Special Offers, Travel-Friendly Convenience
Attracting visitors with special offers and greater incentives
The Tourism Bureau continued to develop study tours, incentive travel, sports tourism and history and cultural exchanges. In conjunction with World Floral Expo in Taichung, the bureau also increased rewards for charter flight from Southeast Asia to international airports in Taichung, Chiayi, Tainan, and Kaohsiung International Airport to US$1,000 from October 1, 2018, to March 31, 2019.
Free gift—Taoyuan Airport MRT Voucher
80,000 vouchers
Free gift—3-day 4G mobile phone card for international travelers
3,000 vouchers
Free half-day tour for passengers transiting in Taiwan
8,092 visitors
Charter flight subsidies
144 flights 18,048 visitors
Subsidies for cruise ship stops in Taiwan
194 sailings 19,429 visitors
Incentive travel subsidies
440 groups 38,145 visitors
School subsidies for receiving study tours
599 groups 58,915 visitors
Measures to Create a Friendly Travel Environment
To create a high quality and friendly international tourism and travel environment, the Tourism Bureau implemented the following measures to help tourists conveniently access tourism and travel related information and resolve transportation difficulties :
Taiwan Tourist Shuttle tour bus service to scenic spots
- Value-added service
Introduced barrier-free buses to serve passengers with special needs; provided real-time information on bus location on routes to facilitate trip planning - Ridership
Ridership Taiwan Tour Bus served 4.66 million passengers on 45 routes - Special offers
Provided more than 100 package tours with special offers for dining, accommodations, recreation, shopping, and travel. - Marketing and promotion
Guides and Chinese, English, and Japanese brochures, and Chinese, English, Japanese, and Korean posters were produced and issued. In addition, marketing and promotion campaigns were arranged at domestic and international travel fairs. Half-price Taiwan Tour Bus e-tickets were also issued and combined with special promotion offers. - Quality control
Tour package assessments by experts and scholars and workshops for industry personnel were arranged.
Taiwan Tour Bus system
- Value-added service
Chinese, English, Japanese, and Korean audio guide service and free wireless internet access were added. - Special offers
94 package tours, Taiwan Tour Bus Train-Bus Travel Passport, and “Taiwan Tour Bus + High Speed Rail joint ticket.” - Ridership
Ridership Taiwan Tour Bus had a total ridership of 102,000 (with international visitors accounting for about 69,000, or 67.66%, of the total). Tourism revenue directly generated exceeded NT$190 million. - Marketing and promotion
Guides and Chinese, English, and Japanese brochures, and Chinese, English, Japanese, and Korean posters were produced and issued. In addition, marketing and promotion campaigns were arranged at domestic and international travel fairs. - Quality control
Tour package assessments by experts and scholars and workshops for industry personnel were arranged.
Ridership (2018)
4.66 million passengers
Approximate income
190 million
Taiwan Pass
In 2015, the Tourism Bureau issued the “Kaohsiung, Pingtung, and Penghu Pass” and “Yilan Pass” to provide a new simplified travel experience for FIT visitors to Taiwan. In 2016, the bureau issued a “Central Taiwan” pass (covering Miaoli, Taichung, Changhua, Nantou, Yunlin, Chiayi County, and Chiayi City), “Taitung” pass, and two nonmunicipality passes to expand the scope of the travel-friendly pass. In 2017, two new passes were issued, one for Tainan and one for the Taipei, New Taipei, and Keelung area, extending pass coverage to 16 counties and cities. In 2018, regional cards were phased out. The existing six Taiwan Passes will continue to be issued in principle, but promotions will be regionally integrated. Product packaging will also be expanded in conjunction with the bureau’s annual promotional themes to enrich products.
K.P.P Taiwan Pass
Taitung Taiwan Pass
Yilan Taiwan Pass
Tainan Taiwan Pass
Taichung Taiwan Pass
T.N.K. region Taiwan Pass
Counties/Cities and Timing of Taiwan Pass Issuance
Issuance of First and Second Passes
Winning Plans—Municipality
Winning Plans — Non-Municipality
Issuance of Tird and Forth Passes
Winning Plans — Municipality
Winning Plans — Non-Municipality
Issuance of Fifth and Sixth Passes，Coverage to 16 counties and cities
Winning Plans — Municipality
Winning Plans — Non-Municipality
THSRC Chairman Chiang Yao-chung (left), Tourism Bureau Director-General Chou Yunghui (second from left), Minister of Transportation and Communications Hochen Tan (third from left), and Taiwan Railway Administration Director-General Lu Chieh-shen shake hands after signing the memorandum of cooperation.
Memorandum of Cooperation to Develop Railway Tourism along the Jiji Line
The Tourism Bureau, Taiwan Railway Administration, and THSRC jointly signed a Memorandum of Cooperation to Develop Railway Tourism along the Jiji Line. In May 2018, Jiji Branch Line tourism was promoted with mural painted trains.
