Adding Tourism Spotlights and Supporting Local Events
1. Promoting the First Tourism Spotlight Awards
The Tourism Administration partnered with other government units to broaden the tourism landscape and build momentum in the tourism sector. The inaugural Tourism Spotlight Awards provided a platform for integrated marketing of 123 spotlight attractions recommended by 42 government agencies. The selection began on May 12, 2023, with public voting and expert evaluation, resulting in 32 awards, including the "Top 10 Event Experience Award," "Top 10 Scenic Site Facility Award," "Best Domestic Tourism Potential Award," "Best International Recommendation Award," and "Most Popular Award." The awards in conjunction with online and offline promotional activities, including "Micro Curation" and "Grand Travel Notes" generated considerable interest, with a total of 1.93 million participants. The activity introduced travelers to tourism spotlight sites that have recently received guidance or recommendations, setting a new local tourism trend in Taiwan.
