The Northguan Scenic Area Administration, together with Crown Coast high-quality food, accommodation and tourism operators as well as the operator of the Taiwan Tourist Shuttle - Crown North Coast Line, participated in 2023 Southern South Korea tourism promotion events from August 25-27, 2023. They visited Busan and Daegu, the second and third largest cities in South Korea to promote the "Crown Coast Tourism Union" and the Taiwan Tourist Shuttle - Crown North Coast Line Premium Tickets Package, introducing tourism union partners to South Korea through matching conferences and roadshows that showcased the international charm of the "Crown Coast Tourism Union."
The Northguan Scenic Area Administration invited well-known South Korean KOLs to film Crown Coast tourism videos and engage in promotions before, during and after the exhibition. This introduced South Korean tourists to shops in the tourist area through different means, expanding the number of international tourists visiting the Crown Coast tourist area. A variety of ticket packages and itineraries were also launched targeting domestic and overseas tourists, to enable them to travel in more relaxed and convenient ways.
