In order to market the Great Northeast Tourism Union and integrate it with the international tourism industry after the COVID-19 pandemic, the Great Northeast Tourism Union YouTube channel under the Northeast and Yilan Coast National Scenic Area Administration, Tourism Bureau, MOTC (hereinafter the Northeast Coast Administration) released a main marketing promotion video titled "Spring, Sun and Living Life" and three promotional videos "New Life in Coastal Mountain Towns," "Youth Creativity in Villages and Plains" and "Lohas Roaming Among Mountains and Seas." The videos introduced more people to the northeast coast during the pandemic, leading them to visit for sightseeing, recreation to experience the local cultural landscape after the pandemic.
Northeast Coast Administration Director Ma Whei-Da said that the Great Northeast Tourism Union is rich in natural and tourist resources. In addition to the beautiful mountains, forests and coastline, there are people who silently contribute to their hometowns. These four films are narrated from different perspectives to illustrate the story of life and industry through the eyes of local residents. The interaction between people is more refined and down to earth through these stories, allowing the public to better discover the hidden beauty of the northeast coast. After the pandemic, everyone can visit and experience an area they have never seen before.
The overall focus of the videos is "Traveling is about enjoying oneself where other people live" and combines sustainable tourism embraced by the Great Northeast Tourism Union, with the charm of local life in northeast townships, while recording the many wonderful life stories of local characters, charm of the tourism industry, and showcasing the unexplored beauty of the northeast coast.
Spring day, Sun: Traveling is about enjoying oneself where other people live
"Spring, Sun and Living Life" and the series of themed images aim to find the most desired lifestyle in the Great Northeast Tourism Union. The director envisioned "angles looking down from a mountain city onto the ocean; crossing the rugged rocks and landing on the plain. Going into the forest, diving into the ocean, walking into people's houses, I followed what they were doing." The filming involved participating in local people's lives, presenting unpretentious, natural and real images. In total, the filming of the series collaborated with more than 20 local agencies and offered a new perspective on tourism marketing. The daily life one thinks of is the charm of life most people never see.
New Life in Coastal Mountain Towns: meets people who tell stories about the land
The photography team walked into a coastal mountain town in New Taipei City, following a cultural transformer, sand sculptor and the miner's granddaughter who inherited the museum. Jian Shuhui, founder of Note Shuangxi, is a daughter of Shuangxi, and now a transformer of local culture. Zhou Shengqiang, the sculptor of Sand for Fun, said sand sculpture is the art of the moment, and the existence of a moment is the most beautiful thing. Zeng Yixian, deputy director of Jiufen Gold Museum, is the granddaughter of one of the last generation of gold miners. She inherits her grandfather’s legacy and searches for and protects the stories of Jiufen.
Youth Creativity in Villages and Plains: various lifestyles that support dreams
After passing through Hsuehshan Tunnel, we came to the Lanyang Plain and visited a man who has been dedicated his life to tourism agriculture for 20 years, a young grandfather who returned to farming after school and an artistic youth who uses a bookstore as a cultural window. Music Rice was founded by Fang Ziwei, who has a master's degree in marketing and is bilingual. He brought his grandfather’s lifestyle back to life in Jiaoxi. You Wenhong from Dongshan Excellent Food Agri. Park said that tourism agriculture is a happy industry that allows the wonderful products and people on the land to be seen, and can also promote Yilan to an international market. Lin Shijie from MOKU Traveler Bookstore said bookstores are the cultural windows of a city. This group of young people from all walks of life, seeking to balance their ideals and life, returned to Yilan to open bookstores wherein they found myriad possibilities.
Lohas Roaming Among Mountains and Seas: find your passion for the mountains, seas and the environment
Along the coastal Provincial Highway No. 2 in Taiwan, the unique geographical conditions create a primitive and natural forest, a unique geological coastal landscape, and the flattest and calmest water environment, promoting the development of a wide variety of sports and leisure activities on land and sea. The photography team visited Danlan Historic Trail, Long Dong Rock Climbing Site, Old Caoling Circle-Line Bikeway, Fulong Beach, Waiao Beach, Neipi Beach and other places to engage in mountain hiking, rock climbing, cycling, marathon running, paragliding, canoeing, sailing, windsurfing, surfing, diving etc. Find people who enjoy the mountains, seas and environment, and see the passion for this land through their eyes.
The Northeast Coast Administration invites everyone to watch the Great Northeast Tourism Union’s YouTube channel. During the pandemic, one could visit the northeast coast through videos and gain an in-depth understanding of local stories and the charm of life, in preparation to visit after the pandemic.
