Guidance and Management of the Tourism Industry
Travel Agencies
The Tourism Bureau continued to guide travel agencies in the development of distinctive, high-quality travel products, establish product brands, and create industry added-value through innovation to enhance their international competitive advantage, promote industry optimization, and transform and upgrade operations. It also encouraged travel agencies to offer high-quality travel products for seniors and disabled persons. The orderly development of travel agencies was supported through subsidies, guidance, supervision, and inspections.
Current Status
Guidance to Enhance Tourism Industry Competitiveness
The Tourism Bureau continued to promote the Directions Governing Awards and Subsidies of the Tourism Bureau, MOTC for the Brand-building of Travel Agencies to promote the transformation and upgrading of travel agencies and help agencies to brand operations. The bureau provided subsidies for CPA-certified financial reports, loan interest, and the development of tours for seniors, T.Q. Golden Award tours, barrier-free tours, and online operations. In 2019, such subsidies amounted to NT$10,704,887 and achieved an implementation rate of 100%.
The Tourism Bureau also arranged or subsidized the arrangement of training courses for travel agency employees and tour leaders. The courses covered developments in tourism itinerary planning, consumer behavior, tourism policies and regulations, and other areas to help agency personnel keep abreast of industry trends.
Management Implementation
The Tourism Bureau regularly issued press releases on "Travel Agency Operations and Winter/Summer Peak Season Travel Advisories." It also formed a Travel Transaction Security Audit Committee and Advertising Monitoring Team with related travel industry associations to conduct on-site inspections of travel agencies with business anomalies to ensure transaction security.
- Monitoring banknote data through the Taiwan Clearing House and proactively identifying financially-troubled travel agencies.
- Screening and inspecting travel agencies with poor records and discovering business anomalies early to reduce the frequency of harmful transaction security incidents. Joint inspections of coaches serving tour groups and travel safety management were strengthened during long weekends, Travel Safety Awareness Week, and specific projects. Inspections were conducted for 1,733 groups in 2019.
Consumer Rights Protection
- In 2019, a total of 1,385 consumer dispute cases were received (including travel disputes and appeals and guidance to members of the Travel Quality Assurance Association, R.O.C. in mediation of travel disputes and appeals), of which 869 cases were settled.
- A Consumer Protection page was set up on the Tourism Bureau website. This page presents basic data and insurance information on licensed travel agencies and licensed tour leaders, tour guides, and travel agency personnel. It also discloses, by law, information on businesses with violations (e.g. businesses that have been fined for violations, had their license revoked, or been listed by the Taiwan Clearing House for rejected accounts).
Hotel Industry
Current Status
- In 2019, business licenses were issued for two tourist hotels with 176 rooms and a total investment of NT$18.05 billion.
- In 2019, a total of 804 homestay businesses were registered.
Management Implementation
- Unscheduled and Routine Inspections of Tourist Hotels: conducted at 30 tourist hotels.
- Hotel and Homestay Audits: The Tourism Bureau conducted 4,736 hotel audits and 4,194 homestay audits.
Enhancing Service and Facility Quality
- In 2019, business licenses were issued for two tourist hotels with 176 rooms and a total investment of NT$18.05 billion.
- In 2019, a total of 804 homestay businesses were registered.
Tourist Amusement Enterprises
Current Status
In 2019, Taiwan had 26 licensed and operational tourist amusement enterprises, of which 23 were classified as major investment projects and three were classified as minor investment projects.
Note: Formosa Fun Coast closed on June 30, 2015 and Shenqucun closed on July 1, 2016Operating Status of Licensed and Operational Tourist Amusement Enterprises
-
Major Investment Projects (2019)
23 No. of Enterprises -
Minor Investment Projects (2019)
3 No. of Enterprises
Establishment Inspections
Strengthened control and planning review for the establishment and development of new amusement enterprises to ensure the tourism competitiveness of such businesses.
Operation and Management
Strengthened safety management mechanisms for amusement enterprises :
- Strengthened administrative supervision to protect consumer rights in accordance with the Regulation for the Management of Tourist Amusement Enterprises.
- Implemented a three-level management mechanism to protect consumer rights and strengthen the participation of local authorities.
- 2019 Supervision and Evaluation Competition (a total of 24 participants)
Supervision and Evaluation Competition
13Outstanding
- Lihpao Land
- Formosan Aboriginal Culture Village
- Farglory Ocean Park
- Janfusun Fancyworld
- Window on China Theme Park
- E-Da World
- Shanlinxi Forest Recreation Area
- Leofoo Village Theme Park
- West Lake Resortopia
- Little Ding-Dong Science Theme Park
- Jianshanpi Jiangnan Resort
- Leopard King Safari Zoo
- Atayal Resort
7Excellent
- Dongshi Forest Garden
- Shangrila Paradise
- Kentington Resort
- Yehliu Ocean World
- Dancewoods Hotels & Resorts
- Yun-Hsien Park
- YiYuan Resorts
Certification Assistance
Environmental education venue certification 10 Participants
- Yun Hsien Holiday Resort
- Window on China Theme Park
- Little Ding-Dong Science Theme Park
- West Lake Resortopia
- Dongshi Forest Garden
- Formosan Aboriginal Culture Village
- Shanlinxi Forest Recreation Area
- Janfusun Fancyworld
- Jianshanpi Jiangnan Resort
- YiYuan Resorts
Halal restaurant certification 7 Participants
- Leofoo Village Theme Park
- West Lake Resortopia
- Lihpao Resort
- Formosan Aboriginal Culture Village
- Janfusun Fancyworld
- Jianshanpi Jiangnan Resort
- Yiyuan Resort
Industry Training
Two industry development and professional training classes were held to help tourist amusement enterprises improve management and quality.
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Target Group -
Objective
Workshop/Course Title
Education and Training to Upgrade the Quality of Tourist Amusement Enterprises.
Middle and upper management.
Enhancing administrative efficiency./ Promotion strategies for senior travel and brand internationalization.
Integrated Marketing
Domestic travel market—2019 Taiwan Amusement Park Summer Holiday Joint Marketing Press Conference: This project covered theme activities and promotion press conferences, establishing self-media platforms, production of promotional materials, and issuance of press releases to publicize promotional activities.
2019 Amusement Park Industry Summer Holiday Marketing Press Conference
Education, Training, and Talent Development in the Tourism Industry
Tourism Professional Training
To ensure the quality of travel services, the Tourism Bureau arranged pre-employment training for tour guides and tour managers in collaboration with the Ministry of Examination. Training was provided for 1,694 tour guides and 3,435 tour managers. The bureau also arranged specialized training to enhance the professional abilities and legal knowledge of tourism industry managers. A total of 342 trainees were certified as professional tourism managers.
Training to Support the New Southbound Policy
To build capacity for tour guides to receive and serve the growing numbers of Southeast Asian visitors to Taiwan, the Tourism Bureau arranged training programs aimed at new immigrants to Taiwan, overseas Taiwanese, and foreign students to train them to be "Tour Guides for Rarely Used Languages in Taiwan " and "Rarely Used Languages in Taiwan Tour Guide Licensing.” In 2019, about 176 people each received training in assisting tour guides with translation services and registering for foreign-language guide certification examinations to contribute to the tourism market.
2019 training for key personnel
Fostering an International Perspective among Key Personnel
The Tourism Bureau implemented selection and training affairs related to meeting the training needs and expanding the international perspective of tourism industry talent. In 2019, a total of 79 senior managers received training overseas and 754 middle managers also received training.
Focus
Travel agencies
15 人
15 人
Tokyo, Japan
Observed preparations for visitor reception during the Tokyo Olympics and the e-business strategy of Japanese travel agencies.
Hotels
30 人
30 人
Singapore、Malaysia
Observed digital operations and MICE and tourism services at international brand specialty hotels.
Amusement parks
18 人
18 人
Australia
Observed natural ecology and smart management at international brand and small to medium-sized theme parks.
Professional innovation
15 人
15 人
Tokyo, Nagano
Studied ways to manage local features and promote local activation and small town tourism.
Self-planned training
1 人
1 人
Tokyo, Japan
Focus on globalization and tourism innovation.
