To enhance the Central District Tourism Union's international visibility, the Tri-Mountain National Scenic Area Headquarters integrated the Alishan and Sun Moon Lake National Scenic Area Headquarters for the first time to jointly create the "Central District Tourism Union" brand, targeting international tourist markets such as Southeast Asia (Indonesia and Malaysia), Hong Kong, and Macau. At the same time, the Headquarters has strengthened the connection between domestic and international tourism, creating a new highlight for global tourism in Central Taiwan.
Regional branding has become an international marketing trend in the global tourism market. Regional brands can connect diverse landscapes, cultures, and industries to create a complete tourist experience route. The Headquarters also increased market recognition and attractiveness to meet the needs of international tourists for "multi-stop, multi-stop journey" in-depth tourism.
The Headquarters has specially combined with local operators to launch Muslim-friendly catering and accommodation to meet the needs of the international market. From the five aspects of "food, accommodation, transportation, travel, and shopping," the service experience is fully upgraded to meet the expectations of Indonesian and Muslim tourists.
The Headquarters has invited Indonesian travel bloggers and millions of fans to participate. It hopes that Indah Nada Puspita will convey the secret attractions and in-depth travel experiences in Central Taiwan to the Indonesian and Southeast Asian markets through video recording and social sharing. Expect to attract potential tourists to experience the infinite charm of Taiwan through vision and stories.
