Opening Offices, Expanding Global Presence
The Tourism Administration is expanding its overseas offices and recruiting marketing talent to enhance our global market marketing capabilities. In short-haul markets, we are accelerating outreach to Northeast Asia (Japan and South Korea), Southeast Asia (Singapore, Malaysia, Thailand, Vietnam, and the Philippines), Hong Kong, and Macao markets, while also continuing to welcome mainland Chinese tourists to Taiwan. On November 13, 2023, we established a Busan Office to deepen our presence in key southern cities of Korea. We are also actively expanding into the Indian and Indonesian markets, with plans to set up Taiwan Tourism Service Offices in both countries in 2024. In long-haul markets, the Tourism Administration will deepen links with Europe and the US while targeting newly affluent consumers and tapping the Middle East market. In 2024, we plan to set up a Taiwan Tourism Service Office in Paris and later expand to Vancouver, Canada and Dubai.
