Government to expand overseas incentive travel rewards and subsidies to encourage global visitors
Tourism Bureau News Release
The Ministry of Transportation and Communications’ Tourism Bureau on April 12 revised the “Incentives for the Promotion of Foreign Incentive Tours to Taiwan” by introducing more positive incentives to increase the number of Southeast Asian tourists and help Taiwan win more international travelers.
Business or corporate organizations that encourage employees or sales and marketing partners to sell or achieve corporate management objectives and give them positive feedback by treating them to a tourism trip is referred to as "Incentive Travel” in the global tourism industry.
The biggest difference this type of travel has with general tourism is that during the tour, awards activities are arranged, and group pledges are made so as to let the participants feel honored, and help develop a strong team spirit that boost morale and provide an incentive for participants to continue to improve profits for the enterprise.
In view of the fact that many businesses around the world often sponsor tourism activities to reward their employees or business partners, we want to convince more of them to come to Taiwan. Therefore, the Ministry of Transportation and Communications has been providing diversified incentives for incentive travel groups since 2008. In 2016, we even developed the "Important Points on the Rewards and Subsidies offered to Incentive Travel to Taiwan ", and actively strived for this special source of tourists.
For the full year of 2016, more than 44,000 people in 297 groups from more than 10 countries in the world visited Taiwan for incentive travel. Based on the travel expenditure and trends seen for tourists to Taiwan in 2015, the average daily consumption of visitors was estimated at US$214.04, creating at least US$27 million (about NT$800 million) in consumption value.
The Tourism Bureau’s current revision of the rewards and subsidies for incentive travel have the following two main points:
First, develop rewards and subsidies in accordance with the New Southbound Policy measures of the Executive Yuan: In order to win more incentive travel group tourists, the Tourism Bureau this time will strengthen the rewards and subsidies and will specifically target companies from Singapore, Malaysia, Thailand, the Philippines, Indonesia, Brunei, Vietnam, Laos, Myanmar, Cambodia, India, Bhutan, Australia, New Zealand and other countries that are organizing trips for more than 4 days and 3 nights. The incentives and subsidies we will provide include travel reception, a welcome feast, cultural performances and other programs.
New Measures to Win over North Asian (Japan, South Korea) tourists markets: In response to the Japanese and Korean normal market situation, amend and expand incentives and subsidies targeting travel groups who visit for 3 days and 2 nights to provide cultural and arts programs with Taiwanese characteristics.
In addition, the Ministry of Transportation and Communications’ Tourism Bureau for many years operated the international cruise market, and through the Asian Cruise Cooperation (ACC), we have convinced Star Cruises to this year open up 15 new Hong Kong - the Philippines - Taiwan Kaohsiung's voyage routes. In addition to bringing more tourists from the Philippines to Taiwan, there are now more and more international cruise companies operating in Taiwan as their home port. The Ministry of Transportation and Communications’ Tourism Bureau plans to assist the international cruise company to introduce more international passengers to take cruise ships to travel to Taiwan through Fly-Cruise trips, and create Taiwan's new tourism competitiveness.
Dr. Joe Y. Zhou, Director General of the Ministry of Transportation and Communications’ Tourism Bureau stressed that under the full assistance of the authorities at all levels of government, we will promote the New Southbound Policy’s tourism promotion. This will give Taiwan the opportunity to win more Southeast Asian tourists. By introducing more preferential measures at a time when the Ministry of Foreign Affairs’ Consular Affairs Bureau continues to introduce new visa relaxation measures for New Southbound Policy countries, we hope to provide overseas tourism industry officials the added strength to send more tourists to Taiwan. And we hope this will create more benefits for Taiwan’s domestic industry, and bring more business opportunities for Taiwan's tourism sector.
New Southbond Policy countries' visa requirements relaxed to strengthen Southeast Asian travel to Taiwan