Improving the Quality of the Cycling Environment
In 2020, improvements were completed to the 297.2-kilometer island-round cycling route network and seven cycling routes with a total length of 273 kilometers. In 2021, environmental optimization and construction will continue on the island-round bikeway network and 16 other cycling routes to enhance overall the quality of the cycling environment. In addition, the Tourism Bureau cooperated with hotel promotions of "bicycle-friendly accommodations" to resolve the problem of accommodations for people with bicycles.
Creating Specialty Travel Experiences
Tour Sales
In 2021, the Tourism Bureau held a contest to select diversified bicycle tours and announced 30 high-quality tours for promotional activities. National scenic area administrations under the Bu-reau held bicycling activities and partnered with travel agencies to market tours featuring 16 di-verse bicycles routes to provide in-depth experiences for visitors.
Holding Spotlight Events
In 2021, the Tourism Bureau plans to hold 54 events in the categories of International Spotlights, Specialty Routes, and Universal Participation. The events will be integrated with outlying island experiences, sports, family travel, industry fairs, leisure, handicapped cycling, and other elements to create a variety of interesting activities.
Diversified Marketing and Promotion
The Tourism Bureau will film promotional videos and arrange large-scale marketing campaigns and online and real-world marketing activities to encourage widespread participation in bicycle tours. Activities include filming international promotional videos and 360-degree VR videos on bicycle touring. In addition, special stamp and passport activities will be arranged for themes such as small town cycling tours, the Top-100 Classic Town Passport, e-stamp collection activities, and online and real-world activities to attract visitors to 100 small towns and featured cycling routes.
