East Coast National Scenic Area Headquarters

Cultivate local brands with an international presence

1. Strengthen Local Connections
   • Support local vendors by prioritizing the rental of spaces that reflect local characteristics.
   • Combine tribal tour content with local life and culture to provide employment and economic opportunities.
   • The Torik Visitor Center and Amis Folk Culture Center employ local Amis people as service staff to promote tribal employment.
2. Promote Local Economic Development
   • Promote local products through activities, travel fairs, and markets, supporting local businesses to expand their market influence.
   • Implement tour promotion and large-scale event organization, collaborating with local businesses using coupons to boost the tourism economy.
3. Data-Driven Management
   • Use big data to analyze target audiences and tourist preferences to optimize marketing and services.
4. Tribal Multilingual Guides and Cultural Tour Development
   • Assist local tribes in enhancing tourism reception and English-speaking services to improve international and professional standards.
   • Promote scenic area planning with a focus on tribal culture.
   • Collaborate with tribes to create tribal tour scripts and implement a tribal guide evaluation system to ensure the authentic interpretation of local life and traditions.
   • Introduce multilingual services at visitor centers, incorporating the local Amis indigenous language, with books and cultural signage in indigenous languages.
   • Incorporate indigenous cultural materials into guide training to enhance cultural sensitivity and professionalism among guides.
5. Cultural Promotion and Display
   • Support the publication of tribal books to preserve and pass down tribal stories in written form, sharing intellectual property rights with the tribes.
   • Collaborate with the Marine Environmental Classroom to display and promote intangible cultural heritage.
   • Work with local Torik Tribe dance groups (Amis Gagen Band) to showcase music and dance performances at the Amis Folk Culture Center, promoting and demonstrating cultural charm.
   • Use local identifiers on signage and artwork to reflect indigenous cultural characteristics.
   • Set up a cultural section on the website and social platforms to promote tribal stories and travel information.
   • Use digital media to expand the influence of cultural education and tourist behavior guidelines.
   • Form the “Oceanic Alliance” with local tribes to conduct tribal tours and promote tribal culture to tourists.

Achieve a balanced development between tourism and natural ecology

1. Conservation and Monitoring of Natural Resources
   • Establish patrol programs to regularly monitor and protect species, reducing the impact of invasive species and tourist behavior on the ecosystem.
   • Integrate ecological resource issues and invasive species into environmental education tours.
   • Develop ecological monitoring plans for key locations within the jurisdiction in collaboration with local tribes.
   • Implement prohibitive regulations, announce restricted areas, and designate hazardous zones with clear notices.
   • Encourage businesses to apply for green travel certifications, assist them in monitoring waste, water resources, and energy consumption, and promote them through the East Coast National Scenic Area’s Facebook page and official website.
   • Record and analyze water usage, improve water management practices, and install flood detention ponds and wastewater treatment systems.
2. Cultural Respect and Regulations
   • Collaborate with relevant agencies to implement management and maintenance plans according to cultural heritage laws, and establish reporting mechanisms for heritage sites.
   • Develop guidelines for visitors to tribal areas: do not disturb tribal life, regulate tourist behavior, and respect cultural traditions.
   • Promote local tribal cultural festival restrictions on the website to ensure respect for tribal cultural ceremonies.
3. Sustainable Blueprint Planning
   • Integrate land use regulations into national land planning and coastal management laws.
   • Implement land and water area patrol programs for scenic spots, and plan spaces that meet green building requirements.
4. Resource Recycling and Environmental Friendliness
   • Encourage environmentally friendly designs when developing tourism products.
   • Collaborate with local groups and artists to promote recycling-based art, reducing resource waste, and display these works at visitor centers.
   • Organize beach clean-up events and encourage tourists to participate in environmental cleanup actions.
5. Environmental Education Activities
   • Share animal behavior stories on social media to spark discussions and raise awareness.
   • Organize environmental education training for residents and participants to promote environmental awareness.
   • Use websites, Facebook, and Instagram to share event and information to increase exposure.
   • Establish the Xiaoyeliu Natural Environment Education Center and Marine Environmental Classroom, regularly hosting environmental education activities, and cooperate with schools to promote environmental education.

Promote multi-stakeholder participation and establish a collaborative framework for mutual benefit

1. Establish Participatory Regulatory Management Mechanism
   • Assist East Coast tribes in forming the "Sea-style Alliance Working Group" to promote the organizational development of tribal tourism.
   • Hold coordination meetings before events to ensure communication and transparency.
   • Implement sustainable empowerment programs and establish a joint management committee for Indigenous resources, promoting participatory planning and sustainable empowerment, and collaborating to develop a sustainable blueprint.
   • Establish the "East of Taiwan" Huadong Tourism Circle platform to promote local products and services, supporting businesses to participate in markets and media promotion platforms.
   • Prioritize local vendors in large-scale events, and execute according to Investment Guidelines.
   • Assist Indigenous tribes in co-managing resources and establishing sustainable partnerships.
   • Hold coordination meetings before events to ensure communication and transparency.
   • Strengthen volunteer guide skills to transmit sustainable concepts.
2. Fair and Sustainable Procurement
   • Use open bidding to promote fair competition and green procurement.
   • Ensure that at least one-third of labor force for cleaning services comes from Indigenous people.
   • Purchase non-disposable lunchboxes from local catering businesses for internal meetings.
3. Empowerment of Residents and Businesses
   • Provide marketing guidance for tourism circle businesses, including self-media skills training and application.
   • Implement Indigenous tribal tourism industry projects and sustainable tourism empowerment programs, offering local residents courses and training on sustainable tourism practices.

Reduce carbon emissions from mass tourism and implement waste reduction and circular travel models

1. Stakeholder Collaboration
   • Promote the "Oceanic Lifestyle" event, collaborating with businesses to offer 9 types of marine waste recycling craft experiences, promoting waste reduction by converting ocean trash into useful items or artworks.
   • Hold regular business exchange meetings to promote low-carbon transportation and eliminate the use of disposable tableware.
   • Assist businesses in applying for green travel certifications, monitor resource consumption, and market sustainable tourism practices.
2. Waste Management
   • Implement waste sorting.
   • Reduce excessive packaging when procuring promotional materials or organizing events, and promote the use of natural packaging materials. The Moonlight Sea Music Festival will also conduct waste statistics.
   • Promote the "no littering" policy, with no trash bins in parking lots to reduce waste volume.
3. Energy Management
   • Replace all regional street lights with LEDs and upgrade air conditioning to energy-efficient variable-frequency models, while controlling electricity demand.
   • Promote solar energy facilities and support the use of renewable energy.
   • Regularly track energy consumption in the area and continue to reduce energy usage.
   • Strengthen the use of green building materials, implement energy-saving designs, select eco-certified products and materials, and promote low-carbon construction and tourism solutions.
4. Green Transportation
   • Promote the "Carpool East Coast" system and implement the "Local Footprint" shuttle service.
   • Encourage electric-assisted bicycle tourism and provide low-carbon travel options.
5. User Pay
   • Organize sports events where participant packs include eco-friendly foldable water bottles for competitors to use, reducing single-use items. T-shirts will be available for purchase at an additional cost to reduce environmental waste.
   • Host the Moonlight Sea Music Festival, using ticket sales to control crowd flow and reduce environmental impact on the venue.

Enhance local green consumption and sustainable dining practices

1. Green Procurement
   • Promote a certain percentage of green procurement (for businesses).
   • Advocate for green procurement by prioritizing natural materials and local vendors (by the department).

Create an accessible, inclusive, and safe tourism environment

1. Service and Facility Upgrades
   • Install ramps, accessible toilets, wheelchair rental stations, braille signage, and multi-functional prayer rooms in accordance with accessibility standards to enhance the accessibility and convenience of services.
   • Ensure that all visitor centers have emergency evacuation maps.
   • Provide hand sanitizers, soap, and disinfecting equipment in public restrooms, and conduct regular cleaning and disinfection.
   • Implement the "Dual Shore Drinking Water Plan," establishing 23 friendly water points with qualified water quality.
2. Event Regulations and Management
   • Establish recreational types and capacity plans to limit crowd flow and event size.
   • Immediately close specific water areas during poor weather conditions to protect tourist safety.
   • Install signage and warning indicators, and plan safe water activities.
   • Enforce zoning restrictions and ensure transparent communication through stakeholder participation.
   • Manage traffic flow during the Lunar New Year and ensure the safety division of major event responsibilities.
3. Smart Management and Technology Application
   • Develop a smart scenic area platform to manage pedestrian and vehicle flow with an automated monitoring system, and monitor weather conditions at coastal spots with real-time broadcasts.
   • Provide weather alerts via website, PWA push notifications, and set up scrolling text to announce abnormal weather warnings.
4. Safety Equipment and Training
   • Provide AEDs, emergency medical equipment, hand sanitizers, and soap in visitor centers, regularly clean and disinfect facilities, and inspect fire safety and building security.
   • Train IRB lifeguards and lifeguard personnel to ensure water activity safety.
5. Education and Information Provision
   • Provide universal tour information for seniors, Muslim travelers, and accessible tourism on the official website.
   • Regularly train visitor center staff and volunteers to improve service skills.
   • Offer tour guides and tourism information through the "East of Taiwan" tourism website.
   • Support businesses in participating in AED+CPR first aid courses, lifeguard training, and tribal tour guide training to enhance service quality and capabilities.
   • Promote safe behaviors to tourists, residents, and students during Tourism Safety Week.