Development and Management of National Scenic Areas
Taiwan has abundant natural tourism resources that are separately managed by various agencies. The Tourism Bureau administers 13 national scenic areas. It also cooperates with agencies at all levels in the planning, preservation, and management of tourism resources under different jurisdictions.
-
Northeast and Yilan Coast National Scenic Area
-
East Coast National Scenic Area
-
East Rift Valley National Scenic Area
-
Penghu National Scenic Area
-
Matsu National Scenic Area
-
North Coast and Guanyinshan National Scenic Area
-
Tri-Mountain National Scenic Area
-
Sun Moon Lake National Scenic Area
-
Alishan National Scenic Area
-
Southwest Coast National Scenic Area
-
Siraya National Scenic Area
-
Maolin National Scenic Area
-
Dapeng Bay National Scenic Area
Northeast and Yilan Coast National Scenic Area
Northeast
and Yilan Coast
National Scenic Area
Planning and Construction
- Completed environmental/landscape improvements in the Yanliao and Fulong recreation areas, renovated facilities along the Old Caoling Bikeway, improved the rest area at the Yanliao Beach Park, and integrated environmental/landscape and family-friendly facilities to facilitate bay excursions, family trips, and slow travel at the Fulong Recreation Area.
- Improved exhibition spaces, waiting areas and service capacity at the Dali and Guishan Island Visitor Centers; improved service quality at recreation areas; installed facilities for the hearing and visually impaired, as well as gender-neutral public restrooms and other facilities; and constructed a starting point for mountain and coastal travel, integrating mountain and sea recreation spots into a travel corridor.
Operations and Management
- Tingtao Camp at Bitou Cape won the top "Excellence Award" for Best Environmental Culture in the 2021 FIABCI-Taiwan Real Estate Excellence Awards.
- Danlan Historic Trail's “Hand-made Story” won third place for Sustainable Story: Cultural Community at the 2021 ITB.
- On March 9, 2021, became East Asia's first travel destination to win the Green Destinations Gold Award (2020-2022).
- The Northeast and Yilan Coast scenic area was voted one of the Top 100 Destinations by Green Destinations for the sixth consecutive year (2016-2021).
Advertising and Promotion
- Held the 20th Sword Grass Season activity on the Caoling Historic Trail from November 6-28, 2021. Launched the Strike 2.0 Stimulus Voucher to attract visitors to the Northeast Coast area for tourism consumption, improve the performance of surrounding industries, and increase tourism revenue.
- Held the 2021 Zhuangwei Sand Dune Land and Open Air Art Festival on November 19, 2021. The event introduced six major artwork groups: "Glorious Harvest," "Racing Ahead," "Pulling Together, Sharing the Catch," "Joy of the Poetic Heart," "Virtue of Life," and "Sunrise over Turtle Mountain." Under the theme "Dune Arts," the displays were inspired by Zhuangwei's well-known agricultural specialty products and rich ecological landscape. The festival highlighted Zhuangwei's unique cultural style, from its landscapes to its agricultural and fishing industries.
- Industries in the Greater Northeast Coast Tourism Circle held the “2021-22 Northeast Coast Industry Welcoming the Year of the Tiger in 2022” activity on December 31, 2021. Businesses also launched a “Spring Forward in the New Year” promotion and other activities to bid COVID farewell and welcome the Year of the Tiger.
East Coast National Scenic Area
East Coast
National Scenic Area
Planning and Construction
- Carried out a series of projects designed to support ecological surveys, site optimization, industrial upgrading, and sustainable development in landscape planning and development of scenic spots. These projects included 1) the East Coast Sea and Land Area Ecological Survey Plan, 2) the Green Island Land Area Ecological Survey and Analysis Plan, 3) the Dulanbi General Planning and Operations Plan, 4) the Chenggong Area Water Recreation Activities Site Plan, 5) the Smart Monitoring Security and Data Monitoring Management Master Plan, 6) the Explore Highlights of the East Coast Plan and Brand Building Plan, 7) the Explore the East Coast Industry Alliance and Industrial Upgrading Development Plan, 8) the East Coast Indigenous Tourism Quality Improvement and Marketing Plan, 9) the East Coast Indigenous Tourism Information Station and Hotel Environment Improvement Plan and 10) the East Coast Sustainable Indigenous Tourism Development and Demonstration Plan.
- Completed 11 key projects to improve recreational services and facilities, including 1) general environmental improvements at Xiaoyeliu, 2) safety maintenance and facilities improvement at the Sanxiantai Arch Bridge and 3) improvements to the bicycle-friendly service facilities at Dagangkou.
Operations and Management
- Cooperated with six township offices in Hualien County and Taitung County in 2021 to mobilize 15,760 people to clean up 129.9 mt of trash, 65.11 mt of resource waste, and 1,206.2 mt of driftwood.
- Released the following ecotours: 1) Under the Moonlight: A Nighttime Expedition to Xiaoyeliu, 2) Tour of the Fishing Village in Chenggong Township, 3) Treasure Hunting on the Green Island Historic Mountain Trail, 4) Floral Discoveries on the East Coast and 5) Night Exploration in Sanxiantai.
- Completed the East Coast National Scenic Area Administration Headquarters Traffic Flow and Smart Public Restroom System; established the Smart Safety Monitoring Service Network; calculated and estimated traffic flow and traffic information at scenic spots and surrounding areas with artificial intelligence; and improved public restroom management.
- The East Coast's annual marketing video, "My Own Private Road," won the Gold Award in the travel category of the 2021 WorldFest Houston International Film and Video Festival.
- The "Explore the East Coast" live-stream plan and programming plan won second place in the Tourism Bureau's 2021 Creative Idea King Competition.
- Won the TGOS Circulation Service Award in the Ministry of the Interior's 2020 TGOS Value-Added Application and Affiliate Contribution Awards.
Advertising and Promotion
- Launched the innovative Mahengheng to Chenggong 168K Bicycle Tour linking attractions, activities, and industries from Mahengheng Boulevard to Pisilian, Chenggong Township along Provincial Highway 11.
- Installed high-resolution 2K and 4K livestream video equipment at the Douli Tourist Center, Sanxiantai, Jialulan, Shitiping, Changhong Bridge, Dashibi Hill, and Nanliao on Green Island to livestream over the Tourism Bureau website and social media platforms. Live-streamed the Taiwan East Coast Land Arts Festival and Moonlight Sea Concerts.
- Connected tourism corridors and recreation areas under the "Explore the East Coast" marketing theme and through exchanges among the Shuangbin, Chenggong, Donghe, Fugang Harbor, and Tribe Alliance Operation Team regional tourism circles.
- The Tourism Bureau's 2021 Taiwan Indigenous Tourism Festival was held from October 29-31, 2021, at the Huashan 1914 Creative Park. Under the theme "Welcome to the Tribe," the festival showcased the features, culture, and art of Taiwan's 16 indigenous tribes, attracting 20,500 participants.
East Rift Valley National Scenic Area
East Rift Valley
National Scenic Area
Planning and Construction
- Constructed landscape-integrated public restrooms at the north end of Liyu Lake, linked the waterfront trail at the north side of the lake to the existing trail network, and enhanced the tourism and recreational environment quality of international attractions at the scenic area.
- Improved environmental facilities at the Linrong Rest Area, Fenglin International Slow City, and Hegang Visitor Center; improved the tourism and recreational environment quality at scenic area attractions; continued to create recreation areas for slow-travel and environmentally-friendly tourism; and created local tourism features to drive industry development.
- Assisted indigenous areas in Hualien (Halawan and Zhuoxi), Taitung (Yanping) to improve environmental facilities and promote indigenous culture and local features.
- Continued to improve the quality of rail travel facilities, increase recreational diversity, and enhance visitor riding safety and comfort in conjunction with the MOTC Island-Round Bike Path Upgrading and Route Integration Promotion Plan.
Operations and Management
- Arranged water activity lifesaving drills and COVID prevention measures at Liyu Lake, renewed public liability insurance in scenic area sites, conducted regular planned inspection tasks, and installed warning signs and cordons to enhance visitor safety.
- Continued to promote environmental education courses, arranged volunteer training courses on bird watching and folk plants, strengthened volunteer environmental ethics, and raised the quality of recreational experiences.
- Promoted the Public Restroom Service Quality Improvement Plan; repaired facilities; improved and customized workshops, training, guidance, and seminars; and improved the quality of public restroom services in the scenic area.
- Won the Social Outreach Award in the 4th Executive Yuan Government Service Awards.
Advertising and Promotion
- Integrated local industries in support of several themed activities to spur tourism development in the Hualien-Taitung area, including the “2021 Liyu Lake Firefly Festival,” the “2021-22 Taiwan Top-10 Hot Springs” event, and the “2021 East Rift Valley Festival–Tribal Food Paradise” activity.
- Established the tribal tourism brand “East Rift Valley Festival–Dining Table Tribal Tour,” and introduced several indigenous tours to further cultivate and highlight indigenous tribes, including “Dining in the Rice Fields,” “Dining to Pestle Music in the Forest,” “Red Rice Dining Table in the Field,” “Hunter's Picnic Table,” and “Swinging in the Millet Fields Dining Table.”
Penghu National Scenic Area
Penghu
National Scenic Area
Planning and Construction
- Planned recreational facilities on the Penghu Gold Coast; created high quality environments and facilities for water activities, slow travel, and green energy leisure activities; improved service efficiency; planned the construction of public restrooms, locker rooms, and other facilities at the Aimen Beach Recreation Service Area; improved parking lots and leisure facilities under the Yuli Bay Coral Sea Recreation Area Project; established landscape art check-in areas, a rest pavilion, and other leisure service facilities under the Bright Pearl Rest Area Turnkey Project.
- Conducted several efforts, including 1) created the Penghu Gold Coast Tour Route; 2) planned the development of high quality environments and facilities for water activities, slow travel, and green energy leisure activities at various attractions, including planning for the construction of a parking lot and rest facilities in Qimei to turn Penghu into a benchmark recreation route and Yuli Bay into a key area for snorkeling and water fun; 3) planned updates to public restrooms, locker rooms, and other facilities from Aimen Beach to Lintou Beach to create world-class coastal beach landscapes; 4) planned landscape art check-in points, new pavilions, and other facilities to create a Bright Pearl Leisure Area from Pengnan to Shanshui Beach, Shili Beach, and the Fongguei Cave; and 5) continued to promote geological, ecological, and gull-viewing tourism through the planning and establishment of service facilities at the Donghai Visitor Center in the Donghai area to create a new tourism ambiance, as well as topics and highlights.
- Completed improvements to facilities along the Baisha Bicycle Route, Chixi Rock Waterfall, and service facilities at the Beiliao Recreation Area; and integrated landscape art through green building and enhanced leisure safety and quality.
Operations and Management
- Arranged education and training workshops for snorkeling instructors and jet skiing and SUP instruction safety. A total of 171 participants obtained Class C instructor's licenses.
- Cooperated with other agencies, communities, schools, and companies to jointly arrange five beach cleaning activities, including the Huayu Dongshan Yanpo Beach and Gupo Islet Beach-Cleaning Campaign, and the Beiliao Chiyu Coastal Cleanup and Plastic Reduction Campaign. The campaigns attracted 488 participants and cleared 3.8 mt of garbage.
- Activities to promote private investment included the following: 1) new leased operations of floating boat slips at the North Sea Visitor Center, 2) restaurant and retail space at the Houliao Visitor Center, 3) boat slips at Chikan Wharf, 4) recreational service and facility stalls at the Tomb of the Seven Beauties, and 5) stalls at the Longcheng Recreation Area in Dashi, Qimei.
- Conducted studies on “Promotion of Environmental Education at the Jibei Stone Weirs and “Planning and Implementation of Marine Safety Education Activities.” Promoted education on water recreation safety and other topics to enhance visitor safety and environmental protection awareness.
- Introduced an online interpretive guide system and travel guide brochures in Chinese, English, Japanese and Korean at the Xiaomen Geological Exploration Hall. Improved opening and safety service facilities at the Twin Gun Fort Underground Tunnel.
- Comprehensively improved the environment for bicycle travel in Penghu, including the installation of 161 guide signs, 40 supply station signs, seven guide maps, and information guide signs at scenic spots.
Advertising and Promotion
- We generated publicity for Penghu tourism by holding several activities in conjunction with the media, including 1) the Penghu Autumn Festival - 2021 Penghu Lintou Net Pulling Fun,” 2) “Penghu Island Hopping - 101K Bike Online,” 3) a “Penghu Island Hopping: Journey to the West” creative service experience, 4) “2021 Jibei Stone Weirs Environmental Education Course - Hand Weir Ocean,” 5) “Star Tour - Storybook under the Stars of Penghu,” and 6) Wangan Green Turtle Specimen Unveiling.”
- Carried out the “Salute to the Seas Coastal Preservation Plan”; established regular, prompt, and emergency cleanup mechanisms in cooperation with local township and city offices; and mobilized 8,123 people to pick up 1,070.23 mt of trash and clean 1,354.58 kilometers of shoreline.
Matsu National Scenic Area
Matsu
National Scenic Area
Planning and Construction
- Implemented several efforts to support sustainable tourism, including the 1) “Matsu International Dark Sky Parks Promotion Plan”; 2) “Matsu Geopark In-depth Cultivation, Operation, and Management Plan”; 3) “Commissioned Survey of Matsu's Destination Image, Visitor Behavior and Intentions, and Estimate of Visitor Numbers”; 4) “Matsu National Scenic Area Administration Administrative Center”; 5) “Geological Center Story House Land Use Plan”; 6) “Commissioned Technical Services for Preliminary Design and Urban Planning Changes” and 7) the “Matsu Area Tourism Alliance Launch Plan.”
- Inaugurated the Nangan Environmental Education School on March 28, 2021 to arrange a series of environmental education courses, continue to implement environmental education, and upgrade travel quality.
- Continued the Juguang Mountain and Sea Villa construction project to create distinctive local architecture spotlights.
- Carried out Phase II of the 2021 Nangan Dahan Stronghold Landscape Improvement Project. This included installing accessible platforms, building the Sea View Trail from the Beihai Tunnel to the Dahan Stronghold to link the Nangan Visitor Center, Beihai Tunnel, and Dahan Stronghold in a loop route to increase the quality of recreational services and enhance visitors' travel experiences.
Operations and Management
- Carried out joint tourism safety promotions, annual fire drills, motorcycle traffic safety workshops, seafood food safety seminars, water recreation safety promotions, first aid training, and other activities to enhance visitor safety services.
- In conjunction with the Executive Yuan's Salute to the Seas policy, carried out 408 coast cleaning, beach cleaning, and environmental education activities. A total of 532 mt of trash was removed from 470 km of coastline by over 6,000 participants.
- Arranged the Salute to the Seas Matsu Fall and Winter Beach Cleaning Outing. A total of 320 participants removed 6.64 mt of ocean-borne trash from beaches.
- Local military personnel, civilians, school teachers, and students from four townships and five islands were invited to participate in Arbor Day activities. A total of 221 trees and 3,342 bushes were planted over the year to enhance the greenery and beauty of various scenic sites.
Advertising and Promotion
- Held the 2021 New Year's Day Flag Raising Ceremony and Hike in Beigan Township.
- Arranged an international video conference joined by the municipal government of Mine City in Japan, the Lienchiang County government, and the Lienchiang County Geopark Association for exchanges on the role of geoparks in fulfilling the UN’s 17 Sustainable Development Goals.
- Held the 2021 “Glimmers in Matsu” travel activity, bringing together healthy bicycle riding, cultural and creative markets, and local food to promote slow travel in Taiwan's outlying islands and invigorate local industries and tourism. The activity attracted 500 visitors.
- The 2021 “Have Fun in Matsu: Island-hopping by Bike” activity was held to promote low-carbon bicycle tourism. The activity planned two cycling routes: one for professional cyclists in the challenge group and one for casual riders. The routes passed through battlefield and natural scenic areas. A total of 100 visitors participated.
- Held the “Experiential Tourism: Brightening up the Village” activity and issued 1,888 NT$500 stimulus voucher red envelopes and 10,000 stamp collection cards for sweepstakes entry to attract visitors to Matsu. The campaign generated more than NT$2 million in tourism revenue for the Matsu area.
North Coast and Guanyinshan National Scenic Area
North Coast and Guanyinshan
National Scenic Area
Planning and Construction
- Completed landscaping and facilities improvement in the vicinity of the Jinshan Zhongjiao Bay Visitor Center, landscaping improvements along the Wanli-Jinshan Bike Path, and general trail and scenic improvements at Heping Island Park in Keelung, including three general facilities.
- Improved facilities at Baishawan (Building C), Guanyin Mountain and the Two Bays Bikeway, including two general facilities.
Operations and Management
- On January 11, 2021, Yehliu Geopark became New Taipei City's first and Taiwan's seventh geopark to be designated under the Cultural Heritage Preservation Act.
- Operate-Transfer (OT) and leasing projects were continued, including at the Yehliu Geopark and surrounding parking lots and Heping Island Park to generate government revenue and increase the self-funding capabilities of these areas.
- Held the 2020 Yehliu Night Tours activity. The "Yehliu Wonderland" rock wall animation presentation won the Five-star Award for Eco Tourism in the 2021 ITB Berlin Golden City Gate: Tourism Multimedia Award.
- The Heping Island Park and parking lot OT project in Keelung won the Government Team Award in the 19th Eminent Contribution Awards for Public-Private Investment Programs (PPIP).
- Heping Island Park in Keelung won the Excellence Award for Scenic Recreation in the 2021 Taiwan Landscape Award.
- The Taiwan Tourist Shuttle's 716 Crown North Coast Route won first place for promotional units in the general category of the Tourism Bureau's 2021 Taiwan Tourist Shuttle Service Quality Optimization Evaluation.
- The Baishawan Administrative Center, Tiaoshi parking lot, Baishawan Visitor Center, and Guanyinshan Visitor Center won the 2021 New Taipei City Public Restroom Gold Award.
- The Zhongjiao Bay Visitor Center (Zhongjiao Bay surfing area) won in the Excellent Engineering Beautification and Landscape Work category of the Chinese Institute of Civil and Hydraulic Engineering's 2021 Engineering Environment and Landscaping Award.
- Continued to promote beach and mountain clean-up activities. In 2021, 19,988 people applied online to participate in beach-cleaning and cleared away 2,489 mt of sea drift waste.
Advertising and Promotion
- Conducted several marketing and tour promotion activities, including the “2021 Hawk Watching activity on Guanyinshan—Guanyin LOHAS Walking Activity Series,” “2021 Jinshan and Wanli Hot Spring Cuisine Marketing and Promotion,” “Heping Island Sian Hong Tiau Activity Series,” “2021 Taiwan Cycling Festival: Light up Taiwan, Bicycle Tour Gold Award Contest,” and “Experiential Tourism: Brightening up the Village.”
- Held the Jinshan Sweet Potato Festival, Sanzhi Water Bamboo Festival, and other activities with local partners.
- Marketed and promoted the North Coast's Two Bays, Wanta, Wanli-Jinshan, and Keelung's Waimushan bikeways in conjunction with the 2021 Year of Bicycle Tourism.
- Introduced digital traffic flow and travel services at popular destinations; carried out the North Coast Travel Corridor Establishment Plan, assisted food, lodging, tour, shopping, and travel related businesses in tourism circles, provided live video, traffic warnings, and parking lot information to create “distinctive spot” achievements in the Crown Coast Tourism Circle.
Tri-Mountain National Scenic Area
Tri-Mountain
National Scenic Area
Planning and Construction
- Completed 11 tourism and recreational facility plans. These included two projects to revitalize and improve recreational facilities in the Shitoushan Scenic Area: 1) the Emei Lake Huanhu Trail Tourism Environment Improvement Plan (Phase 3, Zhizhen Section) and 2) the Nanzhuang Township Xiangtian Lake Surrounding Trail and Public Service Facilities Improvement Plan. We also implemented the “Public Restroom Renovation at Lishan Scenic Area Plan to upgrade the tourism environment quality at Lishan Scenic Area,” the Songbailing Visitor Center Building Appearance Improvement Plan, and the Bagua Mountain Scenic Area 2021 Green Beautification Plan, which created a variety of recreational experiences at the Bagua Mountain Scenic Area.
Operations and Management
- Certified eight automated external defibrillator (AED) locations in 2021, including at the administration headquarters, Lishan Culture Museum and visitor centers.
- Completed professional safety inspections and joint inspections at 17 suspension bridges in the scenic area to enhance overall travel safety.
- Carried out 10 tree planting, mountain clean-up, and street cleaning activities.
- Implemented the bicycle-friendly hotel project. In 2021, assistance was provided to 42 hotels in developing bicycle-friendly accommodations to improve the travel quality for cyclists and visitors.
- Continued to promote accessible travel routes, improve accessible facilities, and coordinate integration of private sector resources to provide accessible accommodation and dining spaces. In 2021, a total of 22 accessible tourism sites and three accessible travel routes were completed.
- Promoted investment in public construction through self-funding strategies; promoted private participation in public infrastructure projects or leased and outsourced facility operations; and cooperated with local government construction. In 2021, operations of 12 facilities were outsourced or leased, generating about NT$9.07 million in benefits.
Advertising and Promotion
- Promoted the 2021 Nanzhuang Flower Festival in Shitou Mountain; Festival of Lights in Lishan; and 2021 Free Buzzard in Mt. Bagua hawk watching activity. Online activities arranged over the year included the 2021 Tri-Mountain Bicycle Travel Activity, Tri-Mountain Food Travel Easy Shop Live Stream Activity, and Tourism Circle Live Stream.
- Carried out the Nanzhuang Tribe Hike and Concert activity and Lishan Land and Open Air Art Festival, and exhibited at the Taiwan Indigenous Tourism Festival held by the Tourism Bureau.
- Invited travel agencies to package new Taiwan Tour Bus routes. Five new routes were introduced: the Romantic Highway 3 and Emei Shishan Lake Tour (1-day); the Small Town Charm Bagua Mountain Vista Tour (1-day); the Distinctive Hsinchu Shitou Mountain Tour (1-day); the Changhua Bagua Mountain Tour (1-day); and the Guguan Hot Springs, Baxian Mountain, and Cangshan Cuisine Tour (2-days). Other experiential tours arranged included the Lion's Head Mountain Scenic Area Firefly Watching Tour, Nanzhuang Flower Festival Tour, Guguan Area Songhe and Lileng Indigenous Experience Tour, 2021 Free Buzzard in Mt. Bagua Ecotour, Fun in Taichung and Changhua: Small Town Ramble Tour, 2021 Historic Trail Hike in Fenyuan, 2021 Tri-Mountain Cycling Activity Series, 2021 Tongluo Township Chrysanthemum Field Autumn Tour, Nanjiang Farm and Coffee Tour, and Changhua Shetou LOHAS Bicycle Industry Experience Tour.
- Provided guidance to 297 businesses in developing theme salons and community spotlights, adopting electronic discount systems, and designing aesthetic elements to strengthen tourism circle marketing and promotion. More than 100 businesses jointly planned 74 feature tours, generating NT$88.61 million in tourism revenue.
- The Lishan Land and Open Air Art Festival promotional video "Between Mountains" won the Silver Award for Destination Marketing- Promotional Video in the Magellan Awards.
Sun Moon Lake National Scenic Area
Sun Moon Lake
National Scenic Area
Planning and Construction
- Established a barrier-free general tourism environment, renovated the Checheng parking lot, renovated the bicycle trail from Jiulongkou to Wenwu Temple, and improved landscape facilities in the Jiji Recreation Area
- Improved wharf service facilities, expanded wharf charging facilities, developed public dry dock facilities, and renovated wharf and water public facilities.
- Improved the quality of the tourism environment. This included conducting 1) the Sun Moon and Shuishe Sewage Works Improvement Project, 2) overall development of the Jinlong Mountain Recreation Area, 3) the Xiangshan Visitor Center Multimedia Room Improvement Project (including renovations to the teahouse facilities), and 5) improvements to the Lalu Viewing Platform and Shuiwatou Trail.
Operations and Management
- Continued to promote the Sun Moon Lake passenger boat electrification policy. Since 2012, a total of 22 boats have been electrified to create a low-carbon, green lake.
- Creating a "low-carbon, smart tourism" travel environment: 1) Integrated the Taiwan Tourist Shuttle, gondola, yachts, lake tour buses, bicycles, and other transportation modes; 2) promoted the Sun-Moon-Lake eTicket Platform; 3) work to expand e-payment options, and 4) promoted electrification of vehicles, installation of boat charging stations, and other services and facilities to promote various low-carbon forms of transportation on Sun Moon Lake tour routes.
- Continued to supervise private planning, participation and development of follow-up operations related to the Sun Moon Lake Formosan Aboriginal Culture Village gondola system. Provided guidance for the Checheng Wood Museum operate-transfer project operations.
Advertising and Promotion
- Indigenous tourism: The scenic area formed the first “Indigenous Fragrance Industry Chain” and assisted indigenous development of products related to the maqaw plant (Litsea cubeba), including fragrances, perfumes, tours, DIY courses, and cultural/creative products.
- Held several events, including 1) the Sun Moon Lake Cherry Blossom Festival; 2) the Sun Moon Lake Firefly Season; 3) Sun Moon Lake Cycling, Music & Fireworks Festival; 4) the Sun Moon Lake Four Seasons GoBike Taiwan Certification, and 5) New Year's Eve events.
Alishan National Scenic Area
Alishan
National Scenic Area
Planning and Construction
- Established the Alishan entrance portal and Provincial Highway 18 Travel Corridor; completed improvements to piping and interior decoration at the Chukou Administration and Visitor Center; improved the Fenqi Trail, Cedar Forest Trail, and their surrounding environments in the Fenqihu area; improved travel service facilities surrounding the Bantianyan Scenic Area; and improved public restrooms in Alishan.
- Conducted several activities, including 1) completed construction of the Zhulu Cultural Exhibition and Performance Center and Tsou Market; 2) made improvements to the recreational facilities at Guanyin Waterfall, the three southern Tsou villages of Shanmei, Xinmei and Chashan, Youyou Lake Trail in Leye, the Youcheliao Trail and Zhenxing Temple area in Taihe; 3) improved the public restrooms at Longyan Village’s Longxing Temple, Meishan Township, and the Guanri Peak Ridge Trail in Taihe.
- Activities included the following: 1) implemented the Forward-Looking Tourism Development Plan–Attractive Visitor Destination Development–International Charm Scenic Area–Polaris: Alishan Action Plan; 2) constructed transfer and travel service facilities in Longmei (Phase 2); 3) developed the hillside town ambiance in Fenqihu; and 4) optimized the tourism environment along the Eryanping Trail and in the Xiding and Anding areas.
- The Chukou Visitor Center in Alishan won the Silver Award for Interior Design in the 2021 Muse Design Awards.
Operations and Management
- Conducted many activities, including 1) implemented the 2021 Lunar New Year holiday traffic diversion plan; 2) arranged free shuttle services between Shizhuo and Fenqihu, providing transportation to 1,691 passengers; 3) promoted the Taiwan Tourist Shuttle's Alishan and Ruili Lines (providing holiday service since November 2021); 4) linked the Chiayi High Speed Rail, Taiwan Railway, Forest Railway, Fenqihu, Alishan Forest Recreation Area, and Northwest Corridor to provide seamless travel services and enhance the convenience of visitor travel in Alishan. Regarding this latter effort, in 2021 the Alishan Route–A Line (THSR Chiayi Station–Alishan) served 23,862 riders, the Alishan Route–B Line (Chiayi Railway Station–Alishan) served 97,015 riders, and the Ruili Route (Taiwan Railway Chiayi Station–Ruitai Information Station) served 571 riders. In addition, nine Taiwan Tourist Shuttle packages for various visitor groups were sold online, providing a variety of special offers and convenient ticket purchasing options.
- Other activities included 1) installed public facilities management and maintenance systems; 2) selected eight potentially dangerous locations for the establishment of new safety management mechanisms; 3) carried out emergency response disaster prevention and rescue, joint investigations, suspension bridge repair and other operations; 4) continued to install AED facilities, including at the visitor centers in Chukou and Wenfeng and the Lijia Information Station; and 5) strengthened tourism area emergency evacuation planning, and upgraded visitor safety.
- Introduced three environmental education courses joined by 702 participants; and promoted training courses on mountain tourism to train 20 environmental education volunteer teachers.
Advertising and Promotion
- 20th Anniversary of the Alishan National Scenic Area Administration.
- Held several marketing and promotional activities, including 1) the Alishan Seasons of Life Festival, 2) the 2021 Alishan Starlight Weddings under the Wisteria Blossoms, 3) the 2021 Wedding Under the Sacred Tree, 4) the 2021 Alishan Four Seasons Tea Festival, 5) the 2021 Alishan Coffee Tourism Promotion Project, 6) the 2021 Alishan Indigenous Tourism Marketing Project, 7) the 2021 Tsou Annual Celebration, 8) the 2021 Alishan Sunrise Impression Concert, 9) Cherry Blossom Season, 10) Firefly Season, 11) Wisteria Blossom Season, and 12) Cattle Egret Season.
- Continued to implement promotional plans for the Great Alishan Tourism Circle, 235 Regional Tourism Circle, and Greater Caoling Tourism Circle; integrated the shopping areas, distinctive industries, rich cultural heritage, and natural ecology of various areas to introduce in-depth experiential travel itineraries and highlight creative activities under the six themes of tea, coffee, railways, indigenous communities, ecology, and romance and invigorate and enhance the visibility of attractions in the three tourism circles. In 2021, guidance was provided to about 600 food, lodging, touring, shopping, and travel businesses in the tourism circles. The three tourism circles introduced 109 tours and sold about 89,000 package tours attracting about 110,000 people and generating NT$260 million in tourism revenue.
Southwest Coast National Scenic Area
Southwest Coast
National Scenic Area
Jingzijiao Tile-Paved Salt Field
Planning and Construction
- Activities included: 1) arranged for the secondary lantern "Prosperity in the Year of the Cow" and the Nostalgic Lantern Area at the 2021 Taiwan Lantern Festival and the 2021 Mashagou Lunar New Year Landscape Lantern Festival; 2) collaborated with tourism circle businesses to introduce various promotions and activities to spur local tourism in the coastal areas of Taiwan; and 3) linked attractions in Yunlin County, Chiayi City, Chiayi County, and Tainan City around Provincial Highway 61, increasing visitor numbers to the Beimen, Jiangjun, and Qigu areas by about 50% over the same period in 2020.
- Activities included: 1) completed general environmental improvements at Ocean View Park; 2) improvements to the visitor center front plaza landscape avenue and surrounding environment; 3) renovations to the Jingzaijiao outpost, and construction of landscape plaza facilities at Mashagou in Jiangjun District to create locally distinctive scenic sites, improve environmental quality, and increase the number of repeat visitors and visitor lengths of stay.
- The "Dragon Palace" and "Wind Crystal" installation artworks won the silver awards in the 2021 Berlin Landscape Art Design Awards and 2021 Muse Design Awards, respectively.
- The Jingzijiao Tile-Paved Salt Field in Beimen District, Tainan City was selected as one of the 2021 Top 100 Sustainable Stories.
Operations and Management
- Promoted the Yunlin-Chiayi Coast Happiness Bus on the Southwest Coast Tourism Route; launched the Southwest Coast Tourism Circle's "Savory Southwest" brand; arranged expert on-site counseling, international workshops, and material selection plans, and other brand building and marketing promotion courses and activities to help businesses strengthen product packaging and marketing; and released the "Savory Goodness" series of products. In September the same year, a press conference was held to highlight achievements in brand marketing. A memorandum of cooperation was signed with Japan's Sendai-Matsushima DMO Corporation and the two sides formed sister tourism circle ties.
- Arranged a matchmaking and exchange meeting between tourism circles in Taichung and Taipei. The "Salt Worker Bento" brand was released at the Taipei matchmaking event, attended by five companies. The "Salt Worker Bento" brand obtained ROC Class 35 and Class 43 trademark registrations, along with the existing "Gakujen" and "Central Sea" brands.
- Assistance was provided to 15 businesses in the scenic area to obtain Muslim Friendly Environment (MFE) certification to enhance the Muslim-friendly tourism environment.
- The West Coast Express earned an Outstanding Ranking in the 2021 Taiwan Tourist Shuttle Route Evaluation.
Advertising and Promotion
- The Jingzijiao Tile-Paved Salt Field in Beimen District, Tainan City won the 2021 Pacific Asia Travel Association (PATA) Gold Award for Travel Photograph.
- Promoted social network marketing, attracting 228,000 visits to its Facebook fan group.
- Arranged marketing activities for attractions along Provincial Highway 61, including 1) the 2021 Salt and Sand Sculpture Art Festival, 2) Light up Taiwan–West Point Guosheng Port Lighthouse and Southwest Coast Classic Town Bicycle Slow Travel activity, and 3) the Taiwan International Birdathon.
Siraya National Scenic Area
Siraya
National Scenic Area
Planning and Construction
- Completed service facility upgrades at Lingding Park and the Lingding Travel Information Station; and optimized indoor and outdoor service functions and environmental quality to create a bright visual experience and provide high-quality travel services.
- Established the Lingpo Guantian Route bicycle network, linking the Yoichi Hatta Memorial Park, Guantian Visitor Center, Hulupi Nature Park, Jacana Conservation Park, and other nearby attractions to create a low-carbon sustainable tourism environment. This is the first cycling route to be completed under MOTC's Bicycle Network Development Project.
- Completed the Erliao Sunrise Platform Optimization Project, including the addition of accessible ramps and restrooms at the south side of the platform to provide a comfortable and friendly travel experience for visitors.
Operations and Management
- Implemented traffic alleviation measures during the Lunar New Year, Peace Memorial Day, Tomb Sweeping Day, and other holidays, and established a group notification mechanism to maintain traffic order.
- Established a cleaning personnel group notification mechanism and regularly inspected and maintained fire safety equipment. Seven locations at the scenic area were certified as AED Safe Places.
Advertising and Promotion
- Established the Greater Siraya Tourism Circle Alliance in the spirit of inter-regional cooperation and cross-industry alliance. A total of 123 food, lodging, tour, shopping, and travel businesses in Chiayi and Tainan were invited to join the alliance to integrate industry resources, promote specialization in regional tourism services, share information, upgrade products and team marketing, and provide a superior travel experience for visitors.
- Activities held included: Family Fun Travel activity, Siraya Ice Festival–Culinary Crossroads, Erliao Dawn Cloud Formation Concert–Minimum Altitude, Guanziling God of Fire Festival, Siraya Indigenous Craft Experience, Siraya Water Fun activity, Siraya Chill Out Meadow Market, Siraya Go CreCar, Siraya Cultural Exhibition, and Experiential Tourism–Brightening up the Village. The events incorporated industry brands, including Experiential Tourism–Brightening up the Village, which won first place in the 2021 Tourism Bureau Innovation Idea King Competition. In 2021, the events attracted 2,240,000 visitors and generated about NT$3.815 billion in tourism revenue.
- Assisted five scenic area hotels to become certified under the International Islamic University of Malaysia's Muslim Friendly Hotel Rating System. The Guantian Visitor Center, Zhongpu Visitor Center, and Nanhua Visitor Center obtained Muslim Friendly Environment (MFE) certification. Eight locations, including Lingding Park, the Provisional Office Restroom, and public restrooms at Meiling Information Station installed 20 washing facilities. Zhongpu Visitor Center installed a prayer room, and mango ice shops in Yujing obtained halal food recommendations. The scenic area website added a "Muslim-Friendly Travel" page with travel information to create a Muslim-friendly visitor environment.
Maolin National Scenic Area
Maolin
English English
Planning and Construction
- Recreational resource and planning services throughout the scenic area were developed, including completion of the Longtoushan Wood Plank Trail Improvement and Surrounding Environment Greenification and Beautification Project, Xinwei Recreation Area South End Recreational Facilities and Landscape Greening Project, Shiba Luohan Mountain Recreation Area Surrounding Environment Improvement and Greening Project, Shiba Luoshan and Fuxing Environmental Protection Park Landscape Greening Project, Majia Township Old Fawan Trail Improvement and Surrounding Greening and Beautification Project, and Bulao Trail Improvement and Duona Village Landscape Facilities Renovation and Greening Project.
Operations and Management
- Administered the National Scenic Area Facility Repair Project and Open Contract for Disaster Repair and Emergency Rescue, Study and Analysis of the Status of the Purple Crow Butterfly and Habitat Preservation Work, and Xinwei Forest Park Environmental Cleaning Work.
- Implemented PPIP projects, including the Liangshan Camping Site in Majia Township, Pingtung County Renovate-Operate-Transfer (ROT) Project, Pingtung County Sandimen Township Saijia Recreational Park Camping Site ROT Project, Shiba Luohan Mountain Service Area OT Project in Liugui District, Kaohsiung City; and leasing, operation, and management of the Tulong Bay Visitor Activity Service Area Office, Baolai Visitor Service Area, Xinwei Forest Park Recreation Space, Wutai Recreational Service Facilities, Maolin Visitor Center, and Saijia Air Field Rest Area.
- Carried out tourism environment improvements and indigenous tourism environmental development at 12 administered areas, including the Northern Pingtung System (Sandimen, Majia, and Wutai) and Laonong System (Liugui, Taoyuan, and Maolin).
Advertising and Promotion
- Organized the 2021 Maolin National Scenic Area Indigenous Area Tourism Promotion (Market on the Mountain Side), 2021-2022 Mountain City Flower Spring Season, 2021-2022 Kaohsiung Maolin Purple Butterfly Valley Biennial Butterfly Beauty Festival, the 2021 Austronesian Ethnic Wedding Series–Vows with the Lilies, and other activities.
- Co-organized the 2021 Kacalisiyan Art Festival, Liugui Tourism Art and Cultural Season, Senai Sepayuan activity, 2021 Taipei International Travel Fair (ITF): National Scenic Area Bicycle Pavilion, 2021 Taiwan Indigenous Tourism Festival, and 2021 Kaohsiung International Travel Fair.
- Landscape artwork at the Linali Visitor Center won the Silver Award for Landscape Design in the Muse Design Awards.
Dapeng Bay National Scenic Area
Dapeng Bay
National Scenic Area
Planning and Construction
- Completed improvements to the water environment and upgraded tourism service facilities in the bay area, including Dapeng Bay estuary channel and bay dredging; commissioned a survey of bay area diversion improvements and design planning for follow-up improvements and water purification work; developed the surrounding environment at Oyster Shell Island; improved service facilities at Dapeng Bay Marina Ferry Terminal; developed the recreational environment at the Dapeng Bay Marina Pier; completed the Dapeng Bay Wetland Park CIS Sign Installation and Service Facilities Improvement Project; made improvements to bus shelter environments at the Scenic Area Administration; integrated services at passenger bus waiting areas on Provincial Highway 17; and improved and developed water environment and greenery at the Small Lagoon Visitor Center recreation site.
- Optimized visitor recreation environment and services; completed spotlight artworks and introduced restaurant services at the Pengcun Wetland Park; improved the accessible design at Dapeng Bay; conducted greenbelt planting and landscaping at Dapeng Bay; and optimized parking spaces around the Cross-Sea Bridge and Bay Marina Pier.
- Developed the travel environment in the Liuqiu Scenic Area, and completed a sand recreation area under the Salute to the Seas water facility program, as well as beach restoration, sea view resort facility reduction and aesthetic improvement, and optimization of scenic trails.
Operations and Management
- Implemented the leasing, operation, and management of facilities at Dapeng Bay Marina and Qingzhou Coastal Recreation Area to provide visitors with quality dining, leisure, sightseeing, night lake tours, water sports, and tourism information services and invigorate service capacity in the area.
- Improved the quality of environmental education and optimized the Dapeng Bay wetland environment. In 2011, a total of 29 Dapeng Bay Wetlands Environmental Education Courses were held, with a total of 1,107 participants, to improve awareness of conservation concepts.
- Promoted positive sustainability in tourism and environmental protection; produced a video to promote turtle watching rules for the Xiaoliuqiu Shuttle Boat; continued to partner with local governments to promote plastic-free islands, water fountain maps, Xiaoliuqiu Love for Turtles Beach Cleaning, tableware rental and raincoat reuse, and other environmental activities to promote plastic reduction concepts on the island; and installed electronic signs indicating the number of people in the intertidal zone to facilitate crowd management and protect the tidal flat ecology.
Advertising and Promotion
- Established the Pingtung Tourism Circle, integrating food, lodging, tours, shopping, and travel resources in Pingtung. Promotions were rooted in the principle of "marketing first" and "advancing with guidance" to enhance the quality of tourism services and facilities, create a distinctive style, and establish complementary industry advantages to expand customer sources and benefits.
- Arranged tourism and recreational activities, including the Dapeng Bay Sailing Life Festival, Cruising 300 cycling challenge, Sixth Beach Money Turtle Protection activity, 2021 Dapeng Bay Ironman Triathlon, Dapeng Bay Bike Day 35 Cycling Fun, and Qingzhou Beach Party Concert.
- Marketed and promoted the Liuqiu Scenic Area with a continued focus on the eco-tourism environment in response to the steady increase in visitor numbers to Xiaoliuqiu. In addition to promoting visitor diversion routes, the scenic area advocated environmental protection and plastic reduction principles to turn Xiaoliuqiu into an ecotourism island.
- Arranged marketing and promotions at the 2021 Taipei International Summer and Fall Travel Expo, 2021 Taipei International Travel Fair, and 2021 Kaohsiung International Travel Fair.
Northeast and Yilan Coast National Scenic Area
Northeast
and Yilan Coast
National Scenic Area
Planning and Construction
- Completed environmental/landscape improvements in the Yanliao and Fulong recreation areas, renovated facilities along the Old Caoling Bikeway, improved the rest area at the Yanliao Beach Park, and integrated environmental/landscape and family-friendly facilities to facilitate bay excursions, family trips, and slow travel at the Fulong Recreation Area.
- Improved exhibition spaces, waiting areas and service capacity at the Dali and Guishan Island Visitor Centers; improved service quality at recreation areas; installed facilities for the hearing and visually impaired, as well as gender-neutral public restrooms and other facilities; and constructed a starting point for mountain and coastal travel, integrating mountain and sea recreation spots into a travel corridor.
Operations and Management
- Tingtao Camp at Bitou Cape won the top "Excellence Award" for Best Environmental Culture in the 2021 FIABCI-Taiwan Real Estate Excellence Awards.
- Danlan Historic Trail's “Hand-made Story” won third place for Sustainable Story: Cultural Community at the 2021 ITB.
- On March 9, 2021, became East Asia's first travel destination to win the Green Destinations Gold Award (2020-2022).
- The Northeast and Yilan Coast scenic area was voted one of the Top 100 Destinations by Green Destinations for the sixth consecutive year (2016-2021).
Advertising and Promotion
- Held the 20th Sword Grass Season activity on the Caoling Historic Trail from November 6-28, 2021. Launched the Strike 2.0 Stimulus Voucher to attract visitors to the Northeast Coast area for tourism consumption, improve the performance of surrounding industries, and increase tourism revenue.
- Held the 2021 Zhuangwei Sand Dune Land and Open Air Art Festival on November 19, 2021. The event introduced six major artwork groups: "Glorious Harvest," "Racing Ahead," "Pulling Together, Sharing the Catch," "Joy of the Poetic Heart," "Virtue of Life," and "Sunrise over Turtle Mountain." Under the theme "Dune Arts," the displays were inspired by Zhuangwei's well-known agricultural specialty products and rich ecological landscape. The festival highlighted Zhuangwei's unique cultural style, from its landscapes to its agricultural and fishing industries.
- Industries in the Greater Northeast Coast Tourism Circle held the “2021-22 Northeast Coast Industry Welcoming the Year of the Tiger in 2022” activity on December 31, 2021. Businesses also launched a “Spring Forward in the New Year” promotion and other activities to bid COVID farewell and welcome the Year of the Tiger.
East Coast National Scenic Area
East Coast
National Scenic Area
Planning and Construction
- Carried out a series of projects designed to support ecological surveys, site optimization, industrial upgrading, and sustainable development in landscape planning and development of scenic spots. These projects included 1) the East Coast Sea and Land Area Ecological Survey Plan, 2) the Green Island Land Area Ecological Survey and Analysis Plan, 3) the Dulanbi General Planning and Operations Plan, 4) the Chenggong Area Water Recreation Activities Site Plan, 5) the Smart Monitoring Security and Data Monitoring Management Master Plan, 6) the Explore Highlights of the East Coast Plan and Brand Building Plan, 7) the Explore the East Coast Industry Alliance and Industrial Upgrading Development Plan, 8) the East Coast Indigenous Tourism Quality Improvement and Marketing Plan, 9) the East Coast Indigenous Tourism Information Station and Hotel Environment Improvement Plan and 10) the East Coast Sustainable Indigenous Tourism Development and Demonstration Plan.
- Completed 11 key projects to improve recreational services and facilities, including 1) general environmental improvements at Xiaoyeliu, 2) safety maintenance and facilities improvement at the Sanxiantai Arch Bridge and 3) improvements to the bicycle-friendly service facilities at Dagangkou.
Operations and Management
- Cooperated with six township offices in Hualien County and Taitung County in 2021 to mobilize 15,760 people to clean up 129.9 mt of trash, 65.11 mt of resource waste, and 1,206.2 mt of driftwood.
- Released the following ecotours: 1) Under the Moonlight: A Nighttime Expedition to Xiaoyeliu, 2) Tour of the Fishing Village in Chenggong Township, 3) Treasure Hunting on the Green Island Historic Mountain Trail, 4) Floral Discoveries on the East Coast and 5) Night Exploration in Sanxiantai.
- Completed the East Coast National Scenic Area Administration Headquarters Traffic Flow and Smart Public Restroom System; established the Smart Safety Monitoring Service Network; calculated and estimated traffic flow and traffic information at scenic spots and surrounding areas with artificial intelligence; and improved public restroom management.
- The East Coast's annual marketing video, "My Own Private Road," won the Gold Award in the travel category of the 2021 WorldFest Houston International Film and Video Festival.
- The "Explore the East Coast" live-stream plan and programming plan won second place in the Tourism Bureau's 2021 Creative Idea King Competition.
- Won the TGOS Circulation Service Award in the Ministry of the Interior's 2020 TGOS Value-Added Application and Affiliate Contribution Awards.
Advertising and Promotion
- Launched the innovative Mahengheng to Chenggong 168K Bicycle Tour linking attractions, activities, and industries from Mahengheng Boulevard to Pisilian, Chenggong Township along Provincial Highway 11.
- Installed high-resolution 2K and 4K livestream video equipment at the Douli Tourist Center, Sanxiantai, Jialulan, Shitiping, Changhong Bridge, Dashibi Hill, and Nanliao on Green Island to livestream over the Tourism Bureau website and social media platforms. Live-streamed the Taiwan East Coast Land Arts Festival and Moonlight Sea Concerts.
- Connected tourism corridors and recreation areas under the "Explore the East Coast" marketing theme and through exchanges among the Shuangbin, Chenggong, Donghe, Fugang Harbor, and Tribe Alliance Operation Team regional tourism circles.
- The Tourism Bureau's 2021 Taiwan Indigenous Tourism Festival was held from October 29-31, 2021, at the Huashan 1914 Creative Park. Under the theme "Welcome to the Tribe," the festival showcased the features, culture, and art of Taiwan's 16 indigenous tribes, attracting 20,500 participants.
East Rift Valley National Scenic Area
East Rift Valley
National Scenic Area
Planning and Construction
- Constructed landscape-integrated public restrooms at the north end of Liyu Lake, linked the waterfront trail at the north side of the lake to the existing trail network, and enhanced the tourism and recreational environment quality of international attractions at the scenic area.
- Improved environmental facilities at the Linrong Rest Area, Fenglin International Slow City, and Hegang Visitor Center; improved the tourism and recreational environment quality at scenic area attractions; continued to create recreation areas for slow-travel and environmentally-friendly tourism; and created local tourism features to drive industry development.
- Assisted indigenous areas in Hualien (Halawan and Zhuoxi), Taitung (Yanping) to improve environmental facilities and promote indigenous culture and local features.
- Continued to improve the quality of rail travel facilities, increase recreational diversity, and enhance visitor riding safety and comfort in conjunction with the MOTC Island-Round Bike Path Upgrading and Route Integration Promotion Plan.
Operations and Management
- Arranged water activity lifesaving drills and COVID prevention measures at Liyu Lake, renewed public liability insurance in scenic area sites, conducted regular planned inspection tasks, and installed warning signs and cordons to enhance visitor safety.
- Continued to promote environmental education courses, arranged volunteer training courses on bird watching and folk plants, strengthened volunteer environmental ethics, and raised the quality of recreational experiences.
- Promoted the Public Restroom Service Quality Improvement Plan; repaired facilities; improved and customized workshops, training, guidance, and seminars; and improved the quality of public restroom services in the scenic area.
- Won the Social Outreach Award in the 4th Executive Yuan Government Service Awards.
Advertising and Promotion
- Integrated local industries in support of several themed activities to spur tourism development in the Hualien-Taitung area, including the “2021 Liyu Lake Firefly Festival,” the “2021-22 Taiwan Top-10 Hot Springs” event, and the “2021 East Rift Valley Festival–Tribal Food Paradise” activity.
- Established the tribal tourism brand “East Rift Valley Festival–Dining Table Tribal Tour,” and introduced several indigenous tours to further cultivate and highlight indigenous tribes, including “Dining in the Rice Fields,” “Dining to Pestle Music in the Forest,” “Red Rice Dining Table in the Field,” “Hunter's Picnic Table,” and “Swinging in the Millet Fields Dining Table.”
Penghu National Scenic Area
Penghu
National Scenic Area
Planning and Construction
- Planned recreational facilities on the Penghu Gold Coast; created high quality environments and facilities for water activities, slow travel, and green energy leisure activities; improved service efficiency; planned the construction of public restrooms, locker rooms, and other facilities at the Aimen Beach Recreation Service Area; improved parking lots and leisure facilities under the Yuli Bay Coral Sea Recreation Area Project; established landscape art check-in areas, a rest pavilion, and other leisure service facilities under the Bright Pearl Rest Area Turnkey Project.
- Conducted several efforts, including 1) created the Penghu Gold Coast Tour Route; 2) planned the development of high quality environments and facilities for water activities, slow travel, and green energy leisure activities at various attractions, including planning for the construction of a parking lot and rest facilities in Qimei to turn Penghu into a benchmark recreation route and Yuli Bay into a key area for snorkeling and water fun; 3) planned updates to public restrooms, locker rooms, and other facilities from Aimen Beach to Lintou Beach to create world-class coastal beach landscapes; 4) planned landscape art check-in points, new pavilions, and other facilities to create a Bright Pearl Leisure Area from Pengnan to Shanshui Beach, Shili Beach, and the Fongguei Cave; and 5) continued to promote geological, ecological, and gull-viewing tourism through the planning and establishment of service facilities at the Donghai Visitor Center in the Donghai area to create a new tourism ambiance, as well as topics and highlights.
- Completed improvements to facilities along the Baisha Bicycle Route, Chixi Rock Waterfall, and service facilities at the Beiliao Recreation Area; and integrated landscape art through green building and enhanced leisure safety and quality.
Operations and Management
- Arranged education and training workshops for snorkeling instructors and jet skiing and SUP instruction safety. A total of 171 participants obtained Class C instructor's licenses.
- Cooperated with other agencies, communities, schools, and companies to jointly arrange five beach cleaning activities, including the Huayu Dongshan Yanpo Beach and Gupo Islet Beach-Cleaning Campaign, and the Beiliao Chiyu Coastal Cleanup and Plastic Reduction Campaign. The campaigns attracted 488 participants and cleared 3.8 mt of garbage.
- Activities to promote private investment included the following: 1) new leased operations of floating boat slips at the North Sea Visitor Center, 2) restaurant and retail space at the Houliao Visitor Center, 3) boat slips at Chikan Wharf, 4) recreational service and facility stalls at the Tomb of the Seven Beauties, and 5) stalls at the Longcheng Recreation Area in Dashi, Qimei.
- Conducted studies on “Promotion of Environmental Education at the Jibei Stone Weirs and “Planning and Implementation of Marine Safety Education Activities.” Promoted education on water recreation safety and other topics to enhance visitor safety and environmental protection awareness.
- Introduced an online interpretive guide system and travel guide brochures in Chinese, English, Japanese and Korean at the Xiaomen Geological Exploration Hall. Improved opening and safety service facilities at the Twin Gun Fort Underground Tunnel.
- Comprehensively improved the environment for bicycle travel in Penghu, including the installation of 161 guide signs, 40 supply station signs, seven guide maps, and information guide signs at scenic spots.
Advertising and Promotion
- We generated publicity for Penghu tourism by holding several activities in conjunction with the media, including 1) the Penghu Autumn Festival - 2021 Penghu Lintou Net Pulling Fun,” 2) “Penghu Island Hopping - 101K Bike Online,” 3) a “Penghu Island Hopping: Journey to the West” creative service experience, 4) “2021 Jibei Stone Weirs Environmental Education Course - Hand Weir Ocean,” 5) “Star Tour - Storybook under the Stars of Penghu,” and 6) Wangan Green Turtle Specimen Unveiling.”
- Carried out the “Salute to the Seas Coastal Preservation Plan”; established regular, prompt, and emergency cleanup mechanisms in cooperation with local township and city offices; and mobilized 8,123 people to pick up 1,070.23 mt of trash and clean 1,354.58 kilometers of shoreline.
Matsu National Scenic Area
Matsu
National Scenic Area
Planning and Construction
- Implemented several efforts to support sustainable tourism, including the 1) “Matsu International Dark Sky Parks Promotion Plan”; 2) “Matsu Geopark In-depth Cultivation, Operation, and Management Plan”; 3) “Commissioned Survey of Matsu's Destination Image, Visitor Behavior and Intentions, and Estimate of Visitor Numbers”; 4) “Matsu National Scenic Area Administration Administrative Center”; 5) “Geological Center Story House Land Use Plan”; 6) “Commissioned Technical Services for Preliminary Design and Urban Planning Changes” and 7) the “Matsu Area Tourism Alliance Launch Plan.”
- Inaugurated the Nangan Environmental Education School on March 28, 2021 to arrange a series of environmental education courses, continue to implement environmental education, and upgrade travel quality.
- Continued the Juguang Mountain and Sea Villa construction project to create distinctive local architecture spotlights.
- Carried out Phase II of the 2021 Nangan Dahan Stronghold Landscape Improvement Project. This included installing accessible platforms, building the Sea View Trail from the Beihai Tunnel to the Dahan Stronghold to link the Nangan Visitor Center, Beihai Tunnel, and Dahan Stronghold in a loop route to increase the quality of recreational services and enhance visitors' travel experiences.
Operations and Management
- Carried out joint tourism safety promotions, annual fire drills, motorcycle traffic safety workshops, seafood food safety seminars, water recreation safety promotions, first aid training, and other activities to enhance visitor safety services.
- In conjunction with the Executive Yuan's Salute to the Seas policy, carried out 408 coast cleaning, beach cleaning, and environmental education activities. A total of 532 mt of trash was removed from 470 km of coastline by over 6,000 participants.
- Arranged the Salute to the Seas Matsu Fall and Winter Beach Cleaning Outing. A total of 320 participants removed 6.64 mt of ocean-borne trash from beaches.
- Local military personnel, civilians, school teachers, and students from four townships and five islands were invited to participate in Arbor Day activities. A total of 221 trees and 3,342 bushes were planted over the year to enhance the greenery and beauty of various scenic sites.
Advertising and Promotion
- Held the 2021 New Year's Day Flag Raising Ceremony and Hike in Beigan Township.
- Arranged an international video conference joined by the municipal government of Mine City in Japan, the Lienchiang County government, and the Lienchiang County Geopark Association for exchanges on the role of geoparks in fulfilling the UN’s 17 Sustainable Development Goals.
- Held the 2021 “Glimmers in Matsu” travel activity, bringing together healthy bicycle riding, cultural and creative markets, and local food to promote slow travel in Taiwan's outlying islands and invigorate local industries and tourism. The activity attracted 500 visitors.
- The 2021 “Have Fun in Matsu: Island-hopping by Bike” activity was held to promote low-carbon bicycle tourism. The activity planned two cycling routes: one for professional cyclists in the challenge group and one for casual riders. The routes passed through battlefield and natural scenic areas. A total of 100 visitors participated.
- Held the “Experiential Tourism: Brightening up the Village” activity and issued 1,888 NT$500 stimulus voucher red envelopes and 10,000 stamp collection cards for sweepstakes entry to attract visitors to Matsu. The campaign generated more than NT$2 million in tourism revenue for the Matsu area.
North Coast and Guanyinshan National Scenic Area
North Coast and Guanyinshan
National Scenic Area
Planning and Construction
- Completed landscaping and facilities improvement in the vicinity of the Jinshan Zhongjiao Bay Visitor Center, landscaping improvements along the Wanli-Jinshan Bike Path, and general trail and scenic improvements at Heping Island Park in Keelung, including three general facilities.
- Improved facilities at Baishawan (Building C), Guanyin Mountain and the Two Bays Bikeway, including two general facilities.
Operations and Management
- On January 11, 2021, Yehliu Geopark became New Taipei City's first and Taiwan's seventh geopark to be designated under the Cultural Heritage Preservation Act.
- Operate-Transfer (OT) and leasing projects were continued, including at the Yehliu Geopark and surrounding parking lots and Heping Island Park to generate government revenue and increase the self-funding capabilities of these areas.
- Held the 2020 Yehliu Night Tours activity. The "Yehliu Wonderland" rock wall animation presentation won the Five-star Award for Eco Tourism in the 2021 ITB Berlin Golden City Gate: Tourism Multimedia Award.
- The Heping Island Park and parking lot OT project in Keelung won the Government Team Award in the 19th Eminent Contribution Awards for Public-Private Investment Programs (PPIP).
- Heping Island Park in Keelung won the Excellence Award for Scenic Recreation in the 2021 Taiwan Landscape Award.
- The Taiwan Tourist Shuttle's 716 Crown North Coast Route won first place for promotional units in the general category of the Tourism Bureau's 2021 Taiwan Tourist Shuttle Service Quality Optimization Evaluation.
- The Baishawan Administrative Center, Tiaoshi parking lot, Baishawan Visitor Center, and Guanyinshan Visitor Center won the 2021 New Taipei City Public Restroom Gold Award.
- The Zhongjiao Bay Visitor Center (Zhongjiao Bay surfing area) won in the Excellent Engineering Beautification and Landscape Work category of the Chinese Institute of Civil and Hydraulic Engineering's 2021 Engineering Environment and Landscaping Award.
- Continued to promote beach and mountain clean-up activities. In 2021, 19,988 people applied online to participate in beach-cleaning and cleared away 2,489 mt of sea drift waste.
Advertising and Promotion
- Conducted several marketing and tour promotion activities, including the “2021 Hawk Watching activity on Guanyinshan—Guanyin LOHAS Walking Activity Series,” “2021 Jinshan and Wanli Hot Spring Cuisine Marketing and Promotion,” “Heping Island Sian Hong Tiau Activity Series,” “2021 Taiwan Cycling Festival: Light up Taiwan, Bicycle Tour Gold Award Contest,” and “Experiential Tourism: Brightening up the Village.”
- Held the Jinshan Sweet Potato Festival, Sanzhi Water Bamboo Festival, and other activities with local partners.
- Marketed and promoted the North Coast's Two Bays, Wanta, Wanli-Jinshan, and Keelung's Waimushan bikeways in conjunction with the 2021 Year of Bicycle Tourism.
- Introduced digital traffic flow and travel services at popular destinations; carried out the North Coast Travel Corridor Establishment Plan, assisted food, lodging, tour, shopping, and travel related businesses in tourism circles, provided live video, traffic warnings, and parking lot information to create “distinctive spot” achievements in the Crown Coast Tourism Circle.
Tri-Mountain National Scenic Area
Tri-Mountain
National Scenic Area
Planning and Construction
- Completed 11 tourism and recreational facility plans. These included two projects to revitalize and improve recreational facilities in the Shitoushan Scenic Area: 1) the Emei Lake Huanhu Trail Tourism Environment Improvement Plan (Phase 3, Zhizhen Section) and 2) the Nanzhuang Township Xiangtian Lake Surrounding Trail and Public Service Facilities Improvement Plan. We also implemented the “Public Restroom Renovation at Lishan Scenic Area Plan to upgrade the tourism environment quality at Lishan Scenic Area,” the Songbailing Visitor Center Building Appearance Improvement Plan, and the Bagua Mountain Scenic Area 2021 Green Beautification Plan, which created a variety of recreational experiences at the Bagua Mountain Scenic Area.
Operations and Management
- Certified eight automated external defibrillator (AED) locations in 2021, including at the administration headquarters, Lishan Culture Museum and visitor centers.
- Completed professional safety inspections and joint inspections at 17 suspension bridges in the scenic area to enhance overall travel safety.
- Carried out 10 tree planting, mountain clean-up, and street cleaning activities.
- Implemented the bicycle-friendly hotel project. In 2021, assistance was provided to 42 hotels in developing bicycle-friendly accommodations to improve the travel quality for cyclists and visitors.
- Continued to promote accessible travel routes, improve accessible facilities, and coordinate integration of private sector resources to provide accessible accommodation and dining spaces. In 2021, a total of 22 accessible tourism sites and three accessible travel routes were completed.
- Promoted investment in public construction through self-funding strategies; promoted private participation in public infrastructure projects or leased and outsourced facility operations; and cooperated with local government construction. In 2021, operations of 12 facilities were outsourced or leased, generating about NT$9.07 million in benefits.
Advertising and Promotion
- Promoted the 2021 Nanzhuang Flower Festival in Shitou Mountain; Festival of Lights in Lishan; and 2021 Free Buzzard in Mt. Bagua hawk watching activity. Online activities arranged over the year included the 2021 Tri-Mountain Bicycle Travel Activity, Tri-Mountain Food Travel Easy Shop Live Stream Activity, and Tourism Circle Live Stream.
- Carried out the Nanzhuang Tribe Hike and Concert activity and Lishan Land and Open Air Art Festival, and exhibited at the Taiwan Indigenous Tourism Festival held by the Tourism Bureau.
- Invited travel agencies to package new Taiwan Tour Bus routes. Five new routes were introduced: the Romantic Highway 3 and Emei Shishan Lake Tour (1-day); the Small Town Charm Bagua Mountain Vista Tour (1-day); the Distinctive Hsinchu Shitou Mountain Tour (1-day); the Changhua Bagua Mountain Tour (1-day); and the Guguan Hot Springs, Baxian Mountain, and Cangshan Cuisine Tour (2-days). Other experiential tours arranged included the Lion's Head Mountain Scenic Area Firefly Watching Tour, Nanzhuang Flower Festival Tour, Guguan Area Songhe and Lileng Indigenous Experience Tour, 2021 Free Buzzard in Mt. Bagua Ecotour, Fun in Taichung and Changhua: Small Town Ramble Tour, 2021 Historic Trail Hike in Fenyuan, 2021 Tri-Mountain Cycling Activity Series, 2021 Tongluo Township Chrysanthemum Field Autumn Tour, Nanjiang Farm and Coffee Tour, and Changhua Shetou LOHAS Bicycle Industry Experience Tour.
- Provided guidance to 297 businesses in developing theme salons and community spotlights, adopting electronic discount systems, and designing aesthetic elements to strengthen tourism circle marketing and promotion. More than 100 businesses jointly planned 74 feature tours, generating NT$88.61 million in tourism revenue.
- The Lishan Land and Open Air Art Festival promotional video "Between Mountains" won the Silver Award for Destination Marketing- Promotional Video in the Magellan Awards.
Sun Moon Lake National Scenic Area
Sun Moon Lake
National Scenic Area
Planning and Construction
- Established a barrier-free general tourism environment, renovated the Checheng parking lot, renovated the bicycle trail from Jiulongkou to Wenwu Temple, and improved landscape facilities in the Jiji Recreation Area
- Improved wharf service facilities, expanded wharf charging facilities, developed public dry dock facilities, and renovated wharf and water public facilities.
- Improved the quality of the tourism environment. This included conducting 1) the Sun Moon and Shuishe Sewage Works Improvement Project, 2) overall development of the Jinlong Mountain Recreation Area, 3) the Xiangshan Visitor Center Multimedia Room Improvement Project (including renovations to the teahouse facilities), and 5) improvements to the Lalu Viewing Platform and Shuiwatou Trail.
Operations and Management
- Continued to promote the Sun Moon Lake passenger boat electrification policy. Since 2012, a total of 22 boats have been electrified to create a low-carbon, green lake.
- Creating a "low-carbon, smart tourism" travel environment: 1) Integrated the Taiwan Tourist Shuttle, gondola, yachts, lake tour buses, bicycles, and other transportation modes; 2) promoted the Sun-Moon-Lake eTicket Platform; 3) work to expand e-payment options, and 4) promoted electrification of vehicles, installation of boat charging stations, and other services and facilities to promote various low-carbon forms of transportation on Sun Moon Lake tour routes.
- Continued to supervise private planning, participation and development of follow-up operations related to the Sun Moon Lake Formosan Aboriginal Culture Village gondola system. Provided guidance for the Checheng Wood Museum operate-transfer project operations.
Advertising and Promotion
- Indigenous tourism: The scenic area formed the first “Indigenous Fragrance Industry Chain” and assisted indigenous development of products related to the maqaw plant (Litsea cubeba), including fragrances, perfumes, tours, DIY courses, and cultural/creative products.
- Held several events, including 1) the Sun Moon Lake Cherry Blossom Festival; 2) the Sun Moon Lake Firefly Season; 3) Sun Moon Lake Cycling, Music & Fireworks Festival; 4) the Sun Moon Lake Four Seasons GoBike Taiwan Certification, and 5) New Year's Eve events.
Alishan National Scenic Area
Alishan
National Scenic Area
Planning and Construction
- Established the Alishan entrance portal and Provincial Highway 18 Travel Corridor; completed improvements to piping and interior decoration at the Chukou Administration and Visitor Center; improved the Fenqi Trail, Cedar Forest Trail, and their surrounding environments in the Fenqihu area; improved travel service facilities surrounding the Bantianyan Scenic Area; and improved public restrooms in Alishan.
- Conducted several activities, including 1) completed construction of the Zhulu Cultural Exhibition and Performance Center and Tsou Market; 2) made improvements to the recreational facilities at Guanyin Waterfall, the three southern Tsou villages of Shanmei, Xinmei and Chashan, Youyou Lake Trail in Leye, the Youcheliao Trail and Zhenxing Temple area in Taihe; 3) improved the public restrooms at Longyan Village’s Longxing Temple, Meishan Township, and the Guanri Peak Ridge Trail in Taihe.
- Activities included the following: 1) implemented the Forward-Looking Tourism Development Plan–Attractive Visitor Destination Development–International Charm Scenic Area–Polaris: Alishan Action Plan; 2) constructed transfer and travel service facilities in Longmei (Phase 2); 3) developed the hillside town ambiance in Fenqihu; and 4) optimized the tourism environment along the Eryanping Trail and in the Xiding and Anding areas.
- The Chukou Visitor Center in Alishan won the Silver Award for Interior Design in the 2021 Muse Design Awards.
Operations and Management
- Conducted many activities, including 1) implemented the 2021 Lunar New Year holiday traffic diversion plan; 2) arranged free shuttle services between Shizhuo and Fenqihu, providing transportation to 1,691 passengers; 3) promoted the Taiwan Tourist Shuttle's Alishan and Ruili Lines (providing holiday service since November 2021); 4) linked the Chiayi High Speed Rail, Taiwan Railway, Forest Railway, Fenqihu, Alishan Forest Recreation Area, and Northwest Corridor to provide seamless travel services and enhance the convenience of visitor travel in Alishan. Regarding this latter effort, in 2021 the Alishan Route–A Line (THSR Chiayi Station–Alishan) served 23,862 riders, the Alishan Route–B Line (Chiayi Railway Station–Alishan) served 97,015 riders, and the Ruili Route (Taiwan Railway Chiayi Station–Ruitai Information Station) served 571 riders. In addition, nine Taiwan Tourist Shuttle packages for various visitor groups were sold online, providing a variety of special offers and convenient ticket purchasing options.
- Other activities included 1) installed public facilities management and maintenance systems; 2) selected eight potentially dangerous locations for the establishment of new safety management mechanisms; 3) carried out emergency response disaster prevention and rescue, joint investigations, suspension bridge repair and other operations; 4) continued to install AED facilities, including at the visitor centers in Chukou and Wenfeng and the Lijia Information Station; and 5) strengthened tourism area emergency evacuation planning, and upgraded visitor safety.
- Introduced three environmental education courses joined by 702 participants; and promoted training courses on mountain tourism to train 20 environmental education volunteer teachers.
Advertising and Promotion
- 20th Anniversary of the Alishan National Scenic Area Administration.
- Held several marketing and promotional activities, including 1) the Alishan Seasons of Life Festival, 2) the 2021 Alishan Starlight Weddings under the Wisteria Blossoms, 3) the 2021 Wedding Under the Sacred Tree, 4) the 2021 Alishan Four Seasons Tea Festival, 5) the 2021 Alishan Coffee Tourism Promotion Project, 6) the 2021 Alishan Indigenous Tourism Marketing Project, 7) the 2021 Tsou Annual Celebration, 8) the 2021 Alishan Sunrise Impression Concert, 9) Cherry Blossom Season, 10) Firefly Season, 11) Wisteria Blossom Season, and 12) Cattle Egret Season.
- Continued to implement promotional plans for the Great Alishan Tourism Circle, 235 Regional Tourism Circle, and Greater Caoling Tourism Circle; integrated the shopping areas, distinctive industries, rich cultural heritage, and natural ecology of various areas to introduce in-depth experiential travel itineraries and highlight creative activities under the six themes of tea, coffee, railways, indigenous communities, ecology, and romance and invigorate and enhance the visibility of attractions in the three tourism circles. In 2021, guidance was provided to about 600 food, lodging, touring, shopping, and travel businesses in the tourism circles. The three tourism circles introduced 109 tours and sold about 89,000 package tours attracting about 110,000 people and generating NT$260 million in tourism revenue.
Southwest Coast National Scenic Area
Southwest Coast
National Scenic Area
Jingzijiao Tile-Paved Salt Field
Planning and Construction
- Activities included: 1) arranged for the secondary lantern "Prosperity in the Year of the Cow" and the Nostalgic Lantern Area at the 2021 Taiwan Lantern Festival and the 2021 Mashagou Lunar New Year Landscape Lantern Festival; 2) collaborated with tourism circle businesses to introduce various promotions and activities to spur local tourism in the coastal areas of Taiwan; and 3) linked attractions in Yunlin County, Chiayi City, Chiayi County, and Tainan City around Provincial Highway 61, increasing visitor numbers to the Beimen, Jiangjun, and Qigu areas by about 50% over the same period in 2020.
- Activities included: 1) completed general environmental improvements at Ocean View Park; 2) improvements to the visitor center front plaza landscape avenue and surrounding environment; 3) renovations to the Jingzaijiao outpost, and construction of landscape plaza facilities at Mashagou in Jiangjun District to create locally distinctive scenic sites, improve environmental quality, and increase the number of repeat visitors and visitor lengths of stay.
- The "Dragon Palace" and "Wind Crystal" installation artworks won the silver awards in the 2021 Berlin Landscape Art Design Awards and 2021 Muse Design Awards, respectively.
- The Jingzijiao Tile-Paved Salt Field in Beimen District, Tainan City was selected as one of the 2021 Top 100 Sustainable Stories.
Operations and Management
- Promoted the Yunlin-Chiayi Coast Happiness Bus on the Southwest Coast Tourism Route; launched the Southwest Coast Tourism Circle's "Savory Southwest" brand; arranged expert on-site counseling, international workshops, and material selection plans, and other brand building and marketing promotion courses and activities to help businesses strengthen product packaging and marketing; and released the "Savory Goodness" series of products. In September the same year, a press conference was held to highlight achievements in brand marketing. A memorandum of cooperation was signed with Japan's Sendai-Matsushima DMO Corporation and the two sides formed sister tourism circle ties.
- Arranged a matchmaking and exchange meeting between tourism circles in Taichung and Taipei. The "Salt Worker Bento" brand was released at the Taipei matchmaking event, attended by five companies. The "Salt Worker Bento" brand obtained ROC Class 35 and Class 43 trademark registrations, along with the existing "Gakujen" and "Central Sea" brands.
- Assistance was provided to 15 businesses in the scenic area to obtain Muslim Friendly Environment (MFE) certification to enhance the Muslim-friendly tourism environment.
- The West Coast Express earned an Outstanding Ranking in the 2021 Taiwan Tourist Shuttle Route Evaluation.
Advertising and Promotion
- The Jingzijiao Tile-Paved Salt Field in Beimen District, Tainan City won the 2021 Pacific Asia Travel Association (PATA) Gold Award for Travel Photograph.
- Promoted social network marketing, attracting 228,000 visits to its Facebook fan group.
- Arranged marketing activities for attractions along Provincial Highway 61, including 1) the 2021 Salt and Sand Sculpture Art Festival, 2) Light up Taiwan–West Point Guosheng Port Lighthouse and Southwest Coast Classic Town Bicycle Slow Travel activity, and 3) the Taiwan International Birdathon.
Siraya National Scenic Area
Siraya
National Scenic Area
Planning and Construction
- Completed service facility upgrades at Lingding Park and the Lingding Travel Information Station; and optimized indoor and outdoor service functions and environmental quality to create a bright visual experience and provide high-quality travel services.
- Established the Lingpo Guantian Route bicycle network, linking the Yoichi Hatta Memorial Park, Guantian Visitor Center, Hulupi Nature Park, Jacana Conservation Park, and other nearby attractions to create a low-carbon sustainable tourism environment. This is the first cycling route to be completed under MOTC's Bicycle Network Development Project.
- Completed the Erliao Sunrise Platform Optimization Project, including the addition of accessible ramps and restrooms at the south side of the platform to provide a comfortable and friendly travel experience for visitors.
Operations and Management
- Implemented traffic alleviation measures during the Lunar New Year, Peace Memorial Day, Tomb Sweeping Day, and other holidays, and established a group notification mechanism to maintain traffic order.
- Established a cleaning personnel group notification mechanism and regularly inspected and maintained fire safety equipment. Seven locations at the scenic area were certified as AED Safe Places.
Advertising and Promotion
- Established the Greater Siraya Tourism Circle Alliance in the spirit of inter-regional cooperation and cross-industry alliance. A total of 123 food, lodging, tour, shopping, and travel businesses in Chiayi and Tainan were invited to join the alliance to integrate industry resources, promote specialization in regional tourism services, share information, upgrade products and team marketing, and provide a superior travel experience for visitors.
- Activities held included: Family Fun Travel activity, Siraya Ice Festival–Culinary Crossroads, Erliao Dawn Cloud Formation Concert–Minimum Altitude, Guanziling God of Fire Festival, Siraya Indigenous Craft Experience, Siraya Water Fun activity, Siraya Chill Out Meadow Market, Siraya Go CreCar, Siraya Cultural Exhibition, and Experiential Tourism–Brightening up the Village. The events incorporated industry brands, including Experiential Tourism–Brightening up the Village, which won first place in the 2021 Tourism Bureau Innovation Idea King Competition. In 2021, the events attracted 2,240,000 visitors and generated about NT$3.815 billion in tourism revenue.
- Assisted five scenic area hotels to become certified under the International Islamic University of Malaysia's Muslim Friendly Hotel Rating System. The Guantian Visitor Center, Zhongpu Visitor Center, and Nanhua Visitor Center obtained Muslim Friendly Environment (MFE) certification. Eight locations, including Lingding Park, the Provisional Office Restroom, and public restrooms at Meiling Information Station installed 20 washing facilities. Zhongpu Visitor Center installed a prayer room, and mango ice shops in Yujing obtained halal food recommendations. The scenic area website added a "Muslim-Friendly Travel" page with travel information to create a Muslim-friendly visitor environment.
Maolin National Scenic Area
Maolin
English English
Planning and Construction
- Recreational resource and planning services throughout the scenic area were developed, including completion of the Longtoushan Wood Plank Trail Improvement and Surrounding Environment Greenification and Beautification Project, Xinwei Recreation Area South End Recreational Facilities and Landscape Greening Project, Shiba Luohan Mountain Recreation Area Surrounding Environment Improvement and Greening Project, Shiba Luoshan and Fuxing Environmental Protection Park Landscape Greening Project, Majia Township Old Fawan Trail Improvement and Surrounding Greening and Beautification Project, and Bulao Trail Improvement and Duona Village Landscape Facilities Renovation and Greening Project.
Operations and Management
- Administered the National Scenic Area Facility Repair Project and Open Contract for Disaster Repair and Emergency Rescue, Study and Analysis of the Status of the Purple Crow Butterfly and Habitat Preservation Work, and Xinwei Forest Park Environmental Cleaning Work.
- Implemented PPIP projects, including the Liangshan Camping Site in Majia Township, Pingtung County Renovate-Operate-Transfer (ROT) Project, Pingtung County Sandimen Township Saijia Recreational Park Camping Site ROT Project, Shiba Luohan Mountain Service Area OT Project in Liugui District, Kaohsiung City; and leasing, operation, and management of the Tulong Bay Visitor Activity Service Area Office, Baolai Visitor Service Area, Xinwei Forest Park Recreation Space, Wutai Recreational Service Facilities, Maolin Visitor Center, and Saijia Air Field Rest Area.
- Carried out tourism environment improvements and indigenous tourism environmental development at 12 administered areas, including the Northern Pingtung System (Sandimen, Majia, and Wutai) and Laonong System (Liugui, Taoyuan, and Maolin).
Advertising and Promotion
- Organized the 2021 Maolin National Scenic Area Indigenous Area Tourism Promotion (Market on the Mountain Side), 2021-2022 Mountain City Flower Spring Season, 2021-2022 Kaohsiung Maolin Purple Butterfly Valley Biennial Butterfly Beauty Festival, the 2021 Austronesian Ethnic Wedding Series–Vows with the Lilies, and other activities.
- Co-organized the 2021 Kacalisiyan Art Festival, Liugui Tourism Art and Cultural Season, Senai Sepayuan activity, 2021 Taipei International Travel Fair (ITF): National Scenic Area Bicycle Pavilion, 2021 Taiwan Indigenous Tourism Festival, and 2021 Kaohsiung International Travel Fair.
- Landscape artwork at the Linali Visitor Center won the Silver Award for Landscape Design in the Muse Design Awards.
Dapeng Bay National Scenic Area
Dapeng Bay
National Scenic Area
Planning and Construction
- Completed improvements to the water environment and upgraded tourism service facilities in the bay area, including Dapeng Bay estuary channel and bay dredging; commissioned a survey of bay area diversion improvements and design planning for follow-up improvements and water purification work; developed the surrounding environment at Oyster Shell Island; improved service facilities at Dapeng Bay Marina Ferry Terminal; developed the recreational environment at the Dapeng Bay Marina Pier; completed the Dapeng Bay Wetland Park CIS Sign Installation and Service Facilities Improvement Project; made improvements to bus shelter environments at the Scenic Area Administration; integrated services at passenger bus waiting areas on Provincial Highway 17; and improved and developed water environment and greenery at the Small Lagoon Visitor Center recreation site.
- Optimized visitor recreation environment and services; completed spotlight artworks and introduced restaurant services at the Pengcun Wetland Park; improved the accessible design at Dapeng Bay; conducted greenbelt planting and landscaping at Dapeng Bay; and optimized parking spaces around the Cross-Sea Bridge and Bay Marina Pier.
- Developed the travel environment in the Liuqiu Scenic Area, and completed a sand recreation area under the Salute to the Seas water facility program, as well as beach restoration, sea view resort facility reduction and aesthetic improvement, and optimization of scenic trails.
Operations and Management
- Implemented the leasing, operation, and management of facilities at Dapeng Bay Marina and Qingzhou Coastal Recreation Area to provide visitors with quality dining, leisure, sightseeing, night lake tours, water sports, and tourism information services and invigorate service capacity in the area.
- Improved the quality of environmental education and optimized the Dapeng Bay wetland environment. In 2011, a total of 29 Dapeng Bay Wetlands Environmental Education Courses were held, with a total of 1,107 participants, to improve awareness of conservation concepts.
- Promoted positive sustainability in tourism and environmental protection; produced a video to promote turtle watching rules for the Xiaoliuqiu Shuttle Boat; continued to partner with local governments to promote plastic-free islands, water fountain maps, Xiaoliuqiu Love for Turtles Beach Cleaning, tableware rental and raincoat reuse, and other environmental activities to promote plastic reduction concepts on the island; and installed electronic signs indicating the number of people in the intertidal zone to facilitate crowd management and protect the tidal flat ecology.
Advertising and Promotion
- Established the Pingtung Tourism Circle, integrating food, lodging, tours, shopping, and travel resources in Pingtung. Promotions were rooted in the principle of "marketing first" and "advancing with guidance" to enhance the quality of tourism services and facilities, create a distinctive style, and establish complementary industry advantages to expand customer sources and benefits.
- Arranged tourism and recreational activities, including the Dapeng Bay Sailing Life Festival, Cruising 300 cycling challenge, Sixth Beach Money Turtle Protection activity, 2021 Dapeng Bay Ironman Triathlon, Dapeng Bay Bike Day 35 Cycling Fun, and Qingzhou Beach Party Concert.
- Marketed and promoted the Liuqiu Scenic Area with a continued focus on the eco-tourism environment in response to the steady increase in visitor numbers to Xiaoliuqiu. In addition to promoting visitor diversion routes, the scenic area advocated environmental protection and plastic reduction principles to turn Xiaoliuqiu into an ecotourism island.
- Arranged marketing and promotions at the 2021 Taipei International Summer and Fall Travel Expo, 2021 Taipei International Travel Fair, and 2021 Kaohsiung International Travel Fair.
