Tourist Amusement Enterprises
The Tourism Bureau assisted the amusement park industry to develop all-age-friendly and smart parks, diversify markets, strengthen barrier-free facilities and gender facilities, and create a friendly tourism environment for special groups and seniors to meet the needs of customers of all ages; introduce experiential activities, accommodations, shopping areas, and other facilities; provide customized services with smartphones and apps; use big data analysis and applications as a reference for business operations and marketing; and create safe park environments for post-COVID travel, improve epidemic prevention measures, and establish digital contactless park entry services.
The Tourism Bureau assisted the revitalization and transformation of the amusement park industry with subsidies to help operators invest in new facilities, refurbish equipment, develop innovative services, and improve the quality of digital hardware and facilities. A total of 23 businesses applied for subsidies. The Tourism Bureau approved subsidies totaling NT$259 million, spurring about NT$1 billion in investment.
Businesses also received assistance and encouragement to use park and peripheral resources to provide high-quality lesson plans for off-campus teaching, strengthen security, leverage the diversity and flexibility of theme parks to create excellent outdoor teaching environments and an image of educational fun, and continue to attract schools and parents to visit amusement parks for educational trips. In 2021, the Tourism Bureau presented a proposal to the Outdoor Education Promotion Committee of the Ministry of Education for the establishment of "Leading Reference Indicators for Outdoor Education" as a reference to help businesses improve the quality of outdoor education.
To create a safe post-COVID park environment and accelerate digital capabilities and integrated marketing, the Tourism Bureau assisted 25 businesses with improvements to COVID prevention and installation of digital contactless entry services and other services and facilities.
In concert with the "Quintuple Stimulus Voucher" and "Domestic Travel Voucher" programs,the bureau also integrated the "Amusement Park 1+1," NT$1,000 Gift Bag" and other preferential measures for amusement park operators and partnered with the Taiwan Amusement Park Association on the "Million Dollar Cash Plus Draw" marketing campaign. More than 1,800 prizes were given away to stimulate consumer demand.
In accordance with the Regulations for the Management of Tourist Amusement Park Enterprises, the Tourism Bureau completed irregular inspections of 25 amusement parks in May 2021 in conjunction with local authorities. Amusement parks conducted quarterly self-inspections under the Key Points on Supervision and Assessment of Operation Management and Safety Maintenance of Tourist Amusement Park Enterprises. The local authorities also performed routine inspections in the first half of the year. In addition, the Amusement Park Supervision and Evaluation Competition was held from September to October 2021. This three-tier management mechanism aimed to strengthen the safety of recreational facilities and emergency response mechanisms.
