Taiwan's Outbound Tourism Market

In 2017, Taiwan citizens made 15,654,579 trips abroad, up 7.30% from the year before. Asia was the main destination (first stop on outbound flights), accounting for 91.05% of all trips, followed by the Americas (4.45%), Europe (3.17%), Oceania (1.18%), and other regions (1.5%).

        According to the findings of the Tourism Bureau's "R.O.C. 2017 Citizen Travel Survey Report," Japan received the highest proportion (36.2%) of R.O.C. citizens' overseas trips, followed by China and Hong Kong. Of all overseas trips in the year, 31% were arranged as group trips or incentive trips, 41% were arranged entirely independently without using a travel agent, 19% were arranged partly through travel agents, and 9% were purchases of independent travel or flight + hotel packages.

        The main purpose of citizens' overseas travel in 2017 was tourism (72%). The main reasons for going abroad for tourism were the invitation of relatives or friends, curiosity and the wish to experience the way of life in a different country, and going away to gain relief from pressure.

The Purpose Of Citizens' Overseas Travel In 2017

In 2017, R.O.C. citizens spent an average of NT$ 47,841 per person per trip overseas. Although this figure was 3.28% less than in 2016, total spending by outbound travelers increased by 3.78% due to a higher number of trips made.

Major Indices of Taiwan Citizens' Overseas Travel in 2017

Index 2017 2016 2017 vs 2016
Ratio of outbound travelers to total population 32.5% 28.4%
Total number of outbound trips by citizens (including those under 12) 15,654,579 trips 14,588,923 trips
Average number of outbound trips per capita 0.66 trips 0.62 trips
Average length of stay per trip 7.97 nights 8.05 nights
Average expenditure per person per trip NT$ 47,841 US$ 1,569 NT$ 49,463 US$ 1,532
Total outbound travel expenditure (including international flight tickets) NT$ 7,489 billion US$ 245.666 billion NT$ 7,216 billion US$ 223.46 billion
Note:
  • The ratio of outbound travelers to total population refers to the percentage of citizens who traveled abroad at least once during the whole year.
  • The average number of outbound trips per capita = the total number of outbound trips by citizens ÷ the total national population.
  • The average expenditure per person per trip includes international flight costs, visa fees, hotel charges, and all overseas consumption expenditures, but does not include related pre-departure and post-return spending.
  • The NT$-US$ exchange rate averaged 30.485 in 2017 and 32.292 in 2016.
Note:
  • The ratio of outbound travelers to total population refers to the percentage of citizens who traveled abroad at least once during the whole year.
  • The average number of outbound trips per capita = the total number of outbound trips by citizens ÷ the total national population.
  • The average expenditure per person per trip includes international flight costs, visa fees, hotel charges, and all overseas consumption expenditures, but does not include related pre-departure and post-return spending.
  • The NT$-US$ exchange rate averaged 30.485 in 2017 and 32.292 in 2016.