Special Offers, Travel-Friendly Convenience
Attracting visitors with special offers and greater incentives
The Tourism Bureau continued to develop study tours, incentive travel, sports tourism and history and cultural exchanges.
Free gift—Taoyuan Airport MRT Voucher
20,000 vouchers
Free half-day tour for passengers transiting in Taiwan
6,798 visitors
Charter flight subsidies
161 flights 20,242 visitors
Subsidies for cruise ship stops in Taiwan
13 sailings 34,295 visitors
Incentive travel subsidies
412 groups 48,127 visitors
School subsidies for receiving study tours
660 groups 60,734 visitors
Jialulan Drifting Library
Measures to Create a Friendly Travel Environment
To create a high quality and friendly international tourism and travel environment, the Tourism Bureau implemented the following measures to help tourists conveniently access tourism and travel related information and resolve transportation difficulties:
Taiwan Tourist Shuttle tour bus service to scenic spots
- Value-added service
The shuttles are equipped with e-guide systems and announce station stops in multiple languages. The service is increasing the ratio of accessible buses and provides bus movement information to facilitate trip planning. - Ridership
Taiwan Tour Bus served 4.79 million passengers on 49 routes. - Special offers
Provided more than 100 package tours with special offers for dining, accommodations, recreation, shopping, and travel. - Marketing and promotion
Guides and Chinese, English, and Japanese brochures, and Chinese, English, Japanese, and Korean posters were produced and issued. Half-price Taiwan Tour Bus e-tickets are offered occasionally, and preferential marketing and promotion deals from businesses in areas served by the shuttle routes were also issued and combined with special promotion offers - Quality control
Tour package assessments by experts and scholars and workshops for industry personnel were arranged.
The Tourism Bureau provides guidance to county and city governments and national scenic area administrations in planning direct and convenient transportation and travel services to popular visitor sites for domestic and foreign travelers who do not want to drive long distances or join tour groups. The shuttles offer the most direct links to these sites with affordable fares and easy-to-catch buses so travelers can enjoy Taiwan's unique charm.
Taiwan Tour Bus system
- Value-added service
Chinese, English, Japanese, and Korean audio guide service and free wireless internet access were added. - Special offers
83 half-day, one-day, two-day, and offshore island package tours and Taiwan Tour Bus Train-Bus Travel Passports - Ridership
Ridership Taiwan Tour Bus had a total ridership of 132,000 (with international visitors accounting for about 90,000, or 68%, of the total). Tourism revenue directly generated exceeded NT$265 million. - Marketing and promotion
Chinese, English, Japanese, and Korean promotional brochures, occasional stored value card promotions for half-price shuttle service, and preferential marketing and promotion deals from businesses in areas served by the shuttle routes. - Quality control
Tour package assessments by experts and scholars and workshops for industry personnel were arranged.
The Tourism Bureau provides guidance to tourism operators in the planning and design of branded Taiwan Tour Bus package tours meeting high service quality and operating standards. The buses provide domestic and foreign tourists fast, convenient, and friendly scheduled guided transportation service from hotels and transport hubs to Taiwan's tourism areas. The full transportation service focuses on "in-depth travel" for one to four people, providing ultimate convenience
Yangmingshan: Calla lily fields at Zhuzihu / Taiwan Tour Bus: Beitou–Zhuzihu Route / Taiwan Tour Bus: Yangmingshan National Park and Hot Spring Tour (Half-day)
Ridership (2019)">Ridership (2019)
4790,000 passengers
Approximate income
265 million
Taiwan Pass
In 2015, the Tourism Bureau issued the "Kaohsiung, Pingtung, and Penghu Pass" and "Yilan Pass" to provide a new simplified travel experience for FIT visitors to Taiwan. In 2016, the bureau issued a "Central Taiwan" pass (covering Miaoli, Taichung, Changhua, Nantou, Yunlin, Chiayi County, and Chiayi City), "Taitung" pass, and two non-municipality passes to expand the scope of the travel-friendly pass. In 2017, two new passes were issued, one for Tainan and one for the Taipei, New Taipei, and Keelung area. In 2018, regional cards were phased out and replaced by a more regionally integrated approach. Counties and cities were invited to package products and participate in promotions to achieve the goal of cross-domain and diversified products. In 2019, focus shifted to county and city packaging and marketing of "international classic tours" and "in-depth specialty tours" to further align product planning with public demand.
K.P.P Taiwan Pass
Yilan Taiwan Pass
Taichung Taiwan Pass
Taitung Taiwan Pass
Tainan Taiwan Pass
T.N.K. region Taiwan Pass
Information Station sign at Zen and Pine Resort
i-center tourism service system and Information Station
To provide domestic and foreign tourists with fast and convenient access to tourism and travel information, the Tourism Bureau assists local governments establish the "i" logo i-center Travel Service System at major transport terminals and stations and visitor sites at national scenic areas throughout Taiwan.
The i-centers provide different services based on local characteristics and service type. There are three Level 1 tourist service centers at Taoyuan, Kaohsiung, and Songshan international airports established and operated by the Tourism Bureau; 55 Level 2 visitor information centers set up by local governments with guidance from the Tourism Bureau at major domestic transportation hubs, such as train stations, HSR stations, airports, and MRT stations visitor information centers; and 54 Level 3 visitor centers set up by administrations under the Tourism Bureau at major scenic spots in national scenic areas.
Furthermore, in order to create a high-quality and friendly tourism environment and promote Taiwan's warm tradition of greeting, the Tourism Bureau planned a cross-industry cooperation mechanism to help city and county governments and national scenic area administrations select private businesses and public and private units to set up Information Stations according to facility and service rules drafted by the bureau. As of 2019, local travel information and consulting services were available from more than 570 Information Stations around Taiwan. The Tourism Bureau is now actively promoting innovations and improvements to the i-center system.
