Guidance and Management of the Tourism Industry
Travel Agencies
Current Status
| Consolidated | Class-A | Class-B | Total | |||||
|---|---|---|---|---|---|---|---|---|
| Year | HQ | Branch | HQ | Branch | HQ | Branch | HQ | Branch |
| 105 (2016) |
136 | 467 | 2,545 | 382 | 232 | 3 | 2,913 | 852 |
| 106 (2017) |
134 | 472 | 2,630 | 377 | 254 | 1 | 3,018 | 850 |
| 107 (2018) |
137 | 472 | 2,668 | 383 | 265 | 1 | 3,070 | 856 |
Guidance to Enhance Tourism Industry Competitiveness
The Tourism Bureau continued to promote the Directions Governing Awards and Subsidies of Tourism Bureau, MOTC for the Brand-building of Travel Agencies to promote the transformation and upgrading of travel agencies and help agencies to brand operations. The bureau provided subsidies for CPA-certified financial reports, loan interest, and the development of tours for seniors, T.Q. Golden Award tours, barrierfree tours, and online operations. In 2018, such subsidies amounted to NT$9,040,604 and achieved an implementation rate of 100%.
The Tourism Bureau also arranged or subsidized the arrangement of training courses for travel agency employees and tour leaders. The courses covered developments in tourism itinerary planning, consumer behavior, tourism policies and regulations, and other areas to help agency personnel keep abreast of industry trends.
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Implemented amountNT$ 9,040,604 -
Implemented Rate100%
Auditing
The Tourism Bureau held regular meetings on travel transaction security audits. It also formed a Travel Transaction Security Audit Committee with related travel industry associations to conduct on-site inspections of travel agencies with business anomalies to ensure transaction security.
- Monitoring banknote data through the Taiwan Clearing House and proactively identifying financially-troubled travel agencies
- Screening and inspecting travel agencies with poor records and discovering business anomalies early to reduce the frequency of harmful transaction security incidents.
Consumer Rights Protection
- In 2018, a total of 1,122 consumer dispute cases were received (including travel disputes and appeals and guidance to members of the Travel Quality Assurance Association, R.O.C. in mediation of travel disputes and appeals), of which 710 cases were settled.
- A “Consumer Protection” page was set up on the Tourism Bureau website. This page presents basic data and insurance information on licensed travel agencies and licensed tour leaders, tour guides, and travel agency personnel. It also discloses, by law, information on businesses with violations (e.g. businesses that have been fined for violations, had their license revoked, or been listed by the Taiwan Clearing House for rejected accounts).
Hotel Industry
Current Status
| Overview of Hotel Industry Operations in 2018 | |||
|---|---|---|---|
| Category | No. of Hotels | No. of Rooms | |
| Tourist Hotels | International Tourist Hotels | 80 家 | 22,800 間 |
| General Tourist Hotels | 48 家 | 6,922 間 | |
| General Hotels | 3,353 家 | 163,519 間 | |
| Homestays | 8,474 家 | 35,163 間 | |
| Total | 11,955 家 | 228,404 間 | |
- In 2018, business licenses were issued for three tourist hotels with 534 rooms and a total investment of NT$6.57 billion.
- In 2018, a total of 942 homestay businesses were registered.
Management Implementation
- Unscheduled and Routine Inspections of Tourist Hotels: conducted at 30 tourist hotels.
- Hotel and Homestay Audits: The Tourism Bureau conducted 3,481 hotel audits and 4,475 homestay audits.
Enhancing Service and Facility Quality
- Subsidies totaling NT$2,303,875 were provided to help six tourist hotels to improve barrier-free facilities.
- Six hotels received interest rate subsidies otaling NT$485million under a preferential loan program to encourage the upgrading of the tourism industry.
- A total of 37 hotels received subsidies under the Guidelines for Tourism Bureau, MOTC Subsidies to Encourage Upgrading of the Tourist Hotel Industry and Hotel Quality
Certification Assistancen
In 2018, 20 hotels and homestays received subsides totaling NT$1,440,832 to help them obtain HACCP, Hot Spring Mark, Green Mark, and other certifications.
Tourist Amusement Enterprises
Current Status
In 2018, Taiwan had 25 licensed and operational tourist amusement enterprises, of which 23 were classified as major investment projects and two were classified as minor investment projects.
Operating Status of Licensed and Operational Tourist Amusement Enterprises
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Major Investment Projects(2018)
23 No. of Enterprises -
Minor Investment Projects(2018)
2 No. of Enterprises
Establishment Inspections
Strengthened control and planning review for the establishment and development of new amusement enterprises to ensure the tourism competitiveness of such businesses.
Operation and Management
Strengthened safety management mechanisms for amusement enterprise:
- Strengthened administrative supervision to protect consumer rights in accordance with the Regulation for the Management of Tourist Amusement Enterprises
- Implemented a three-level management mechanism to protect consumer rights and strengthen the participation of local authorities.
- 2018 Supervision and Evaluation Competition (a total of 24 participants)
Supervision and Evaluation Competition
13Outstanding
- Window on China Teme Park
- Little Ding-Dong Science Teme Park
- Leofoo Village Teme Park
- West Lake Resortopia
- Lihpao Land
- Janfusun Fancyworld
- Atayal Resort
- Formosan Aboriginal Culture Village
- Shanlinxi Forest Recreation Area
- Leopard King Safari Zoo
- Jianshanpi Jiangnan Resort
- E-Da World
- Farglory Ocean Park
8Excellent
- Yun-Hsien Park
- Yehliu Ocean World
- Shangrila Paradise
- Dongshi Forest Garden
- Dalukuan Amusement Park
- Kentington Resort
- Dancewoods Hotels & Resorts
- YiYuan Resorts
Certification Assistance
Environmental education venue certification 9 Participants
- Yun Hsien Holiday Resort
- Window on China Teme Park
- Little Ding-Dong Science Teme Park
- West Lake Resortopia
- Dongshi Forest Garden
- Formosan Aboriginal Culture Village
- Shanlinxi Forest Recreation Area
- Janfusun Fancyworld
- Jianshanpi Jiangnan Resort
Halal restaurant certification 7 Participants
- Leofoo Village Teme Park
- West Lake Resortopia
- Lihpao Resort
- Formosan Aboriginal Culture Village
- Janfusun Fancyworld
- Jianshanpi Jiangnan Resort
- Yiyuan Resort
Industry Training
Two industry development and professional training classes were held to help tourist amusement enterprises improve management and quality
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Target Group -
Objective
Workshop / Course Title
Workshop for Seed Instructor Training on Mechanical Ride Safety and Emergency Medical Care at Tourist Amusement Enterprises
Grassroots personnel
Promotion of safety education
Workshop / Course Title
Education and Training to Upgrade the Quality of Tourist Amusement Enterprises
Middle and upper management
Enhancing administrative efficiency Promoting smart park development
Integrated Marketing
Domestic travel market—”2018 Overall Annual Marketing and Promotion Planning and Implementation Project for Tourist Amusement Enterprises”: This project covered theme activities and promotion press conferences, establishing self-media platforms, production of promotional materials, and issuance of press releases to publicize promotional activities.
International promotion—”2018 Tourist Amusement Enterprise Cross-Industry Cooperation and Marketing Project”: Brought tourism and recreation businesses together to arrange promotions in target markets, held cross-industry cooperation meetings, and invited the media and online celebrities to Taiwan.
The chief secretary of the Tourism Bureau attends the Line Up Smart Park service launch at Janfusun Fancyworld
Education, Training, and Talent Development in the Tourism Industry
Enhancing Professional Knowledge and Ability
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Objective
Middle Management Training
389 人
No. of Participants Upgrading management and operating skills
Training for Grassroots Hotel Personnel
1,250 人
No. of Participants Improving human resource quality and service standards
Homestay Education and Training
915 人
No. of Participants Improving service standards
Participants in a key personnel training course visited innovative travel companies in Singapore for exchanges
Tourism Professional Training
To ensure the quality of travel services, the Tourism Bureau arranged pre-employment training for tour guides and tour managers in collaboration with the Ministry of Examination. Training was provided for 2,319 tour guides and 4,480 tour managers. The bureau also arranged specialized training to enhance the professional abilities and legal knowledge of tourism industry managers. A total of 452 trainees were certified as professional tourism managers.
Training to Support the New Southbound Policy
To build capacity for tour guides to receive and serve the growing numbers of Southeast Asian visitors to Taiwan, the Tourism Bureau arranged training programs aimed at new immigrants to Taiwan, overseas Taiwanese, and foreign students to train them to be “Tour Guides for Rarely Used Languages in Taiwan “ and “Rarely Used Languages in Taiwan Tour Guide Licensing.” In 2018, about 200 people each received training in assisting tour guides with translation services and registering for foreign-language guide certification examinations to contribute to the tourism market.
Key Personnel Training Achievement Presentation group photo
Fostering an International Perspective among Key Personnel
The Tourism Bureau implemented selection and training affairs related to meeting the training needs and expanding the international perspective of tourism industry talent. In 2018, a total of 63 senior managers received training overseas and 685 middle managers also received training.
Focus
Tourist Amusement Enterprises
20 人
Tokyo, Japan
Observe smart management and park transformation at major theme parks.
Hotels and Tourist Hotels
30 人
Kansai, Japan
Learn about business performance and service management at international brand hotels and local specialty hotels.
Travel Agents
13 人
Malaysia & Singapore
Observe and learn from innovative travel services and Muslim-friendly travel reception
Tourist Amusement Enterprises
20 人
Tokyo, Japan
Observe smart management and park transformation at major theme parks.
Hotels and Tourist Hotel
30 人
Kansai, Japan
Learn about business performance and service management at international brand hotels and local specialty hotels.
Travel Agents
13 人
Malaysia & Singapore
Observe and learn from innovative travel services and Muslim-friendly travel reception
