In 2017, Taiwan recorded a total of 10,739,601 visitor arrivals, up 0.46% from 2016. Tourist visits totaled 7,648,509(71.22%), up 1.16% from 2016, following by business visits(6.93%).
|Index||2017||2016||2017 versus 2016|
|Number of arrivals of visitors to Taiwan||10.74 million||10.69 million|
|Tourism foreign exchange receipts(excluding international flight tickets)||NT$ 374.9 billion||US$ 12.315 billion||NT$ 433.2 billion||US$ 13.374 billion|
|Average expenditure per person per visit to Taiwan||US$ 1,147||US$ 1,251|
|Average length of stay of visitors to Taiwan||6.39 nights||6.49 nights|
|Average expenditure per person per day for visitors to Taiwan||US$ 179.45||US$ 192.77|
|Number of visits to Taiwan for tourism||7.65 million||7.65 million|
|Average expenditure per person per day for tourist visits||US$ 184.44||US$ 197.65|
|Number of visits to Taiwan for business||740,000 visitors||730,000 visitors|
|Average expenditure per person per day for business visits||US$ 215.92||US$ 220.21|
|Overall satisfaction of inbound visitors as a percentage of the total||98%||98%||Remained constant|
|Ratio of repeat visitors to Taiwan||41%||37%|
In 2017, visitor arrivals increased from all major source markets except for Mainland China. South Korea was the fastest growing source market for the fifth consecutive year. Malaysia and Europe ranked second and third, respectively.
According to the findings of the Tourism Bureau's "R.O.C. 2017 Survey Report on the Consumption and Activity of Visitors to Taiwan," 46% of visitors traveled to Taiwan independently and, after arriving, did not request local travel agencies to arrange any travel activities; 31% self-planned their itineraries but requested travel agencies to arrange accommodation (and/or book flights); and 19% joined package tours arranged by travel agencies.
The main attractions that drew visitors to Taiwan were culinary fare (fine food or special snacks) and scenic landscapes, and their main activities in Taiwan were shopping, going to night markets, and visiting historic sites. The survey indicated that visitors' deepest impressions of Taiwan were its scenic spots, food & cuisine and friendly people.
The main tourist spots they visited, in order of popularity, were: night markets (84% of visitors) and Taipei 101 (56%). The places they visited and liked the best were Kenting National Park, Sun Moon Lake, Taroko Gorge/Tianxiang, and Jiufen.
In 2017, the average spending by visitors to Taiwan fell by 6.91% to US$179.45 per person per day. The fall was due to lower numbers of visitors from mainland China, depreciation of the Japanese yen, and an increase in independent travel. Foreign exchange earnings from tourism for the year are estimated to have been US$12.315 billion (down 7.92%), while earnings denominated in New Taiwan dollars fell by 13.26% to NT$374.9 billion.
|Items||2017||2016||2017 versus 2016|
|Ratio of citizens who took domestic tourism trips||91.0%||93.2%|
|Average number of trips per person||8.70 trips||9.04 trips|
|Total number of citizens' domestic tourism trips||183,449,000 trips||190,376,000 trips|
|Average length of stay per trip||1.49 days||1.44 days|
|Percentage who took tourism trips on holidays||69.4%||68.8%|
|Overall level of satisfaction with tourism trips||97.5%||97.3%|
|Average tourism trip spending per person per day||NT$ 1,471||US$ 48.25||NT$ 1,449||US$ 44.87|
|Average spending per person per tourism trip||NT$ 2,192||US$ 71.90||NT$ 2,086||US$ 64.60|
|R.O.C. citizens' total spending on domestic tourism trips||NT$ 4,021 billion||US$ 131.90 billion||NT$ 3,971 billion||US$ 122.97 billion|
According to the findings of the "2017 Survey of Travel by R.O.C. citizens," R.O.C. citizens made 183.45 million domestic trips in 2017 (down 3.64%) as a significant appreciation of the New Taiwan dollar (NTD) and cheap plane tickets encouraged people to travel abroad.
Of the total number of domestic trips, 69% were weekend or holiday trips and 31% were weekday trips. Nearly 90% of the domestic trips were self-planned. The main factors considered in choice of destinations were, in order of importance, ease of travel, quality of food, curiosity to visit an unfamiliar place, and special events or activities.
In 2017, total spending on domestic tourism is estimated to have been NT$ 402.1 billion (up 1.26%), or an average of NT$2,192 per person per trip (up 5.08%).
Since 2001, the Tourism Bureau has collected statistics from subsidiary units on the number of visitors at major tourism and recreation attractions to understand visitor trends at these attractions as a reference for policy planning. According to the data, the 307 tourism and recreation attractions covered received 85,066,418 visitors in 2017.
In terms of attraction type, more than half of the sites in the "temple" and "other" categories (e.g. the Pier-2 Art Center) saw an increase in number of visitors in 2017. Visitor numbers increased in over 40% of the sites in the categories of national parks, national scenic areas, and forest recreation areas, while visitor numbers at beaches fell from the year before.
Broken down by region, approximately 60% of the tourism attractions in northern, central, and eastern Taiwan saw visitor numbers fall, while nearly 60% of such sites in southern Taiwan and a majority of outlying island areas had positive growth.