Matsu national scenic area headquarters invites beloved Korean cheerleader Lee Hozeong to visit Matsu for the first time. She was accompanied by her junior colleague from the same agency, Jeong Seola. Centered around the theme of “Local Cuisine x Wartime landscape x Slow Paced Hiking”, to start a two-day in-depth journey to experience the distinctive charm of the Matsu Islands. The trip showcased Matsu’s unique tourism highlight and aimed to leverage celebrity influence to attract more young travelers from Taiwan and abroad.
During her stay, Lee immersed herself in Matsu’s culture by sampling classic local dishes such as Lao wine with noodle, Mussel, Red Vinasse cuisine and Jiguang cake, while visiting several iconic wartime and natural attractions, including the Beihai Tunnel, Qinbi village, and Luoshan Hiking Trail, she expressed that Matsu’s coastline, traditional settlements, and scenic hiking routes were really soothing, making the island an ideal destination for slow-paced travel.
Throughout the hiking experience, Lee enjoyed the harmonious blend of the sea breeze, wave and natural landscapes along the trails. She described Matsu as a place where visitors can slow down and reconnect with life, she also shared moments of her journey on social media, generating enthusiastic responses and demonstrating strong promotional impact.
Director of headquarters Hung-Chih-Kuang warmly welcome Lee to Matsu, he stated that her perspective and social media influence would help more and more tourist at home and abroad get to know the rich culture and beautiful scenery of Matsu. He noted that in recent years, Matsu has been actively promoting sustainable tourism and slow-paced hiking, integrating battlefield culture, culinary specialties, and island scenery to create an immersive travel experience themed “Slow Down and Discover the Authentic Matsu.” Director Hung expressed hope that this collaboration would further elevate Matsu’s international visibility and attract more young and overseas visitors.
Matsu Headquarters emphasized that it will continue promoting Matsu through celebrity collaborations, international marketing campaigns, and thematic events to help more travelers experience the islands’ warmth, cuisine, and cultural depth. The goal is to establish Matsu as a distinctive island-tourism brand rooted in storytelling and sustainability.
