Development and Management of National Scenic Areas
Taiwan has abundant natural tourism resources that are separately managed by various agencies. The Tourism Bureau administers 13 national scenic areas. It also cooperates with agencies at all levels in the planning, preservation, and management of tourism resources under different juris-dictions.
Northeast And Yilan Coast National Scenic Area
Planning and Construction
- Improved and integrated the environment and landscape around the Yanliao and Fulong recreation areas to create spotlights for excursions to the bay.
- Improved service facilities around the Yilan Coast Recreation Area and sites in Nanfang'ao, and enhanced facilities and service quality along the Yilan Coastal Bikeway.
- Enhanced safety and service functions at marina facilities, renovated facilities at the Guishan Island South Bank Wharf and surrounding areas, and renovated the floating dock at Four Seasons Bay to enhance the service quality of Blue Highway infrastructure.
Operations and Management
- Won the 2020 ITB Berlin Travel Show Green Tourism Destination Award-Asia Pacific Best Tourism Destination Award.
- Earned the first "Global Green Tourism Destination Mark" Gold Certification in East Asia.
- Won the 2020 Green Destinations Top 100 award for the fifth consecutive year.
- Zhuangwei Sand-Dune Visitor Service Park won the Silver Award for Public Infrastructures/Amenities in the 2020 FIABCI Prix d'Excellence Awards.
- Longmen Camp Site became the first certified camping-themed venue for environmental education.
Advertising and Promotion
- Hosted the opening ceremony and forum for the 2020 Taiwan Cycling Festival at the Zhuangwei Sand-Dune Visitor Service Park, premiered an international promotional video, and announced 2021 as the Year of Bicycle Tourism.
- The scenic area and Taiwan Thousand Miles Trail Association held a ceremony for the signing of the Memorandum of Public-Private Cooperation and International Promotion of the Tamsui-Kavalan National Greenway on September 8. The two sides pledged to continue joining private and government forces to promote the greenway, highlighting its northern Taiwan cultural characteristics and environmentally-friendly spirit.
- Celebrated the 20th anniversary of the opening of Guishan Island to tourism with an event highlighting the island's ecology and promoting sustainable ecotourism.
- Held a National Scenic Area Bicycle Theme Pavilion exhibit during the Taipei International Travel Fair (ITF) at the Taipei Nangang Exhibition Center. The exhibit showcased bicycling competitions and tour routes organized by the Tourism Bureau and national scenic areas to encourage domestic and foreign visitors to experience the attractions of bicycle touring in Taiwan.
Renovated shower area at the hexagonal ocean view pavilion in Fulong
2020 FIABCI Prix d'Excellence Awards
Northeast
Guishan Island in Yilan
East Coast National Scenic Area
Planning and Construction
- As part of efforts to build a base for future facilities planning and sustainable tourism promotion, projects included the following: 1) East Coast Sea and Land Area Ecological Survey Plan, 2) East Coast Fugang Geopark Tourism Maintenance and Operation Plan, 3) Plan for Establishment of an East Coast Small Town Tourism program, 4) Indigenous Tourism Commercial Partnerships, 5) Green Island Area Tourism User Fee Case Study, 6) Water Recreation Activities in Taitung (excluding Green Island), 7) Dulanbi General Planning and Operations Project, and 8) East Coast Sustainable Indigenous Tourism Development and Demonstration Project.
- Public Works: Completed 16 projects in 2020 to improve recreation services and facilities.
Operation and Management
- The 2020 Taiwan East Coast Land Arts Festival and Moonlight Sea Concert won the Award of Excellence in the specialty theme category of the 2020 Taiwan Scenic Awards.
- Jointly arranged Information Station services with the Qielan Fishing Port Inspection Office, "Water Running Up" Tribal Market, and five other sites.
- Launched the "Nighttime Expedition to Xiaoyeliu" lesson plan at the Xiaoyeliu Nature Classroom, completed environmental education tours and lesson plan fee mechanisms, completed a marine environment classroom, and held lectures on the stars and other ecological topics to promote the area as a base for ecotourism.
- Carried out the East Coast Fugang Geopark 2019-2020 Tourism Maintenance and Operation Plan, announced the establishment of East Coast Fugang Geopark, integrated tours, and trained community tour guides.
- Partnered with six township offices in Hualien and Taitung counties to establish supervision and inspection systems in line with the Executive Yuan's "Salute to the Seas" policy. In 2020, a total of 6,487 people participated in clean-up activities that removed 94.03 metric tons (mt) of general trash, 22.75 mt of resource waste, and 320 mt of driftwood.
Advertising and Promotion
- Integration of tourism brands: Selected specialty tours along Provincial Highway 11 for various target groups under the "Explore the East Coast" marketing theme to create an "11-select" East Coast tourism image. Eleven Pandemic-Safe Travel FAM tours were also arranged to develop upscale niche travel on the East Coast.
- Innovative travel: The scenic area arranged two "Mountain Work Holidays" integrating the Antong Trail and Cilangasan Sacred Mountain Trail; the first four-session Children's Tribal Camp, where kids learned about traditional indigenous culture and life; and the Treasure Hunting on the Green Island Historic Mountain Trail and Night Exploration within the Sanxiantai ecotours.
- Smart travel: Real-time event information was provided to various visitor groups on the scenic area website, various community platforms, and high-definition (2K and 4K) video equipment installed at the Douli Tourist Center, Sanxiantai Recreation Area, and Jialulan Recreation Area.
- Industry alliances in tourism circles: Connected tourism corridors and recreation areas through the "Travel Fun the Local Way," "Successful People and Things," "Donghe Gale," "Fugang Geopark," "Seafaring Tribe Alliance," and other small area tourism circle exchanges to build the East Coast area's brand image.
Children's Tribal Camp
Moonlight Sea Music Festival in Douli
East Coast
National Scenic Area
Antong Trail—Mountain Work Holiday
East Rift Valley National Scenic Area
Planning and Construction
- In conjunction with local governments, invited international artists and architects to establish the Hualien International Stone Sculpture Festival Outdoor Creative Camp and constructed a smart bus shelter at the Liyu Lake Scenic Area to heighten the area's international tourism visibility.
- Improved scenic restrooms and waterfront trails on the north side of Liyu Lake as well as at the Ruisui Classic Town and Fenglin International Slow City travel service facilities; constructed accessible toilet/shower facilities at Liyu Lake; developed an accessible wharf at Liyu Lake; and improved facilities on the Yuli Bikeway to optimize the environmental quality of tourist attractions and create an accessible and all-ages friendly tourism environment.
- Assisted environmental improvements in indigenous areas, as well as travel environments and facilities in Yanping and the Matai'an Wetlands, and promoted local indigenous culture.
- Promoted the Year of Bicycle Tourism and local cycling activities, improved bicycle paths and the environment and facilities at bicycle rest stops, and optimized the Eastern Taiwan Bikeway Network to improve visitor riding safety and comfort.
Operations and Management
- Arranged disaster prevention and rescue drills, including water activity lifesaving drills and anti-epidemic promotion at Liyu Lake, travel safety drills at Liushidan Mountain, and air and land activity safety drills at Luye Gaotai.
- Promoted environmental education, held preliminary and advanced training courses and two theme events for environmental education volunteers at Liyu Lake, and promoted the Liyu Lake Environmental Education Center.
- Improved public restroom facilities, bringing the ratio of the public restrooms certified for excellence in the scenic area to 80% by the end of 2020.
Advertising and Promotion
- Large-scale themed events held in 2020: Liyu Lake Firefly Festival, Taiwan Top-10 Hot Springs—Ruisui Antong Taiwan Hot Spring Fine-Cuisine Festival, East of Taiwan Taiwan Cycling Challenge, Mountain Gifts—Painting Rice Fields, Yufu Fashion Show, Hualien-Taitung Mountain Tourism Promotion, and International Rice Field Art Festival.
- Held two-day and one-day cycling races and promoted slow, in-depth small town cycling tours integrating special attractions, accommodations, dining, bicycle and other businesses; launched tours in conjunction with the 2020 Year of Mountain Range Tourism with electronic trail stamp collection and other activities to promote interest in green, low-carbon tourism.
- Launched a series of activities under the theme "Indigenous Culture • Scenic Escapes • Dining Table Experiences," including Red Rice Dining Table in the Field, Dining to Pestle Music in the Forest, Dining in the Rice Fields, Dining under the Sky, Hunter's Dining Table, and Swinging in the Millet Fields Dining Table indigenous tours; and the Mi'aputr Pinaski work study camp held in partnership with tribes to further cultivate and spotlight tribal communities.
Liyu Lake Waterfront Trail
Gifts from the Mountains
East Rift Valley
National Scenic Area
Penghu National Scenic Area
Planning and Construction
- Carried out a turnkey project to update displays at the Xiaomen Geology Gallery. New exhibits were creatively planned to present an innovative vision for new museum audiences highlighting volcanic island features and enhancing Xiamen's tourism value.
- Early phase planning and design:
(1)Completed the New Penghu Bay Juguang Special Zone Historic City and Port City Development Project (Draft) Centered on Guanyin Pavilion, Juguang Camp Site, and Jinlongtou Cruise Ship Marina. The project linked the main recreation corridor with three themed service areas, including the Magong Historical and Cultural Service Area, Underwater Museum Flagship Hall Service Area, and Marine Leisure and Culture Service Area.
(2)Completed the Lintou Aimen Gold Coast Recreation General Plan and relocation of remains from No. 9 Cemetery at Aimen Beach. The project comprised three planning areas, including the Aimen-Yoho Seaside Recreation Area, Lintou-Senhuo Seaside Recreation Area, and a seaside activity area.
Operations and Management
- Conducted studies on the Promotion of Environmental Education at the Jibei Stone Weirs and Planning and Implementation of Marine Safety Education Activities, water recreation safety education, and other topics to strengthen visitor travel responsibility and environmental protection awareness.
- Arranged Snorkeling Instructor Training, Jet Ski Safety Education and Training, Canoe Safety Education Workshops and Water Rescue Seminar and Life-saving Drills for 167 participants.
- Leased service facilities at the Penghu Tourism Promotion Center and Lintou Park, the yacht ticket counter at the South Sea Visitor Center, Wangan Tiantai Hill stores, the floating dock boat slip counter at Houliao Visitor Center, and service facilities on the second floor of the Penghu South Sea Visitor Center; and leased operations at the Wangan Green Turtle Tourism and Conservation Center to promote private investment.
- Arranged 10 beach cleaning activities, including a coastal cleaning activity at Whale Cave in Xiaomen, a joint beach cleaning activity at Heheng Coast on Yuweng Island, and the Salute to the Seas—2020 Houliao and Shetoushan Beach Clean Up Declaration Activity. The activities attracted 976 participants and removed 11.396 metric tons of ocean trash.
- Launched three i-Center mobile service routes and provided nearby i-Center Mobile Travel services in conjunction with the 2020 Penghu Recreation Area "Happy Island" flower field activity.
Advertising and Promotion
- The "Penghu: Islands of Your Dreams" promotional video won the Platinum Award in the Unites States' 2020 Muse Design Award.
- Events hosted in 2020: The Penghu Lantern Festival Praying Turtle Carnival, Formosa Summer Festival "Solar Eclipse, Painting Yuweng Island" activity," Penghu Island Hopping 101K Cycling Activity, Penghu International Bay Light Festival, Gaillardia Island—Penghu Cross-sea Marathon, and Penghu Autumn Festival—Net Pulling Fun in Lintou. In addition, trials were conducted and conventions formulated for an activity to encourage a lights out policy and provide guidance on building consensus on dark skies in Qimei. Five events were broadcast live; and 11 volunteer assistance guide service and tourism marketing activities were arranged.
2020 Penghu Cycling Festival
Xiaomen Geology Gallery Exhibition Renewal Turnkey Project
Penghu
National Scenic Area
Xiying Rainbow Bridge in Penghu
Bird's-eye view of the Aimen Recreation Area conceptual plan
Xiying Rainbow Bridge in Penghu
Planning and Construction
- Carried out the Matsu Dark Sky Park and Starry Sky Interpretation Training Course Planning Project, Matsu Geopark Cultivation and Promotion Project, Nangan Environmental Education School Activation Promotion Project in Matsu, and Dongju Island Experiential Tourism Project to implement sustainable tourism development principles.
- The Environmental Protection Administration certified the Nangan Environmental Education School as an "Environmental Education Facility." The school will continue to provide environ-mental education and enhance travel quality.
- Carried out landscaping and beautification work at the Beihai Recreation Area and Matsu Reli-gion and Culture Park Prayer Path; and developed the entrance image and enhanced the im-provements made to Daqiu Island.
- Improved the facilities and environment at the Dongyin Visitor Center, Northernmost Point, Gan'en Pavilion, and Sanshan Stronghold.
Improved the facilities and environment at the Dongyin Visitor Center, Northernmost Point, Gan'en Pavilion, and Sanshan Stronghold.
- Arranged activities in conjunction with Travel Safety Awareness Week, including joint advocacy of tourism safety in the Matsu area, annual fire drills, scooter traffic safety workshops, drone management conferences, and first aid training to improve visitor safety services.
- Arranged activities in conjunction with Travel Safety Awareness Week, including joint advocacy of tourism safety in the Matsu area, annual fire drills, scooter traffic safety workshops, drone management conferences, and first aid training to improve visitor safety services.
- Rallied local military personnel, civilians, school teachers, and students to participate in an Arbor Day tree-planting activity on five islands in four townships; and carried out the Matsu Religion and Culture Park and Beihai Recreation Area Planting and Beautification Project. A total of 407 trees and 10,057 shrubs were planted over the year.
Advertising and Promotion
- Held a 2020 New Year's Day flag-raising ceremony and hiking activity in Dongyin Township.
- Held the "Glimmers in Matsu" activity series in conjunction with the 2020 Year of Mountain Range Tourism theme. The event showcased the battlefield tunnels, bioluminescent waters, and local culture, art, music, cuisine, and ecology of Matsu.
- Invited visitors to lay back on the grass and enjoy the stars and artist performances during the first Dark Skies in Daqiu activity.
- Held a ceremony for the opening of the Duanpo Mountain Scenic Area in Beigan. The event showcased a refurbished anti-aircraft artillery position evoking the spirit of the battlefield and the unity of the military and civilians.
Opening ceremony for the Duanpo Mountain Scenic Area in Beigan
Glimmers in Matsu activity
Matsu
National Scenic Area
North Coast and Guanyinshan National Scenic Area
Planning and Construction
- International Scenic Sites: Improved existing facilities at Qingren Lake Park in Keelung (Phase 2), the Huhai Road Section 1 bike trail in Waimushan, Keelung, and public restrooms at the North Coast and Guanyinshan National Scenic Area (Phase 2), and reinforced and repaired existing bridges at Yehliu Geopark, including three general facilities.
- Domestic Scenic Sites: Improved the surrounding landscape at Yinghan Peak on Guanyin Mountain (Phase 1), digitalized and updated displays at the Guanyinshan Visitor Center, improved the Wanta Bike Path (Phase 3), and improved the landscape around the Wanli-Jinshan Bike Path (Phases 1 and 2), including three general facilities.
Operations and Management
- Continued operate-transfer (OT) and leasing projects at the Yehliu Geopark, parking lots in and around Yeliu and Heping Island Park to generate government revenue and increase self-funding rates.
- Won the 2020 New Taipei City Public Restroom Gold Award in the Tourism and Recreation group (Jinshan, Guanyin Mountain, Yeliu, and Sanzhi visitor centers) and earned outstanding venue certification (Guanyinshan Visitor Center).
- Jinshan Visitor Center earned a five-star ranking in the Environmental Protection Administra-tion's 2020 appraisal of visitor site restrooms.
- The Tourism Bureau ranked Heping Island Park as an outstanding accessible national scenic ar-ea tourism site.
- The Chinese Muslim Association certified Guanyinshan Visitor Center as a Muslim friendly en-vironment.
- Heping Island Park became the only national-level tourist attraction in Asia to obtain ISO 20121 certification for sustainability.
- Won the first Taiwan Geopark Product Competition Award
- Continued to promote beach and mountain area clean-up activities. In 2020, a total of 37,951 people registered online to participate in beach-cleaning activities and collected 5,348 metric tons of ocean trash (a record high since 2014).
- The Zhongjiao Bay International Surfing Center 2020 inaugurated and leased management of its visitor center. The center attracted nearly half of the total number of visitors to Jinshan Dis-trict in its first year, generating tourism revenue and supporting local revitalization.
Advertising and Promotion
- Carried out the following theme marketing activities in 2020: Yehliu Night Tours: See the Queen's Head Illuminated at Night, Hawk-Watching on Guanyinshan—Guanyin LOHAS Walking Activity Series (opening of the Bird of Prey Exhibition Hall on September 26), Jinshan Sulphuric Fire Fishing, Surfing at Zhongjiao Bay, Heping Island Earth Music Festival, Baishawan Beach Life Festival, Taiwan Cycling Festival—Light up Taiwan, Taiwan Top-10 Hot Springs, Qianshui Bay Autumn Feast, and Experiential Tourism: Brightening up the Village tour promotion. The scenic area also co-organized the Jinshan Sweet Potato Festival and Sanzhi Water Bamboo Festival with local governments; and the Guanyinshan and North Coast Keelung Trail Tourism Corridor was promoted in conjunction with 2020 Year of Mountain Range Tourism.
- Marketed ecotourism, bay tourism, small town tourism, mountain tourism, hot spring tourism, eco-travel on the Taiwan Tourist Shuttle, and epidemic-safe travel.
- Carried out the 2020 Souvenir Food Gifts Guidance Project to help scenic area businesses to improve restaurant food and souvenir gift quality by incorporating North Coast features and local ingredients.
Heping Island: Island in the Lake
Baishawan Beach Life Festival
North Coast and
Guanyinshan
National Scenic Area
Twin Candlesticks (Islet)
Tri-Mountain National Scenic Area
Planning and Construction
- Completed 17 tourism and recreational facility projects: Activation and improvement of three rec-reational facilities at Lion's Head Mountain Scenic Area, including Restoration of Historical Buildings at the Nanzhuang International Cultural and Creative Story Museum (Phase 2) and the Emei Lakeshore Trail to Zhenduan Project (Phase 2); four projects to improve the tourism envi-ronment quality in the Lishan Scenic Area, including the Provincial Highway 8 Siyuan Pavilion Landscape Recreation Project and Environmental Optimization at Huanshan Village; and 10 pro-jects to diversify the recreational experience at Baguashan Scenic Area, including facilities im-provement at the Songboling Blockhouse Park and Forest Park and environmental optimization of Ershui Babao Canal Park and bike paths.
Operation and Management
- Won third place in the 2020 Supervision and Assessment of Administration and Safety Maintenance at National Scenic Areas.
- Re-certified eight automated external defibrillator (AED) locations at the administration headquarters, Lishan Culture Museum, and visitor centers in 2020.
- The Bagua Mountain Ecosystems Visitor Center won the Excellence Award in the 2020 i-Center Travel Service Quality Enhancement Project appraisal.
- Performed professional safety and connector inspections at 21 suspension bridges in the scenic area to improve overall travel safety.
- Held eight tree-planting, mountain cleanup, and street cleaning activities combining tourism and environmental education to promote sustainable tourism principles.
- Provided guidance on Muslim tourism to help businesses in the scenic area administered areas obtain certification as Muslim-friendly venues, develop specialty products for Muslim visitors, plan tour experiences, and produce promotional tour brochures.
- Continued to promote accessible travel routes, improve the universal design of facilities, and coordinate with private resources to provide accessible accommodations and dining spaces. In 2020, a total of 22 accessible tourism sites and seven barrier-free tourist routes were completed.
- Progressively advanced a strategy of self-liquidating funds for public investment through promotion of private participation in public (PPP) infrastructure projects or facilities leasing and operation outsourcing and development in cooperation with local governments. In 2020, twelve such projects generated NT$8.5 million in revenue.
Tourism Advertising and Promotion
- Theme activities held in the scenic area in 2020: Nanzhuang Flower Festival in Shitou Mountain; Central Cross-Island Highway Tourism at 60—Happy Lishan, Love at the Peak" activity series and Taiwan Top-10 Hot Springs central Taiwan off-season marketing campaign in Lishan; and Bagua Mountain Grassland Art Carnival and Free Buzzard in Mt. Bagua—Happiness Together hawk watching activities at Bagua Mountain. The 2020 Tri-Mountain Cycling Activity Series was also held as a warm-up to the 2021 Year of Bicycle Tourism.
- Indigenous tourism: Third Sounds of Nature Indigenous Children's Choir activity, Nanzhuang Tribe Hike and Concert, Central Cross-Island Highway Tourism at 60—Indigenous Mountain Wedding Tour, and exhibition at the Tourism Bureau's Taiwan Indigenous Tourism Festival.
- Excursions: Nine tour routes were arranged, including the Lion's Head Mountain Scenic Area Firefly Watching Tour, Nanzhuang Flower Festival Flower Excursion Activity, Guguan Area Songhe and Lileng Indigenous Experience Tour, Bagua Mountain Experience Excursion, Central Cross-Island Highway Tourism at 60--Happiness under the Rainbow Tour, and promotion of the Taiwan Tour Bus Romantic Provincial Highway 3, Emei, and Shishan One-Day Tour.
Tri-Mountain Cycling activity series
Bagua Mountain Art Carnival
Tri-Mountain
National Scenic Area
Wedding in the Clouds: Tea Fields
Sun Moon Lake National Scenic Area
Planning and Construction
- Continued to arrange ecological monitoring, certification and operation of environmental education facilities and venues in conjunction with major national policy and sustainable development goals; and completed changes to the Zhongxing Parking Lot urban planning project.
- Carried out projects to establish accessible travel environments, improve barrier-free facilities and equipment around Shuishe Pier, improve the accessibility of the Hanbi Hiking Trail environment, and improve recreation facilities along the Sun Moon Lake Bikeway.
- Carried out projects to improve wharf service facilities, public dry dock buildings and machinery at Sun Moon Lake, the Ita Thao Wharf Platform, and existing preparatory floating docks.
- Carried out projects to improve the quality of the tourism environment, installed image sculptures at the starting point of the round-the-lake bicycle route, renovated trail facilities at Neihu and Houjian Mountains, and renovated the landscape and improved facilities at the Checheng Railway Tourist Classroom, Dingkan, the Bamboo Stone Garden and Zhongming.
Operations and Management
- Continued to promote the electrification of passenger boats at Sun Moon Lake. Since 2012, a total of 21 boats have been converted to electrical power to gradually develop a low-carbon, green lake.
- Integrated the Taiwan Tourist Shuttle, gondola, yacht, lake tour bus, and bicycle services to create a "low-carbon, smart tourism" travel environment; and promoted the Sun-Moon-Lake eTicket Platform, EasyCards, electric cars, boat charging stations, and other services and facilities to enable various low-carbon modes of transport on Sun Moon Lake tour routes.
- Private investment: Continued to monitor PPP projects and development at Sun Moon Lake, including follow-up operation of the Formosan Aboriginal Culture Village gondola system and continued guidance to the Checheng Wood Museum OT operations.
Tourism Advertising and Promotion
- Maintained ranking among the Top 100 Green Tourism Destinations in the World in 2020, underscoring its COVID-19 recovery efforts and progress towards sustainable tourism.
- Indigenous tourism: Formed the first Indigenous Fragrance Industry Chain and assisted indigenous development of maqaw (Litsea cubeba) fragrance, perfume, tours, DIY courses, and cultural and creative products. The program provided 34 training sessions, supported 22 companies, planned five tour routes, and provided employment assistance to 30 people. The scenic area also co-organized three activities.
- Introduced hiking experience areas and FAM promotions in conjunction with the Year of Mountain Tourism theme and partnership with well-known outdoor brand Atunas. The activity focused on Shuishe Great Mountain, Maolan Mountain, and Houjian Mountain in Toushe and attracted 1,123 participants.
- Held the Sun Moon Lake Cherry Blossom Festival, Starlight Firefly Season, Sun Moon Lake International Swimming Carnival, Sun Moon Lake Come! Bikeday Fireworks and Music Festival, Round-the-Lake Run, and New Year's Eve event.
Sun Moon Lake Come! Bikeday
Ita Thao Wharf Platform improvement project
Sun Moon Lake
National Scenic Area
Sun Moon Lake Bikeway
Sun Moon Lake Marathon
Alishan National Scenic Area
Planning and Construction
- International Tourism: Constructed the Alishan entrance portal and Provincial Highway 18 travel corridor; completed new transportation and travel service facilities in Longmei (Phase 1), monitoring systems around shops in Fenqihu, and conference room facilities at the Chukou Visitor and Administration Center; and improved the environment around Mazhu Lake in Gongxing Village, plaza and recreation services and facilities in the Guanghua area, and environment around the Chukou Visitor and Administration Center and Niupuzai Grassland.
- Domestic Tourism: Completed recreational facilities and environmental landscaping at the North Tea Road entrance area; restoration of the Youth Ridge Trail in Ruili and surrounding environment; extension of the Taixing Waterfall Trail in Taiping and surrounding environment; recreation services and facilities at Liyuanliao Station and Shanyang Entrance Service Area in Taixing; and recreation facilities at the Zhiliao Ruins in Jinshi Village and Taixing Tea Farm Trail in Taixing Village.
Operations and Management
- Transportation and Travel Services: In 2020, the scenic area carried out a Lunar New Year holiday traffic diversion plan that provided free shuttle services between Shizhuo and Fenqihu to 2,348 riders. It also promoted seamless connection services between the Taiwan Tourist Shuttle's Alishan Line, the Chiayi High Speed Rail Station, the Taiwan Railway system, and the Alishan Forest Railway. This allowed for better connectivity to Fenqihu and the entire Alishan Forest Recreation Area. Ridership in 2020: 43,248 riders on the A Line (THSR Chiayi Station—Alishan) and 144,707 riders on the B Line (Chiayi Railway Station—Alishan). In addition, nine Taiwan Tourist Shuttle packages for various visitor groups were sold online, providing a variety of special offers and convenient ticket purchasing options.
- Enhancing Visitor Safety: Constructed public facilities management and maintenance systems; established safety mechanisms and conducted emergency response training for eight locations deemed to be potentially dangerous; repaired suspension bridges; installed AED facilities at the Chukou, Wenfeng, and Yuantan visitor centers and Lijia Information Station; and strengthened emergency evacuation planning in tourist areas.
- Introduced three environmental education courses attended by 1,070 people and promoted training courses on mountain tourism attended by 36 volunteer environmental education teachers-in-training.
Advertising and Promotion
- The Alishan Tea Culture Performance and Sustainable Development program won the 2020 Pacific Asia Travel Association (PATA) Gold Award for Culture; the video "Spring Cherry Night" won the 2020 Second Japan Image Awards Contest for Best East Asian Video.
- Marketing and promotion events held in 2020: Wedding under the Divine Tree, Wedding under the Divine Tree Part 2: Wedding beneath the Stars, Tsou Wedding Experience Tour, Alishan Tea Festival in Four Seasons, Alishan Coffee Industry Promotion Plan, Alishan Sunrise Impression Concert, Indigenous Tourism Development Plan, Indigenous Tribal Tourism Achievements Presentation, Tsou Annual Celebration, International Marketing Campaign, Year of Mountain Range Tourism National Pavilion Marketing Campaign, Taiping Roadside Banquet and Enjoy the Last Evening Glow marketing activities, Cherry Blossom Season, Firefly Season, Wisteria Bloom Season, and Cattle Egret Season.
Tea tourism: Tea ceremonies and talks
Experiencing Tsou indigenous culture in Alishan
Alishan
National Scenic Area
Romantic tours: Tea ceremony wedding photo shoot in the Alishan bamboo forests
Southwest Coast National Scenic Area
Planning and Development
- Completed a streetscape image project in Mashagou and the Taiwan 61 Happiness Highway Beimen tourism spotlight development project; inaugurated the Qigu Visitor Center; renovated the Jingzaijiao Salt Field Sentry Post in Beimen; created locally distinctive scenic sites; and im-proved environmental quality to attract visitors and generate media and social network exposure.
- Completed the Budai Old Street development project; constructed the Budai Seascape Park Light and Shadow landscape; improved the bird watching environment at Xincen Park in Budai, Chiayi County; and prepared new tourism spotlight attractions to strengthen the functions of future tour-ism development and increase the number of repeat and long-stay visitors.
- The "Crown of the Sea General" installation at Kouhu Visitor Center in Yunlin won the Bronze Award in Italy's 2020 A' Design Award and Competition in the Arts, Crafts and Ready-Made De-sign category; and earned Special Mention in the 2020 DNA Paris Design Awards
- The landscape installation artwork "Dream Island" in Beimen, Tainan won Italy's A'Design Award.
Operation and Management
- Certified three guesthouses as Muslim-friendly travel sites in 2020, bringing the total number of certified sites to 15.
- Held the Southwest Coast Tourism Circle Alliance Information Meeting and Southwest Coast Tourism Circle Alliance Signing Meeting and established the Southwest Coast Tourism Circle to build consensus among the public sector, public associations, and local organizations on integrat-ing local organizations and industries; and held one experiential tourism carnival and one salt worker lunch box workshop and provided guidance to businesses.
- The West Coast Express route earned an excellent rating in the 2020 Taiwan Tourist Shuttle route evaluation.
Advertising and Promotion
- The Taiwan Tourist Shuttle's West Coast Express route offered connections to visitor sites in Xinying, Yanshui, and Provincial Highway 61. The shuttle service also released five package tours highlighting salt industry cultural attractions and romantic wedding photo locations on the West Coast. The tours combine cuisine, religious culture, salt industry history, natural salt field landscapes, and other novel and unique attractions.
- Promoted the scenic area through social network marketing, attracting 215,172 visits to the ad-ministration's Facebook page in 2020.
- Arranged marketing activities to promote attractions along the "Happiness Highway" (Provincial Highway 61) in 2020, including the Kunshen Wangye's Salt for Peace Festival, Salt and Sand Sculpture Art Festival, Light up Taiwan—Westernmost Point activity, Summer Solstice Solar Eclipse Concert, Taiwan Birdathon, International Forum on Ecotourism and Sustainable Tourism, Summer Fun in Beimen activity series, reopening of the Mashagou Coastal Recreation Area, the musical "Unchangeable Love," and Jingzaijiao Salt Field Sunset Concert, Art Fair, and Mascot Party.
Dream Island Concert in Beimen—Photo by Chen Chun-ting
2020 Kunshen Wangye's Salt for Peace Festival
Light and Shadow Art Festival
Southwest Coast
National Scenic Area
Qigu Visitor Center
Siraya National Scenic Area
Planning and Construction
- Upgraded cycling routes in conjunction with MOTC's Island-Round Bike Path Upgrading and Route Integration Promotion Plan; and planned the Lingbo-Guantian cycling route to optimize bike path facilities and cycling tours integrating ecology, culture, and history.
- Nanhua Visitor Center was certified as a Silver level Green Building. The center is powered by high-efficiency photovoltaic (PV) system and leverages the benefits of green technology and construction to achieve its low-carbon, green energy goal.
- Upgraded the indoor and outdoor service functions and environmental quality at the Meiling Information Station to create a bright vision, reflect the concept of environmental symbiosis, attract high-quality businesses, and revitalize the local tourism industry.
Operations and Management
- The Guantian Visitor Center opened in August 2020. The center links attractions in Xibei and provides a new tourism highlight for visitor recreation and shopping for local specialty products.
- Established a group notification mechanism to maintain traffic order during the Lunar New Year holiday, Remembrance Day, Tomb Sweeping Day, and other long weekend holidays.
- Established a cleaning personnel group notification mechanism and regularly inspected and maintained fire safety equipment.
- Seven scenic area locations were certified as AED Safe Places.
Advertising and Promotion
- Theme activities: Siraya Little Iron Man Family Activity, "Formosa Summer Festival 235 series of activities - Siraya Ice Festival," Erliao Sunrise and Sea of Clouds Concert, Guanziling God of Fire Float Procession, Siraya Grassland Games, Siraya Music Festival, Guanziling Butterfly Park, Siraya Go CreCar, Siraya Reservoir Cycling Fun: Extreme Cycling and other activities incorporating industry brands. The events attracted about 30,000 participants and generated around NT$69.6 million in tourism revenue.
- Uploaded 50 videos to the Siraya Facebook page, attracting 139,993 views; uploaded seven videos to YouTube, attracting 53,920 views. In 2020, the administration's Facebook page had 70,586 fans.
- Assisted Jianshanpi Jiangnan Resort, Fairy Lake Leisure Farm B&B, and Hotel ChamCham in obtaining Muslim Friendly Hotel Rating System certification from the International Islamic University Malaysia. The Guantian Visitor Center, Zhongpu Visitor Center, Nanhua Visitor Center, Dream River Village, and Muspring Hotspring Resort earned Muslim Friendly Environment (MFE) Certification; and a mango ice dessert shop in Yujing earned a halal food recommendation.
Guantian Visitor Center
Siraya Go CreCar Activity
Siraya Little Iron Man Family Activity
Siraya
National Scenic Area
Guantian Visitor Center
Maolin National Scenic Area
Planning and Construction
- Nine projects were completed in 2020: The Longtoushan Wood Plank Trail Improvement and Surrounding Environment Greenification and Beautification Project; Xinwei Recreation Area South End Recreational Facilities and Landscape Greening Project; Shiba Luohan Mountain Recreation Area Surrounding Environment Improvement and Greening Project; 2020 Project for Recreation and Service Facility Construction in Three Northern Pingtung Counties; Shiba Luohan Mountain and Fuxing Environmental Protection Park Landscape Greening Project; Miatungusu Ceremony Site Facilities Improvement Project in Sishe Village, Taoyuan District; Majia Township Old Fawan Trail Improvement and Surrounding Greening and Beautification Project; Bulao Trail Improvement and Duona Village Landscape Facilities Renovation and Greening Project; and Tourism Bureau Tainan Travel Service Center and Rinari Public Service Center Interior Renovation and Utilities Improvement Project.
Operation and Management
- Carried out three work projects, including the National Scenic Area Facilities Renovation Project and Disaster Emergency Repair and Emergency Open Contract, Study and Analysis of the Status of the Purple Crow Butterfly and Habitat Preservation, and Xinwei Forest Park Environmental Cleaning and Maintenance.
- Carried out three public-private investment program (PPIP) cases, including the Saijia Recreation Area ROT Project, Liangshan Recreation Area ROT Project, and Shiba Luohan Mountain Service Area OT Project; and five leasing and contracted operation projects, including office leasing at the Tulong Bay Visitor Activity Service Area, leasing of the Baolai Activity Plaza, leasing of recreation space at Xinwei Forest Park, leasing of recreational service facilities in Wutai, and leasing at the Maolin Visitor Center.
- Improved tourism environments and developed indigenous village tourism environments at 27 administered areas in the Northern Pingtung System (Sandimen, Majia, and Wutai) and Laonong System (Liugui, Taoyuan, and Maolin).
Advertising and Promotion
- Five activity series were held in 2020, including the Maolin National Scenic Area Joint Industry Marketing and Aboriginal Art Promotion (Over the Mountain Fair) Activity, 2020-2021 Mountain Town, Flowers, and Hot Springs Festival, 2020-2021 Maolin Purple Butterfly Valley Biennial Butterfly Beauty Festival, Xinwei Loves You Fair, and Maolin Little Riders Push Bike Competition.
- Twenty-two events were co-organized in 2020, including the Kacalisiyan Art Festival, Wutai Spring Cherry Blossom Activities, Liugui Tourism Art and Cultural Season, Route 132 Music Festival, Wutai Kamiyama Tribe─2020 Christmas Fair, Saijia Village of Flight Music Festival activities, Listen to the Wind Chasers (Paiwan Creative Percussion) Performance, Sepayuan Activity Series, Liangshan Community Development Association Indigenous Harvest Festival, Taipei International Travel Fair—National Scenic Area Bicycle Pavilion, Taiwan Indigenous Tourism Festival, and Kaohsiung International Travel Fair.
Longtoushan Trail Improvement and Greening and Beautification of Surrounding Environments Project
Taiwan Maolin Purple Butterfly Valley Biennial Butterfly Beauty Festival
Liangshan Recreation Area ROT Project
Maolin
National Scenic Area
Purple butterflies in Maolin
Dapeng Bay National Scenic Area
Planning and Construction
- Completed dredging of the Dapeng Bay estuary channel and bay; improved the surrounding environment of Oyster Shell Island and boat terminal service facilities; renovated Bay Marina Pier Platform Cover (Heart of the Bay), outer bay breakwater, and pier; and developed the general bay recreation environment to improve the safety of bay area water events.
- Completed aesthetic improvements at Pengcun Wetlands Park, universal design improvements at Dapeng Bay, greenbelt planting, landscaping, and beautification at Dapeng Bay, optimization of parking space around the Cross-sea Bridge and pier, and improvement of the Zhenhai bikeway branch to provide a high-quality leisure environment for visitors.
- Optimized the tourism friendly environment at the Liuqiu Scenic Area; completed a coastal sandpit in line with the "Salute to the Seas" policy; restored beaches to their original condition; reduced facilities and beautified coastal resorts areas; and cleaned up the tourism environment at Wild Boar Trench.
Operations and Management
- Planned the leasing, operation, and management of facilities at the Dapeng Bay Marina and Qingzhou Coastal Recreation Area to provide visitors with high-quality dining, leisure, sightseeing, night lake tours, water activities, and travel information service and revitalize service capacity in the area.
- Held the Dapeng Bay Wetlands Environmental Education Course. The eight-session course attracted 600 participants and raised awareness of the Dapeng Bay Wetlands environment.
- Produced a video to promote rules for turtle watching on the Xiaoliuqiu Shuttle Boat; continued to partner with local governments to promote plastic-free islands, water fountain maps, the Xiaoliuqiu Love for Turtles Beach Cleaning activity, tableware rentals, raincoat reuse, and other environmental activities to reduce plastic use on the island; and installed an electronic billboard showing the number of people in the intertidal zone to control visitor access and implement sustainable tourism and environmental protection.
Advertising and Promotion
- Pingtung Tourism Circle Project: The Pingtung Tourism Circle was established to integrate mountain and sea tourism resources in Pingtung and expand regional tourism and integrated marketing.
- Tourism recreation events held in 2020: Dapeng Bay Sailing Life Festival, Donggang Ice Dessert and Water Fun Activity, Bayside Specialty Night Market, Cruising 300 Bike Challenge Activity, Dapeng Bay Open Water Swim, Qingzhou Volleyball Show promotional activity, Fifth Beach Money Turtle Protection activity, Pingtung County Individual Time Trial, LAVA Triathlon Series, International Cycling Tour de Taiwan—Pingtung Station and Dapeng Bay Circuit Experience Race, and ZEPRO RUN National Half Marathon.
- Marketing and promotion of the ecotourism environment at the Liuqiu Scenic Area, promotion of environmental protection and plastic reduction awareness, and ongoing development of the overall ecological and aesthetic environment.
- Organized the National Scenic Area Cycling Pavilion at the Taipei International Summer Travel Expo and Taipei International Travel Fair (ITF).
2020 art installation at the Pengcun Wetlands: "The Creator"
2020 Dapeng Bay Sailing Life Festival
Dapeng Bay
National Scenic Area
Dapeng Bay Marina in 2020
