the intertidal zone, managing crowd sizes to protect the tidal flat ecology.
Advertising and Promotion
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Integrated tourism resources in Pingtung's food, lodging, shopping, touring, and transportation sectors, following the principle of "marketing first" and "guidance in parallel," to enhance the quality of tourism services and facilities, and develop distinctive features, and build complementary advantages within the industry to expand visitor sources and benefits.
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Organized the Dapeng Bay Sailing Life Festival, Southern Cycling Festival Main Event, the Eighth Beach Money Turtle Protection activity, 2023 Dapeng Bay Ironman Triathlon, Dapeng Bay Children's Fun Carnival, Dapeng Bay BIKE TOUR 35, and Qingzhou Beach Party Concert.
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Continued to promote the ecological sustainability of the Liuqiu Scenic Area tourism environment, including directing tourists to the "Let's Go for a Walk" diversion trail, and promoting the concepts of ecological conservation and plastic reduction aligning with environmental protection policies to establish Xiaoliuqiu as an ecological learning island.
