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Operations

  2. Operations
  3. Development and Management of Tourism Resources
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Tourism Resource Development and Management Projects

In 2018, the Tourism Bureau created value-added services from existing tourism resources and management mechanisms with the aid of smart technology. Under the Specialty Value-added Service Project, it helped local governments to develop international visitor sites and promote the internationalization, specialization, and branding of the tourism industry in the areas of establishment, management, certification, and guidance.

The Tourism Bureau helped local governments to develop international tourism and recreation spotlights under two sub-projects of the “Medium Term Cross-Area Spotlight and Specialty Value-Added Project” (2015-2018).

Restoration of the Tamsui Kavalan Historical and Cultural Trails in northern Taiwan

Specialty Value-Added Project

In 2018, the Tourism Bureau budgeted NT$767 million to implement the “Visitor Attraction Value-Added Project.” The project provided subsidies to local governments to add value, enhance development, and integrate specialty features at existing scenic spots. Major projects included the Tamsui Kavalan Historical and Cultural Trails and Tourism Development Plan in Northern Taiwan; Qingshui Geothermal Environment Improvement Project (Phase 4); Dadekan Loop Trail and Irrigation Canal Scenic Park Renovation Project; landscape and facilities development at the Literary Forest in Jinping Village, Jianping Township; Da’an Scenic Area Tourism and Recreation Facilities Improvement Project; landscaping and facilities development in a district of Japanese-era buildings in Chiayi; Moon World Multifunctional Service Facilities Construction Project; Qijin Beach Recreation Area Environmental Improvement Project; and Tourism System Integration and Recreational Facilities Renovation on Dadan Island in Kinmen County

Cross-Area Spotlight Project

In 2018, the Tourism Bureau helped six local governments to promote the Cross-Area Spotlight Project and create new tourism and recreation spotlights. (Photo below)

  • Resource integration

  • Creation of specialty features

  • Holistic marketing

  • Cross-area value adding

  • Equal emphasis on both quality and quantity

Project Themes Goals

Taoyuan City

Shihmen Reservoir and Dahan River Basin Cross-Area Spotlight Project Sports, ecology, culture, and green energy Revival of Shimen Reservoir and Dahan River

Hsinchu City

Hsinchu Park Regeneration Cross-Area Spotlight Project Zoo and Hsinchu Park Creating living spaces appropriate for children’s growth

Miaoli County

Charming Escapes: International Slow Town, Old Mountain Line Spotlight Project Rail Bike Revival of the Taiwan Railway Old Mountain Line

Changhua County

Qingshui Forests, Happiness in the Southeast Camping, BBQ, forest adventures, family fun, healthy group activities Creating the Qingshuiyan Recreation Area

Yunlin County

Discovering Yunlin along Provincial Highway 3 : Slow Food, Good Travels, Relaxing Stays One hub, two cores, five theme tours Creating a new showcase for ecotourism along Provincial Highway 3

Chayi County

Cloud Bridge∙Art of Tea∙Meishan Station Meishan Transfer Station Developing Four Season Tea Town linked with the Taiping Suspension Bridge

Development and Management of National Scenic Areas

Taiwan’s abundant natural tourism resources are separately managed by various agencies. The Tourism Bureau administers 13 national scenic areas. It also cooperates with agencies at all levels in the planning, preservation, and management of tourism resources under different jurisdictions.

National Scenic Areas

Northeast and Yilan Coast National Scenic Area

Official Website
Planning and Construction
  • Yanliao-Fulong System: Developed an international-class tourism and travel environment and attractions and inaugurated the Caoling Historic Trail Maintenance and Management Office.
  • Yilan Coastal System: Established the Coastal Belt Special Recreation System and opened the Zhuangwei Sand Dune Service Park.
Operations and Management
  • Received the New Taipei City Public Restroom Gold Award, Yilan County Outstanding Public Restroom Award, recognition from the MOTC for Model Civil Servants, the Tourism Bureau’s Outstanding Tourism Personnel Award, and Outstanding Employee Award.
  • Through public-private partnerships organized 83 beach cleanings attracting 6,020 participants to help maintain the coastal environment.
Advertising and Promotion
  • The scenic area was the only Asia region winner of the Netherlands’ Green Destinations Silver Award certification. It was also included among the Sustainable Destinations Top 100 for the third consecutive year
  • The 2018 Taiwan-Vietnam Tourism Cooperation Conference was held to celebrate the milestone of more than one million visits between Taiwan and Vietnam in 2018.
  • The Zhuangwei Sand Dunes Route was added to the Taiwan Tourist Shuttle service with five new packages, including the Guishan Island Ocean View Afternoon Tea Tour, Zhuangwei Breadbasket Souvenir Gifts, and Relaxing Bicycle Tour.
Elephant Trunk Rock at Shenao Cape
Zhuangwei Sand Dunes
Elephant Trunk Rock at Shenao Cape
Zhuangwei Sand Dunes

East Coast National Scenic Area

Official Website
Planning and Construction
  • Initial Planning: Carried out a participatory planning and demonstration project for the East Coast’s tourism resources and scenic features, basic survey of marine and cetacean ecology, and East Coast Xiaoyeliu Geopark promotion project.
  • Public Works: 15 projects were completed over the year to improve recreation services and facilities.
Operations and Management
  • Provided information station services in conjunction with the Qielan Fishing Port Inspection Office and Water Running Up Tribal Market.
  • Provided more diverse and accessible Mobile Tourist Info services at three popular visitor spots, including the Xiaoyeliu Visitor Center and Jialulan Recreation Area, Green Island Visitor Center, and Shitiping Recreation Area
  • Carried out the East Coast Xiaoyeliu Geopark 2017-2018 Tourism Promotion Plan to promote environmental education and the geopark in Xiaoyeliu.
Advertising and Promotion
  • Held the Katomayan Tribal Music and Dance Festival, East Coast Tribal Work Holiday, Indigenous Tour Guide Training and Highquality Branding Promotion Plan, East Coast Resident Researcher Training Program, and other activities to promote in-depth indigenous cultural tourism.
  • Planned site-specific sports tourism activities and held the 2018 Taiwan East Bay Cycling Challenge, Changbin King Kong Marathon, and Xiuguluan River Rafting Triathlon.
  • Held the 2018 Taiwan East Coast Land Festival and Moonlight Sea usic Festival to create a unique art and cultural atmosphere.
  • Held the “Nighttime Expedition to Xiaoyeliu” and “Tour of the Fishing Village in Chenggong Township” guided eco tour services, and other activities to promote sustainable development on the East Coast.
Taiwan Green Island International Diving Photography Competition—Second place for Panoramic Photography
2018 Changbin King Kong Marathon
Taiwan Green Island International Diving Photography Competition—Second place for Panoramic Photography
2018 Changbin King Kong Marathon

East Rift Valley National Scenic Area

Official Website
Planning and Construction
  • Carried out projects to improve services and facilities at major attractions to progressively transform Liyu Lake Scenic Area and the Luye Longtian area into world-class destinations for water and air recreation.
  • Coordinated the undergrounding of telephone, internet, and power poles at Chike Mountain Park. Improvements were also made to circular parking spaces, pedestrian and vehicular traffic, traffic diversion, and other facilities at the park to create friendly tourism environment
  • Optimized the Eastern Taiwan Bikeway Network, enhanced landscaping and beautification work along scenic road corridors in conjunction with widening of Provincial Highway 9, and improved public service facilities.
Operations and Management
  • Installed warning signs and barriers in dangerous areas and cooperated with the the local area to strengthen on-site inspections.
  • Strengthened safety management measures for water recreation activities at Liyu Lake and at air sports venues. The Taiwan International Balloon Festival Natural Disaster Joint Drill was conducted in 2018 with the Ministry of the Interior Air Rescue Helicopter and Special Search and Rescue Team and police, fire, and rescue units of the Taitung County Government.
  • Reactivated and re-purposed scenic area recreational facilities, planned the Beinan Visitor Center special development project, and develop a Puyama themed visitor center in partnership with local tribes.
Advertising and Promotion
  • Integrated local industry promotions and held the 2018 Liyu Lake Firefly Festival, 2018 Formosa Summer Festival— Summer Dim Sum Bar, 2017-2018 Taiwan Hot Spring Festival, Taiwan East Bay Cycling Challenge, Yu Fu Fashion Show, and other large-scale themed events.
  • Created an Instagram page as a new channel to market and promote the beauty of the East Rift Valley.
  • Jointly promoted the special features of potential indigenous tribes through association with higher visibility tribes. A cuisine-themed indigenous travel promotion campaign won Shopping Design’s Taiwan Design Best 100 Contribution to Local Cultural Promotion Award.
  • Filmed the “East of Taiwan” international marketing video. The video won Best Asian Film award in the International Tourism Film Festival (ART & TUR2018) in Portugal and received more than five million online views.
The Tourism Bureau of the Ministry of Transportation and Communications and the Taitung County Government have jointly produced the “Oh! Bear-Shaped Hot Air Balloon” to enhance Taiwan tourism’s image, publicity and international exposure.
Indigenous Travel Feast-Dining in the Rice Fields Rice Fields
The Tourism Bureau of the Ministry of Transportation and Communications and the Taitung County Government have jointly produced the “Oh! Bear-Shaped Hot Air Balloon” to enhance Taiwan tourism’s image, publicity and international exposure.
Indigenous Travel Feast-Dining in the Rice Fields Rice Fields

Penghu National Scenic Area

Official Website
Planning and Construction
  • Carried out the Dashi Scenic Area Surrounding Environment Improvement Project in Qimei, Tiantai Hill Access Road Improvement Project in Wang’an Township, Hujing Historic Trail Refurbishment Project, Caiyuan Recreation Area Trellis Improvement Project, and Yuweng Island Visitors Center Facilities Improvement Project.
  • Carried out the Qimei Twin-Hearts Stone Weir Shop Renovation Project, Xiyu Township Scenic Site Facilities Improvement Project, Baisha Recreation Area Facilities Improvement Project, and general environment and facilities improvements.
Operations and Management
  • Obtained international service certifications for the North Sea Visitors Center, Xiaomen Geology Gallery, and Jibei Visitors Center.
  • Held the Lintou Jianshan beach Coastal Cleaning Pledge, Beihai Recreation Area Cleaning Activity, Earth Day activities, and Year of Bay Tourism Chiyu Plastics Reduction Pledge.
  • Co-organized the 2018 Global Sustainable Tourism Criteria Training Course in Taiwan.
  • Penghu Airport Visitors Information Center won the 2018 i-Center Tourism Service System Service Quality Improvement Special Award and Penghu Visitors Center was picked as a Top-10 Outstanding Visitors Centers of 2018.
Advertising and Promotion
  • Held the 2018 Penghu Jibei Beach Carnival, 2018 Penghu International Bay Light Festival, and Gaillardia Island— Penghu Cross-sea Marathon.
  • Promoted seasonal activities, including the 2018 Formosa Summer Festival—Hujing Island 23.5 Concert (summer), Third Penghu Autumn Festival (autumn), and Qiqui Ceremony (winter).
  • In partnership with the Penghu County Government, carried out the Club of the Most Beautiful Bays in the World logo plaque unveiling and Taiwan “Bay Tourism: Love and Protect the Sea” activity and held and promoted the Annual Meeting for 2018 Year of Bay Tourism.
Hujing Historic Trail refurbishment
Hujing Historic Trail refurbishment

Matsu National Scenic Area

Official Website
Planning and Construction
  • Continued and planned the implementation and promotion of the operations and management of Matsu Geopark according to the Cultural Heritage Preservation Act.
  • Developed scenic trails at nine sites in Fuao Harbor, Nangan and refurbished 19 viewing platforms in Xiju.
  • Maintained facilities and a tourism friendly environment at visitor sites with the addition of accessible viewing platforms and ramps and converted public restrooms at the Mt. Yuntai Military Intelligence Building into a general environment.
Operations and Management
  • Arranged travel safety advocacy and performed seasonal water recreation safety inspections.
  • Carried out 10 beach cleaning and environmental education activities rooted in environmental protection principles. The activities attracted 650 participants and removed 3,845 kilograms of trash.
  • The “Ai Pa GO” mobile service provided 179,431 volunteer service sessions.
Advertising and Promotion
  • Carried out the Matsu Tern Watching Tour as an international activity under the Taiwan Tourism Calendar
  • Held the 2018 Beigan New Year’s Day Welcome the Dawn and Flag Raising Fitness Walk Activity, 2018 Matsu Triathlon, and 2018 Matsu Marathon.
  • Held the 2018 Matsu Bay Concert, intertidal exploration, sea canoeing, sweet potato dumpling DIY, eastern Fujian architecture paintings, and other activities to provide visitors with new and richer travel experiences.

North Coast and Guanyinshan National Scenic Area

Official Website
Planning and Construction
  • International Scenic Sites: Baisha Bay, Heping Island Park, Yehliu Geopark, and Shitoushan Park in Jinshan
  • Domestic Scenic Sites: Qianshui Bay in Sanzhi, Baisha Bay in Shimen, Guanyin Mountain, and North Coast Bikeway.
Operations and Management
  • Heping Island Park and Baisha Bay were selected as theMost Accessible Tourist Attractions in the 2018 SvayamAccessibility Awards.
  • Continued to promote beach and mountain cleanups. In2018, a total of 460,607 people participated in 836 beachcleanups and 3,153 people took part in 79 mountaincleanups.
  • Scenic area public restrooms at Jinshan ZhongshanHall, Guanyinshan Visitors Center, Guihou Parking Lot,Jinshan Visitors Center, and Baisha Bay won the NewTaipei City 2018 Public Restroom Gold Award.
  • Baisha Bay Nature Center was certified by the EnvironmentalProtection Administration, Executive Yuan to provideenvironmental education courses
  • Abandoned barracks were repurposed as the Baisha MoonBay “Northernmost Blue,” Heping Island Office Building,and observation deck, creating a new hot spot for takingphotos for online postings.
Advertising and Promotion
  • Held the Jinshan Beach Fire Fishing Concert, Heping Island Earth Music Festival, and Dawulun Star Feast, created the North Coast Tour Route, installed night lighting at 10 major attractions at the scenic area, and marketed scenic winter night views.
  • Held the 2018 Taiwan Cycling Festival—Light up Taiwan and Two Bays Bicycle Tour.
  • Continued to promote the Taiwan Tourist Shuttle’s Crown North Coast Route in conjunction with the Taipei Fun Pass ticket service.
  • The first Yehliu Night Tour and concert was held at Yehliu Geopark.
  • Promoted in-depth shore-side tourism and localized marketing and promotion for cruise ship passengers, printed cruise ship brochures in various languages, and signed a memorandum of cooperation for local joint planning with Princess Cruises.
Heping Island Park
Two Bays Bikeway inaugurated
Night visit to the Queen’s Head rock
Night visit to the Queen’s Head rock
Two Bays Bikeway inaugurated

Tri-Mountain National Scenic Area

Official Website
Planning and Construction
  • A total of 12 public recreation facility projects were completed at the scenic area, including four facility improvement projects at the Lion’s Head Mountain Scenic Area, three projects for facilities to enhance the tourism environment at the Lishan Scenic Area, and five projects to diversify the recreational experiences at the Baguashan Scenic Area.
Operations and Management
  • Held the 2018 Hotel Industry Muslim Tourism Reception Guidance Workshop and Indigenous Tourism Industry Guidance Program.
  • Completed the smart stall service project for public restrooms at Nanzhuang Visitors Center.
  • Completed professional safety inspections and joint inspections for 29 suspension bridges in the scenic area to improve overall travel safety.
  • Automated external defibrillator (AED) facilities at eight locations in the scenic area, including Lishan Culture Museum and visitors centers, were certified in 2018.
Advertising and Promotion
  • Teme Events: Lion’s Head Mountain—Stroll in Nanzhuang~Fun Firefly Searching Adventure amongst Tung Blossoms, Hydrangea Feast—Excursions to a Hakka Village; Lishan—Lishan Happy Bus, Central Taiwan Hot Spring Fest; and Bagua Mountain— Free Buzzard in Mt. Bagua. Promoted international travel routes in conjunction with attraction improvements and marketing to attract visitors under the theme of “Happy Tri-Mountain.
  • The Lishan Cross-Domain Promotional Campaign was held under the theme of “Encounters with Original Happiness,” including the Lishan Happy Bus • Indigenous Tea Party, Central Taiwan Hot Spring Fest • Happy Exclamation Mark! Nanzhuang New Inhabitants, Saisiyat, Atayal, and Hakka Concert, and other flagship indigenous tourism activities. The 2018 Sounds of Nature Indigenous Children’s Choir performed on November 10 at the Taichung Cultural and Creative Industries Park.
  • Fostered and marketed local cultural and creative industries and developed three cultural and creative souvenir gifts for the scenic area.
Bagua Mountain in Changhua
Hydrangea Feast—Excursions to a Hakka Village
Bagua Mountain in Changhua
Hydrangea Feast—Excursions to a Hakka Village

Sun Moon Lake National Scenic Area

Official Website
Planning and Construction
  • Continued to improve the landscaping, wharf service facilities, and accessible travel environment. Constructed pedestrian and vehicle route separation systems at Sun Moon Lake. Projects completed in 2018 included the Dazhuhu Trail Facilities Improvement Project and Shuili Township Bikeway and Surrounding Landscape Improvement Project. Work also continued on the Shuishalian Historic Trail Facilities Improvement Project.
  • Carried out the Tourist Railway Classroom and Landscape Renovation Project (Phase 1) and promoted construction of facilities for railway tourism.
Operations and Management
  • Continued to promote the use of electric passenger boats at Sun Moon Lake. In 2018, one new electric boat, the “Sun Moon Lake Prince,” entered service and an electric boat trial night navigation was conducted.
  • Created a “low-carbon, smart tourism” travel environment and introduced four “Sun-Moon-Lake e-Ticket” package tours.
  • Established three mooring docks for out-of-service boats and arranged flotation devices at Beidan, Yuetan, the lower side of Wenwu Temple, and near Jiulongkou nearby and other water areas.
Advertising and Promotion
  • Cooperated with Danda Bunun Ecotourism Association to plan and design four two-day/one-night tours to improve the indigenous tribal tour experience.
  • Organized the Taiwan Indigenous Tourism Festival for the first time in an indigenous area in 2018. The festival was held in conjunction with six national scenic area administrations, the Council of Indigenous Peoples, Ministry of Culture, Ministry of Labor, Ministry of the Interior, Forestry Bureau, and other related agencies.
  • Launched the Sun Moon Lake Challenge Breakthrough Top 100 Mountains Triathlon Sports Certification Activity.
  • Held the Hiking the Jinlong Mountain to Welcome the First Light of 2018, Tour de Taiwan Sun Moon Lake Marathon, 2018 Sun Moon Lake Firefly Season, International Fireworks-Music Festival, and Sun Moon Lake Come! Bike Day.
2018 Sun Moon Lake International Fireworks and Music Festival
Xiangshan Administrative Center and General Environmental Improvement Project
2018 Sun Moon Lake International Fireworks and Music Festival
Xiangshan Administrative Center and General Environmental Improvement Project

Alishan National Scenic Area

Official Website
Planning and Construction
  • International tourism: Completed eight recreational facilities projects, including trail, recreation, and service facility projects in Longmei, Gongxing, recreation and service facility projects in Dinghu, and construction of a public restroom on the Qifu Trail.
  • Domestic tourism: Completed eight recreational facilities projects, including the Hunter Camping Area at Niahosa and Chashan Community Travel Environment Improvement Project, Laiji Tribal Kitchen and Vicinity Service Facilities Improvement Project, and Yuantan Ecological Park Access-Free Trail Project.
Operations and Management
  • Arranged a free shuttle for the Lunar New Year holiday traffic diversion plan, serving 3,616 riders. The Taiwan Tourist Shuttle’s Alishan Line provided seamless connection service for 58,150 passengers on the A Line (THSR Chiayi Station—Alishan) and 178,907 passengers on the B Line (Chiayi Railway Station—Alishan).
  • Security control mechanisms were established at eight potentially dangerous sites on a rolling basis. Automated external defibrillators (AEDs) were installed and first aid training provided at seven visitors centers, including in Chukou.
  • In 2018, two environmental education volunteer training classes were provided for a total of 682 participants.
Advertising and Promotion
  • Held the 2018 Wedding under the Divine Tree of Alishan, 2018 Alishan Tea Festival in Four Seasons activities, 2018 Alishan Sunrise Impression Concert, and 2018 Indigenous Tribal Tourism Achievements Presentation.
  • Introduced special ticket offers for different target groups, including Journey to the Past on the Fenqihu Forest Railway Tour, Young LOHAS Worry-free Tour, Seniors Slow and Easy Tour, Alishan Forest Vitality Tour, Fenqihu Forest Railway Nostalgic Tour, Food and Fun in the Old Street Areas, Mountain Forest Tour, Romantic Excursions in the Woods, and Rustic Trips in Indigenous Homelands.
2018 Alishan Sunrise Impression Concert
2018 Alishan Sunrise Impression Concert

Southwest Coast National Scenic Area

Official Website
Planning and Construction
  • Distinctive images of coastal fishing villages were linked together under the concept of a “fishing village outdoor art gallery.”
  • Reactivated the Budai Old Coast Guard Sentry Post, Budai Seascape Park and other idle facilities. Carried out the Budai Cultural and Art Gallery Space Implementation Plan, South Budai Company Salt Factory Village Landscaping Project, and other attraction development projects.
  • Completed the Mashagou Recreation Area Service Facilities Improvement Project, Tainan Sicao Ecological Landscape Renovation Project, Southwest Coast National Scenic Area 2018 Recreational Facility Maintenance Project, and Budai Seascape Park Multifunctional Service Facility External Power Line Project.
  • The Kouhu Visitors Center Environment and Circulation Improvement Project won the 2018 Yunlin County Public Buildings and Landscape Architecture Yuan-Yie Award.
  • The Chiayi County Area High-Heel Wedding Church Attraction Establishment Project won the 2018 Chiayi County Public Buildings and Landscape Architecture Yuan-Yie Award.
Operations and Management
  • Leased facilities at 17 scenic sites, including the Money Coming Grocery Store, Jingzaijiao Salt Field Restoration, Taiwan Salt Museum and Surrounding Fields, Beimen Island Restaurant, Beimen Old Salt Fields, and Crystal Church.
  • The Southwest Coast Route earned an Outstanding Performance rating in the Taiwan Tourist Shuttle Route Assessment.
  • The Southwest Coast National Scenic Area Administration and Beimen Visitors Center received Outstanding Public Restroom certifications from the Environmental Protection Administration, Executive Yuan.
Advertising and Promotion
  • Promoted the Taiwan Tourist Shuttle’s Southwest Coast Route. Tis is the Taiwan Tourist Shuttle’s first route designed primarily to link scenic sites. It served 2,390 passengers in 2018.
  • A new music light show was introduced at the High-Heel Wedding Church.
  • Held the 2018 Taiwan Cycling Festival Light up Taiwan westernmost point activity, 2018 Ocean Festival at Dongshi Fisherman’s Wharf, 2018 Salt and Sand Sculpture Art Festival, 2018 Kunshen Wangye’s Salt for Peace Festival, Ninth Asian Bird Fair and 2018 Taiwan Bird Watching Marathon, and 2018 Sunset at Jingzaijiao Salt Field activities.
32nd Taiwan-Korea Tourism Exchange Conference
“Sunset at Jingzailiao”: Photo by Hsu Ming-liang
32nd Taiwan-Korea Tourism Exchange Conference
“Sunset at Jingzailiao”: Photo by Hsu Ming-liang

Siraya National Scenic Area

Official Website
Planning and Construction
  • Carried out the Guanziling Area Landscape Development and Corridor Landscape Improvement Project, Follow-up Landscaping at Yoichi Hatta Memorial Park Project, and other infrastructure improvements at international tourism sites
  • Carried out the Siraya Visitors Service Center and Administration Office Construction Project, creating a multifunctional tourism, education, recreation, and shopping service facility.
Operations and Management
  • Implemented traffic alleviation measures during the Lunar New Year, Peace Memorial Day, Tomb Sweeping Day, and other holidays and established group notification mechanisms with various units.
  • Established a group notification mechanism for cleaning personnel and regularly inspected and maintained fire safety equipment.
  • Seven scenic area locations were certified as AED Safe laces.
Advertising and Promotion
  • Arranged for the creation of a Guinness World Record winning 1,554-kg mango shaved ice dessert during the Formosa Summer Festival.
  • Uploaded 116 videos to the Siraya Facebook page, attracting 483,354 views.
  • Held the 2018 Siraya Reservoir Cycling Festival. The activity route linked five reservoirs in the scenic area and attracted nearly 500 professional cyclists from nine countries.
  • Held the 2018 International Symposium of Danaine Butterfly Ecological Research and Sustainable Tourism Development. Tourism and butterfly experts and scholars from Japan, Korea, the Philippines, Israel, India, and Taiwan participated in the event.
Sunrise at Erliao
Yoichi Hatta Memorial Park
Sunrise at Erliao
Yoichi Hatta Memorial Park

Maolin National Scenic Area

Official Website
Planning and Construction
  • Carried out 11 projects, including the Maolin area Recreation Service Facilities Improvement Project, Wutai Township Tourism, Recreation, Management, and Service Facilities Renovation Project, Sandimen Township Dimoer Park Improvement and Greenification Project, and Tourism Bureau Visitors Information Center Kaohsiung Branch Office Interior Renovation and Utility Improvement Project.
  • Assessed the benefits of four major activities in 2017-2018, surveyed the number of visitors to the Maolin area, and carried out the Maolin National Scenic Area Indigenous Area Tourism Promotion Planning and Execution and Service Project.
Operations and Management
  • Carried out the “Saijia Recreation Area ROT Project,” “Liangshan Recreation Area ROT Project,” and “Shiba Luohan Mountain Service Area OT Project,” and added the “Maolin Visitors Center Leasing Project” and added the Baolai Visitors Service Area Leasing, Operation, and Management Project and Xinwei Forest Park Recreation Space Leasing, Operation, and Management Project.
  • Continued to promote environmental protection in Maolin and provide environmental education courses and training to upgrade the professional knowledge of personnel.
  • Implemented the Community and Tribal Tourism Environment Development Project. Tourism environment beautification and improvements were completed at 24 sites in the scenic area, including at the Northern Pingtung System (Sandimen, Wutai, and Majia recreation areas) and Laonong System (Liugui, Taoyuan, and Maolin recreation areas).
Advertising and Promotion
  • Held the 2018 Austronesian Wedding: Love on Dawu Mountain, 2018-2019 Hot Spring Season of Whispering Flowers in Mountain Town and Taiwan Maolin Purple Butterfly Valley Biennial Butterfly Beauty Festival, and 2018 Maolin National Scenic Area Integrated Industry Marketing and Aboriginal Art Promotion (Mountainside Fair).
  • Jointly participated with government agencies and organizations in the scenic area jurisdiction in the 2018 ITB Berlin and tourism promotions in European cities, 2018 JATA World Travel Fair, 2018 Taipei International Travel Fair, and 2018 Kaohsiung International Travel Fair.
Laonong River Rafting
Austronesian Wedding
Laonong River Rafting
Austronesian Wedding

Dapeng Bay National Scenic Area

Official Website
Planning and Construction
  • International Tourism: Carried out the Coastal Park arbor Wharf Bank Protection Project, Right Bank etlands Water way Link to Pengcun Wetlands andscaping and Recreational Facilities Construction roject, Coastal Park Wharf No. 4 Construction Project, apeng Bay Powered Water Recreation Area Cleanup, oastal Park Universal Design Recreational Services and acilities Project, Coastal Park Landscape Improvement roject, and construction at other major attractions.
  • Domestic Tourism: Carried out the Xiaoliuqiu Scenic rea Attraction Facilities Improvement Project.
Operations and Management
  • Carried out the Dapeng Bay National Scenic Area BOT Project, leasing at the multifunctional visitor service area and facilities, leasing at the Xiaoliuqiu Seaview Leisure Resort Area and parking lot, promotion of water recreation activities and land leasing at the Coastal Park, leasing of temporary ticket booths at the Coastal Park, and other outsourced operations and management.
  • Promoted smart tourism and e-tour package services and introduced mobile payment services in the scenic area jurisdiction.
Advertising and Promotion
  • Held the 2018 Dapeng Bay National Windsurfing Championship, coheld the Tour de Taiwan, Dapeng Bay Starlight Run, 2018 Dapeng Bay SUP Competition and other activities, and promoted night lake tours at Dapeng Bay.
  • Jointly participated with the Dapeng Bay Tourism Industry Alliance, Tourism Industry League of Hengchun Peninsula, and the local government in domestic and international travel fairs to increase the visibility of the Dapeng Bay’s tourism industry and attract more domestic and foreign visitors; and co-held the 2018 Pingtung Bluefin Tuna Cultural Festival and 2018 Sichongxi Hot Spring Season with the Pingtung County Government to spur local tourism development.
  • Promoted eco-friendly tourism in conjunction with the Environmental Protection Administration, arranged the Xiaoliuqiu “Sending Love to Turtles” Beach Cleaning Competition, issued innovative “Beach Money,” provided guidance to local businesses on implementing voluntary beach cleaning on a rotational basis in 2018, and continued to arrange green and low-carbon transport tourism in Xiaoliuqiu.
  • Completed installation of mooring buoys outside Shanfu Fishing Harbor, Duozaiping gun emplacement, Beauty Cave and Wanghai Pavilion to prevent damage to the coral reef plate.
Service facilities on Oyster Shell Island in 2018
2018 Yacht and Regatta Activities
Service facilities on Oyster Shell Island in 2018
2018 Yacht and Regatta Activities

Key Points of Tourism Resource Development and Management

Heping Island Park and Baisha Bay were selected as the Most Accessible Tourist Attractions in the 2018 Svayam Accessibility Awards.

Promoting Barrier-free and Senior Travel

  • By the end of 2018, a total of 146 barrier-free travel sites had been completed at national scenic areas to facilitate visits by the mobility-impaired.
  • The Tourism Bureau assisted the promotion of high-quality tours for seniors and launched FIT package tickets and group tours at national scenic areas.
  • Creative competitions and seminars were held to spread the concept of universal design.
Senior Travel Itineraries

Encouraging Outlying Island Visitors to Rent Electric Scooters

The Executive Yuan introduced domestically-produced electric scooters to outlying islands to develop a viable business model for e-scooter rental to visitors suitable for the isolated nature of the islands. In conjunction with this measure, the Tourism Bureau announced the “Directions for Tourism Bureau, MOTC Subsidies to Tourists for the Leasing of Electric Scooters on Outlying Islands.” In 2018, subsidies were provided for 53,843 rentals.

Enhancing Supervision and Assessment of Operations at National Scenic Areas

The Tourism Bureau promulgated the amended “Operational Guidelines on Supervision and Assessment of Administration and Safety Maintenance at National Scenic Areas” to strengthen supervision and assessment at national scenic areas. Assessments were conducted by an assessment team and two secret visitor inspections. Sun Moon Lake, East Rift Valley, and Maolin were the top-three ranking national scenic area administrations in the 2018 assessment.

Promoting Water Recreation Activities

  • Formulated the “Working Guidelines for Maintenance of Facilities in National Scenic Areas and Safety Management of Water Recreation Activities.
  • Arranged or subsidized the holding of demonstrations and experience workshops on water recreation safety.
  • The Tourism Bureau added a “Water Recreation” section to its Executive Information System and produced videos to promote safety.
2018 Dapeng Bay SUP Competition
“Embrace the Sea: Water Safety Rules,” produced by Northeast and Yilan Coast National Scenic Area Administration

Maintaining Travel Safety

The Tourism Bureau formulated a supervision plan for “recreational facility safety management in tourist areas” under the implementation strategy for the “White Paper on Public Safety Management” and instructed responsible agencies to implement management work

Promoting Indigenous Tribal Tours

  • The Tourism Bureau established the Council for the Promotion of Tourism in Indigenous Areas. It invited the Council of Indigenous Peoples and five other agencies to jointly deliberate ways to promote tourism in indigenous areas and arranged tour planning and indigenous guide training to support employment in indigenous communities
  • The 2018 Taiwan Indigenous Tourism Festival arranged to actively market indigenous tribal tours.
2018 Taiwan Indigenous Tourism Festival Highlights Presentation

Encouraging Private Investment in Tourism

In 2018, the contracted cases were actively managed and private business methods were introduced to provide the public with more diverse recreation services and inject vitality. In the future, the Tourism Bureau will actively track potential companies and promote private participation in public tourism and recreation construction projects to bring the vitality and creativity of the private sector to travel service facilities.

Special Offers, Travel-Friendly Convenience Promotion of Tourism Resource Policies and Laws