Special Offers, Travel-Friendly Convenience

Attracting visitors with special offers and greater incentives

Overseas

The Tourism Bureau continued to develop study tours, incentive travel, sports tourism, and history and cultural exchanges.

Incentive Measure

Free gift — Taoyuan Airport MRT Voucher

0
vouchers

Free gift — fruit picking voucher

0
vouchers

Free half-day tour for passengers transiting in Taiwan

0
visitors

Charter flight subsidies

0
flights
0
visitors

Subsidies for cruise ship stops in Taiwan

0
voyages
0
visitors

Incentive travel subsidies

0
groups
0
visitors

School subsidies for receiving study tours

0
groups
0
visitors

Domestic

The National Travel Card policy aims to encourage tourism spending by civil servants to promote the environment for domestic travel and invigorate and expand the domestic tourism industry.

Incentive Measure

Date
2017 - 2019

Incentive Measures

Civil servants vacation subsidies for tourism travel

NT$
0
2017 - 2019

Incentive Measures

Civil servants vacation subsidies for discretionary spending

NT$
0
From 10/18/2017

Incentive Measures

Workshops on applications to become National Travel Card merchants

0
times
2017

Incentive Measures

National Travel Card spending on tourism

NT$
0
million
2017

Incentive Measures

National Travel Card spending on accommodations

NT$
0
million
2017

Incentive Measures

National Travel Card spending at amusement parks

NT$
0
million
2017

Incentive Measures

National Travel Card spending on transportation

NT$
0
million
2017

Incentive Measures

Total National Travel Card spending on tourism

NT$
0
million
2017

Incentive Measures

Ratio of total National Travel Card spending in tourism related industries

0
%
National Travel Card holders enjoy numerous special offers from contracted merchants.

Measures to Create a Friendly Travel Environment

To create a high quality and friendly international tourism and travel environment, the Tourism Bureau implemented the following measures to help tourists conveniently access tourism and travel related information and resolve transportation difficulties:

Taiwan Tourist Shuttle tour bus service to scenic spots

Value-added service

The number of service routes was increased to 43 with the addition of the Qingshuiyan Route, Southern Changhua Route and Wind Lion God Route and elimination of the Tianwei Route and Zhuqian Route.

Ridership

Approximately 4.38 million passengers in 2017.

Special offers

Nearly 100 types of discounted tickets were offered.

Marketing and promotion

The service was promoted through a variety of channels, including Chinese, English, Japanese, and Korean promotional brochures and a multimedia virtual reality (VR) video on the "Taiwan Tourist Shuttle-Hualien Route." In addition, three "Taiwan Tourist Shuttle VR Video Experience" activities were arranged in northern, central, and southern Taiwan.

Quality control

The Tourism Bureau conducted surveys to assess satisfaction ratings for various routes and commended outstanding units.

Taiwan Tour Bus system

Value-added service

Chinese, English, Japanese, and Korean audio guide service and free wireless internet access were added.

Ridership

The 101 package tours had a total ridership of 112,000 (with international visitors accounting for about 72,000, or 64.1%, of the total). Tourism revenue directly generated exceeded NT$220 million.

Special offers

101 package tours, Taiwan Tour Bus Train-Bus Travel Passport, and "Taiwan Tour Bus + High Speed Rail joint ticket."

Marketing and promotion

Guides and Chinese, English, and Japanese brochures, and Chinese, English, Japanese, and Korean posters were produced and issued. In addition, marketing and promotion campaigns were arranged at domestic and international travel fairs.

Quality contro

Tour package assessments by experts and scholars and workshops for industry personnel were arranged.

Taiwan Pass

In 2015, the Tourism Bureau issued the "Kaohsiung, Pingtung, and Penghu Pass" and "Yilan Pass" to provide a new simplified travel experience for FIT visitors to Taiwan. In 2016, the bureau issued a "Central Taiwan" pass (covering Miaoli, Taichung, Changhua, Nantou, Yunlin, Chiayi County, and Chiayi City) and "Taitung" pass to expand the scope of the travel-friendly pass. In 2017, two new passes were issued, one for Tainan and one for the Taipei, New Taipei, and Keelung area, extending pass coverage to 16 counties and cities.

K.P.P Taiwan Pass
Taichung Taiwan Pass
Yilan Taiwan Pass
Taitung Taiwan Pass
Tainan Taiwan Pass
T.N.K. region Taiwan Pass

Counties/Cities and Timing of Taiwan Pass Issuance