Improving the Visitor Environment in Preparation for Border Re-openings
Inspection and Development of New Itineraries
After inventorying the tourism resources of national scenic area administrations and tourism circles, the Tourism Bureau invited domestic inbound travel agents on inspection tours of new itineraries to help them develop innovative post-COVID tourism products. In 2021, a total of 119 people joined four inspection visits to northern, central, southern, and eastern Taiwan. Before the end of the visits, exchange meetings were held to provide a multi-party communication platform for the industry, tourism circles, and local governments. Inbound travel agents familiar with the preferences of international visitors provided in-depth advice on relevant tourism resources to assist local governments and local businesses improve the services and facilities of the domestic tourism environment and enhance the variety, depth, quality, and uniqueness of tourism products for international visitors.
2021 Taipei-Taichung Michelin Guide Highlights the Vitality of Taiwanese Cuisine
In 2018, the Michelin Guide debuted its first Taiwan edition. In the four years since then, the guide has boosted the competitiveness of Taiwan's tourism and restaurant industries. Although restaurants in Taiwan suffered heavily under COVID, they remain passionate about the business and have creatively adapted with take-out and delivery food menus to continue serving diners with delicious fare, highlighting the vitality and diversity of Taiwan's culinary world.
The list of Michelin Guide star-rated restaurants in Taipei and Taichung in 2021 was announced at an online press conference on the guide's YouTube channel and official Facebook page on August 24, 2021. Michelin also announced that the Taiwan guide would be expanded to include Tainan and Kaohsiung, further consolidating Taiwan's place on the international culinary stage.
2021 Taipei International Travel Fair
The Tourism Bureau participated in the 2021 Taipei International Travel Fair sponsored by the Taiwan Visitors Association. The bureau's "Staycation" themed Taiwan Pavilion promoted the idea that "post-COVID travel starts at home (Taiwan)." Displays focused on Taiwan's natural ecology and cultural life, and six major sightseeing themes connected to Safety, Healing, and Taiwan Playground to promote unique experiential tourism in Taiwan.
