New Blueprint for Tourism Development
Post-COVID Transformation ‧ Priority on Domestic Tourism, Welcome Hand-in-Hand ‧ Five Good Things about Taiwan
Tourism is an important engine of economic development. In line with the 2030 Taiwan Tourism Policy White Paper, the Tourism Bureau has outlined a vision rooted in the principles of a "tourism-based country" and "mainstreaming tourism." In coordination with the restructuring of the Tourism Bureau as the Tourism Administration, development of the tourism industry will happen at the higher and more forward-looking level of national social and economic development policy. It will also align with sustainable tourism development trends through strengthened resource integration, industrial development, and development of regional tourism, e-tourism, and international tourism to put tourism development on a sustainable new future path.
With Taiwan's tourism industry continuing to feel the impact of COVID, the Tourism Bureau laid out a strategy of "post-COVID transformation with a priority on domestic tourism." Several bailout and revitalization plans were launched to help tourism businesses overcome difficulties, lay the groundwork for domestic tourism market development and quality improvement, and provide a basis for follow-up promotion of international tourism. Sustainable development is an important global issue in the 21st century. The Tourism Bureau continued to promote the Taiwan Tourism 2025 campaign to implement a five-pronged strategy of "creating attractive destinations, preparing theme tours, optimizing the industrial environment, promoting digital experiences, and expanding tourist sources." These initiatives aim to "continue to lift domestic tourism and rally forces to tap the international market" by concretely strengthening services and facilities to help tourism businesses upgrade and transform, upgrade industry operations and service capacity, and press ahead on the "Five Good Things about Taiwan."
Charming Taiwan : Creating an Attractive Destination
The Tourism Bureau fast-tracked construction of tourist attractions and actively promoted the Forward-looking Tourism Development Plan, including the creation of six major international attractive scenic spots and 56 important tourist attractions at national scenic spots. The bureau also worked to improve the tourism environment at major local scenic spots and corridors to present Taiwan in its full charm.
Diverse Taiwan : Preparing Theme Tourism
The Tourism Bureau integrated tourism resources, strengthened cross-regional cooperation, and integrated four major themes: ecology, culture, food, and LOHAS life. It also marketed highlights, activities, and tours for each theme and promoted the diverse and exciting experiences awaiting visitors to Taiwan.
Taiwan's Good Service : Optimizing the Industry Environment
From the three strategies of foundation building, optimization, and transformation, the Tourism Bureau is implementing COVID prevention and travel safety, while improving the digital, innovation, and brand management capabilities of the tourism industry. It is also deploying post-COVID tourism manpower to improve the quality of industry services and touch the hearts of visitors with Taiwan-style service.
Good Travels in Taiwan : Promoting Digital Experiences
The Tourism Bureau promoted digital management, adopted personnel flow and traffic management mechanisms in popular areas, Taiwan Tourist Shuttle digital services, AR and VR scenic site experiences, and real-time information to enhance travel services, digital experiences, and travel convenience in Taiwan.
Taiwan's Visitor Attraction : Expanding Visitor Sources
The Tourism Bureau promoted domestic travel vouchers and specialty group tours to generate buzz and encourage the development of unique new itineraries and drive expansion of the domestic tourism market. The bureau maintained Taiwan's international online profile with innovative marketing, including plans to promote Taiwan in major markets as a safe, first-choice destination for international tourists after COVID. 2021 and 2022 are key years in the development of domestic travel. As COVID abates, the Tourism Bureau is targeting key inbound markets and fully supporting preparations to attract international tourists to Taiwan, welcoming a new dawn for tourism in coexistence with the epidemic.
