Industry Administration and Guidance

The Tourism Administration continued to conduct regular assessments and supervise local governments in implementing accommodation management actions to assist them in enhancing the effectiveness of hotel management. In 2023, local governments inspected a total of 5,714 hotels (including 3,851 licensed hotels, 280 unlicensed hotels, and 1,583 daily rental suites). Additionally, local governments inspected 10,017 guesthouses (including 9,319 licensed guesthouses and 698 unlicensed guesthouses). Efforts to strengthen the brand image of accommodations continued, guiding the industry toward quality improvement to enhance competitiveness. By the end of 2023, a total of 202 star-rated hotels and 1,562 guesthouses had obtained the Taiwan Host certification.

Assisting Quality Improvement in the Hotel Industry

On July 17, 2023, the Tourism Administration released the revised Guidelines on Subsidies of the Tourism Bureau, MOTC to Incentivize Quality Improvements in the Hotel Industry, adding support for "Integrating Marketing Systems into the Tourism Hotel Industry" and "Expenses for Obtaining Environmental Labeling in the Tourism Hotel Industry." The administration offers ongoing assistance to help businesses comply with legal requirements relating to accessible facilities and guest rooms. Guidance is also provided for the introduction of hospitality management systems to enhance digital operations and industry development. Subsidies were provided to 90 establishments in 2023.



• On February 18, 2023, the Tourism Administration revised the Guidelines for Preferential Loans to Encourage the Upgrading of the Tourism Industry, extending the interest subsidy application period to December 31, 2024. This supports renovations and service and facilities upgrades at tourism businesses. A total of 278 businesses received assistance in securing preferential loans amounting to NT$13.31 billion, with 130 cases eligible for interest subsidies totaling NT$367 million.
• The Northeast and Yilan Coast National Scenic Area Headquarters organized the 2023-2024 Taiwan Hot Spring Destinations marketing campaign at the Jiaoxi Hot Springs Park in Yilan. The Tourism Administration also provided subsidies to local governments or hot spring areas to host events. Nineteen hot spring areas participated under the theme " Romantic Starry Morning, Warm Times." The event promoted and integrated discount activities to create enjoyable and romantic hot spring experiences for travelers.
• The Tourism Administration held a promotion for the star-rated hotels "Star Picker Program." The event included an online lottery for sharing star-rated hotel experiences and an immersive exhibition of star-rated hotels. The event kicked off with a press conference on September 8, 2023. The promotion reached over 300,000 people, with online media exposure exceeding 20 million views.
• The Tourism Administration commissioned "an Assessment of Human Resource Structure and Labor Force in Taiwan's Accommodation Industry" Conducted through questionnaires and focus group discussions, the assessment sought to understand the human resource planning and recruitment effectiveness in the domestic hospitality sector.
• "Occupational competency standard" and "competency-based training program" were conducted to enhance the workplace skills of hotel staff and mid-level managers. In 2023, a total of 664 individuals received training through six in-person courses and two online courses.