Tourism Market Surveys and Analysis
Tourism Market Surveys
To understand domestic and foreign tourism market dynamics, the Tourism Bureau conducts an annual Survey of Visitor Expenditure and Trends in Taiwan and Survey of Taiwan Tourism. Data obtained by the survey is used to estimate inbound tourism expenditures, total number of domestic trips, total domestic tourism expenditure by locals, and total expenditures on outbound travel. It is also used by Central Bank to compile Taiwan's balance of payment data and by the United Nations World Tourism Organization (UNWTO) to compile important tourism statistics in its annual national tourism reports. The data provides an important reference for the World Economic Forum's reports on global tourism competitiveness. It also serves as a reference for planning by relevant agencies, improvement of the quality of tourism services, and development of tourism in the industry, government, and academic sectors.
Tourism Satellite Accounts (The Economic Impact)
To understand the importance of tourism and its contribution to the economy, the Tourism Bureau compiled the 2018-2019 Taiwan Tourism Satellite Account (TTSA) according to the framework recommended by the UNWTO. The TTSA provides insight into tourism spending and its effect on related industries. It also serves as a reference for the development of tourism in the industry, government, and academic sectors.
The Tourism Bureau annually calculates a “Taiwan Tourism Satellite Account” (TTSA), the last version of which was created in 2016, and is referred to as “TTSA2016.” The TTSA was developed along the framework provided by an international framework issued in 2008 called TSA2008.” TSA’s provide for a more accurate, standardized and inclusive measurement of the contribution of tourism to an economy. This contribution is referred to as the tourism direct gross value added (TDGVA).
According to the TTSA2016, TDGVA amounted to NT$466.4 billion in 2019 and NT$431.3 billion in 2018, equal to 2.47% and 2.34% of GDP, respectively. During the same years, the tourism industry employed 446,000 people and 414,000 people and generated tourism-related spending totaling NT$1.664 trillion and NT$1.113 trillion, respectively. Taiwan nationals spent NT$187.5 billion in 2019 and NT$181.2 billion in 2018 on outbound tourism and NT$445.0 billion and NT$431.6 billion on domestic tourism. Inbound visitors spent NT$533.9 billion and NT$498.5 billion on tourism in Taiwan, respectively.
