Implementation of Tech-based Services
Travel Information Services
Front-line services at international gateways
Provided consulting services in various languages and displayed a variety of promotional materi-als for visitors.
Taiwan Tourist Information Website
Taiwan Tourist Information Website
The Taiwan Tourist Information Website (https://www.taiwan.net.tw/) is a national tourism portal using online and mobile spatial location information to pinpoint user location and deliver location-based tourism information on visitor sites, festivals, dining, shop-ping, accommodation, travel guides, and recommended tours. The site is available in 12 lan-guages, including Chinese, English, Japanese, Korean, German, French, Russian, Spanish, Malay, Vietnamese, Indonesian, and Thai. It also incorporates responsive web design to enable browsing on mobile devices.
itravel-web
iTravel (web version) Mobile Guide Service
Released the "iTravel" mobile app(https://itravel.taiwan.net.tw)，in eight languages (Chinese, English, Japanese, Korean, Indonesian, Vietnamese, Thai, and Ma-lay). The app combines the convenience of tourism website searches with location-based services. It provides domestic and foreign visitors with tour suggestions and information on small town travel, attractions, cuisine, accommodations, and festivals. The system also suggests public trans-portation, self-driving, bicycle, and walking to help domestic and foreign visitors select the best way to visit attractions in Taiwan.
Establishment of the Taiwan Tourism Information Database
The Tourism Bureau established a multimedia database with high-quality audiovisual resources on national scenic areas. Since 2021, the database has collected website video clips, audiovisual materials for international promotions, and 360 videos. It has also integrated tourism information provided by central government agencies, county and city governments, and national scenic area administrations under the Tourism Bureau to make over 27,000 tourism-related geographic in-formation system (GIS) records freely available to the industry in an open format without need for application. The records include data on attractions, restaurants, hotels and guesthouses, events, trails, and other tourism information that can be used by the public to develop value-added appli-cations.
Information Stations digitalization achievements: The "Fall in Love with Keelung" e-brochure
i-center Travel Service System
The i-Center Travel Service System provides travel information and professional consulting services to create a friendly and convenient travel environment. The Tourism Bureau continued to expand service points at four levels. There are 118 i-center service locations throughout Taiwan, including three international airport centers, 55 visitor information centers, and 60 visitor centers.
Information Stations
Information Stations help local specialty product stores/factories, guesthouses, travel agencies, museums, police stations, and other units to provide localized travel information and basic consulting services rooted in the Taiwanese "Ask me" spirit of hospitality. The stations offer free Wi-Fi and Chinese/English/Japanese language mobile websites so that independent travelers from other countries can conveniently download walking maps for attractions in the vicinity. They also integrate local transportation information through search portals and travel apps to create local travel information platforms and provide localized travel information and basic consulting services. More than 610 Information Stations had been established by the end of 2020.
Travel Tech Value-Added Applications
Holding the Tourism Innovation and Tech Awards
The Tourism Innovation and Tech Awards were held to bring together teams with powerful data collection and service development capabilities, as well as creative energy, and partner them with tourism industry and government units to develop brainstorming solutions to issues such as epi-demic-related problems, service optimization, and creating diverse travel experiences in Taiwan. The competition process also generated international promotion benefits and attracted internation-al travelers to Taiwan through enhanced travel experiences and innovative services. More than 196 entries were submitted by teams from 15 countries.
The final round of the competition and award ceremony were held on December 6th during Tai-pei Information Technology Month at Hall 1 of the Taipei World Trade Center. This was the first IT Month to feature a Tourism Bureau Travel Tech Experience Pavilion. The display showcased the efforts (such as technology applications) of teams making it to the finals, highlighting Tai-wan's innovative and creative tourism technology, and creating opportunities to further diversify Taiwan's tourism services through digital transformation in the post-pandemic era.
Establishing a Tourism Big Data Platform
The Tourism Bureau is collecting a variety of tourism-related data for big data analysis of partici-pation in special activities looking at categories such as nationality and behavioral preferences. The findings will serve as a reference in policy planning, industrial transformation, precision marketing, and improvement of tourism services. The Bureau will also regularly conduct rolling reviews as required and continue to add external data to increase the benefits of the big data plat-form.
The Vice President inaugurates an interactive light sculpture wall
Tourism Innovation and Tech Awards
Capturing Taiwan Tourism in VR
Integrated Marketing of Taiwan through New Media
The Tourism Bureau strengthened loyalty among online users through social media channels. Re-al-time tourism information was delivered through Facebook, Line, Instagram, and other online channels to attract participation in tourism themes and strengthen bonds with social network users. The Bureau also increased the visibility of Taiwan's tourism brand and resources through travel posts by internet celebrities and tour activities. In 2020, the Tourism Bureau partnered with LINE Travel to promote mountain tourism in Taiwan through LINE's push notification system. The Bu-reau created seven mountain routes for novices and five challenging routes for professionals, with checkpoints and prize drawings. The campaign invited travelers to visit Taiwan's mountain areas and experience their beauty in depth.
Videos were filmed with 360-degree panoramic technology to present Taiwan's culture, cuisine, theme tourism years, and other topics in immersive 3D virtual reality and create tourism experi-ence areas. The videos supported the marketing of Taiwan specialty tours, routes, and attractions. They were also presented at domestic and international travel fairs, Taiwan's overseas offices, and national scenic area marketing and promotional events to increase the effectiveness of Taiwan's tourism promotions and attract international visitors to Taiwan.
