Mountain Tourism in Taiwan
To promote mountain tourism during the 2020 Year of Mountain Tourism, the Tourism Bureau introduced seven classic mountain tour routes: the Yushan Alishan Route, Qilai South Peak Nenggao Route, Dabajian Mountain Guanwu Route, Yangmingshan Northeast Coast Taiping Route, Zhuilu Historic Trail Hehuan Peak Route, Jiaming Lake Walami Route, and Kavulungan Route. These routes are further subdivided into 25 mid-elevation mountain routes and eight derivative routes integrated with local characteristics. The Bureau also selected 35 classic mountain tours from submissions in the categories of "Classic Mountain Tours" and "Mountain Excursion Tours." The Taiwan Tour Bus added 33 service lines and the Taiwan Tourist Shuttle added 27 lines to facilitate travel on mountain routes. The program aims to develop mountain tourism with Taiwan's existing tourism advantages, promote sustainable tourism development in Taiwan, and enhance Taiwan's international reputation. In addition to selecting 35 classic mountain tours, the Tourism Bureau and national scenic area administrations held 66 events promoting mountain tourism highlights. The events attracted about 570,000 participants and generated NT$2.4 billion in output value.
Deepening the Small Town Ramble Theme with Year of Mountain Tourism Marketing Integrated with 100 Towns
Thirty classic towns (including 20 mountain towns) were selected for the Small Town Ramble 2.0 promotion in conjunction with the 30 towns originally selected for the 2019 Taiwan Small Town Ramble Year and the 2020 Year of Mountain Tourism campaign. The Tourism Bureau promoted the 2020 Small Town Ramble Passport 2.0 promotional campaign, Small Town Fun 2.0 activity series, exhibitions on the theme of "Small Town Excursions in Taiwan," and other events. It also partnered with ministries, commissions, and county and city governments to provide subsidies to 30 small towns to improve tourism environments and organize local specialty events. These events attracted about 1.99 million participants and stimulated a mountain town travel and in-depth domestic tourism boom, creating more than NT$200 million in industry revenue.
