a. Planning, design, and development of facilities
(a) The installation of nighttime lighting for the Longmen Suspension Bridge and the river bridge at Fulong Beach was completed.
(b) With due consideration given to the environment, environmental and landscaping improvement of the plaza in front of the Fulong Railway Station was completed, with due consideration given to the environment, the community, and tourist needs.
(c) The construction of facilities at Waiao Beach was undertaken, in accordance with the results of planning and design of the Waiao Beach activity base, with the aim of transforming the beach into a base for water recreation. Completion is scheduled for June 2007.
(d) Following natural principles, provement continued, in emulation of natural principles, of recreational facilities and the environment of neighboring communities along the Provincial Highway 2 corridor.
(e) High-quality toilets were promoted and the improvement of toilets at key spots within the scenic area was continued.

b. Operating and development targets
(a) The Hibiscus Hotel Co. was brought in to invest in the construction and operation of the Fulong Coastal Hotel Area via the ROT+BOT method, with ROT remodeling work scheduled for completion in June 2006. Outsourcing of operation of the Beiguan and Bitou Cape parking lots, and of shops in the Dali and Fulong areas, was also completed.
(b) Management guidelines for the Waiao Coastal Recreation Area, Longdong Bay Skin-diving Service Area, and Longdong South Marina were formulated.
(c) An ecotourism management mechanism for Turtle Mountain Island was completed and operators of recreational fishing boats were given guidance in improving their ecotourism concepts. The Ecotourism Management Guidelines for Turtle Mountain Island were revised, a joint inspection of the operation of recreational fishing boats in the waters around the island and tourist safety management was carried out, and the 2006 Turtle Mountain Island Management Seminar was held.
(d) The Northeast Coast National Scenic Area took first place in the Tourism Bureau's management and safety maintenance supervisory assessment of national scenic areas for 2006.

c. Tourism advertising and promotion
(a) An international Asian sailing championship, a Northeast Coast Gongliao-Shuangsi bicycle race, and other marketing activities were organized, helping to boost tourist visitors in 2006 to 3.27 million - a growth of 6% compared with 2005.
(b) The service standards of food and beverage suppliers within the scenic area were upgraded, and lectures were held on North Coast travel route toilet cleanliness and service quality.
(c) Package tours were introduced through cooperation with tour operators, and the Caoling Historic Trail Miscanthus Festival was held. Participants totaled about 50,000. A five-year retrospective exhibition and Deep Autumn Art Exhibit were held in conjunction with the festival.
(d) A friendly travel information website was designed, and updated regularly, to provide an abundance of travel information in multiple languages. This website, together with a diverse range of marketing and promotional activities, helps to heighten the visibility of the national scenic area.
(e) Volunteer interpreter training, seminars, citations, and evaluations were carried out and a manpower databank established in order to make use of the resources and professional know-how offered by society.
(f) The online application system for Turtle Mountain Island eco-tours was improved so as to provide tourists with high-quality, convenient online application services.
(g) The Turtle Mountain Island Real-time Hydrographic Information System was used to maintain an accurate grasp of microclimate information for this tourist spot. The Management System for Tourism Recreation Facilities was used for effective inspection and reporting, and for reinforcement of maintenance management.
(h) An updated obstacle-free website was established to provide for real-time PDA downloading.

 

(2) East Coast National Scenic Area (http://www.eastcoast-nsa.gov.tw)

　This scenic area contains majestic mountain and water scenery and the rich natural ecology of Taiwan's east coast, as well as unique cultures and a wide diversity of activities including rafting, hot-spring bathing, skin diving, and whale watching, making it an outstanding location for travel during all four seasons.

a. Planning, design, and construction of facilities
(a) Environmental improvement was completed for the surroundings of the Green Island Ecology Center and the Nanliao ferry waiting room on Green Island.
(b) Lighting for the Old Rainbow Bridge and green engineering for the Rainbow Bridge landscape area were completed.
(c) Beautification was completed for the riverside green area in Fongbin Township, the entrance green area for the Yuchang Highway, the peripheral green area for the Singang Fishing Harbor, and the Chenggong seashore green area and streetscape.
(d) Environmental improvement was completed for the Shihti Harbor holiday fish market and the Shihtiping Visitor Center auto plaza.
(e) Improvement of the Siouguluan River Rafting Center Exhibition Hall was completed.
(f) The Cimei Traditional Homebuilding Exhibition Hall was completed.
(g) Jialulan peripheral environmental improvement was completed.

b. Operating and development targets
(a) Autonomous inspection work was carried out for management and safety maintenance at tourist spots within the national scenic area in order to upgrade the quality of recreation and standard of service.
(b) An emergency response manual was produced and an emergency response mechanism established to prevent the occurrence of disaster.
(c) Operating and safety maintenance inspections were carried out for outsource operators (for the Chaorih Hot Springs on Green Island and the Jici Coastal Recreation Area) and for rafting operations on the Siouguluan River.
(d) Leasing of vendors' shops at Sansiantai, Little Yeliou, and Jinzun was carried out.
(e) Establishment of a detailed implementation plan for the scenic area's "Clean Home" popular movement, with a "big cleanup" activity held on Environmental Cleanliness Day each month to strengthen the maintenance of environmental cleanliness and supervisory inspections.
(f) Holding of joint inspections of passenger-carrying craft in the East Coast National Scenic Area (including passenger boats, small boats, and recreational fishing boats).
(g) Promotion of the development of tourist travel in Eastern Taiwan to alleviate leisure-travel pressure and mold international-class tourism features.

c. Advertising and promotion
(a) Holding of community walks, Jialulan hand-craft market, Siouguluan River rafting eco-tour, and East Coast bamboo-raft and driftwood competition activities.
(b) The East Coast Swordfish Food Festival and Amis fishing culture activities were held to market the rich fishery resources of the East Coast.
(c) A Green Island Biological Diversity Conservation Seminar was held.
(d) Etiquette and key location professional guide training was held for guide service personnel and volunteers.
(e) An Amis Culture and Tourism Development Consulting Committee was organized to assist the Amis people of the East Coast in developing tourism.
(f) Community handicraft promotional activities were held to help communities develop traditional handicrafts and learn promotional and marketing skills.
(g) Coastal song pocket books and DVDs were produced to introduce the tourism resources of tribal villages on and around the Siouguluan River.

(3) Penghu National Scenic Area (http://www.penghu-nsa.gov.tw)

　The Penghu archipelago is rich in basalt geology, ancient cultural sites, and traditional folk culture resources. It can serve as a model for the promotion of water activities and marine eco-tourism.

a. Planning, design, and development of facilities
(a) Evaluation and planning were carried out for site selection and operating method for the cactus park.
(b) Water activities in the Penghu National Scenic Area were promoted, and planning of safety educational materials was carried out.
(c) Environmental impact analysis and management planning were carried out for tourist recreational activities at key coastal locations in the Penghu area.
(d) Promotional materials were produced, including brochures on the geology of Penghu, the natural sculpture of Siaomen Island, the homeland of the green sea turtle, and a simplified guide to the Penghu National Scenic Area.
(e) The work of encouraging the compensated transfer of graves from tourist sites was carried out.
(f) Facilities construction was carried out for the Shanshuei Recreation Area, Cingluo Recreation Area, Dongwei Stone Sculpture Park, Citou, Niaoyu, the Siyu Recreation Area, and floating docks for Chihkan, Shagang, and Niaoyu recreation harbors.

b. Operating and development targets
(a) Production of safety demonstration charts for jet skiing, canoeing, scuba diving, snorkeling, and other activities, and of water recreation safety posters, for free distribution to water recreation activity operators to use in providing safety instructions to customers before they undertake their activities.
(b) Provision of guidance to 60 operators within the area in obtaining legal registration for water recreation activities; 19 operators who actually engage in business have been legally registered, the most in Taiwan.
(c) The commissioning of companies to carry out regular inspection and reporting of fire safety equipment in buildings, public safety inspection and reporting for structures, electrical technology consulting service work at the various visitor centers, and other specialized inspection and maintenance matters. In addition, the taking out of accident insurance for public facilities and of business structural fire insurance to protect the interests of travelers.
(d) Provision of guidance for private companies in operating restaurants, shops, and boat counters associated with visitor centers, giving an annual income in excess of NT$2.7 million and saving money on outsourced cleaning expenses; and completion of guidance for illegal vendors and vehicle rental operators at recreational sites in Tongpan, Hujing, Tiantaishan, and Jibei.
(e) Implementation of Penghu tourist route plans and promotion, in line with local characteristics, of a tourism content that includes eco-tourism, cultural tourism, and marine leisure activities.
(f) Creation of an inexpensive, convenient, safe, and sustainable environment for international youth travel; integration of "island tourism, marine recreation, ecological experience, and local cuisine" in the building of a new tourism image that will have a unique attraction for young travelers; and placement of international tourism advertising aimed at young travelers.
(g) Expansion of charter flight services and guidance for the establishment of an international (cross-straits) alliance to serve as a travel service window so as to broaden the base of tourists coming to Taiwan while, at the same time, serving local residents who travel abroad for tourism so that charter flights can achieve their full utility.
(h) Maintenance of the marine environment and its sustainability, and strengthening of the spirit of "respect and care for the sea" among the local people through the holding of "Year of the Ocean" activities; continued promotion of the marine cultural assets of Penghu; and, under the preconditions of asset conservation and sustainable utilization, active integration and development of tourist activities.

c. Tourism advertising and promotion
(a) Seven "Seeing Penghu from the Air" photo exhibits were held at Taipei Airport and other locations.
(b) Activities that were held to publicize and market Penghu's tourism assets included the bringing of Mazu, the Goddess of the Sea, to the Taipei Tourism Festival; the Penghu fireworks and music festival; the Penghu Spring Celebrity Rock-fishing Competition; a cross-straits tourism exchange seminar; Penghu Carnival; and Penghu products exhibitions.
(c) Assistance was provided to the Penghu County Government's Bureau of Agriculture and Fishery in holding a series of activities associated with the Gaillardia Island Festival, including a Caiyuan oyster festival, Baisha sardine festival, Siyu fish festival, Cimei abalone festival, and Star of Gaillardia Islands Festival.
(d) A "Penghu stone fish trap experience" activity, Penghu Sailing Tourism Festival, and International Chinese Penghu Road Run were organized, with over 6,000 people registering to participate.

 

(4) Dapeng Bay National Scenic Area (http://www.tbnsa.gov.tw)

　The Dapeng Bay National Scenic Area is close to metropolitan Kaohsiung and contains a rich variety of natural and cultural attractions including a lagoon, mangrove forests, and a coral coast. In the future it will become a major marine resort that offers a full spectrum of modern and educational travel experiences.

a. Planning, design, and development of facilities
(a) The work of improving the water quality of Dapeng Bay was continued, the protection of the Pengcun and Datan wetlands was completed, and the dredging of mud from the bottom of the lagoon was carried out.
(b) Road landscaping work was continued on the round-the-lagoon road, and construction of the Liouciou Scenic Area was carried out.

b. Operating and development targets
(a) Contract performance management for the Dapeng Bay National Scenic Area BOT project was carried out, and the first-stage transfer of land was completed.
(b) The visitor center OT project was completed, providing visitors with information and interpretation services.
(c) The outsourced operation of the oyster-shell island, Cingjhou Coastal Recreation Area, and Liouciou Ecological Campground was continued, providing travelers with places for leisure activities, sightseeing, camping, and observing the nightscape.
(d) The BOT method is used to attract private companies to participate in the development of the Dapeng Bay National Scenic Area into a multifunctional marine resort. Completion of the development will stimulate the willingness to develop other privately owned land within the area on a BOO basis. The total amount of investment thus brought in is projected at approximately NT$7.0 billion.
(e) Tourism on Little Liouciou will be promoted in line with the development of Dapeng Bay, bringing about a linkage of recreational activities in the bay and sea areas and forming a complete package tour route and industrial alliance.

c. Tourism advertising and promotion
(a) A 113-kilometer "Race Toward Taiwan - Hengchun Peninsula iron man" triathlon competition was organized jointly with the Taiwan Super Triathlon Association.
(b) Planning was carried out in coordination with the Pingtung County Government for the Bluefin Tuna Culture and Tourism Festival and the Hengchun Peninsula Art Festival.
(c) Coordination was provided for the lodging coupon joint marketing program together with more than 50 tourism and leisure operators, with sales activities being held at the Kaohsiung and Taichung travel fairs, the Taipei International Travel Fair, and the Taipei international leisure and travel fair with the aim of attracting tourists and bolstering tourism on the Hengchun tour route.

 

(5) East Rift Valley National Scenic Area (http://www.erv-nsa.gov.tw)

　The East Rift Valley consists of a long river-valley plain situated between the Central Mountain Range and the Coastal Mountain Range on Taiwan's east coast. Its attractions include beautiful pastoral scenery, an abundance of natural resources, and unique cultural assets.

a. Planning, design, and development of facilities
(a) Renovation of scenery at the north pier of the Liyu (Carp) Lake Recreation Area, Visitor Center, and pavilions, and quality-enhancement toilet improvement.
(b) Restoration of the trail on the south of the lake following wind damage.
(c) Northern area signage engineering (primary system).
(d) Renovation of the Mt. Lioushihdan signage system and pavilions.
(e) Construction of public facilities at Songpu Village in Yuli.
(f) Toilet-enhancement improvement in the Fonglin area at Linrong, Hegang, Rueisuei, and Yuli.
(g) Environmental improvement at Hegang model village.
(h) Landscape improvement in the Antong Hot Springs area.
(i) Construction of scenic board walkway and multifunctional signboards for Guanshan Scenic Bridge and the shore wall ecology.
(j) Renovation of the Luye Plateau parasoaring landing site, and peripheral roads and surrounding environment.
(k) Outsourcing of technical planning and design services for landscaping and public facilities in the Luye and Yanping areas.

b. Operating and development targets
(a) Continued environmental cleanliness and planting beautification of operational bases nation-wide, outsourcing of labor and landscape maintenance, and renovation of the environmental landscape within the scenic area.
(b) Carrying out of outsourcing and leasing of the operation of recreational and service facilities in accordance with the Operating Guidelines for the Leasing Out of Recreational and Service Facilities by the Tourism Bureau and Its Subsidiary Administrations, and Guidelines for the Letting for Adoption of Public Facilities by National Scenic Area Administrations Under the Tourism Bureau, MOTC. Under this program, private parties and community groups "adopt" public facilities within the national scenic area and help to maintain those facilities and the surrounding environment, thus jointly promoting the tourism industry in the East Rift Valley. The leasing of the Liyu Lake Campground and the Chihshang Recreation Area has already been accomplished.
(c) Enhancement of tourist and recreational facility and service standards, enhancement of dining and accommodation service quality, and remolding of road landscapes; in addition, development of the hot-spring, cultural, ecological, countryside, and leisure agriculture industries and sports environment, and, by combining the resources of the tourism industry and private sector, the organizing of international tourist activities so as to create business opportunities and stimulate the development of the local economy.

c. Tourism advertising and promotion
(a) Promotional activities held during the year included an international elite triathlon, East Rift Valley International Invitational Super Marathon, East Rift Valley delicacies exhibition at the Taipei International Travel Fair, a series of paragliding activities, East Rift Valley Tourism Cup Paragliding Competition, College and University Paragliding Experience and International Invitational Tournament, and national championship bicycle race.
(b) The tourism website has been upgraded with new versions in Chinese (simplified characters), English, Japanese, and a children's website, plus a guide to tourism resources in scenic areas and a provision for online application services for the public.
(c) The East Rift Valley National Scenic Area introduction has been republished and a brochure guide has been reprinted, and cooperative marketing with the FamilyMart convenience store chain has been continued.
(d) Brochure guide racks have been installed at major stations on the Hualien-Taitung railway, providing convenient travel information services.

 

(6) Matsu National Scenic Area (http://www.matsu-nsa.gov.tw)

　The Matsu archipelago has long been known by the lovely name "Pearls of Eastern Fujian," and its special geographic location, plus its fantastic sea-eroded formations, its battlefield culture, and its traditional stone houses and other unique cultural features of Eastern Fujian, make it a new leisure travel paradise for Taiwan.

a. Planning, design, and development of facilities
(a) A Survey of Topography and Structures of Traditional Matsu Settlements and Databank Establishment project was carried out so as to establish an accurate databank of topography and structures in traditional villages.
(b) Planning and establishment were carried out for the GIS geographic information and tourism guidance system, with the collection and digitization of geographic data so as to gain a thorough understanding of land utilization within the scenic for use in future tourism marketing and promotion.
(c) The Banli-Wusha Recreation Area of Beigan was made a key area for development with emphasis on natural geological and ecological characteristics and the construction of wooden walkways for the convenience of travelers visiting Banli Beach or going to Wusha Tunnel. Roads in the area were connected and access provided to Beihai Tunnel, forming a linked travel system.
(d) The Mazu Religion Park on Nangan was made a key area for development with emphasis on the characteristics of Eastern Fujian culture. Renovation of Mt. Mencian Tunnel and the mountain road and trail was carried out, and environmental landscaping around the hostel was improved, so as to promote the uniquely Chinese Mazu culture.
(e) The Beihai Recreational Area on Nangan and the Matsu Peace Memorial Park on Beigan were made key areas for development with emphasis on battlefield sites, the renovation of lighting at Dahan Base, the improvement of peripheral road landscapes, the construction of a theme hall for the Peace Memorial Park, and reopening of the 06 Military Base and tunnel to provide travelers with a unique battlefield experience.

b. Operating and development targets
(a) Establishment of a travel service system that will illustrate the ecological and natural face of Matsu and harmonize with low-density development, with the annual development of "one unique feature per township and one scenic spot per island" annually and the year-by-year development or renovation of existing facilities into tourist spots with a powerful allure.
(b) To integrate important tourist spots on the Matzu Tour Route, improve public services and facilities at current tour sites, and create an excellent travel environment on Nangan, Beigan, Dongyin, and Juguang islands.
(c) Organizing of gull-watching eco-tourism activities and the promotion of "small is beautiful" niche travel, and training of professional interpretation personnel.
(d) Effective maintenance of resources, the establishment of travel order, and the strengthening of a high-quality travel environment so as to create an internationally friendly tour route.

c. Tourism advertising and promotion
(a) A Protector of the Seas - Mazu Culture Festival, Mazu's Ascension to Heaven Memorial Ceremony, and Mazu Faith Seminar were held, with devotees coming from Taiwan, Hong Kong, and China to worship the goddess. This combining of folk culture with the tourist industry aroused an upsurge in tourism.
(b) A guide to the entire Matsu area and Matsu religious culture educational brochure were produced, Matsu marketing columns from the China Times and the Liberty Times were reprinted, Little Tern and Big Tern souvenirs were manufactured, Tern pins and refrigerator magnets were made, and Aged Kaoliang and Aged Wine keyrings were produced for tourists.
(c) Tern-watching activities were held, a combination of ecological bird-watching with domestic travel that attracted over 1,200 participants and emerged as the area's most representative travel activity.
(d) The Matsu tern ecology travel promotion plan was carried out, with a gull ecology presentation and seminar. Representatives were sent to England to participate in an eco-tour bird exhibition; they came back with first prize in the foreign division, successfully boosting Matsu eco-tourism onto the world stage and enhancing Taiwan's image for conservation in the international arena.
(e) The Lianjiang County survival game contest, battlefield code tour, and other battlefield tourism activities were held. Healthy leisure activities and amphibious frogman exercise, 240 artillery exercise, and visits to the Mt. Yuntai Military Romance Hall were organized to provide a complete military experience and promote an awareness of Matsu and its travel market.
(f) To provide an experience of Matsu's traditional fishing methods, water activities in Beigan Township were carried out and arrangements were made for tourists to participate in net-pulling, night fishing, and set-net fishing activities so as to promote leisure fishing and develop new tourist activities.
(g) Entrance image design and installation were completed for Fuao Harbor, Baisha Harbor, Nangan Airport, and other important transportation hubs in order to create the best possible backdrop for Matsu's unique flora and fauna and mold a new image for the islands.

 

(7) Sun Moon Lake National Scenic Area (http://www.sunmoonlake.gov.tw)

　Sun Moon Lake is Taiwan's largest lake, with a southern portion that resembles a crescent moon and a northern side that looks like the disk of the sun. It is being developed around the two cores of the alpine lake and Thao culture, with water and land activities being combined together to provide a high-quality, diversified resort experience.

a. Planning, design, and development of facilities
(a) The development of the area's public recreation facilities continued with visual water and land landscape improvement of the Shueishe, Ita Thao, and Checheng areas, the linking and renovation of the round-the-lake trail system from Cihen Pagoda to Toushe, and the construction of waste-water treatment plants and sewage lines.
(b) An international design competition for the Siangshan Administrative Center (including a visitors center), Shueishe Park, and other projects was carried out.
(c) Construction of the Sun Moon Lake-Formosan Aboriginal Culture Village cable car, a self-planned private-sector infrastructure project, was actively promoted.
(d) The Siangshan BOT hotel project and Checheng Logging Industry Hall OT project were planned and carried out.

b. Operational and development targets
(a) Completion of the southern and northern entrance images for Provincial Highway 21, rectification and improvement of unsightly landscapes along the tour route, enhancement of the scenic quality of the travel environment, and continued implementation of the projects.
(b) Inspection and eviction of mobile vendors was enhanced; landscape improvements and beartifi-cation were made at major visitor sites; and partition hedges were planted along scenic routes.
(c) Management and safety maintenance demonstration workshops were organized; ocean rescue training was arranged; and training courses and activities were arranged for water area tourism personnel to enhance recreational safety and quality.
(d) Molding of Sun Moon Lake as an alpine lake with the development of a diversified tourism industry and an international-class lakeshore resort area centered around cultural attributes.
(e) Creation of an internationally friendly, convenient, comfortable, and safe travel environment that attracts visitors from Europe, America, Japan, and mainland China, as well as those undertaking eco-tourism.

c. Tourism advertising and promotion
(a) The Sun Moon Lake Carnival - First Water Film Festival was organized.
(b) An innovative marketing and promotion strategy combining tourism and culture was implemented, the Sun Moon Lake Street Lighting Contest was held, the Sun Moon Lake Honeymoon Photo Collection series of activities was put on, and the Nantou Joint Art Exhibit and Nantou Art Society's 30th Anniversary Exhibit were held.
(c) Preparatory work was carried out for the opening of Taiwan to tourists from mainland China, and a Sun Moon Lake Tourism Industry Marketing and Promotion Program in Response to the Opening to Mainland Chinese Tourists was implemented.
(d) A round-the-lake bus system was put in place for the convenience of travelers visiting Sun Moon Lake and scenic spots along he round-the-lake road.

 

(8) Tri-Mountain National Scenic Area (http://www.trimt-nsa.gov.tw)

　The Lion's Head Mountain, Lishan, and Mt. Bagua scenic areas encompassed in the Tri-Mountain National Scenic Area contain a richness of alpine resources. In addition to enjoying the sight of majestic mountains, seas of clouds, and geological landscapes, tourists here can also visit century-old historic sites and the cultures of indigenous tribes, Hoklo (southern Fujianese), and Hakka cultures, making this a major tourist destination in central Taiwan.

a. Planning, design, and development of facilities
(a) The planning of theme travel facilities in the Lion's Head Mountain Scenic Area, and a planning report for theme travel facilities in the Mt. Bagua Scenic Area, were completed.
(b) The estimation of numbers of visitors to the three scenic areas was continued using Tri-Mountain National Scenic Area surveys and the visitor arrivals estimation model.
(c) The online solicitation project for private investment in the renovation and operation of the Lishan Guest House was completed on Oct. 27, 2006.
(d) The rezoning of some children's park land in the Nanjhuang urban plan area for agency use, and the second overall review of the rezoning of agency land in the Lishan Scenic Area, were carried out.
(e) The renovation and beautification of entrance facilities for the Longmenkou Trail in Nanjhuang, recreational spots and peripheral beautification in the Miaoli area, improvement of public facilities along the Ponglai River Fish Protection Trail in Nanjhuang Township, and beautification of recreational sites in the Miaoli County portion of the Lion's Head Mountain Scenic Area were completed.
(f) Recreational bases and peripheral beautification in the Lishan Scenic Area, maintenance of recreational facilities in the Lishan Four Seasons Flower Park, improvement of peripheral drainage at the Lishan Museum, roadscape improvement on Fushou Road in Lishan, improvement of trails and related facilities in the Guguan area, and beautification in and around recreational sites in the Guguan Scenic Area were completed.
(g) The entrance image for the Tiaoshuei Historic Trail in Fenyuan Township, planting of beautification vegetation in the Mt. Bagua Scenic Area, improvement of public facilities in the Baozang Temple Recreation Area, improvement of public service facilities at the entrance to the trail in the Cingshueiyan Recreation Area, landscape improvement at the Songboling Paotai Park area in Mingjian Township, scenic improvement along County Highway 150, and environmental beautification at the Shueijingsiang Recreation Park in Longjing Village, Shetou Township, Changhua County were completed.
(h) Improvement of the Shiherliao Mountain Trail near Emei Lake, planning and design of public facilities at Luchang in the Lion's Head Mountain Scenic Area, planning for theme travel facilities in the Lion's Head Mountain Scenic Area, and planning for theme travel facilities in the Mt. Bagua Scenic Area were completed. In addition, the Taichung County Government was commissioned to carry out planning for the re-engineering of tourism development and construction at Guguan.

b. Operational and development targets
(a) Commissioning of the Fenyuan Township Office in Changhua County to manage the Baozang Temple Recreation Area in the Mt. Bagua Scenic Area.
(b) Formulation of instructions for the completion of facility cards, maintenance record cards, and other related forms in order to carry through with safety and cleanliness maintenance management for the national scenic area's public facilities and recreational bases.
(c) Establishment of the 2006 implementation plan for management and the maintenance of safety in the national scenic area, and handling of management and safety maintenance supervision and monitoring.
(d) Carrying out of emergency rescue training seminars for front-line rescue personnel.
(e) Carrying out of the traffic alleviation plan for the Chinese New Year, and coordination with related units with the area for joint operations.
(f) Planning for the establishment of a virtual private network system within the integrated management system for land resources so as to enhance the convenience of the transfer of information among the national scenic area administration, ranger stations, and visitor centers, and to protect information and communications security, thereby upgrading overall administrative efficiency and quality.

c. Tourism advertising and promotion
(a) Saisiat festival activities were jointly organized with the Nanjhuang Township Office, and the Donghe Community of Nanjhuang Township was assisted in holding the Nanjhuang Tile Green Culture Festival and Art and Produce Exhibition.
(b) A series of Lishan Yayata Eco-fest - Invitation of Spring, Love Song of Summer activities were held, the 13th Lishan Marathon was organized together with the Heping Township Office, and the Guguan Community was helped to put on the Guguan Drum Arts Festival.
(c) The Eagles over Bagua National Eagle-watching Activity was held and the Changhua Mother River Festival was organized together with the Ershuei Township Office.
(d) Tri-Mountain National Scenic Area, Reflections of Lion's Head Mountain, Depictions of Lishan Romance, and Glory of Mt. Bagua brochures were produced or reprinted, and Tri-mountain appointment diaries and congratulatory cards were produced.
(e) Training was completed for 65 volunteer interpreters, and volunteer interpreter services were added at the Lishan, Guguan, and Songboling visitor centers. The offering of other interpreter training courses continued with the aim of upgrading the quality of interpreter services.

 

(9) Alishan National Scenic Area (http://www.ali.org.tw)

　Alishan has long been famous, in Taiwan and abroad, for its sunrise, sea of clouds, forest, and mountain railroad. The area is now subject to preservation of the natural ecology and local culture, low-density development, and marketing and management that emphasizes knowledge, sense, and quality with the aim of achieving a balance between the natural ecology and tourist travel.

a. Planning, design, and development of facilities

(a) Rezoning and land acquisition plan for Anding service facilities was completed, along with the Fencihu remodeling plan for community building, Taiping "gateway to the tea way" community building plan, detailed innovative value plan for tourism in the Alishan tea district, architectural characteristics plan research, survey study of traveler volume estimation model, establishment of a management and maintenance system for tourism facilities, surveying and assessment of old suspension bridges within the administration's jurisdiction, planning, design, and implementation of the Tsou Culture Park's joint handicraft artist exhibition center, planning and implementation of eco-tourism resources in the Dingbenzai area, planning management for community construction work, and other preliminary planning and design projects.

(b) Projects completed include the improvement of the Longtou streetscape, industry road and Titanic Precipice railings at Sihbisihbi in Laiji, Fushan parking lot at Leyeh, Danayi Trail at Shanmei, bank protection at the Laiji area control station, Dadean Nature Trail, Buyanu River Trail in Sinmeida Valley, and pavilions and plazas in the Leye, Tefuye, Chashan, and Shanmei communities.
(c) Stone walkways and pavilions at the Fencihu South Trail and board walkways at the Longding Trail entrance were completed.
(d) The Jhukeng River Trail, Yuantan Recreation Area, Taiping tea facilities, Fongshan scenic pavilion parking lot facilities, Shengmaoshu River Trail at Taising, and the Rueitai Visitor Center link with the Yejianghua River Trail were completed.
(e) Wufong Park obstacle-free and family toilet improvement were completed, along with renovation of the Lover's Suspension Bridge at Chukou, scenic improvement along Provincial Highway 18, interpretive signage production and installation, national scenic area entrance image, and restoration of the Japanese police barracks at Dabang Village.

b. Operating and development targets
(a) Coordination was carried out with highway, police, and forestry agencies for the alleviation of traffic congestion during the 2005 Chinese New Year and Cherry Blossom Festival, with shuttle buses and temporary exclusive petrol-filling lanes being planned so as to clear bottlenecks and increase driving speeds on Provincial Highway 18 (the Alishan Highway).
(b) Front-line mountain-area first-aid training was carried out to reinforce emergency response capabilities, and tourism safety for the travelers.
(c) Homestay lectures and instruction in simple English, and potted plant and environmental beautification skills for homestay operators were carried out in order to assist with the promotion of the tourism industry and enliven the economy of local communities.
(d) A materials price committee was organized together with relevant agencies of the county government to investigate sales of tea leaves on an unscheduled basis and check illegal situations, and coordination with different agencies was carried out for the organizing of a task force to investigate itinerant vendors at Fencihu and crack down them on an irregular basis so as to maintain a good travel environment.
(d) Community participation in tourism development was promoted with the aim of extending community eco-tourism, optimizing the use of local cultural resources and industries, and providing job opportunities, thereby helping the communities to stand on their own feet and achieving the goal of sustainable operation.

c. Tourism advertising and promotion
(a) Advanced training for community volunteer interpreters, culinary and handicraft training for the Tsou's Nanshan Village, and Alishan National Scenic Area Tsou song-and-dance group selection and training were carried out.
(b) The national scenic area administration participated in a Shanghai travel fair, Presidential Office travel fair, and roving Alishan painting exhibition, and expanded promotion regarding Alishan package itineraries and handicraft souvenirs.
(c) Tourism festival activities for the four seasons were carried out: Dancing with Fireflies at Alishan, Dancing with the Alishan Tsou, Alishan Beans of Life Festival, voting for the second-generation Alishan sacred tree, and Alishan Sunrise Concert.
(d) "Rebirth of Fencihu," "Dabang Sweet Talk," "Love of Sinmei," and Alishan travel card karaoke multimedia CDs were produced to introduce the nature and culture of the area, and an "Illusions of the Four Seasons" Alishan theme travel manual as well as youth travel and "New Image of Alishan" package tour brochures were printed.
(e) The Alishan National Scenic Area Administration's travel information website received a superior rating in the Tourism Bureau's global information website competition, and won first place in the Research, Development and Evaluation Commission's bilingual website rating competition.

(10) Maolin National Scenic Area (http://www.maolin-nsa.gov.tw)

　This national scenic area emphasizes the development of eco-tourism, conservation of the natural environment, guidance for aborigine tourism, the creation of a five-star camping area, the promotion of outdoor adventure tourism, and the bringing of the beautiful scenery and unique culture of the Kaohsiung-Pingtung mountain foothills before the eyes of travelers through package tour itineraries.

a. Planning, design, and development of facilities
(a) Installation and improvement of self-guide signage at tourist sites.
(b) Engineering work was carried out in respect to planting beautification, plant explanation plaques, and eco-park landscape competitions within Sinwei Forest Park.
(c) Beautification engineering and facilities maintenance were carried out area-wide.
(d) Sinwei Bridge construction.
(e) Improvement of highway signage systems along the Kaohsiung-Pingtung mountain foothills tour route.
(f) Renovation of the Sihyuan Building in Saijia Park.
(g) Development of Laonong River Scenic Park.
(h) Improvement of public facilities at Sandimen Township tourist sites.

b. Operating and development targets
(a) Establishment of standard operating procedures for Laonong River rafting activities, roving toilet inspections, Chinese New Year traffic alleviation, and the maintenance of cleanliness a tourist sites within the national scenic area, and strengthening of the management and maintenance mechanisms.
(b) Appropriate use of community resources, guidance for the "adoption" of stream trails by community associations, and the commissioning of professional firms to maintain cleanliness at tourist sites.
(c) Development of an obstacle-free leisure space (rated 2nd by the Tourism Bureau), creation of a bilingual travel environment (rated superior by the Research, Development and Evaluation Commission), reconstruction of human-oriented toilers (rated 2nd by the Tourism Bureau), and implementation of office-environment protection measures (rated 1st by the Ministry of Transportation and Communications).
(d) Cooperation with other agencies in the integration of tourism resources, re-engineering of urban and rural streetscapes, molding of unique tribal characteristics, strengthening of management, creation of a comfortable and friendly travel environment, and coordination with the organizing of large-scale international activities so as to enhance awareness of the Maolin National Scenic Area.

c. Tourism advertising and promotion (a) "Plum Blossoms Fly and Colors Dance" activities, purple butterfly-watching activities, national Laonong River rafting activities, Austronesian carnival wedding activities, Chinese Food Festival activities, and Wutai eco-tour planning were carried out to promote and market the area. (b) External promotional methods were strengthened, with the promotion of a "new public toilet culture" and the use of space for the widespread erection of billboards introducing the scenery of the Kaohsiung-Pingtung mountain foothills. (c) The quality of interpreters was heightened, an interpreter certification system was implemented, and in-depth guided tours were established in cooperation with travel agents. (d) Brochure guides were produced and distributed at transportation hubs and in hotels to help travelers obtain travel information more conveniently.

(11) North Coast and Guanyinshan National Scenic Area
　　 (http://www.northguan-nsa.gov.tw)

The North Coast, Yeliou, and Mt. Guanyin areas of northern Taiwan feature exquisite mountains and waters, blue skies and deep seas, beautiful scenery, and numerous historic sites, providing unparalleled opportunities for experiencing natural scenery, hot-spring resources, history, art, and culture. a. Planning, design, and development of facilities (a) The First Service Center was constructed as part of the Baishawan Beach and peripheral environment improvement plan. (b) Scenic improvement was carried out in the Yeliou Recreation Area and its surroundings. (c) New public facilities were constructed in the Tiaoshih area of Jinshan Township. (d) Environmental improvement was carried out at the Laomei Kite Park in Shihmen. (e) Interior decoration of the temporary national scenic area headquarter at Beiguan was carried out. (f) Scenic improvement was carried out around Yuantan Stream, Provincial Highway 2, and Huanggang, at tourist sites in Sanjhih and Shihmen, and along roads at Guanyin shan. b. Operating and development targets (a) Adoption of a customer orientation in beefing up recreational hardware and software facilities, strengthening human-based services, and internationalizing facilities so as to create a friendly and safe travel environment in which travelers will feel at home; and cooperation with other related agencies in the maintenance of the area's environmental quality, with attention to both ecological resources and recreational needs, so as to achieve the goal of sustainable operation. (b) Installation of patrol boxes and cleanliness inspection forms at tourist sites so as to assure the maintenance of safety and cleanliness; the bringing of private resources into the maintenance of public facilities so as to lessen related public-sector spending; and the encouragement of public and private groups and individuals to "adopt" public facilities under the jurisdiction of the scenic area administration. (c) In the maintenance of safety, the Administration implemented the White Paper on Public Safety-Safety Management Strategies and Measures for Recreational Facilities in Tourist Areas. Assurance of and education in safety through implementation of the safety-management strategies and measures for tourist-area amusement park facilities as included in the "Public Safety White Paper"; the organizing of emergency rescue personnel training for tourist recreation sites in cooperation with the Association of Emergency Medical Services at Mass Gatherings; and the maintenance of traveler safety measures. c. Tourism advertising and promotion (a) A scenic-spot brochure for the North Coast and Guanyinshan was produced and tourist information and services provided to give travelers an in-depth understanding of the rich tourist resources of the area and publicize the cultural, natural, knowledge-based, and ecological sites there. (b) Domestic and foreign media representatives were invited to visit and present the ecological beauties of the North Coast and Guanyinshan through reports and films, and thus increase the exposure of the area's tourist resources; and the North Coast Tour Bus system and hot-spring resources were used to attract domestic residents to give priority to the North Coast and Guanyinshan in their choice of a destination for sightseeing and hot-spring travel, thus advancing the development of tourism in the area. (c) The Shihmen Kite Festival, North Coast Wedding Photo activity, Jinshan-Wanli Hot-spring Festival, North Coast Tour Bus system, and Cianshuei Bay Sunset Concert were organized, and travel agents from central and southern Taiwan were invited on familiarization tours. The result of these efforts was a 19% increase in visitor numbers, giving a substantial boost to development of the tourism industry.

(12) Southwest Coast National Scenic Area (http://www.swcoast-nsa.gov.tw/)

　The attractions of this area consist largely of sandy beaches, lagoons, estuary wetlands, the black-faced spoonbill, mangrove ecology, and salt-field industry. The re-engineering of coastal settlements and communities is being promoted, along with a transition to tourism operations, with the aim of developing the area into a tourism belt based on wetland ecologies, water recreation, and the culture of early Taiwan.

a. Planning, design, and development of facilities
(a) A preliminary study for Beimen Wetlands restoration and disaster prevention as well as hydrographic analysis were carried out, and a survey plan for the improvement and restoration of salty-shore wetlands was formulated.
(b) Planning and design were carried out of the Beimen Visitor Center/scenic and recreation area, and reconstruction of the administrative office premises was completed.
(c) Scenic improvement of the northern entrance to new and old Provincial Highway 17 in Beimen was carried out.
(d) Planning and design for the improvement of scenery and facilities in the Haomeiliao area, along with the commissioning of design construction supervision, were carried out.
(e) Detailed design work was done for the Taijiang Recreation Area.
(f) Preliminary surveying and hydrographic analysis were carried out for the restoration of the Baishuei Lake Wetlands at Wangliao.
(g) Planning and design were carried out for landscape and public facilities improvement around the Salt Mountains and Salt Industry Museum at Cigu.
(h) Planning was carried out for private-sector operation of the Mashagou Coastal Recreation Area.
(i) Preliminary construction work was carried out on the parking lot and peripheral green plaza in the Nankunshen Religion Area.
(j) A second parking lot was constructed at the Budai Tourist Fish Market.

b. Operating and development targets
(a) Irregular patrols of tourist sites within the area and dispatching of contract personnel to tourist sites to strengthen environmental cleaning and maintenance along the coastline and in recreation areas, so as to prevent the illegal occupation and use of land.
(b) To communicate and coordinate with relevant government agencies on tourism development in the scenic area and forge consensus on the joint development of coastal tour routes.
(c) To establish a mechanism for holding meetings and coordinating with county and city government agencies so as to form closer interactions with these agencies.
(d) Make optimal use of the area's unique natural resources, traces of Taiwan's early development, and the salt industry to develop tours focusing on lagoon, wetlands, mangrove forests, cultural experiences, and other coastal ecological features.
(e) Placing of emphasis on wetlands, fish markets, sandbanks, and historic temples in the Yunjia system; on salt fields, lagoons, water areas, and black-faced spoonbills in the Nanying system; and on historic sites and the mangrove ecology in the Taijiang system.
(f) Building of the Southwest Coast National Scenic Area into an international-class coastal ecology park with the wetlands waterfowl ecology, inland sea activities, and industrial culture as its main attractions, boosting of the international visibility of the area, realization of the goal of restoration of national lands, and development in the direction of environmental resource sustainability.
(g) Combining of the development of the Southwest Coast ecology, production, and life; simultaneous implementation of restoration, conservation, and education; promotion of the development of ecological conservation, tourism, and local culture; provision of in-depth educational, observational, and experiential tourism for the public; and use of inter-city and -county integration and coordination to upgrade the quality of the travel and tourism environment and stimulate the growth of the local economy.

c. Tourism advertising and promotion
(a) The Kunshen King Peace Salt Festival was organized.
(b) The Cianlaiye general store opening activity was held.
(c) The public-benefit "Get to Know the Southwest Coast One-day Tour" activity was organized.
(d) Interpreter/guide and volunteer training courses and "Taiwan tourism ambassador" training courses were provided.
(e) A Southwest Coast National Scenic Area theme web page was designed, and a photo book was designed and printed.
(f) A cloth black-faced spoonbill doll was designed as a mascot souvenir.
(g) The Taijiang Migratory Bird Season was organized jointly with the Tainan City Government, and the Mashagou Summer Love activity was held jointly with the Jiangjyun Township Office.
(h) The Dongshih-Budai F&B guidance project was carried out jointly with the Tourism Bureau of the Chiayi County Government, and assistance was provided for the "Mazu Gathering of Incense at Sea" activity in Chiayi County.

 

(13) Siraya National Scenic Area (http://www.siraya-nsa.gov.tw)

　This area contains the unique gray-stone landscape of Lunar World, geothermal geology, traditional Siraya Tribe buildings, and the special Night Sacrifice ceremony, creating an international tourist destination featuring ecology, industry, and native Taiwanese characteristics.

a. Planning, design, and development of facilities
(a) Emphasis on the natural ecology and improvement of poor landscapes and facilities to provide a high-quality natural recreational environment; implementation of peripheral public facilities and beautification engineering at Wushantou Reservoir and the Meiling Scenic Area, and improvement of the Tiding Scenic Road in the Wushantou Scenic Area.
(b) Recreational facilities were improved in line with site planning to enrich the travel experience and upgrade service standards, and construction work was completed on the Baimating Trail and parking lot in Dapu Township.
(c) Scattered pieces of construction work were carried out throughout the national scenic area, including renovation of the public toilets beside the Wushantou Travel Service Center and in front of the "Eye of Zengwun" at Zengwun Reservoir.

b. Operating and development targets
(a) Carrying out of a joint crackdown on illegal vendors around the Fire and Water Spring at Guanzihling together with the Tainan County Government, with good results; no illegal vendors are now operating there.
(b) Organizations in charge of cleaning and operators of hotels and restaurants at tourist spots within the national scenic area, and personnel from the national scenic area administration, were called together for "Pubic Toilet Sanitation, Cleanliness, Management, and Maintenance" and "Clean Home National Movement Plan" seminars held with the aim of upgrading the cleanliness of toilets at major scenic spots and within key hotels and restaurants, helping with the promotion of high-quality toilets, and creating a friendlier and more competitive travel environment.
(c) A detailed implementation plan for the maintenance of cleanliness within the national scenic area was drawn up in accordance with the Environmental Protection Administration's "Clean Home National Movement Plan" and the Tourism Bureau's "Detailed Implementation Plan for the Clean Home National Movement Plan," and regular environmental cleanliness monitoring was carried out accordingly.
(d) "Emergency Disaster Prevention and Rescue Response and Reporting Guidelines" and "Program Planning Guidelines for Emergency Rescue and Transportation of the Ill and Injured" were set up and a disaster prevention and rescue communication network was established for emergency liaison and rescue, and front-line emergency rescue training was carried out to reinforce disaster response capabilities.
(e) Five major recreation systems were renewed in pursuit of the goal of "Reliving the glory of old tourist spots and creating alluring new tourist spots," with efforts devoted to the construction of key sites and the renewal of old environments so as to create a new atmosphere for tourism and provide an even better tourism environment.
(f) Building of themed parks and creation of parks that combine entertainment, scenery, education, and culture; and, in line with the eco-color plan, repackaging and marketing of old tourist sites with the integration of recreational resources via planning on the point, line, and area levels.
(g) Establishment of an international-class entrance image with the core of implementation being the Wushantou Tourism Flagship Plan, and coordination with regional development trends by bringing in five-star hotels and other high-class travel facilities at the proper time so as to create an international-class tourist destination.
(h) Strengthening of resources surveying and management, vigorous efforts to establish an ecological databank, and use of the characteristics of plants to link scenic corridors, create a green environment, and provide travelers with a diversified knowledge- and sense-based travel experience with mountains and waters, while also achieving the goal of eco-tourism with environmental conservation.

c. Tourism advertising and promotion
(a) A mascot for the national scenic was designed-- the pheasant-tailed jacana-- and keychains and other associated products were produced.
(b) "Siraya Journey of Discovery" activities were organized to give visitors an in-depth understanding of the area.
(c) The service quality of tourism personnel was upgraded, and initial training for interpreters was held together with the Tainan Leisure Culture Association.
(d) The Yujing Mango Festival, Hutoupi Water and Greenery Carnival and Cricket Culture Festival, Dongshan Longan Coffee Industry Culture activities, Guantian Water Caltrop Festival, and one-day "Care for Singang" tours were organized together with local governments in order to revitalize local industries and enliven local tourism.
(e) The mission of passing on Siraya culture was shouldered and, together with local groups, mountain-village markets and cultural festivals were held in order to propagate the folk culture of the Siraya people.